• Journal of Digital Convergence
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• v.13 no.8
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• pp.261-265
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• 2015

When choosing a gift for the other person what does that person like? It falls into a happy worry. Choosing the right gift for someone else associated with me is not easy in the personalized world gradually. In this paper a smart phone app is developed for reducing conflicts and saving time to choose gifts. It may help improve a person's satisfaction. It can reduce the worry and time required for buying a gift. It may also be used to make future interpersonal relationships and vitalize the relationships. For the gift recommendation in accordance with the preferences of the person through the process in accordance with the classification of each category can recommend an appropriate gift. The appropriation of the gift is updated to reflect the continuing satisfaction by recommendation status decided by the pre-survey. Any gift is recommended using the formula calculating the priority to recommend reflect a variety of weights. In addition, it is possible to increase the utilization of the app via the fusion between the e-commerce system.

• Proceedings of the KAIS Fall Conference
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• 2009.05a
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• pp.777-780
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• 2009

제주를 대표하는 지역특산품인 '감귤'이 최근 소비 감소, 수입 개방 확대 등으로 인해 어려운 시기를 겪고 있다. 본 논문에서는 이를 극복하기 위해서 '생글생귤'이라는 제주 감귤을 위한 고유한 브랜드를 창출해냄으로써 차별화를 통해 경쟁력을 제고 하고자 하였다. 또한 이를 홍보하기 위한 수단으로 웹진을 제작하여 감귤의 주요 품목에 대한 정보, 몸에 맞는 감귤 추천 콘텐츠, 감귤 선물 상자 판매 등 다양한 정보를 소비자에게 제공한다.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.97-104
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• 2019

With the development and spread of smart devices, the proportion of mobile shopping is gradually increasing, and the market for mobile gift certificates is also increasing. This study examines the usage status and acceptance attitude of mobile gift certificates for university students who are major customers of mobile gift certificates. Also, based on the extended integrated technology acceptance model (UTAUT2), the results of the analysis of the mediating effect of the intention of the user on the relationship between acceptance of mobile vouchers and recommendation intention were presented. As a result of the analysis, it was shown that the effort expectation, hedonic motivation, price utility, and habit had significant influence on the intention to use the mobile gift certificates. Also, the intention to use mobile gift certificates has mediating effects between effort expectation, hedonic motivation, price utility and recommendation intention. The results of this study can be applied to strategic marketing such as recruitment of new customers through mobile gift certificates while explaining customers' acceptance of technology to mobile gift vouchers or future prospective customers.