• Title/Summary/Keyword: 선거전략

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The Strategy of Russia's Political Elites to Maintain Dominance Through the Overhaul of Electoral System (선거제도 개편을 통한 러시아 정치 엘리트의 지배력 유지 전략)

  • Siheon Kim;Seho Jang
    • Analyses & Alternatives
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    • v.7 no.1
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    • pp.7-43
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    • 2023
  • This study examines and identified a series of strategies of Russia's political elites to maintain and strengthen their dominance by reviewing the case of revisions in the election laws of Russia in 2014. At that time, a mixed-member electoral system was newly introduced, and on the surface, it seemed that the new system was a step toward meeting the demands of the people for "enhanced democracy". However, in 2016 and 2021, the ruling party of Russia won the general elections by making the most of the factors that could distort the election results inherent in the mixed-member electoral system. Therefore, this study aimed to analyze whether the revision of election laws was a mere vehicle used by the ruling party, United Russia, to maintain its political power, or whether it was a leap forward to achieve democracy. The study result indicate that the revision of election laws in 2014 was part of the policy responses to the internal conflicts in the circle of Russia's political elites, which had been rising since 2008, as well as to the public resistance. In other words, it was confirmed that the revision of election laws was one of the measures taken to "minimize competition" and "reproduce political power on a stable basis".

Profile Generation on a Politician' Views and Reputations by using Big Data Analysis and Machine Learning (빅데이터 분석과 머신러닝을 활용한 특정 정치인의 견해와 평판에 대한 프로파일링 기술)

  • Kim, Min-Hee;Kang, Jae-Eun;Choi, Ju-Yeong;Hwang, Chae-Yeon;Kim, Myuhng-Joo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2020.05a
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    • pp.385-388
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    • 2020
  • 선거 기간 때마다 유권자들은 어떤 후보자에게 투표권을 행사해야 올바른 선택을 하게 될지 고민하게 되며, 후보자의 선거캠프에서는 후보자에 대한 유권자의 평판에 관심을 가지게 된다. 이러한 고민을 해결하기 위하여 본 논문에서는 TF-IDF 기법과 양방향 LSTM 기계학습모델을 활용해 특정 정치인의 분야별 행보와 여론에 대해 시계열 파악이 가능한 프로파일 보고서를 생성한다. 이를 통해 유권자는 후보자의 정치 철학과 경륜에 대한 이해가 쉬워져 올바른 투표권을 행사할 수 있으며 선거캠프에서는 데이터 기반 평판에 대한 올바른 선거전략을 수립할 수 있게 된다.

Electoral Competition in the Constituency and Strategic Split-ticket Voting Behavior of Supporters of Minor Parties Focusing on the 21st Korean General Election (지역구 선거 경쟁도와 군소정당 지지자의 전략적 분할투표: 제21대 국회의원 선거를 중심으로)

  • Kim, Hanna
    • Korean Journal of Legislative Studies
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    • v.26 no.2
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    • pp.35-71
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    • 2020
  • The purpose of this study is to verify the effect of electoral competition on voters deciding on strategic split-ticket voting under the mixed-member electoral system. As result, the more competitive the constituencies are, the more voters choose to vote for the major parties. The results of logistic regression analysis including interaction terms showed that the more competitive the constituencies are, the more voters choose for candidates from the major parties. Also, the finding shows that major party supporters are less affected by electoral competition than minor party supporters in choosing a candidate in the single-seat districts. In the case of minor party supporters, the more competitive the constituencies were, the more likely they were to choose the major party candidate instead of the minor party candidate. Based on these results, it can be inferred that voters are affected by the presence or behavior of other voters in local constituencies under the first-past-the-post rule. Because of the psychology of not wanting their votes to be useless, voters cast their ballots more strategically as the competition in constituencies intensifies, and as the competition in constituencies slackens, such tendencies weaken, and this trait is particularly evident among minor party supporters.

SNS as a Method of Election Campaign: A Case study of the 2015's Special Election in South Korea (정치인들의 선거 캠페인 수단으로서의 SNS 활용: 2015년 4·29 재·보궐선거를 중심으로)

  • Park, SeMi;Hwang, HaSung
    • Journal of Internet Computing and Services
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    • v.17 no.2
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    • pp.87-95
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    • 2016
  • Considerable research over the years has been devoted to ascertaining the impact of social media on political settings.In recent days, Social Network Sites (SNS) such as Facebook allowed users to share their political beliefs, support specific candidates, and interact with others on political issues. This study examines the role of SNS as the means of political campaign. The study tasks the case of the 2015'sspecial election, Seoul Korea. The analysis aims to identify how candidates use Facebook or Twitter to interact with voters by applying functional theory of political campaign discourse developed by Benoit. In this study, we analyzed the candidates' SNS messages in terms of political behavior such as self-expression, informing policy, asking voters to participate in political events. Among them the results indicated that two candidates, Jung, Dong Young and Byun, Hee Jae, both of them used SNS to express themselves the most. The study also found that two candidates used mainly the strategy called 'acclaim' which praises their own strengths. In terms of topics of SNS messages (policy versus character) there was different between two candidates. Jung, sent message in relation to 'character' the most, while Byun contained 'policy' message on SNS the most. Based on these findings implications and directions for future studies are discussed.

A Research on Political Engagement Index(PEI) Model about Election Strategy's Immersion in Candidate in Perspective of Engagement -Focusing on university students standard of selecting candidate in election for 18th president (인게이지먼트 관점에서 선거전략의 후보자 몰입에 관한 정치 인게이지먼트 모델(PEI)연구 - 제 18대 대통령 선거에서 대학생들이 후보자를 선택한 기준을 중심으로)

  • Kim, Man-Ki;Kim, Gyu-Hyun
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.1-10
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    • 2013
  • Even though the importance of reading voters' share of mind increases in political campaign, there is no research which analyzes engagement in perspective of political campaign. Therefore, the purpose of this research is to calculate political engagement index which is qualitative indicator about political campaign's immersion in candidate in perspective of engagement and provide scientific data for political advertisement and publicity strategy. For this purpose, A and B candidates who ran for 18th president in December 19th, 2012 are selected for subjects of the research. The young people whose voter participations are low in this presidential election are selected as subjects for responding questionnaire and are surveyed. This research is qualitative evaluation which tires to supplement a limit of qualitative analysis of content by surpassing quantitative evaluation including advertisement, promotion, public opinion on politics, ratings, etc. Evaluation attribute is designed to distribute 8 PEI into 0~100 score. If PEI is more than 50, then the score indicates immersion above average. If PEI is lower than 50, then the score indicates immersion below average. The model of the research will contribute to development of methodological research of political campaign strategy. Also, in the future, this model can be used as micro-targeting in each political campaign's election strategy.

Prevention and Resolution of Conflicts on Development and Environment in Korea (개발관련 갈등의 예방과 해소방안)

  • Lee, Jong Ho
    • Journal of Environmental Impact Assessment
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    • v.22 no.1
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    • pp.51-64
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    • 2013
  • 정부 주도의 대규모 개발사업은 개발과 환경보전이라는 가치관의 차이, 개발로 인한 공익과 환경 파괴로 인한 환경이익 침해와 같은 공익 간의 상충, 사업으로 예상되는 국익과 개인의 재산권 침해 등과 같은 문제를 초래하는 경우가 많았다. 그럼에도 불구하고 정부는 개발정책과 계획을 수립하고 개발사업을 집행하는 과정에서 발생되는 자연훼손이나 환경파괴, 경제적 타당성, 사회적 문제 등을 객관적이고 과학적으로 조사하거나 제대로 검증하지 않아 갈등이 빈번하게 발생하였다. 이러한 갈등을 해결하기 위한 기존의 연구는 대개 갈등의 원인을 이해관계, 가치관, 사실관계, 제도 측면에서 규명하고 해결방안으로 주로 주민참여와 거버넌스, 전략환경평가, 사회영향평가 등을 제시하였다. 본 연구에서는 한국에서 1980년대 중반이후 주요 개발갈등사례를 개발사업 종류, 갈등당사자, 갈등 쟁점, 갈등 원인, 선거공약 여부, 소송 여부에 따라 정리한 후, 갈등 예방과 해소를 위한 법과 제도를 고찰하였다. 그리고 선거공약 또는 개발정책 및 계획안 구상단계, 개발정책 및 개발계획 수립 단계, 개발사업 시행단계, 갈등 분쟁 발생단계 등으로 구분하여 갈등예방 및 해소방안을 제시하였다. 선거공약 단계에서는 공직선거법상 선거공약서 규정에 국가재정법상 예비타당성분석을 도입하고, 개발정책 및 개발계획 수립단계에서는 전략환경평가와 갈등영향평가의 연계, 전략환경평가과정에 사회영향평가 및 주민참여의 강화, 환경계획과 개발계획의 연계 등을 제시하였다. 개발사업 시행 단계에서는 환경영향평가 과정에서의 주민참여를 강화하고, 개발사업 시행단계에서 갈등이 발생하는 경우 거버넌스 구축과 환경분쟁조정법, 공공기관의 갈등예방과 해결에 관한 규정 등을 근거로 하는 갈등해소방안을 제시하였다.

SNS Message as an Political PR Campaign Strategy: Focusing on the 21st General Election (정치 PR 전략으로서의 SNS 메시지 : 21대 총선을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.208-223
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    • 2020
  • In the 21st general election held in April 15, 2020, the importance of social media as an election campaigning tool became more prominent when engaged with Corona 19. Therefore, in this study, various studies were conducted to establish SNS strategy as an election campaign tool. This study analyzed the contents of SNS (Facebook, Twitter, YouTube) activities as an election campaign tool to analyze messages on social media messages of candidates Lee Nak-yeon and candidate Hwang Kyo-an of Jongno-gu, Seoul during the 2020 21st National Assembly election. Data collection mainly analyzed posts from each candidate's official account, and the research method used text analysis using the R program. Word cloud, comparative analysis, q-graph analysis, LDA, and STM analysis were used during text analysis. In addition, the analysis result was confirmed to be statistically significant through correlation analysis. As a result of research, candidate Lee Nak-yeon's election includes corona, people, problems, crisis, suffering, and wisdom, which indicates that the crisis caused by corona must be overcome through any means possible. On the other hand, candidate Hwang Kyo-an's election includes Moon Jae-in, the regime, save, the fatherland, the judge, and the economy. And from the perspective of political publicity, candidate Lee Nak-yeon made a lot of acclaims, while candidate Hwang Kyo-an made a lot of attacks, and both themes emphasized the policy rather than the image.

Strategic Environmental Assessment and Integration of Development and Environmental Planning in Korea (전략환경평가와 개발계획 및 환경계획의 통합)

  • Lee, Jong Ho;Cho, Jae Heon
    • Journal of Environmental Impact Assessment
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    • v.16 no.6
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    • pp.433-446
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    • 2007
  • 환경영향평가는 대규모 개발사업을 대상으로, 계획 확정후 사업 실시단계에서 개발사업 시행에 따른 환경영향 저감방안을 중점 검토하는 제도인데, 사전환경성검토는 행정계획과 환경상 민감지역의 소규모 개발사업을 대상으로, 계획 확정 이전단계에서 환경적 측면에서 입지나 개발의 적정성 타당성을 사전에 검토하는 제도이다. 사전환경성검토는 2006년 6월부터 대상 행정계획을 구체적 개발사업의 상위 행정계획으로 확대하고, 계획의 적정성, 입지의 타당성을 미리 검토할 수 있도록 하고, 검토과정에서 주민, 전문가, 시민단체 등 이해관계자의 의견수렴을 거치도록 하는 전략환경평가 체제로 개편됨으로써, 환경갈등이나 사회 경제적 문제를 예방할 수 있는 기반을 보다 강화하였다. 환경부 주관의 사전환경성검토가 전략환경평가를 강화하는 동안 건설교통부가 중장기기본계획에 대한 전략환경평가를 시행하기 시작하였다. 우리나라의 전략환경평가는 건설교통부와 환경부가 전략환경평가를 별도로 운영하는 데 따른 비효율성, 국토계획과 환경계획의 연계성 부족, 선거공약으로 제안된 대규모 개발계획 등에 대한 객관적 환경평가의 어려움 등의 문제를 가지고 있다. 따라서 본 연구는 전략환경평가제도의 정립을 위해, 환경정책패러다임의 변천, 환경영향평가와 사전환경성검토의 발전, 전략환경평가의 현황과 선거공약으로 제안된 대규모 개발계획에 대한 전략환경평가의 한계 등을 고찰한 후, 전략환경평가제도의 발전방향과 개발계획과 환경계획의 연계통합방안을 모색하고자 한다.

A Study on Implementation of the Push System Based on FCM Service Inducing Communication of Candidates and Influence on Voters: Using Smart Devices Application (FCM 서비스를 이용한 후보자 소통 유도 푸시 시스템의 구현과 유권자에게 미치는 영향에 관한 연구 : 스마트 디바이스 어플리케이션을 활용하여)

  • Lee, Seungwon;Lee, Ook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.9
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    • pp.454-463
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    • 2017
  • Advancement of science and technology have led to development of the media, which has evolved election campaign strategies. Nowadays, media development has made communication more important, and it is a growing trend where smart-device applications are widely used to facilitate communication with electors. Based on Google's Fire base Cloud Messaging (FCM) push service, which keeps up with the fast-changing election trends and supports election campaigns systematically, this research aims to help accomplish the goals of an election campaign by developing an information system and performing empirical analysis of the variables that the information system affects. The system consists of an elector's application and a management system. The management system includes browsing and management of received-and sent-message history, and direct management of the application. By managing the push system in more progressive ways, this system will help to improve the effectiveness of election campaigns and accomplish election goals.