• Journal of Service Research and Studies
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• v.12 no.4
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• pp.139-163
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• 2022

This study analyzes the past and present of service science research as a central discipline that will lead a new economy and society, and presents a guide for future research. In the 21st century, service research has developed into a new discipline that is different from the existing service studies. Service science is a discipline that collectively refers to all research related to services. This study analyzes this development process and suggests the direction of future service science research. First, we analyze the research before the birth of service science, an early model of service studies. And the early research on the birth of service science is analyzed. Through this process, the service science framework that expanded and developed the initial service science is analyzed. We introduce each field of service science, which is a new innovation of the existing academic system from a modern perspective, and analyzes the structure of the service philosophy that is the basis of independent academic fields. And we suggest the future direction of service science research. The direction of paradigm innovation research of existing individual disciplines is presented first. As an example, innovation from existing business administration to service business administration is introduced. We also suggest a new economic and social system research direction that requires the convergence of multiple academic fields. Finally, we present a direction for multidimensional, broad-based convergence research. We suggest that the future of service science can be the process of reverting back to integration and convergence, centered on humans and the world, of the disciplines that have continued to diverge in the history. We present a model in which all disciplines are reintegrated into service science as the Eastern and Western spirits converge.

• Journal of Korea Technology Innovation Society
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• v.14 no.2
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• pp.223-245
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• 2011

We have analysed the impact of innovation on the employment in the Korean Service sector using KIS 2006 data. Our study is based on Bogliacino and Pianta (2010)'s model, which involves two main innovation strategies, technological competitiveness and cost competitiveness, as the main explanatory innovation variables for the employment dynamics. Empirical results show that an increase in demand was the strongest driver for an increase in employment in all four service sectors, including Science-based, specialized supplier, size and information intensive, and supplier dominated. Innovation strategy appeared to have a significant effect on employment at the firm level; Technological competitiveness showed a positive effect on employment in science based sector while cost competitiveness appeared to give a negative effect in specialized supplier sector. The firms in size and information intensive sector showed that increase in wages gives negative impact on their employment. However, cost competitiveness did not give any significant effect on employment dynamics of firms in size and information intensive sector and supplier dominated sector. This finding is different from the research of Bogliacino and Pianta (2010) on the European countries. One possible explanation would be that innovation strategy does not affect employment of firms in size and information intensive sector and supplier dominated sector since the level of innovativeness of these sectors in Korea fall behind that of European countries.

• Electronics and Telecommunications Trends
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• v.24 no.1
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• pp.101-112
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• 2009

IMT-2000으로 새로운 이동통신의 전기를 마련할 것으로 기대되었던 제3세대(3G) WCDMA 계열의 기술은 2006년 이후 하향 속도를 고속화시킨 HSDPA를 통해 국내외에서 급속한 서비스 확산이 전개되고 있다. 특히 최근 국내에서 HSDPA 가입자의 급속한 증가는 3G 서비스가 기존 이동통신과 달리 영상통화가 가능하며 무선 초고속인터넷을 이용할 수 있는 차별화된 특성이 수용의 영향요인으로 모두 작용한 것은 아니며, 단말기 보조금과 같은 사업자의 활발한 마케팅 활동에 따른 촉진조건이 수용의 영향요인으로 작용하였을 개연성이 높다. 그런데, 국내에서 제3세대 이동통신 서비스인 HSDPA의 수용에 영향을 미치는 요인들을 서비스의 내재적 요인과 외재적 요인을 통해 규명한 분석이 거의 없는 실정이다. 이에 본 분석에서는 기존 제2세대(2G) 서비스 대비 혁신성과 경쟁 서비스인 와이브로 대비 우위성의 서비스 차별성, 단말기 교체지원의 촉진조건과 요금부담감, 품질에 대한 비확신, 번호변경 부담감의 수용장벽이 HSDPA 서비스의 가입과 이용에 미치는 효과를 분석하였다. 분석결과, 기존 서비스 대비 혁신성, 단말기 교체지원의 촉진조건, 요금 부담감과 품질 비확신의 수용장벽이 수용의향에 영향을 미치는 것으로 나타났으며 이에 따라 HSDPA 서비스 활성화 방향을 제시하였다.

• Review of KIISC
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• v.34 no.1
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• pp.21-25
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• 2024

최근 몇 년 동안 탈중앙화 금융(DeFi)은 블록체인 기술의 혁신적인 사용을 통해 금융 부문의 지형을 재정의할 획기적인 세력으로 부상했다. 본 연구는 DeFi의 제도화를 향한 패러다임 전환에 대한 포괄적인 기술적 분석을 제시하며, DeFi가 전통적인 금융 시스템을 혼란에 빠뜨리고 글로벌 경제 프레임워크를 재구성할 수 있는 잠재력을 강조한다. 본 연구에서 스마트 계약, 분산형 자율 조직(DAO) 및 합의 알고리즘을 포함한 DeFi 핵심 기술의 복잡성을 조사하고 이러한 요소가 어떻게 집합적으로 보다 개방적이고 투명하며 포용적인 금융 생태계를 조성하는지 탐구한다. 주요 고려 사항에는 규제 장애물, 보안 문제, 확장성 문제, 혁신과 소비자 보호 간의 균형이 포함된다. 금융 포괄성, 특히 은행 서비스를 받지 못하는 인구와 은행 서비스를 받지 못하는 인구에게 금융 서비스에 대한 접근을 제공하는 역량 측면에서 DeFi의 혁신적인 잠재력에 대해 논의하여 일드 파밍, 유동성 채굴, 분산형 대출 등 새로운 금융 상품 및 서비스를 도입하는 데 있어 DeFi의 역할을 평가하여 소비자와 기존 금융 기관 모두에 미치는 영향을 강조한다. DeFi의 기술 기반과 기관 금융 프레임워크 내에서 급성장하는 역할에 대한 자세한 조사를 제공함으로써 본 논문은 금융의 미래 궤적과 글로벌 경제 시스템의 진화하는 역학에 대한 귀중한 통찰력을 제공하는 것을 목표로 한다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2013.10a
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• pp.584-596
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• 2013

• Proceedings of the Korea Technology Innovation Society Conference
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• 2013.10a
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• pp.201-217
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• 2013

• Proceedings of the Korea Technology Innovation Society Conference
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• 2013.05a
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• pp.312-326
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• 2013

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.467-468
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• 2017

본 연구에서는 모바일 지능형 개인비서 서비스의 음성 사용자 인터페이스(Voice User Interface, VUI) 사용에 있어서 혁신저항요인을 연구한다.

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.146-160
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• 2023

The spread of non-face-to-face services due to the COVID-19 pandemic has brought many changes in consumers' purchasing behavior and attracted much attention to new services. Could trying new services caused by this sudden environmental change alter consumers's choice patterns? This study proposes the research question of whether these new service experiences can change consumers' existing choice behavior, especially for risk-averse consumers who maintain their existing choice behavior or prefer safe alternatives. In this study, we examined whether trying out an unmanned payment services, one of innovative services that emerged after the pandemic crisis, can change the existing choice behavior of risk-averse consumers, i.e., make them more likely to prefer risky alternatives to safe alternatives. To accomplish these research goals, this research conducted one pilot survey and one study. The results of pilot survey showed that the stronger the prevention-focus tendency, the lower the self-efficacy to use the innovative service, with a negative relationship between them. Based on these findings, the study used an experimental method to examine the interaction effects between the use of innovation services and consumers' regulatory focus in a choice behavior and to explore the psychological mechanisms behind them. According to the results, it is found that prevention-focused consumers were more likely to choose risky alternatives and dissimilar extended brands following a trial of an unmanned payment service compared to not using that service. In contrast, promotion-focused consumers did not show different choice patterns regardless of following a trial of an innovative service. Furthermore, these results for prevention-focused consumers confirm the role of self-efficacy as a psychological mechanism. These findings shed light on the role of self-efficacy which has discussed in positive psychology into marketing area. Moreover, practical and academic implications are suggested by the finding that behavioral change occurs in risk-averse consumers, who are known to be hesitant to try new behaviors, indicating market expansion related to potential consumers for the use of the innovation services.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.105-115
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• 2020

The purpose of this study is to investigate the factors influencing the innovation resistance of cloud computing services and to suggest policy alternatives to increase the use of domestic cloud computing services. For this, a survey was conducted on 178 SMEs that introduced cloud computing services with government support. As a result, technostress, CEO informatization leadership and organizational structure concentration had a significant influence on innovation resistance. Therefore, in the future, first, it is necessary to provide user-centered cloud computing services in the direction of reducing technostress. Second, it is necessary to apply cloud computing services through a deeper understanding of the organizational characteristics of each small and medium enterprise. Third, there is a need for advanced security authentication and a compensation system. In order to promote the use of cloud computing services, an environment in which users can safely use should be prepared first.