• Culinary science and hospitality research
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• v.21 no.5
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• pp.50-58
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• 2015

The purpose of this study is to identify the causal relationships between service quality, consumer satisfaction, and behavioral intention in coffee shop. Additionally, the stud aims at focusing on whether or not consumer satisfaction plays a moderating role between service quality and behavioral intention. Statistical techniques that involve frequency, reliability, exploratory factor analysis, and structural equation modeling were performed. In the third research model, consumer satisfaction was unfolded as a moderating variable that enables to be a key player between service quality and behavioral intention. Limitations and considerations of this study were discussed for future study.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.165-170
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• 2021

최근의 코로나19 사태로 관광·항공업계가 극심한 어려움을 겪고 있다. 항공업계의 대안 중 하나는 화물운송이다. 항공사들은 여객수요 급감으로 인한 매출감소 폭을 줄이기 위하여 화물운송 부문을 강화하고 있다. 항공화물운송은 타 운송과 구분되는 제반 특성으로 인하여 시장규모가 지속적으로 증가하고 있다. 항공화물운송 대리점(forwarder)은 수출과 수입에 있어서 중요한 역할을 담당하며, 중요한 비즈니스 파트너인 항공사와 수출입자와 우호적인 긴밀한 관계를 구축하고 계속 유지해야 한다. 사회적 교환이론(social exchange theory)은 이러한 관계가 구축되기 위해서는 거래당사자 간의 거래규모나 거래기간, 거래빈도 등의 유형적인 측면도 중요하지만, 신뢰와 몰입, 애착 등의 무형적인 측면의 교환이 선행되어야 한다는 것을 강조한다. 본 연구의 연구목적은 다음과 같다. 첫째, 물류서비스기업의 업무 프로세스를 규명하고 운송기업 및 화주기업과의 사회적 교환행동은 어떻게 이루어지는지 조사한다. 둘째, 이러한 사회적 교환행동이 물류서비스기업의 다양한 경영성과에 얼마나 영향을 미치는지를 분석한다. 셋째, 각 구성원 간의 관계기간에 따라서 이러한 영향력이 달라지는지를 살펴본다. 특히 본 연구는 많은 기존연구에서 구분되었던 신뢰(trust)와 몰입(commitment) 개념을 통합함으로써 연구모형의 간결성(parsimony)과 실용가능성(practicality)을 제고하고자 한다. 결과적으로 본 연구는 운송기업 및 화주기업에 대한 물류서비스기업의 사회적 행동이 신뢰에 기반한 우호적인 관계를 구축하는지, 경영성과에는 어떤 영향을 미치는지를 실증적으로 살펴보고, 관계기간의 조절효과를 규명함으로써 학문적으로나 실무적으로 유용한 시사점을 제공할 수 있으며, 창업 물류서비스기업에 유용한 가이드라인을 제시할 수 있을 것이다.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.155-174
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• 2015

This study attempts to investigate effects of service conveniences on perceived value and customer voluntary behavioral intention in family restaurants. We categorized service conveniences in five dimensions (i.e, decision, access, transaction, benefit, and post-benefit). We considered perceived value as having three parts, namely functional, emotional, and social. We also specified three segments of customer voluntary behavioral intention as participation, cooperation, and loyalty. The results showed that service conveniences such as transaction convenience, post-benefit convenience, and benefit convenience have an influence on functional value as a perceived value, but no effect from decision convenience and acceptability[this is a new variable to me]. In addition, access and benefit conveniences affect social value. When it comes to the effects of perceived value on customer voluntary behavioral intention, social value was found to affect participation and loyalty, while functional value appeared to influence cooperation.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.175-191
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• 2015

The purpose of this study is to investigate the relationships among personality, LMX(leader-member exchange), and innovative behavior of the employees engaged in the foodservice business. In order to achieve the purpose of this study, a literature review was first carried out concerning personality, LMX, and innovative behavior of employees. The questionnaire survey was conducted on foodservice employees working at a hotel buffet restaurant and an independent buffet restaurant in the Busan area. The survey period was from Oct. 1, 2014 to Oct. 15, 2014, and 236 cases were used for analysis. The results are as follows. Foodservice employees who are agreeable and extroverted are likely to develop innovative ideas in the course of their job duties. In addition, foodservice employees who are agreeable, extroverted and conscientious are likely to practice innovative ideas. LMX, especially the contributable relationship between leader and employee, has a positive effect on the development of innovative ideas, and the contributable, respectable, and loyal relationship between leader and employee has a positive effect on the practice of innovative ideas in the foodservice industry.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.129-138
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• 2015

There are limited resources on how servicescape influence customer emotions and respond towards customer satisfaction and behavioral intention. Hence, this research investigates how servicescape influence customer behavioral intention in local coffee shops in Kuala Lumpur by using Multiple Regression analysis. This study mainly focus on three environmental dimensions, which are the facility aesthetics, music and layout accessibility. Based on the result, it shows that both music and layout accessibility are significant factors that greatly influence customer satisfaction and behavioral intention. Overall, this research indicates that managers should realise thatmusic and layout accessibility play an important role to influence customers eating out at coffee shops.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.147-161
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• 2015

The purpose of study was to test the effects of CEO' transformational leadership and learning organization on innovative behavior in the Knowledge-based Service Organization showing the characteristics of convergence service and the moderating role of learning organization between transformational leadership and innovative behavior. For this study, the data were collected from 348 Knowledge-based Service industrial employees in metropolitan area by using structured questionnaires. Collected data were analyzed by hierarchical regression technique. The results showed that both of CEO' transformational leadership and seven learning organization building factors had a positive effect on employees' innovative behavior. And also found out the only four out of the seven learning organization building factors, namely 'Create continuous learning opportunities', 'Promote inquiry and dialogue', 'Encourage collaboration and team learning', 'Provide strategic leadership for learning' had the moderate roles between CEO's transformational leadership and employees' innovative behavior. The theoretical and practical implications of the findings were discussed and the directions for future research were presented.

• Journal of Korea Port Economic Association
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• v.28 no.4
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• pp.39-57
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• 2012

This study aims to find out the relationship of customer behavioral intention and marketing variables such as service quality and customer satisfaction which are regarded as its determinants. And then this study has suggested what service factors shall be emphasized to induce the latent customers. And it has grouped strategic Schemes on which service variables shall be focused to enhance the existing customer behavioral intentions. This study has found, to the existing customers, only physical environments among 3 dimension components of Service quality significantly affects to the Behavioral intentions. Priorly, marketing efforts, namely, expansion of convenient facilities such as special berth construction is necessary. To the latent customer, service delivery is the most powerful factor to the behavioral intentions. Consequently, frequency of cruise calling, Facilities of shopping and eating, issues and their development of cruise goods and publicity and promotions are needed.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.79-91
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• 2014

In this study, We investigated the correlation between the education service quality for small business in the merchant college, and student satisfaction and behavioral intention. For this purpose, a factor relationship between the education service quality, and student satisfaction and behavioral intention was examined focusing on the existing literature and previous studies. Also, a survey was conducted for a total of 450 traditional market merchants in metropolitan areas who have completed education from the merchant college for analysis. The result of this study are as follows. First, The relationship between educational service quality and behavioral intention, and student satisfaction except tangibles had significant impacts, Second, student satisfaction was shown to have a positive mediating effect on the relationship between educational service quality and behavioral intention.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.647-652
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• 2006

본 논문에서는 스마트 홈을 위한 실내 위치 추적 방법을 제안한다. 스마트 홈 환경에서 개인의 상황에 맞는 서비스를 제공하기 위해서 위치는 중요한 정보 중의 하나이며 최근에는 위치 정보를 확장하여 거주자의 행동 정보를 활용하여 거주자의 행동에 따른 서비스를 제공하는 것이 이슈가 되고 있다. 이를 위해서 제안된 적외선 기반 실내 위치 추적 시스템인 ubiTrack은 스마트 홈 내의 거주자로부터 거주자의 행동을 추론하기 위한 여러 컨텍스트 정보를 추출할 수 있다. 제안된 방법은 발신기, 수신기, 그리고 클라이언트 부분으로 나뉜다. 발신기는 천장에 부착되어 있는 적외선 발신기로부터 각각의 아이디를 가진 적외선 신호를 발생한다. 두 개의 적외선 수신 센서로 구성된 수신기는 발신기에서 발신된 아이디를 수신하여 클라언트 부분으로 보낸다. 클라이언트는 이 개별 아이디를 실제 위치정보로 전환하고 이를 활용하여 거주자의 방위와 속력 정보를 추출한다. 추출된 속력 및 방위 정보를 활용하여 거주자의 간단한 행동 정보를 추론할 수 있다. ubiTrack에서 추출된 이러한 정보는 거주자의 최종 행동 정보, 즉 거주자가 TV를 보려는지, 전등을 사용하려는지 등의 정보를 추론하는데 사용될 수 있다. 제안된 방법은 스마트 홈 테스트 베드인 ubiHome에 적용이 되었으며 몇 가지 실험을 통하여 거주자의 행동을 통하여 스마트 홈 환경에서 거주자의 행동을 통한 서비스 제공이 가능함을 보였다.

• International Area Studies Review
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• v.21 no.1
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• pp.79-96
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• 2017

As Chinese luxury consumption is rapidly expanding and dominant in global luxury market, it becomes very critical to understand Chinese consumers' luxury consumption pattern. Under this circumstance, this study empirically tested the impacts of Chinese consumers' perceived service quality of luxury stores and extended self of luxury on luxury purchasing intention. The result of this study is as follows. First of all, Chinese consumer' perceived service quality of luxury store and extended self of luxury have positive impacts on luxury purchasing intention. However, Chinese consumer' extended self of luxury has partial interaction impact on luxury purchasing intention. From the results, to promote Chinese consumers' luxury consumption, marketers must improve the service quality of luxury store and extended self of luxury. This research not only enrich theoretical knowledge about Chinese consumers' luxury purchase behavior, but also assist marketer to develop luxury marketing strategies in China.