• Title/Summary/Keyword: 서비스 행동

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Development of a Smart Application for Protecting Dementia Patients (치매환자의 보호를 위한 스마트 앱 개발)

  • Hwang, Hyun Suk;Ko, Yun Seong;Ban, Ga Un;Kim, Chang Soo
    • Journal of Korea Multimedia Society
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    • v.16 no.9
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    • pp.1089-1097
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    • 2013
  • The applications for considering their position and daily patterns of dementia patients have been developed in an early stage even if the older patients who have weaker or serious symptoms has increased in various forms. In this paper, we develop an android-based application which displays positions and pathways of patients on maps and provide messages in the cases of dangerous situations. Guardians need to register schedules including safe areas and personal information of their patients. This system registers behavior status categorized as normal or abnormal each position which is sent to a database. In particular, the deviation status is assigned in case the patients are not within the safe areas that their guardians registered on their schedule. The wandering status is assigned in case the patients are repeatedly passed by their pathways. This smart application contains the modules such as patient position sending, guardian and patient information, patient schedule and safe zone registration, position and behavior status registration, pathway display and message sending, and rescue request. This system sends the notification and alarm service providing normal and abnormal behavior with deviation and wandering status of patients respectively.

Impacts of Hotel Service Quality and Voluntary Behavior upon Behavioral Intentions (호텔 서비스품질과 고객의 자발적 행위가 행동의도에 미치는 영향)

  • Shin, Chul-Ho;Lee, Jung-Chul;Jang, Hyun-Jong
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.440-448
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    • 2011
  • This study is to investigate the impact of hotel service quality and voluntary behavior upon behavior intentions by the actual analysis of four deluxe hotels in Seoul and Incheon. As a research methodology, a statistical package of SPSS 15.0 for window & Path Analysis 7.0 were used with 124 respondents. The empathy of service quality affects the voluntary behavior of the customers composed of three factors. Cooperation out of the voluntary behavior has an effect on the behavioral intentions and the rest of voluntary behavior only influences revisit. Accordingly it suggests that hotel employees should serve the customers with individual care and concern. In addition, it reveals significantly that the empathy is the main factor resulting in voluntary behavior and behavior intentions of the hotel customers.

Influence of Travel Show Visitor's Benefit Sought and Service Quality on the Behavioral Intentions -Focused on Hanatour International Travel Show Visitors 2012- (여행박람회 방문객의 추구편익과 서비스품질이 행동의도에 미치는 영향 -2012 하나투어 여행박람회 방문객을 대상으로-)

  • Lee, Kang-Wook;Chi, Myong-Won
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.447-458
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    • 2012
  • The purpose of this study is to investigate the influence of benefit sought and service quality of the travel show visitors who are used as advertisements of tourism companies due to increase of tourism on the behavioral intentions and to use as a useful information to plan travel show. For this study, 240 visitors from Hanatour International Travel Show are selected. And 203 valid questionnaires are analyzed. With collected materials, SPSS 17.0, AMOS 7.0 program was used to verify research problems. As a result, travel show visitors' benefit sought don't have any influence on the behavioral intentions to revisit and to recommend. Second, travel show visitors' service quality have a positive influence on the behavioral intentions to revisit and to recommend. Thus travel show host should try hard to make travel show be an important tourism resource by continuous improvement of service quality.

Discovery of Behavior Sequence Pattern using Mining in Smart Home (스마트 홈에서 마이닝을 이용한 행동 순차 패턴 발견)

  • Chung, Kyung-Yong;Kim, Jong-Hun;Kang, Un-Gu;Rim, Kee-Wook;Lee, Jung-Hyun
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.19-26
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    • 2008
  • With the development of ubiquitous computing and the construction of infrastructure for one-to-one personalized services, the importance of context-aware services based on user's situation and environment is being spotlighted. The smart home technology connects real space and virtual space, and converts situations in reality into information in a virtual space, and provides user-oriented intelligent services using this information. In this paper, we proposed the discovery of the behavior sequence pattern using the mining in the smart home. We discovered the behavior sequence pattern by using mining to add time variation to the association rule between locations that occur in location transactions. We can predict the path or behavior of user according to the recognized time sequence and provide services accordingly. To evaluate the performance of behavior consequence pattern using mining, we conducted sample t-tests so as to verify usefulness. This evaluation found that the difference of satisfaction by service was statistically meaningful, and showed high satisfaction.

A Study on the Effects of Digital Platform Capabilities and Customer Orientation of Financial Institutions on Service Innovation Behavior (금융기관의 디지털플랫폼역량과 고객지향성이 서비스혁신행동에 미치는 영향연구)

  • Kim, Sang-Chul;Seo, Young-Wook
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.207-217
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    • 2020
  • The purpose of this study is to examine the structural relationship between the digital platform capabilities of financial institutions and the impact of customer orientation on service innovation behavior through exploitation/exploration. A survey was conducted on employees of financial institutions to verify the research model, and the final 280 copies of the questionnaire were analyzed using SPSS 25 and SmartPLS 2.0. As a major research result, First, digital platform competency has a positive effect on exploitation and exploration. Second, customer orientation has a positive effect on exploitation, but not on exploration. Third, both exploitation and exploration have a positive impact on service innovation behavior. Through this research, this study shed new light on the relationship between digital platform capability and customer orientation that affects service innovation behavior of financial institutions, and expanded the scope of research through empirical research. Future research will require research attempts on various variables and research samples.

A Mobile Buying Service Model on the basis of Context-Aware (상황인식을 기반한 모바일 구매 서비스 모델)

  • Go, Hyeon-Jeong;Jeong, Hwan-Muk
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2007.04a
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    • pp.197-200
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    • 2007
  • 상품 판매장에서 많은 상품을 판매하기 위해서는 매장 내에서 구매자 행동과 상품 배치 등 매상에 영향을 미치는 다양한 요인을 파악할 필요가 있다. 또한 모바일 커머스 어플리케이션에서 각 구매자들이 구입할 상품을 효과적으로 찾을 수 있는 추천상품 서비스의 필요성도 점차 증가하고 있다. 본 논문에서는 다치 오토마타를 이용하여 매장 내에서 구매자 행동과 상품 배치 등을 파악함과 동시에 각 구매자들이 구입할 상품을 상황의 변화에 따라 효과적으로 추천할 수 있도록 지원하는 상황인식 기반 모바일 구매 서비스 모델을 제안한다.

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A Study of the Influence of CRM Korean Restaurant Passengers Quality perceived by Emotional Response and Customer Behavior - Focus on the Mediating Effect of Customer Emotional Response - (프랜차이즈 한식당 이용객들이 인지하는 CRM 품질 특성이 고객 감정반응과 고객 행동의도 에 미치는 영향에 관한 연구)

  • Kim, Chan-Woo;Kim, Seong-Soo
    • Culinary science and hospitality research
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    • v.22 no.5
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    • pp.82-94
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    • 2016
  • This study on CRM oftKorean restaurant guests to test the emotional response and behavioral intention. Three kinds of variables(service quality, information quality, system quality) from Korean restaurant guests were set to test the CRM. Results of the multiple regression analysis revealed a positive significant relationship with respect to quality of service, quality information, and quality system with all customer emtional reaction. Second, the results also found that the three independent variables of quality of service (${\beta}=.104$, P<.01), information quality (${\beta}=.215$, P<.001), and system quality (${\beta}=.682$, P<001) had a significant positive effect on the dependent variable for customer behavior (+). Third, CRM quality of service, quality information, and quality of the restaurant system are shown to influence the behavior and it also showed that both the part-mediated effects.

Effects of Service Employee's Personality on OCB and Customer Orientation in Foodservice Business (외식기업 서비스종사원의 성격요인이 조직시민행동과 고객지향성에 미치는 영향)

  • Kim, Young-Hun
    • Culinary science and hospitality research
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    • v.18 no.4
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    • pp.84-99
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    • 2012
  • This paper investigated the effects of employee's personality on organizational citizenship behavior(OCB) and customer orientation in service business. Based on the literature search about personality, OCB and customer orientation, this study conducted a survey to total 207 service employees who engage in food service business. The findings of the research are as follows. First, service employee's personality consists of neuroticism, extroversion, agreeableness, conscientiousness and intelligence. Second, service employee's OCB is affected by intelligence, agreeableness, conscientiousness and extroversion of a service employee. Third, service employee's extroversion, agreeableness, conscientiousness and intelligence positively affect service employee's customer orientation, and service employee's neuroticism negatively affect service employee's customer orientation. Fourth, service employee's customer orientation is affected by employee's OCB. The findings of this research shows that service employee's personality affects OCB and customer orientation.

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The effect of trust on supervisor on job engagement and prosocial behavior -Focused on the moderating effects of supervisor's gratitude expressions- (관리자에 대한 신뢰가 직무열정 및 친사회적 행동에 미치는 영향 -감사표현의 조절효과를 중심으로-)

  • Cho, Sang-Lee
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.21-34
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    • 2019
  • It is a very important task for managers to motivate employees who work at service encounters where interaction with customers is important. The purpose of this study is to propose the trust of supervisor and supervisor's expressions as factors that can enhance or strengthen employees' prosocial behavior. Hierarchical regression analysis was used for this purpose. The results and implications are as follows. First, trust toward supervisors appeared to be a factor to improve employees'engagement. Second, job engagement has a positive effect on prosocial behavior of employees, that is, customer oriented behavior and organizational citizenship behavior. Finally, this work confirmed the moderating effect of the supervisor's gratitude expressions in the relationship between trust toward supervisor and job engagement. Research on gratitude in the marketing field is still in its infancy, and previous researches are focused on business and consumer relations. Expressing gratitude can be a natural tendency. This study suggests that gratitude expression should be introduced as part of organizational culture.

Effects of Service Quality Characteristics of Dessert Cafes on Consuming Behaviors according to Dietary Life Style (식생활 라이프스타일에 따른 디저트 카페의 서비스 품질 특성이 소비행동에 미치는 영향 연구)

  • Lim, Hyun-Ho;Yang, Dong-Hwi
    • Culinary science and hospitality research
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    • v.22 no.7
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    • pp.148-157
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    • 2016
  • This study verified the effects of the quality characteristics of dessert cafes by business start-ups according to dietary life styles of consumer. Data was collected over 15 days starting from April 15, 2016 from 218 customers who visited dessert cafes. In brief, the research results are as follows. First, in order to verify the influence of service quality of dessert cafes according to dietary life styles, 3-kinds of variables, namely taste-pursuing type, convenience-pursuing type, and health-pursuing type, were set up for the lower variables, and 2-kinds variables, specifically credibility and sympathy, were established for service quality as dependent variables. The results of the regression analysis showed that, taste-pursuing type (${\beta}=.371$, p<.001), convenience-pursuing type (${\beta}=.401$, p<.001), health-pursuing type (${\beta}=.474$, p<.001), all 3-kinds of dietary life style, had a significant, positive(+) corelation ton the credibility of service quality. in addition, regression analysis revealed that the sympathy type of service credibility and, all 3 dietary lifestyle types, taste-pursuing type (${\beta}=.145$, p<.001), convenience-pursuing type (${\beta}=.208$, p<.001), health-pursuing type (${\beta}=.236$, p<.001), showed a significant, positive (+) corelation. Second, as a result of verifying the effects of service quality on customer consuming behaviors at dessert cafes, it was determined that there was a significant, positive (+) corelation with credibility and sympathy in consuming behaviors such like credibility (${\beta}=.313$, p<.001), sympathy (${\beta}=.228$, p<.001).