• Title/Summary/Keyword: 서비스 품질만족

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Effect of Golf Resort's Service Quality on Value of Club Membership, Customer Satisfaction, and Customer Loyalty (골프리조트 서비스 품질이 회원권 가치와 고객 만족 및 고객 충성도에 미치는 영향)

  • Lim, Sin-Young;Yang, Hae-Sool
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.455-468
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    • 2010
  • The purpose of this study is to understand how and what kind of service quality impacts value of membership and customer satisfaction, and to analyze how value of membership and customer satisfaction influence on customer loyalty in order to apply the results of this study to the management level of individual companies. The valuable outcomes of the survey were 485 as a result of excluding both no response and non-trustful answers. The previous used questions of other researchers were modified and used in this study, and both SPSS 12.0 and AMOS 7.0 were in use as analytical softwares In this study, service quality of golf resort positively impacts membership's value, and service quality influences upon customer satisfaction in a positive way. The value of service quality heavily impacts customer satisfaction, and customer satisfaction positively influences upon customer loyalty. On the other hand, it is hardly find a remark between value of loyalty and customer's satisfaction.

User Satisfaction of 'The Presidential Web Records Service' ('역대 대통령 웹기록 서비스'의 이용자 만족도 분석)

  • Choi, Jae-Hyuk;Kim, Heesop
    • Journal of Korean Society of Archives and Records Management
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    • v.9 no.1
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    • pp.77-98
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    • 2009
  • The purpose of the study is to analyze the user satisfaction of 'the Presidential Web Record Service' using a proposed model of the user satisfaction index which consists of contents quality, service quality, and system quality. In addition, user's royalty and compliant are also measured in this study. This study shows that satisfaction of contents quallity and system quality influence significantly on the user satisfaction. And contents quality, service quality, user satisfaction show a significant relationships to user's royalty.

P2P 시스템과 서비스 가용성 품질

  • 온기원
    • Korea Information Processing Society Review
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    • v.10 no.2
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    • pp.9-21
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    • 2003
  • 최근 들어 서비스 가용도(Availability) 만족에 대한 중요성이 인터넷 기반 서비스 및 응용들의 성패에 가장 결정적인 요소 중의 하나로서 인식되고 있다. 이에 따라, 본 기고에서는 서비스 품질(Quality of Service: QoS)을 기존의 성능 향상 관점에서보다는 가용도 증대의 관점에서 다뤄 보고자 한다. 먼저 가용성 품질(Quality of Availability: QoA)이라는 새로운 개념을 소개하고, 가용도를 QoS의 새로운 평가 척도로써 제어 및 관측 가능한 QoS 파라메터로 정의하는 한편, 인터넷 기반 광역 분산 시스템의 특성에 맞는 가용성 정의를 정립해 본다. 특히 Peer-to-Peer (P2P) 시스템 등과 같이 시스템과 사용자 접속의 동적 변화가 잦은 시스템을 대상으로, 복제(Replication) 기술을 이용한 서비스 가용성 품질 향상 문제를 집중적으로 다뤄본다. 이를 위하여 P2P시스템과 복제기반 분산 서비스를 Stochastic그래프로 모델링해보고, 시뮬레이션 공부를 통하여 여러 가지 복제정책(알고리즘)을 대상으로 서비스 가용성 품질 향상정도를 품질 만족과 보장이라는 차원에서 각각 조사해 본다.

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Effect of Naturopathy Quality on Customer Loyalty; The Mediation Effect of Service Value and Customer Satisfaction (자연치유서비스품질이 고객의 충성도에 미치는 영향; 서비스가치와 고객만족의 매개효과)

  • Kim, Choon Gyum;Kim, Jong Du
    • Journal of Convergence for Information Technology
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    • v.10 no.2
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    • pp.146-153
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    • 2020
  • This study is a fusion study combining service marketing in the field of Naturopathy and business administration to examine the impact of the quality of Naturopathy services on the loyalty of customers using it, and see if the service value and customer satisfaction are mediated between the two variables. Through these efforts, the government wanted to contribute to the basic provision of research on Naturopathy services and the development of related industries. For the purpose of the study, a range commonly used as Naturopathy was presented to those in their 20s to 50s nationwide, and a survey was conducted on the relevant experience. Data analysis uses the AMOS 24.0 program to identify the causal relationship between the variables and the statistical program SPSS 24.0. The study found that the quality of the Naturopathy service had a positive effect on the loyalty of the customers who used the service, and that the value of the service and customer satisfaction were mediated between the service quality and loyalty, and had a positive effect.

Analyze Causal Relations between the 2019 International Horticulture Goyang Korea's Service Quality and Visitors' Perceived Value, Overall Satisfaction, and Loyalty (축제형 박람회의 서비스품질이 지각된 가치, 전반적 만족 및 충성도에 미치는 영향 - 2019고양국제꽃박람회를 중심으로 -)

  • Lee, Chan-Do
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.68-77
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    • 2021
  • The purpose of this study is to The exhibition's service quality was divided into three factors: event content, publicity, and empathy. First, the exhibition's service quality had positive effects on visitors' perceived value and overall satisfaction. Visitors' perceived value also showed a positive effect on their overall satisfaction. Second, each of visitors' perceived value and overall satisfaction had positive effects on their loyalty. Third, in effect decomposition, the total effect of the exhibition's service quality on visitors' perceived value was largest, followed by the service quality's total effect on their overall satisfaction and the service quality's total effect on their loyalty in order. In addition, statistically significant total effects were found between visitors' perceived value and overall satisfaction, as well as between visitors' perceived value and loyalty. As a result, mediating effects such as visitors' overall satisfaction had a positive contribution. Accordingly, statistically significant effects were confirmed in the relationships between all endogenous and exogenous variables.

Assessing Satisfaction on Scholarly Journals and Document Delivery Services at Foreign Journal Supporting Center (외국학술지 지원센터의 학술지 및 원문복사서비스의 만족도 분석)

  • Choi, Jae-Hwang
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.2
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    • pp.69-85
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    • 2008
  • The purpose of this study is to analyze user satisfaction on scholarly journals and document delivery services(DDS) at foreign journal supporting center, which is founded at K University in 2007. The number of 72 users answered the quality of scholarly journals, and 69 users answered for the DDS survey. For the scholarly journal survey, up-to-date, usability, and expertness were asked, and fastness of DDS and easiness of application procedures were asked for the DDS survey. This study reveals that overall users using or visiting foreign journal supporting center are satisfied with the quality of scholarly journals and DDS.

Effects of Perceived Service Quality, Usefulness and Easiness on the Consumer Satisfaction and the Continuous Use Intention of IPTV (지각된 서비스 품질, 유용성, 용이성이 IPTV 사용자 만족 및 지속적 사용의도에 미치는 영향)

  • Kim, Young-Hwan;Choi, Soo-Il
    • The Journal of the Korea Contents Association
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    • v.9 no.10
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    • pp.314-327
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    • 2009
  • This paper studied the relationship between the quality of perceived service and the consumer satisfaction on IPTV which is on the increase in the number of subscribers as the representative of a convergence service of the communication and broadcasting. Using the measurement tools of five factors such as the perceived service quality, the accommodation of information techniques, the consumer satisfaction, the intention of continuous use and the users' intention to recommend to others, the empirical study on IPTV users was taken. The results showed that the perceived serviced service quality, usefulness and easy access to IPTV have strong effects on the use and the users, intention to recommend to others.

An effective framework for integrating quality of service parameters into the customer satisfaction index (서비스품질 측정과 고객만족도 조사의 효과적 연계)

  • 이수호;김태호
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.04a
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    • pp.86-89
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    • 2000
  • 통신 서비스에 대한 고객만족은 경쟁력의 원천이 되고 통신사업자는 이를 가장 효과적으로 개선할 수 있는 방법을 지속적으로 찾는다. 고객만족이 외부에서 측정되는 품질지표라면, 통신사업자의 내부 프로세스 성과지표, 통신서비스의 품질이나 성능 지표들은 내부 품질지표 이다. 본 고에서는 경쟁시장에서 소비자의 선택권이 강화된 시기에 통신사업자가 고객가치 향상을 위한 노력의 결과인 외부 고객만족도 (CSI) 조사 결과와 내부 서비스품질지수 (QOSI) 측정 결과를 상호 연계하여 분석하는 틀을 제시하고, 한정된 경영자원(인적, 물적) 투입의 우선순위 결정에 활용은 물론 고객만족도의 변화를 예측할 수 있는 방안을 개념화하고 적용모형을 예시하였다.

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The Study on Mediating Effects Validation of Involvement between Service Quality and Satisfaction in Children's Pool in Convergence era (융복합 시대 어린이 전용 수영장의 서비스 품질과 만족의 관계에서 관여도가 갖는 매개효과 연구)

  • Bing, Won-Chul
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.529-537
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    • 2015
  • The aim of this study was to validate the mediating effects involvement between service quality and satisfaction in children's pool. For the purpose, survey was conducted. 450 samples were collected, and 430 data were used for final analysis. Data processing was made factor analysis, correlation analysis, structure equation model analysis via SPSS 21.0 and AMOS 7.0 programs. Study findings are as follows: First, among the factors of service quality, only the facilities factor was effective to involvement. Second, among the factors of children's pool service quality, program and facilities factors were effective to satisfaction. Third, involvement of children's pool was effective to satisfaction. Fourth, involvement had a mediating effect on the effect of facilities factor on satisfaction.

The Effects of Behavioral Intention on Education Service Quality of the Merchant College - The Mediating effect of student satisfaction - (상인대학 교육서비스 품질이 행동의도에 미치는 영향 -학생만족의 매개효과-)

  • Ko, Hyun;Yang, Hae-Sool
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.79-91
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    • 2014
  • In this study, We investigated the correlation between the education service quality for small business in the merchant college, and student satisfaction and behavioral intention. For this purpose, a factor relationship between the education service quality, and student satisfaction and behavioral intention was examined focusing on the existing literature and previous studies. Also, a survey was conducted for a total of 450 traditional market merchants in metropolitan areas who have completed education from the merchant college for analysis. The result of this study are as follows. First, The relationship between educational service quality and behavioral intention, and student satisfaction except tangibles had significant impacts, Second, student satisfaction was shown to have a positive mediating effect on the relationship between educational service quality and behavioral intention.