• Title/Summary/Keyword: 서비스 만족도 조사

Search Result 1,505, Processing Time 0.027 seconds

The Effect of E-Service Quality on Customer Satisfaction and Repurchase Intention: Focusing on Fresh Food (E-서비스품질이 고객만족도와 재구매의도에 미치는 영향: 신선식품을 중심으로)

  • Hu, HuiYan;Chen, Xing
    • Journal of Digital Convergence
    • /
    • v.20 no.5
    • /
    • pp.77-84
    • /
    • 2022
  • The purpose of this study is to confirm the influence of E-service quality of fresh product quality, logistics quality, and website quality on customer satisfaction and repurchase intentions. For the analysis, we used SPSS 23.0 to perform multiple regression analysis with 284 people who have purchased fresh food from China E-Services. The research results show that the better the E-service quality, the more positive (+) impact it has on customer satisfaction. In the relationship between E-service quality and purchase intention, customer satisfaction has a media effect. Through the analysis of the results, in order to improve customer satisfaction, it is necessary to focus on the quality of fresh food, provide excellent logistics, and allow customers to use convenient websites. This study only studies the general environment of E-services in the fresh food market, and will recommend specific implementation for one company in the future.

An Empirical Study on the Consumer Satisfaction and Loyalty of Chinese Commercial Banks: Focusing the related Variables of Perceived Service Quality and Uncertainty Avoidance (중국 상업은행 소비자의 만족도/충성도에 관한 연구: 서비스 인식과 불확실성회피를 중심으로)

  • Zhao, Na
    • International Area Studies Review
    • /
    • v.14 no.2
    • /
    • pp.159-180
    • /
    • 2010
  • The purpose of this study is to examine how perceived service quality, value congruence influences uncertainty avoidance, customer satisfaction and customer loyalty, and in turn, provides insight for Korean banks when they penetrate into the Chinese marketplace. In so doing, this study conducts a survey on participants who are using banking services in the Changchun, Jinan, Guangzhou of Jilin Province, Shandong Province and Guangdong Province. The findings are as followed. First, Uncertainty avoidance plays an important mediating role in the relationship between perceived service quality and customer satisfaction, between value congruence and customer satisfaction. Uncertainty avoidance has a direct effect on customer satisfaction, but is significantly negative. Second, value congruence has a direct effect on uncertainty avoidance, but is significantly negative. Third, customer satisfaction has a direct effect on attitudinal loyalty and behavioral loyalty.

A Study on Relationship between Service Orientation, Employee Satisfaction, Customer Orientation and Business Performance of Liner Shipping Company (정기선사의 서비스지향성, 종업원의 만족 및 고객지향성, 기업성과의 관계에 관한 연구)

  • Song, Dae-Kil;Shin, Han-Won;Choi, Young-Ro
    • Journal of Korea Port Economic Association
    • /
    • v.25 no.2
    • /
    • pp.25-56
    • /
    • 2009
  • The purpose of this study is to analyze the components and to verify the relationship between service orientation, employee satisfaction, customer orientation and business performance of liner shipping company. In order to achieve the purpose of this study, literature survey related to service orientation, employee satisfaction, customer orientation and business performance was carried out and took a empirical analysis by the use of questionnaire method for employees in liner shipping company. The final results and conclusions are as follows; Service orientation of liner shipping company is a major element which has an effect on employee satisfaction. It has also effect on employee's dedicational attitude to achieve company's goal with pride on their duty and organization. In addition to, the relationship between service orientation, employee satisfaction, customer orientation and business performance finally reach to valuable attitude related in customer's satisfaction, and then it will read up high business performance and successful attainment.

  • PDF

The effects of Perceived Risk concerning Korean medical Service Quality on Customer Satisfaction and Revisit Intention of Kazakhstan patients (한국병원 의료서비스품질에 있어 지각된위험이 고객만족 및 재방문의도에 미치는 영향 - 카자흐스탄 고객 중심으로-)

  • Kim, Seulah;Lee, Chang Won
    • Korea Journal of Hospital Management
    • /
    • v.27 no.2
    • /
    • pp.1-15
    • /
    • 2022
  • Purposes: The purpose of this study is to examine the effects of health service quality and perceived risks of Korean hospitals on the satisfaction and revisit of Kazakhstan's customers. Among two classified groups: health service providers and health service receivers, this study aims to identify the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction. Methodology: Hypotheses were developed upon the explanations on health service quality, perceived risks, customer satisfaction, and revisit, advanced by prior literature. A survey was conducted on the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction and revisit. The proposed hypotheses were confirmed by examining validity and reliability of the collected data, followed by regression analysis. Findings: First, the five dimensions: reliability, responsiveness, assurance, empathy, and tangibles showed a positive correlation between the impacts of health service quality and customer satisfaction of Korean hospitals. Second, the physical risk, social risk, time-loss risk showed a negative correlation. Lastly, the relation between customer satisfaction and revisit showed a positive correlation. Practical Implication: Health service quality and perceived risks were identified to impose significant effects on Kazakhstan customers. The identified results suggest that Korean hospitals should implement management strategies based on the customers' satisfaction factor.

A Study on the Satisfaction in the Startbiz System (재택창업시스템의 만족도에 관한 연구)

  • Oh, Ji-Won;Yoon, Jong-Ho;Kim, Gwi-Gon
    • Journal of Digital Convergence
    • /
    • v.11 no.7
    • /
    • pp.9-18
    • /
    • 2013
  • In this paper, we investigated the satisfaction of incorporation founder through the Startbiz System. We also expected that the research results contribute to draw the development plan of Startbiz System afterward. The satisfaction in the Startbiz System was investigated in four dimensions such as the company establishing service, the website quality, the business promotion environment of the associated organizations, and providing information. The satisfaction appeared for the order of the company establishing service, providing information, the website quality, and the business promotion environment of the associated organizations. It's necessary to improve of the business promotion environment of the associated organizations for activating an incorporation utilizing the Startbiz System.

A Study on the Satisfaction Analysis of Smart Traffic Safety Systems using Importance-Performance Analysis (IPA를 이용한 스마트 교통안전 시스템의 만족도 분석 연구)

  • Kiman Hong;Jonghoon Kim;Jungah Ha;Gwangho Kim;Jonghoon Kim
    • Journal of the Society of Disaster Information
    • /
    • v.18 no.4
    • /
    • pp.754-768
    • /
    • 2022
  • Purpose: The purpose of this study is to derive improvements through user satisfaction analysis for the smart traffic safety system being applied to improve traffic safety. Method: A survey-based IPA analysis was used to derive system and service improvements for groups of drivers and pedestrians. Result: As a result of the analysis, both drivers and pedestrian groups showed that Quadrant 1(Keep up the Good Work) was 'Perception of risk information', and Quadrant 3(Low Priority) was 'Reliability of warning information'. On the other hand, 'AI display suitability', which was analyzed as Quadrant 1(Keep up the Good Work) in the driver group, was found to be Quadrant 3(Low priority) in the pedestrian group. Conclusion: Satisfaction factors for smart pedestrian safety systems may vary depending on users, and it is judged that user-centered system construction and service provision are necessary.

An Analysis and Improvements of Loans and User Satisfaction for Smart Libraries: A Case of A Library in Incheon (스마트도서관 이용 및 만족도 분석과 활성화 방안 - 인천광역시 A도서관의 스마트도서관 사례연구 -)

  • Hyo-Yoon Kim;Hee Jin Kim;Hyounmee Wee;Mi Ran Yeo;Dong-Gue Lim;Eungyung Park
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.58 no.2
    • /
    • pp.101-120
    • /
    • 2024
  • As the number of smart libraries is continuously increasing, activation measures are necessary to expand user engagement and enhance service quality. This study analyzed the usage patterns of four smart libraries in A Library in Incheon, from June 2020 to December 2023. It also conducted user satisfaction surveys and question-and-answer sessions with a librarian. The number of books and loans increased, and two smart libraries in areas without public libraries showed high usage rates. Although users were satisfied with the smart libraries, they pointed out inconveniences such as the limited number of loan books and insufficient books. Consequently, it is suggested to improve user-centered service quality, continuous monitoring and evaluation, as well as active promotion.

텔레매틱스 산업발전을 위한 표준화 추진 방안

  • 이상건
    • Korea Information Processing Society Review
    • /
    • v.11 no.4
    • /
    • pp.56-62
    • /
    • 2004
  • 현재 각광받고 있는 텔레매틱스 서비스는 궁극적으로 움직이고 있는 자동차 내 공간을 대상으로 다양한 정보제공서비스를 구현하는 데 초점이 맞추어져 있다. 따라서 무엇보다도 핵심적인 정보는 실시간 교통정보로서 이를 통해 현재의 위치와 앞으로의 모바일 상태를 파악할 수 있게 된다. 이는 실제 텔레매틱스 서비스 수요자를 대상으로 한 수요조사에서도 가장 높은 만족도와 선호도를 나타내고 있다. (중략)

  • PDF

A Study of User Satisfaction with Ubiquitous Environmental Sculptures - Focusing on the Gangnam U-STREET Media Pole - (유비쿼터스 환경조형물에 대한 이용 만족도 평가 - 강남 U-STREET 미디어폴을 대상으로 -)

  • Kim, Dong-Chan;Cho, Hwee-In
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.38 no.4
    • /
    • pp.45-53
    • /
    • 2010
  • This paper has attempted to propose a more progressive direction for U-environmental sculptures in a ubiquitous urban space in terms of usability, service, function and formative characteristics that enhance user satisfaction with these sculptures. For this, Media Pole, a U-environmental sculpture on Gangnam U-Street, has been examined. The results of this study are as follows: First, a study of user satisfaction was planned after establishing levels of satisfaction in terms of service, function and formative characteristics. In terms of satisfaction by the section of Media Pole, the public transportation map was the most influential in service while street culture and beauty of shape were critical in function and formative characteristics, respectively. In the relationship between satisfaction by section and overall satisfaction, furthermore, functional satisfaction had the biggest influence. Therefore, the development of human-centered functional factors which have pleasant and touching stories to facilitate communication with citizens are important in order to develop various Media Pole contents to enhance user satisfaction with the U-environmental sculpture and allow it evolve into a Gangnam landmark Since we are in the initial stage of a U-city, there are many problems that need to be addressed such as a lack of natural beauty, poor material quality of environmental sculptures, absence of storytelling, poor technology, lack of content, poor profitability and lack of means of social communication. In the end, the development of a comfortable, people-friendly space and U-environmental sculptures are needed in consideration of economic, social and cultural aspects instead of focusing on advanced technology only.

Effect of Destination and Cruise Service Attributes on Customer Satisfaction (크루즈 기항지와 선사 서비스속성이 고객만족에 미치는 영향)

  • Han, Chul Hwan;Kwon, Jae Hyun
    • Journal of Korea Port Economic Association
    • /
    • v.35 no.4
    • /
    • pp.67-84
    • /
    • 2019
  • In order to suggest ways to enhance service competitiveness in cruise and destination, this study developed a measure of cruise tour service and analyzed the impact and relative importance on customer satisfaction. Specifically, for the service quality analysis, based on the SERVPERF model, the specialty of the industry was reflected through the arguments of tourism and transport logistics, and the three factors of cruise service quality and destination service quality were derived and utilized as measurement tools. As an analysis method, factor and reliability analysis were conducted using data collected via a survey. Next, correlation analysis was conducted to analyze the relationship between variables and regression analysis was performed to check the impact of cruise tour service quality on customer satisfaction. The study found that both cruise service attributes and destination service attributes had a positive effect on customer satisfaction and that the relative importance of service attributes was identified. Accordingly, it was found that the service quality should be formed by reflecting arguments in the tourism and transport logistics sectors and that the service should be further improved and developed according to the importance of the service attributes so as to enhance cruise tour products.