• Title/Summary/Keyword: 서비스 만족도 조사

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블로그 서비스품질이 서비스가치와 고객만족에 미치는 영향 - 싸이월드를 중심으로 -

  • Jo, Cheol-Ho
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.203-209
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    • 2006
  • 온라인 관계 커뮤너티로서 최근 각광을 받고 있는 것은 미니 홈피를 포함한 블로그를 들 수 있다. 장단기적으로 잠재고객 세분화와 시장기회 창출에 블로그서비스가 활용될 수 있기에 많은 인터넷 기업들이 경쟁적으로 블로그 사업에 진출하고 있다. 본 연구목적은 블로그 고유의 서비스품질을 발견하여 서비스가치, 고객만족, 충성의도 사이의 인과관계를 밝혀서 서비스가치의 매개적 역할과 효과성 그리고 블로그서비스품질 전략에 대한 시사점을 제시 하고자 하였다. 결론적으로 고객가치 관점에서 고객유지를 위해 오락성, 고객화, 신뢰성에 중점을 두어야 하고 상호작용성과 편리성은 최소요건으로써 기본적인 유지전략이 필요하다. 본 연구의 한계는 사용연령에 따른 조사대상의 한계와 블로그서비스의 역동성으로 인한 서비스품질요인의 한계로 요약될 수 있다.

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The Effects of Family Relationship Difficulties on Life Satisfaction among the Middle-aged in Gyeonggi-do: Moderating Effects of Family Support Services (경기도 지역 중장년의 가족관계 어려움이 삶의 만족에 미치는 영향 -가족지원서비스의 조절효과를 중심으로-)

  • Cho, Sunghui;Park, Su Sun;Hwang, Kyoung Ran
    • Journal of Family Resource Management and Policy Review
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    • v.25 no.4
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    • pp.31-41
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    • 2021
  • This study was conducted to determine how the family relationships of the middle-aged affect their life satisfaction and how family support services regulate the association between the two factors. A total of 8,695 middle-aged residents(aged 50 to 64 years) were chosen from among resident-respondents of the needs survey administered to establish the 4th local social security plan in Gyeonggi-do. The moderating effect of family support services on the relation between family relationship difficulties and life satisfaction was investigated. The analysis showed that the life satisfaction experienced by the middle-aged is slightly higher than the middle level. The lower the difficulty in family relationships, the higher the use of family support services, the more women than men, and the better the economy, the higher the life satisfaction of middle-aged. As a moderating variable, family support services significantly moderate the effects of family relationship difficulties experienced by the middle-aged on life satisfaction. The results are meaningful in that they comprehensively shed light on the difficulties that confront family relationships and the relationship structure of family support services, thereby contributing to the search for life satisfaction among the middle-aged in Gyeonggi-do.

A Study on the Validity of Host Call Service in the Family Restaurant using Fishbein Model (Fishbein 모델을 이용한 패밀리 레스토랑의 호스트 호명제 서비스 타당성에 대한 연구)

  • Seo Kwang-Kyu;Ahn Beum-Jun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.7 no.4
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    • pp.753-758
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    • 2006
  • The recent drastic increase of imported foreign restaurants provided the importance of service quality and the customer satisfaction is considered as the most important factors for the business activity. In order to identify the important factors for the customer satisfaction of the family restaurant in Korea, we attempt to test the validity of host call service as a significant variable in the family restaurant using Fishbein behaviour model. Based on literature review, the empirical study was conducted using the questionnaires for customers of the family restaurant in Seoul. Descriptive statistics, t-test, F-test and regression analysis were made of the gathered questionnaires using SPSS programs. The results shows that four hypotheses established in this study were significant. Therefore, host call service in the family restaurant should be introduced to increase the customer satisfaction. In conclusion, it proved that host call service in the family were the important factors that could satisfy the customers and the family restaurants will have to make a great effort to develop the differentiated service so as to enhance their competitiveness.

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Measuring learner satisfaction in e-learning using SERVQUAL (SERVQUAL을 이용한 이러닝 (e-learning) 학습자의 만족도 평가에 관한 연구)

  • Ku, Hee-Jin;Park, Young-Taek
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.235-241
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    • 2010
  • 인터넷을 기반으로 시간과 장소에 구애 없이 학습 가능한 이러닝의 보급이 빠른 속도로 확산되고 있지만 이러닝 교육서비스의 품질을 높이기 위한 체계적인 평가와 개선은 상대적으로 미흡한 실정이다. 본 연구에서는 SERVQUAL모형을 이용하여 S대학에서 개설된 E과목에 대한 이러닝 교육서비스의 품질을 평가하였다. 동일한 E과목을 100% 온라인으로 수강한 학부생 79명, 대학원생 71명을 대상으로 성별, 연령별에 따라 SERVQUAL 조사결과를 비교하였다. 성별에 따른 서비스 격차점수에는 유의한 차가 없었지만, 연령별에 따라서는 서비스 격차 점수에 유의한 차이가 존재하였다. 연력별 차이의 원인으로는 연령이 높은 대학원생들의 경우 대부분이 직장을 가지고 있는 시간제(part-time) 학생들이기 때문에 학습내용의 현업 적용성을 상대적으로 중요하게 고려하기 때문으로 생각된다.

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A Study on the User Behaviors and Satisfaction of Legislative Employees and Other Library Users for the Government Information Service of National Assembly Library of Korea (국회도서관의 공공기관 및 정부정보 서비스에 대한 입법관련 종사자와 일반이용자의 이용행태와 만족도 분석)

  • Oh, Dong-Geun;Yoon, Byung-Ho;Yeo, Ji-Suk;Kim, Ju-Rae;Park, Sang-Hoo;Ma, Eul-Soon
    • Journal of the Korean Society for Library and Information Science
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    • v.43 no.1
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    • pp.235-250
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    • 2009
  • This study analysed the user behaviors and satisfaction for the government information service of Nation Assembly Library of Korea, based on the questionnaires from users including the legislative employees and other library users. The results showed that legislative employees used the services more often and have more needs for the services than other users. Most legislative employees and other library users evaluated that the services should be improved and that it would be desirable to develop a portal system and services providing the integrated search and offering government information as one stop service.

An empirical study on the service quality of uTradeHub though Kano model and customer satisfaction coefficient (Kano 모형과 고객만족계수를 이용한 uTradeHub 서비스 품질에 관한 연구)

  • Song, Sunyok
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.55-78
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    • 2016
  • In this study, service quality attributes of uTradeHub were classified based on the Kano model, and quality attributes that should be managed in priority to improve the service quality of uTradeHub were investigated using Timko's customer satisfaction coefficient(CSC) and average satisfaction coefficient(ASC). The results of the study are summarized as follows. First, as a result of classifying service quality attributes based on Kano model, 12 one dimensional qualities, 5 must-be qualities, 2 indifferent qualities were deducted, and many quality attributes of uTradeHub service were confirmed to be one dimensional quality to which is needed to be paid attention and paid more detailed attention to enhance service quality. Second, in the analysis result using Timko's customer satisfaction coefficient, "post processing for problems and complaints", "cost reduction", "efficiency of business processing" were ranked in the top of satisfaction coefficient, and they found to be quality attributes that customer satisfaction increases when service quality was satisfied. While, "post processing for problems and complaints", "interaction", "ability to respond promptly when problems occur" were ranked in the top of unsatisfaction coefficient, and they were analysed to be quality attributes that customer complaints increase when service quality was unsatisfied. Third, in the result of analyzing the quality attributes that should be managed in priority to improve the service quality of uTradeHub based on the average satisfaction coefficient(ASC), "post processing for problems and complaints", "cost reduction", "useful information" were ranked in the top 3, and they were classified as quality attributes that the satisfaction level increases more when they are improved than now, but the satisfaction level decreases when they are worsen.

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The Effect of Online Social Relations Service Utilization on Life Satisfaction of Middle-aged and Older Adults : Focusing on the Mediating Effect of Social Support (중·고령자의 온라인 사회관계 서비스 활용도가 삶의 만족도에 미치는 영향 : 사회적 지지의 매개효과를 중심으로)

  • Um, Sa-Rang;Shin, Hye-Ri;Kim, Young-Sun
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.1-12
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    • 2021
  • This study aims to verify the mediating effect of social support in the relationship between online social relations service utilization(PC, mobile) and life satisfaction for middle-aged and Older Adults. For this purpose, the '2017 Digital Devide Survey' data collected by the National Information Society Agency was used, and among 2,300 middle-aged and Older Adults aged 55 or older, 1,488 people using the Internet were selected as the final analysis target. Then, using the structural equation, the mediating effect of social support was verified in the between online social relations service utilization and life satisfaction. As a result, it was verified that higher levels of mobile-based social relations service utilization have a positive effect on social support and life satisfaction. Also, it was confirmed that social support has a mediating effect in the relationship between the utilization of mobile-based social relations service and life satisfaction. However, the utilization of PC-based social relations services did not show to affect social support and life satisfaction. Therefore, the results of this study can be used as basic data for practical measures to increase the connection between mobile-based social relationship service education and social support promotion education for middle-aged and Older Adults. In addition, the study is meaningful in that it overcomes the limitations of measuring the use of online social relations services as one, and selects tools that are practically effective by dividing them into mobile and PC.

Job Satisfaction, Job Stress, and Nursing Performance of Comprehensive Nursing Care Service Ward Nurses and General Ward Nurses (간호·간병통합서비스병동과 일반병동 간호사의 직무만족, 직무스트레스, 간호업무수행)

  • Kim, Myung-Sook;Kim, Gab-Jung;Kim, Yeon-Ok
    • Journal of the Korea Convergence Society
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    • v.11 no.8
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    • pp.77-87
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    • 2020
  • The purpose of this study was to investigate and compare job satisfaction, job stress, and nursing task performance for nursing and nursing integrated service wards and general ward nurses to provide basic data for efficient nursing manpower management in nursing and nursing integrated service wards. For comparative research. The subjects were 136 nurses in the nursing and nursing integrated service ward and general ward nurses at a general hospital in D metropolitan area. There was no significant difference between the groups in the job satisfaction, job stress, and nursing task performance of the nursing and nursing integrated service ward nurses and general ward nurses. The performance was high. Factors influencing the performance of nursing tasks were job satisfaction and job stress, with 20.6% of nurses in nursing and nursing integrated service wards and 47.5% of nurses in general wards. Therefore, there is a need for support to improve the ability to perform nursing tasks that can increase job satisfaction and maintain job stress.

Satisfaction Survey of Occupational Therapy Service at Specialized Child-care Centers for Disabled in Gyeongbuk (경북지역 장애아전문어린이집의 작업치료서비스에 대한 만족도 조사)

  • Kang, Suk-Gu;Lee, Chun-Yeop
    • The Journal of Korean society of community based occupational therapy
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    • v.5 no.1
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    • pp.55-62
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    • 2015
  • Objective : The purpose of this study was to investigate the satisfaction of occupational therapy service for parents of children with disabilities using specialized child-care centers for disabled in Gyeongbuk. Methods : The subjects of this study were 104 parents who have experience in occupational therapy at 14 specialized child-care centers for disabled in Gyeongbuk. A questionnaire was conducted from July, 2014 to March, 2015. Descriptive statistics of frequency, mean, standard deviation, and One-Way ANOVA study were used to analyze data. Results : Disabled children got occupational therapy at first when they were 3.25 years, on average. Duration of occupational therapy use were 31.84 month, on average. The subjects determined to got occupational therapy mostly through consultation nurseries(40.4%). Most of them got speech therapy(78.0%) other than receiving occupational therapy service, responded very necessary to occupational therapy(69.3%). Satisfaction of occupational therapy service were 4.49 point at attitude of occupational therapists, 4.36 point at occupational therapy program, and 4.26 point at environment of occupational therapy room. Attitude of occupational therapists were the highest satisfied. Conclusion : This study would contribute to effective and meaningful occupational therapy through objective view

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The Effect of Sports Centers' Service Guarantee on Service Quality, Service Value, Customer Satisfaction and Customer Loyalty (스포츠센터의 서비스보증이 서비스품질, 서비스가치, 고객만족, 고객충성도에 미치는 영향)

  • Kim, Hyo-Jin;Han, Sang-Lin
    • Journal of Digital Convergence
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    • v.11 no.9
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    • pp.127-138
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    • 2013
  • This study aims to grope for the factors that can influence consumer when they evaluate sports centers' service multilaterally in order to draw strategic operation methods for sports centers. This article examines the relationship among sports centers' service guarantee, service quality, service value, customer satisfaction, and customer loyalty. This study selects 2 sports centers located in Seoul and then conducts a survey to 200 members of the sports centers. The data collected go through frequency analysis, reliability analysis, and exploratory factor analysis with SPSS 16.0, and also AMOS 18.0 is utilized to perform confirmatory factor analysis and hypothesis verification. According to the study result First, service guarantee affects service quality positively while it does not affect customer loyalty. Second, service quality affects service value positively. Third, service value affects customer satisfaction and customer loyalty positively. Therefore this study has verified the marketing effectiveness of service guarantee in sports centers, so it can be said that the study has drawn practical operation methods.