• Journal of Service Research and Studies
• /
• v.8 no.3
• /
• pp.63-80
• /
• 2018

This study empirically analyzed impacts of interaction quality and physical environmental quality on university recommendation intention of Chinese international students in Korea. In addition this study analyzed a direct impact of familiarity toward Korea on university recommendation intention, and a moderating impact of familiarity toward Korea on the relationship among interaction quality, physical environmental quality, and university recommendation intentions of Chinese international students in Korea. For empirical analysis, this study collected 204 questionnaires in final from Chinese international students currently living in the KyungBuk province. The analysis result was that all three antecedents interaction quality, physical environmental quality, and familiarity toward Korea positively affect university recommendation intention. And the familiarity to Korea positively moderated the relationship between physical environmental quality and university recommendation intentions. Finally, this study suggested academic and practical implications.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2010.07a
• /
• pp.349-352
• /
• 2010

본 논문에서 우리는 DiffServ 환경에서 멀티미디어 서비스가 요구하는 품질 수준을 고려하는 QoS-aware AQM(Active Queue Management) 방안을 제안한다. 지연과 손실에 민감한 IPTV 및 VoIP와 같은 실시간 멀티미디어 서비스의 사용 증가로 인해 QoS 제공은 필수적이며, 이에 따라 응용계층에서 명시된 QoS 요구 수준을 네트워크 계층에서 인식하여 전달망에서 QoS를 제공할 수 있는 큐 관리 방안이 필요하다. 기존 DiffServ의 수정된 DSCP 필드를 이용하여 요청된 QoS 품질 정보를 네트워크 장비에 전달하고 해당 서비스의 지연 및 손실률 요구 수준에 대한 threshold margin을 도출하고 이 범위 내에서 큐의 임계값을 능동적으로 제어함으로써 종단간 IPTV 및 VoIP와 같은 멀티미디어 서비스의 QoS를 보장할 수 있다.

• Journal of Distribution Science
• /
• v.10 no.4
• /
• pp.21-28
• /
• 2012

While recent economic stagnation has left consumers dispirited, rapid growth has been seen in the domestic coffee industry recently. With the growth in coffee consumption, a tremendous increase in the number of specialty coffee shops has been seen in the domestic coffee market. The expectation that markets specializing in coffee will continue to grow for a long time will cause existing enterprises to expand their shops and increase the rate of entry of new shops. Intense competition in the domestic coffee market will force companies to create a competitive advantage through differentiated marketing strategies. This paper focuses on how the shopping value and repatronage intention of customers using coffee shops is affected by service quality. Moreover, this paper intends to examine the service quality that is critical for the successful management of relationships and the values that are important to consumers. For these purposes, the discriminative effect of service quality on shopping value was analyzed and the effect of utilitarian and hedonic value on repatronage intention was reviewed. The results of this study are detailed below. First, interaction and outcome quality can positively affect the hedonic value, whereas environment quality is not meaningful for utilitarian value. Considering the relative effect on utilitarian value outcome, the effect of outcome quality is greater than that of interaction. This result shows that the role of outcome quality is most important for improving utilitarian value. Second, outcome and environment quality positively affect hedonic value; however, interaction quality does not meaningfully increase hedonic value. These results indicate that customers recognize hedonic value on the basis of their evaluation of the service outcomes and the background to delivery service. In particular, it was revealed that the relative effect of outcome quality on hedonic value is greater than that of environment quality. Third, both utilitarian value and hedonic value had a positive effect on repatronage intention. The relative influence of the hedonic value is that the shopping value affects the repatronage intention more than the utilitarian value. These results mean that customers recognize coffee shops as spaces for satisfying utilitarian and hedonic values, and they place more importance on the benefits of the emotional experience than functional needs. Finally, this study suggests that output quality is more important than other service factors, and the results of this paper give some implications to the coffee shop industry that customers seek utilitarian needs based on economic value and place more weight on hedonic value, such as that offered by relationship media.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.12
• /
• pp.512-520
• /
• 2017

The purpose of this study is to investigate the relationship between service quality, service value, customer satisfaction and destination association. Based on previous studies, hypotheses and research models were derived and surveyed. The analysis was conducted using 406 valid questionnaires. The study results are as follows. The physical environment and the food quality of the tourist restaurant service quality affected service value. Employee service and food quality affected satisfaction. Service value affected satisfaction. The value of service affected the association of sightseeing destination. Nevertheless satisfaction did not affect the association of sightseeing spots. Based on these study results, the following implications are suggested. Restaurant management should prioritize food quality control. Local governments need support the improvement of the physical environment. A local menu that is reminiscent of tourist attractions should be developed.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2001.05a
• /
• pp.165-183
• /
• 2001

지난해부터 인터넷 분야에서 가장 확실한 수익 모델을 갖춘 사업 분야로 e-Learning 분야가 손꼽히면서 많은 온라인 교육 서비스가 우후죽순처럼 등장해 이미 1,000여 개의 서비스가 각축을 벌이고 있다. 그러나 e-Learning은 무엇보다도 학습용 컨텐츠의 품질이 그 성패를 좌우한다 할 때 한국의 온라인 학습 컨텐츠의 품질은 부실하기 이를 데 없다는 게 중론이다. 이는 S/W 공학에서 S/W 품질 보장을 위해 개발 방법론이 중요한 것으로 인식되는 것과 이를 지원하기 위한 Method II등 여러 도구들이 보급되고 있는데 비해 학습 컨텐츠는 그 중요도와 개발이 복잡하고 정교함이 요구됨에도 불구하고 개발 방법론에 대한 인식과 개발방법론을 지원하기 위한 도구가 없음에 기인하는바 크다 할 수 있겠다. 아직까지 국내에서는 MacroMedia Director나 ToolBook, Authorware등 일반적인 저작 도구나 웹 기반의 컨텐츠를 제작하는 Dreamweaver등의 HTML Editor만 있으면 컨텐츠가 만들어 질 수 있는 것으로 착각하고 있는 경우가 많다. 교육 학습용 컨텐츠의 개발 주기를 살펴보면 요구 분석->교수 설계->저작->평가->배포의 단계를 거치게 되는데 이때 학습 컨텐츠의 품질은 사실 요구 분석과 교수 설계 단계에서 결정되게 되며 이 학습 컨텐츠의 품질을 결정하는 단계에서는 IT 분야 지식보다는 오히려 교육 공학적 지식이 더욱 요구된다. 그러나 현실적으로 이 단계의 절차적 복잡성과 전문성으로 인해 거의 대부분의 학습 컨텐츠들이 제대로 개발 주기를 거치지 못하고 검증되지 않은 스토리 보드에 의한 저작 단계로 바로 돌입하고 있는 것이 한국의 실정이라 하겠다. 따라서 본 프로젝트에 의해 개발 된 교수 설계 도구는 교육/학습 컨텐츠의 품질 보증을 위한 방법론인 교육 공학의 체제적 교수 설계 이론 Model (Instructional System Design Model), 특히 그 중에서도 이 분야의 사실상의 표준 이론(de facto standard)인 Dick & Carey 교수와 Gagne 교수의 인지주의 ISD Model을 기반으로 정교한 교수 설계와 코스 맵 설계를 가능하게 함으로써 학습 컨텐츠의 품질 보증 활동을 지원 할 수 있는 도구로 개발하였다. 특히 Linux 기반에서 PHP로 개발 함으로써 Platform에 구애받지 않은 사용 환경을 구현 하였으며 향후 많은 e-Learning Platform에 교수 설계 모듈로 장착 함으로써 기존의 e-Learning Platform들의 가치를 높일 수 있는 계기가 될 것으로 생각한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.17 no.2
• /
• pp.167-177
• /
• 2022

Unlike previous studies on AI chatbot preference that focused mostly on satisfaction, this study considered both satisfaction and dissatisfaction. This study established that (1) AI chatbot preference is driven by attractive, must-be, and one-dimensional qualities, (2) AI chatbot need to develop service strategies by taking into account users' satisfaction and dissatisfaction in accordance with preference drivers, and (3) users view interaction as a requisite and thus, if they are not satisfied with services of a AI chatbot, they don't tend to appeal their opinion and leave the service with AI chatbot. This study emphasizes that a AI chatbot that desires to be a dominant market player must provide differentiated services according to the preference drivers and must continuously encourage user participation in order to improve service quality.

• International Area Studies Review
• /
• v.15 no.2
• /
• pp.199-223
• /
• 2011

This research would research about discount store's service quality of Korean and Chinese consumers' recognition and importance of commitment dimensions. Also, research about differences between word of mouth intention and relationship retention intention. Results of hypothesis are as follow. First, for service quality dimension that has effect on normative commitment, service quality dimension has positive effect over normative commitment especially in tangibility, reliability and responsiveness. Second, for service quality dimension that has effect on affective commitment, among dimensions, except tangibility, reliability, responsiveness, assurance and empathy have positive effect over affective commitment. Third, for service quality dimension that has effect on continuous commitment, among dimensions, tangibility and reliability have positive effect over continuous commitment. Fourth, for relationship between dimensions of commitment, affective commitment has positive effect over normative commitment while continuous commitment has positive effect over affective commitment. Fifth, dimensions of commitment has effect over relationship performance variables that are relationship retention intention and word of mouth intention.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2008.02a
• /
• pp.125-128
• /
• 2008

IPTV의 상용화에 맞추어 사용자와 TV간의 정보 교환에 의한 대화형 서비스들이 제공되고 있으며, 특히 음성인식 기술은 이러한 서비스를 실현하기 위한 중요한 기술 중의 하나로 대두되고 있다. TV에서의 음성인식 수행을 위해서는 가정환경과 같은 제한된 공간에서 효율적으로 사용자의 음성을 TV에 전송할 수 있는 근거리 무선통신 수단이 필요하게 된다. 특히, 리모트 컨트롤러와 같은 저전력 시스템 환경에서 구현이 가능해야 한다. 따라서 이러한 제한된 조건에서 최적의 성능을 갖는 음성 전송 시스템 개발이 요구되고 있다. 본 논문에서는 블루투스 환경 하에서 음성인식을 위해 필요한 음성전송 시스템을 실시간 구현한다. 효율적인 음성전송을 위해 G.711을 기본 코덱으로 사용하며, 음성전송 시 발생하는 패킷손실에 따른 음성 품질 저하를 줄이기 위해 G.711 패킷손실 은닉 알고리즘을 음성전송 시스템에 적용한다. 특히 G.711 패킷 손실 은닉 알고리즘 수행을 위해 블루투스 프로토콜 스택application layer에 RTP 프로토콜을 적용하여 패킷 손실 여부를 확인하고, 패킷 손실 발생 시 패킷손실 은닉 알고리즘을 통해 음성의 품질 저하를 줄인다. 구현된 시스템의 성능을 평가한 결과, G.711 패킷 손실 알고리즘을 적용하여 2~10%의 패킷손실 환경에서 14.7%의 음질개선을 얻을 수 있었다.

• Journal of Digital Convergence
• /
• v.10 no.4
• /
• pp.11-22
• /
• 2012

Smart work, which is a new way of working at out-of-home instead of an office, has become a widespread practice because it is considered as beneficial for both organization and employee. This study is conducted to investigate the differences about attitude toward the organizational effectiveness between smart worker and office worker in a call center. The result showed that the perceived advantages of smart worker(higher service climate, job satisfaction, organizational commitment, service capability) are more positive than those of office workers. Based on this result, the implications and policy directions of smart work were discussed.

• Journal of Digital Convergence
• /
• v.16 no.8
• /
• pp.311-320
• /
• 2018

In this study, we conducted a survey on the 20 - to 30-year-olds woman and men in a total of 291 questionnaires to analyze the impact on the level of customer satisfaction and revisit the factors of service quality and hospital selection. Analysis result, found that there was a correlation between the quality of service, customer satisfaction, and factors of re-intervient inquiry when selecting hospitals. In particular, it was found that hospital expenses and hospital map were affected by customer satisfaction and re-investigation companies, and the quality of the service after treatment had the greatest impact on other variables. As such, these results are considered to be of overall concern to the physician's ability to perform the procedure as well as to the service of the staff. Various follow-up studies are needed depending on the region.