• Korean Journal of Human Ecology
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• v.15 no.5
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• pp.783-790
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• 2006

The purposes of this study are to analyze shopmasters' knowledge of apparel merchandise and textile recognition and to investigate the effects of demographic variables on them. Shopmasters' knowledge of apparel merchandise was analyzed on a factor basis. Four factors of apparel merchandise were fashion property, material property, function property and management property. The textile knowledge level of shopmasters was 72.44%. Considering each part of textile knowledge, basic property was 74.69%, comfort 72.17%, management 68.36% and finishing 77.33%. The level of recognition in finishing area was the highest and the level of recognition in management area was the lowest. There were significant differences in the textile knowledge by gender and working period. Female's textile knowledge level was higher. The longer the working period is, the higher the level of textile knowledge is. Shopmasters recognized the finishing area better than university students did. But both of the groups didn't recognize the management area well.

• Journal of Fashion Business
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• v.27 no.1
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• pp.16-35
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• 2023

The advent of Omni Channel has changed the fashion business model and the role of fashion sales persons. In such situation, internal marketing can become an important organizational management strategy for fashion companies. Therefore, the purpose of this study is to identify the components of internal marketing of fashion companies for fashion shop masters in an omni channel environment. To achieve the purpose of this study, To achieve the purpose of this study, a qualitative study was conducted to investigate the internal marketing sub-factors of fashion companies. In-depth interviews were conducted for qualitative study. Seven respondents to the in-depth interview were fashion shop masters who had at least 10 years of field work experience. As a result of the qualitative study, internal marketing was derived from five factors, including empowerment, education and training, rewards, internal communication, and management supports. Empowerment factors consist of initiative, encourage creativity, and problem solving. Education and training factors consist of the degree of education and training opportunities, the value of education and training, and the scope of education and training. Rewards factors consist of diversity of rewards, fairness of rewards, and source of rewards. Internal communication factors consist of communication flexibility, diversity of communication and receptivity of communication. Management support factors consist of headquarters support and department store support.