• Title/Summary/Keyword: 생활사전략

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LGCare' Cosmetic Brand, OHUI CRM Strategy Case (LG생활건강 백화점 화장품 브랜드, 오휘의 CRM전략 사례)

  • Lee, Wan-Su;Heo, Won-Mu
    • Proceedings of the Korean DIstribution Association Conference
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    • 2005.02a
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    • pp.159-178
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    • 2005
  • 백화점 화장품 채널에서 중간 순위에 위치한 LG생활건강 오휘 브랜드는 자사의 약한 브랜드 파워를 고객관계전략을 통해 상쇄함으로써 고객충성도 및 매출 등의 시장성과를 제고시킬 수 있었다. 오휘는 자사의 CRM 활동에 대한 체계적인 리뷰를 통해 문제점을 파악하고, 이를 개선하기 위한 구체적인 전략들을 선정하였다. 선두 기업이 되기 위한 기반인 Critical Mass의 고객을 확보하고, 맞춤형 충성도 프로그램을 개발하여 고객 충성도를 증가시켰다. 또한 전략의 실행력을 높이기 위해서 현장의 직원들이 실제 고객들을 판별해서 편익 프로그램을 구현할 수 있도록 고객 등급을 단순화하였다. 마지막으로 CRM 활동이 전사적으로 자리 잡을 수 있도록 성공사례 공유를 통한 지식 확산과 더불어 성과보상 체계도 이에 연결시켰다. 이러한 일련의 활동을 통해 오휘 브랜드는 시장점유율의 상승 및 경쟁사보다 높은 매출 성장률, 고객만족도 제고를 이루었다.

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Influence of Job Stress, Coping Strategies on life satisfaction in long-term care workers -focused in Gyeonggi-do- (요양보호사의 업무 스트레스와 대처전략이 생활만족도에 미치는 영향 -경기도를 중심으로-)

  • Hwang, Hyemin;Kim, Juok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.9
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    • pp.6152-6159
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    • 2015
  • The purpose of the study was to explore job stress, coping strategies and life satisfaction, and to identify related factors in long-term care workers. A cross-sectional study was used to study 111 long-term care workers in Gyeonggi-do. Questionnaires were given to the workers, and data were collected between 1 February and 30 March 2015. The data were analyzed using a stress scale, and a life-satisfaction index. The major findings were: 1) The type of facility was a significant factor in life satisfaction of long-term care workers (F=4.11, p=.020). 2) A statistically significant relationship existed between job stress(r=-.46, p<.001), coping strategies(r=.21, p=.040) and life satisfaction. 3) The results of the regression analyses showed that job stress, coping strategies, and type of facility were statistically significant in predicting the life satisfaction level of long-term care workers. The result of this study provides a better understanding of job stress, coping strategies, and life satisfaction in long-term care workers.

The Correlation between School-life Stress, Depression and College Adjustment Residing in the Dormitory (기숙사 거주 대학생의 학교생활 스트레스, 우울 및 대학생활적응 간의 관계)

  • Lee, Oi-Sun;Hong, Min-Joo;Gu, Hye-Ja
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.483-492
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    • 2016
  • This study was conducted to identify the correlation between the school-life stress, depression and college adjustment of dormitory residents, in order to provide the basic data needed to establish a strategy to improve the adjustment of college students. The subjects were 210 students in Korea. The data were collected using a self-report questionnaire from September 13 to 19, 2014, and analyzed by frequency, t-test, ANOVA and Pearson's correlation using the SPSS Win 21 program. The school-life stress, depression and college adjustment of the students residing in the dormitory on a 5-point scale were 2.43, 1.88 and 3.81, respectively. School-life stress had a significant positive correlation with depression (r=.639, p<.001) and significant negative correlation with college adjustment (r=-.709, p<.001). Depression had a significant negative correlation with college adjustment (r=-.788, p<.001). Those students with a higher school-life stress showed higher levels of depression and lower levels of college adjustment. Those students with a higher level of depression showed a lower level of college adjustment. Therefore, it is necessary to develop and test a suitable program in order to understand the differences between psychological adjustment based on gender, and to decrease school-life stress and depression and increase college adjustment.

Affecting Factors on the Living Satisfaction Degree in University Dormitory's Service: Focusing on the Foreign Students of "G" University (대학교 기숙사 생활 만족도에 영향을 미치는 요인: G대학 외국인 학생을 중심으로)

  • Choi, Jun Hyuk;ZHANG, YING;ZHENG, HUAXIN;ZHU, XUEJUN
    • Journal of Service Research and Studies
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    • v.2 no.2
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    • pp.99-113
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    • 2012
  • Government and many universities have been trying to get the more international students. Foreign students in university are increasing remarkably in Korea. So these authorities have to consider their service competency for new foreign student's living satisfaction. In this paper, we described about the living satisfaction degree on the university dormitory's service in Korea. After reviewing and summarizing the related literatures, our hypotheses are established which the satisfaction be affected by some service factors such as facility, foods, and noise factors in university dormitory's environments. The 99 Chinese students living in G-university dormitory responded to our study. Empirical analysis was performed among a university in Sungnam city named as G-university by using questionnaires sheets. Analysis results are show that satisfaction degree on the university dormitory's service is affected significantly by facility and foods service factors respectively. However noise factor was not the significant variable.

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Study of Life History of Elderly Women who had Six Times of Imprisonment (여섯 번의 수감 생활을 한 여성 노인의 생애사 재구성)

  • Yang, Eun-Sook;Lee, Dong-Hun
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.210-226
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    • 2018
  • This study was to explore the life history of an elderly woman who had six times of imprisonment and entered a Samchung re-education camp. This study of life history followed the analysis of Mandelbaum(1973) pointing three perspectives of life: dimensions, turnings, and adaptations. Participant's dimensions of life were exploitation of labor, hostess life for U.S. military, prison life, Samchung re-education camp, marriage with the disabled, life of a farm worker. Turnings of life were serving as a maid, confinement of prison, life of hostess for living, being remanded to Samchung re-education camp by state violence, marriage and divorce, denial of social welfare service. Adaptations of life were downright adaptation in early life, exaggerated act in juvenile reformatory, prostituted women as a simple fortune-maker, adaption as a good wife and wise mother after marriage, resistive adaption as a self-employed. and farm worker. Based upon this results outcome, discussions and implications were suggested.

Effects of Climate and Human Aquatic Activity on Early Life-history Traits in Fish (기후변화와 수상레저활동 인구변화가 어류의 초기생활사에 미치는 영향)

  • Lee, Who-Seung
    • Korean Journal of Ecology and Environment
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    • v.46 no.3
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    • pp.395-408
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    • 2013
  • Environmental condition can induce changes in early life-history traits in order to maximise the ecological fitness. Here I investigated how temperature change and variation in human aquatic activity/behaviour affect early life-history consequences in fish using a dynamic-state-dependent model. In this study, I developed a general fish's life-history model including three life-history states depend-ing on foraging activity, such as body mass, mass of reproductive tissue (i.e., gonadal development) and accumulated stress (i.e., cellular or physiological damage). I assumed the level of foraging activity maximises reproductive success-ultimately, fitness. The model predicts that growth rate, development of reproductive tissues and damage accumulation are greater in higher temperature whereas higher human aquatic activity rapidly reduced the growth rate and development of reproductive tissue and increased damage accumulation. While higher foraging activity in higher temperature is less affected by human aquatic activity, the foraging activity in lower temperature rapidly declined with human aquatic activity. Moreover, lower survival rate in higher temperature or human aquatic activity was independent on mortality rate due to human aquatic activity or mortality rate when foraging activity, respectively. However, the survival rate in lower temperature or human aquatic activity was dependent on these mortality rates. My findings suggest that including of early life-history traits in relation to climate-change and human aquatic activity on the analysis may improve conservation plan and health assessment in aquatic ecosystem.

A Qualitative Study of Use of Self-care Training among Occupational Therapists in a Different Clinical Settings (작업치료사가 사용하고 있는 self-care training 치료방법에 관한 질적 연구)

  • Kwak, Ho-Soung;Jung, Bong-Keun
    • The Journal of Korean society of community based occupational therapy
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    • v.3 no.2
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    • pp.47-56
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    • 2013
  • Objective : The objective of this study was understanding the procedure of self-care training in occupational therapy and exploring experienced occupational therapists' perspectives in self-care training Method : A phenomenological study design was used to collect information regarding use of self-care training among occupational therapists working in a different settings. The data collection process was conducted by using a structured interview and survey. Result : The self-care training strategies used by occupational therapists were summarized to four main themes; 1. Different strategies for different age group, 2. Design therapeutic strategy rely on client's natural environment, 3. Use of theoretical background: occupation-based or client-centered, or both. 4. Use of self-awareness stragety; using different method to reflect self-awareness. Conclusion : The self-care training is not just simply conduct ADL training but understanding client's age, environment, theoretical background, and self-awareness of the client. Through eatablishing understandable self-care training strategy according to client's age and environment, the more effective self-care training would be possible.

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LG Household and Healthcare' Cosmetic Brand, OHUI CRM Strategy Case (LG생활건강 백화점 화장품 브랜드 오휘의 CRM전략)

  • Lee, Wansoo;Hur, Wonmoo
    • Asia Marketing Journal
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    • v.7 no.1
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    • pp.91-112
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    • 2005
  • LG Household & Healthcare has achieved its goals of revenue growth and customer loyalty increase by applying new CRM strategy of OHUI brand, which is ranked in the middle of department store cosmetic channel. OHUI has set up detailed CRM strategy in order to solve AS-Is issues found by systematical review. First OHUI has gained critical mass and increased customer loyalty by developing customized loyalty program. OHUI also simplified customer types in order for employees to identify the customer type and apply the incentive program. As a result, the company has maximized the power of execution of its new strategy. Finally, OHUI has stabilized CRM by sharing best practice and implementing KPI. Throughout a series of CRM initiatives, OHUI has marked outstanding revenue growth and market share comparing to its competitors.

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The Life History and Morphological Changes of Daphnia (D. pulex and D. galeata) Induced by the Larval Damselfly (Cercion sp.) and Fish (Micropterus salmoides) Kairomones (실잠자리 유충과 어류에서 분비된 카이로몬에 의한 물벼룩류의 생활사와 형태변화)

  • La, Geung-Hwan;Jo, Hyo-Nyeo;Choe, Hyeon-Ju;Kim, Hyun-Woo
    • Korean Journal of Ecology and Environment
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    • v.42 no.1
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    • pp.107-114
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    • 2009
  • We investigated the predation behavior of larval damselfly on Daphnia pulex and D. galeata, and compared the life history and morphological defenses in two Daphnia species against larval damselfly and fish kairomones. Larval damselflies showed size-dependent predation behavior and preyed upon smaller daphnids easily regardless light condition. Overall, small D. galeata juveniles were more vulnerable than D. pulex to the larval damselfly predation. D. pulex displayed life history and morphological changes as the anti-predator defenses against larval damselfly as well as large mouth bass, while D. galeata showed the anti-predator defenses to the large mouth bass. Thus, our results revealed that two Daphnia species exhibits different anti-predator defense strategy to increase survivorship.

Interview - "Adding deep introspection as a national policy research institution, I would like to create a future architectural city policy and a new ten-year plan" (인터뷰 - "국책연구소로서 성찰 깊이 더해 미래 건축도시정책, 새로운 10년 만들어가야죠" _ 박소현 건축도시공간연구소장)

  • Jang, Yeong-Ho
    • Korean Architects
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    • s.592
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    • pp.124-129
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    • 2018
  • "건축도시공간이 우리에게 어떤 의미인지, 우리에게 어떤 건축도시공간 서비스가 필요한지 성찰을 통해 국민들에게 다시 공감할 수 있도록 설명해야 할 시점 아닌가요?" "대다수 국민들이 납득할 수 있는 설명을 제시하는 연구, 일상생활에 실질적 도움이 되는 공간 환경 서비스 연구를 전개해 정책활용도와 전략의 현실성을 구체화시켜 나가겠습니다." 환하게 웃는 표정 속에서도 단호함이 묻어나온다. 지난 5월 취임한 박소현 제5대 건축도시공간연구소장을 7월 25일 세종시에서 만났다. 앞으로의 연구소 운영계획 방향에 대해 듣기 위한 취지였다. 2017년을 기해 개소 10년을 맞은 건축도시공간연구소(이하 auri)는 다가올 새로운 10년을 준비하고 있다. auri는 건축서비스산업이 당면한 각종 현안에 능동적으로 대처하고, 국가건축정책의 싱크탱크로(Think Tank)로서 자리매김하고 있다. auri가 맡은 역할을 소개하면서, 박소현 auri 소장은 앞으로 "분야별 연계와 다학제 신기술이 기반이 된 연구와 사업을 추진하겠다"고 강조했다.

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