• Journal of the Korean Society of Costume
• /
• v.42
• /
• pp.59-68
• /
• 1999

The purpose of this study is to survey the color preference of mothers for the clothing of their children whose clothing is usually chosen by their mothers. The survey was performed by showing 60 color samples to provide the useful data for the fashion color planning. The result of this study shows that the prefe-rences in hue and tone are different mainly by season. The most preferred colors are yellow for boys and pink for girls in spring white in summer-beige in fall and black in winter. The most preferred tones for boys are pale in spring and summer dull in fall and dark in winter For girls light tone is most preferred in spring and pale in summer bright in fall and dark in winter Analysis of tone preferences in 6 colors shows that bright and clear are commonly preferred tones for children's clothing. Pale light vivid tones of yellow green and blue are preferred for girls and boys. Dark purple is preferred in fall and winter while pale tone is preferred in spring and summer. Red is preferred for girls especially in pale bright vivid tones while dark grayish and deep tones are preferred for boys in fall and winter.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2002.05a
• /
• pp.131-134
• /
• 2002

원래 오감은 말 그대로 각 감각이 개별적으로 존재하는 것이 아니라 다섯 개의 감각이 때로는 겹치고 보완하고 서로 상승하기도 하면서 우리의 감성구조를 보다 입체적으로 구성한다. 따라서 사람들은 뭔가를 판단할 때 오감을 총동원하게 된다. 그러나 일반적으로 디자인이나 제품개발을 하기 위해 사용하는 의미분별척도는 사물의 성질이나 모양을 묘사하는 이미지 형용사를 사용하기 때문에 이런 감성구조를 파악하기에는 많은 한계를 가질 수 밖에 없다. 본 연구에서는 형용사 이미지어에 의존하는 의미분별척도법(SD법)의 한계를 밝히고, 형태, 색채, 음감, 미감, 후각, 촉감과 같은 오감 정보의 관련기호분석을 바탕으로 보다 입체적으로 감성구조를 파악할 수 있는 감성척도를 개발하였다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2002.05a
• /
• pp.160-163
• /
• 2002

제품 구입시 구매욕구를 일으키는 요소는 제품 속에 내재되어 있는 형태와 색이다. 제품개발자는 제품디자인의 시발점으로 기초도형에 대한 연구가 필요하고 이러한 기초도형의 감성은 결국 구체적인 디자인 형태로 변환될 경우 상당한 기초자료로 제시할 수 있을 것이다. 또 체계화된 기초자료를 이용하여 소비자의 취향에 맞는 제품의 개발을 촉진시키고, 소비자 계층의 유형별 분류와 상품군의 세분화 작업을 가속화시켜 상품의 양적 생산에서 질적생산으로 전환시킬 수 있는 계기가 될 것이다. 본 연구에서는 이러한 목적을 가지고 제품요소의 기본이 되는 형태와 색상에 있어서 시각감성이 지역, 성별, 도형간에 어떠한 차이가 있는지를 살펴보고자 한다.

• Journal of the Korean Society of Costume
• /
• v.43
• /
• pp.5-14
• /
• 1999

The purpose of this study is to survey the color preference of mothers for the clothing of their children whose clothing is usually chosen by their mothers. The survey was performed by showing 60 color samples to provide the fashion color planning. The result of this study shows that the prefe-rences in hue and tone are different mainly by season. The most preferred colors are yellow for boys and pink for girls in spring white in summer beige in fall and black in winter. The most preferred tones for boys are pale in spring and summer dull in fall and dark in winter. For girls light tone is most preferred in spring and pale in summer bright in fall and dark in winter. Analysis of tone preferences in 6 colors shows that bright and clear are commonly preferred tones for children's clothing. pale light vivid tones of yellow green and blue are preferred for girls and boys. Dark purple is preferred in fall and winter while pale tone is preferred in spring and summer. Red is preferred for girls especially in pale bright vivid tones while dark grayish and deep tones are preferred for boys in fall and winter.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.24 no.62
• /
• pp.59-67
• /
• 2001

Based on the past research works on the relationship between face types and personality, personality and purchasing behavior, personality and color preference, face types and preference color, the author made a surmise that there could be any differences in color preference of purchasing automobiles according to face types. Objective of this research is to analyze what differences there are preferred colors of purchasing automobile according to face types. The questionnaires for preferred color of purchasing automobile were carefully surveyed, which was classified again by the face types. The result showed the facts, that the reverse-triangle face type preferred red color, the rectangular type yellow one, the round type green one, the diamond type the blue one, respectively. We suggested that the result could be utilized in establishing the automobile sales policy, provided some problems are fixed and the concrete researches into the factors that have influence on buying patterns and into the preferred color are carried out.

• Journal of the Korean Home Economics Association
• /
• v.31 no.1
• /
• pp.193-210
• /
• 1993

The purpose of this study was to investigate the effect of age, physical type and job on preference for color and fabric motifs in men's clothing design. Color preference measures consisted of clothing styles painted in CAD. Preference for fabric motifs was assesed by stripe fabrics in size, width and strength. All of the preference measures were devised specifically for this study. Furthermore, items on Hight and Weight for physical type, age and job of subjects were included I the questionnaire. Data were obtained by self-administered questionnaires form 243 men (25-54 years old) in Seoul. Analysis was by chi-square (X2), frequency, and percentage. The results obtained in this study were as follows : 1. Color preference was not affected by age and physical type, Job was related to coordinate color of men's clothing. 2. Preference for width of striped motifs was affected by age and job. 3. Preference for strength of fabric motifs in men's jacket was affected by physical type.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.39 no.4
• /
• pp.529-544
• /
• 2015

This study investigated consumer's fragrance preferences as well as image, color, and TPO associations with fragrance. Eight branded perfumes of four fragrance families were selected according to the top note (floral, fruity, green, and citrus) as stimuli; consequently, fragrance preferences and associations were measured. A survey that included a scent test was conducted; subsequently, 186 responses from male and female consumers in their twenties were analyzed using descriptive statistics, independent sample t-test, paired t-test, and chi-square analysis. The fruity fragrance was shown to be preferred the most. The perfume itself was associated with cool image, blue or pale tone colors, summer, and casual occasions in general, while a citrus fragrance was related to warm, winter, and deep tone colors in specific. Fragrance associations could be utilized in perfume marketing plans and activities such as advertising and packaging development.

• Journal of the Korean Society of Costume
• /
• v.54 no.4
• /
• pp.41-53
• /
• 2004

The significant role of colors in fashion design is not enough to emphasize in terms of one of the important design elements and its influences on the behaviors of the people. The purpose of this research is to examine the traditional Chinese colors and its ways of color combinations to appreciate the Chinese culture and its people. The Chinese traditional costume of Ching Dynasty were investigated through historic records, historic nobles, costume accessories and so on. The results of the study were summarized as follows： (1) The Blue was the most favoured color for clothing among men and women during Ching dynasty and various blues in terms of hue, value and intensities were used. (2) The bright Yellow which had been a symbol of Emperor were prohibited being used among people. Though, the late period of Dynasty, the regulation became not to strict and various shades of yellow families were adapted among People. (3) The Red which had been preferred during Ming Dynasty were constantly favoured for the formal wears of auspicious events such as weddings. (4) Dark color groups were loved for the clothing which were used as a ground colors against the flamboyant patterns revealing strong visual effects through value contrast or primary color combinations. (5) The White had a symbol of mourning and there were some intentions to adopt pale color groups such as mint, jade, gray, moon whit,. silver white to make up for white. (6) Contrast color combinations were one of the basic ways of color combination in Chinese traditional costume. Therefore Chinese color combinations has a strong visual effect and easy to draw attention of people by the contrast of the hue, value or intensity of color. (7) Multi-color combinations were another characteristics of Chinese costume in the formal wears which bears many surface designs. The surface decorated with full of motifs, were appreciated by the people expressing their longings and hopes through the auspicious meanings of patterns and striking visual effects of color combinations.

• Journal of the Korean Institute of Rural Architecture
• /
• v.19 no.4
• /
• pp.41-48
• /
• 2017

The objective of this study is to propose a color plan for rural villages that seeks harmony between natural and artificial environments in consideration of the fact that as new and renewable energy businesses increase drastically, problems of landscape color occur in rural areas. To this end, the current color conditions over the target regions are examined in context of energy businesses; a land simulation is developed; a survey on the preferences is conducted with the result analyzed; and finally, a color plan for villages where energy businesses and non-energy businesses are conducted. For the survey, 40 photos including simulation photos and original photos of villages were used: the photos before and after the simulation was applied were shown to village residents. The validity of the selected colors was then evaluated accordingly. The survey was conducted among 15 residents in villages where energy businesses were conducted and 15 in villages where non-energy businesses were conducted. As new and renewable energy methods such as solar energy panels are utilized over rural villages in the future, selecting artificial environmental colors that can better represent the region's identity and that are in harmony with natural environments will be an important factor in community center or housing remodeling projects, local community development projects, and so forth. It is expected that the present study can be utilized as the basis for village color plans that seek to consider actual local conditions based on objective data rather than selecting colors uniformly or based on subjective judgment.

• Fashion & Textile Research Journal
• /
• v.13 no.3
• /
• pp.346-352
• /
• 2011

The purpose of this study were to see what is the color preference for college students and the meaning of color, based on color psychology. The subjects are the male and female university students in Busan and the survey is conducted in March 2009, September 2009. Analysis is based on eight kinds of colors such as red, orange, yellow, green, cyan, blue, purple which are used in the psychological analysis of Howard & Dorothy Sun Corporate CRR (Colour reflection reading), and words representing the meaning of colors. A total of 259 questionnaires were used to analyze data and analysis was conducted by using SPSS 14.0 statistical package. First, by examining the best three colors among eight colors, the red which represents sociable and passionate leadership and a lot of energy was the first. Second, in terms of positive and negative sense, the green is stable, protected, red is passionate, strong', yellow is bright, happy and green is' clean, young. The Blues has peaceful, tranquil image', the orange is lively animation, cheerful, and the purple shows a positive meaning of beautiful, precious, often mature, loving. Third, the preferences of boys and girls to compare colors in the first preferred color, there were significant differences between boys and girls. Most boys prefer blue, while the girls like red the most. Both boys and girls look at the meaning of green color with the most positive sense and especially male students have the negative connotation about the green color than female students.