• Korean Journal of Culture and Social Issue
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• v.19 no.3
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• pp.367-388
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• 2013

This study examined how drivers of different cultural orientations(individualism vs. collectivism) attribute the cause(dispositional vs. situational) of four simulated driving situations which were varied in types(cutting-in and sudden-stop by the other driver) and differential emphasis on other the other driver's driving attitude or situational factor. The results showed the followings. First, the drivers generally showed higher attribution scores on the dispositional factor than the situational factor, except for the 'sudden-stop: situation emphasis' scenario condition. Second, when drivers' cultural orientation and attribution styles were considered together, it was found that, except for the 'cutting-in: disposition emphasis' scenario condition. the drivers of collectivism tended to attribute more to situational factor than the drivers of individualism, In contrast, the drivers of individualism showed higher attribution scores on dispositional factor than situational factor in all driving scenario conditions. Implication and suggestion were discussed.

• Asia Marketing Journal
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• v.9 no.2
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• pp.1-21
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• 2007

This research investigates the role of causal inferences about the endorser's motivation - specifically, dispositional versus situational attributions - and their impact on persuasion of noncelebrity testimonial advertisements. Based on the correspondent inference theory and the relevant literature, it is posited that consumers will generate predictable patterns of attributional responses to testimonial messages, which in turn will influence ad and brand evaluations. An experiment with 335 consumer panelists, after a pilot experiment with the college student sample, has been conducted. Results suggest the greater impact of dispositional attributions than situational attributions on persuasion of noncelebrity testimonial messages and general evocations of situational attributions regardless of the levels of endorser credibility and dispositional attributions. On the basis of the findings from this study, theoretical and practical implications are discussed, as are directions for future research.

• Journal of Industrial Convergence
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• v.20 no.10
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• pp.177-186
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• 2022

This study aims to examine the effects of teachers' critical consciousness on their attribution of cause and responsibility about multicultural students' school violence victimization and their prediction on students' school adjustment. To this end, we presented four scenarios depicting multicultural students' school violence victimization and measured teachers' critical consciousness, cause and responsibility attribution, and school adjustment prediction. Results showed that teachers endorsing higher levels of Egalitarianism tended to attribute causes and responsibility to situational factors, rather than to a multicultural adolescent being victimized by school violence. The levels of Perceived Inequality of critical consciousness did not have significant effects on these variables. Also, teachers with a higher level of Egalitarianism tended to predict multicultural adolescents' school adjustment more negatively. Based on the current findings, we discussed implications on teacher education for promoting teachers' multicultural competence, along with limitations and directions for future research.

• Korean Journal of Culture and Social Issue
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• v.12 no.3
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• pp.1-22
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• 2006

This study is performed to identify attribution styles of the North Korean Defectors more accurately. For this purpose, cartoon-form method designed to measure attributions is used and total 129 subjects including comparison group of South Koreans are participated in this research. Interestingly, the result showed that two groups had similar and different attribution styles at the same time. That is, there is a common aspect in using internal attributions more in general, but there is also a different aspect in that South Koreans used internal attribution much more. These tendencies emerged similarly at the controllable and uncontrollable attribution dimension. However, the results demonstrated that South Koreans mainly used stable attribution and the North Korean Defectors used unstable attribution at the stable and unstable attribution dimension. And, the attributional styles of both koreans appeared consistently in a variety of scenarios. Finally, there was the stronger relationship between North Korean defectors' life satisfaction and attributional styles.

• Korean Journal of Culture and Social Issue
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• v.11 no.1
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• pp.85-108
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• 2005

This study was to conceptualize Palzha and investigate Palzha inference as mode of self-view. In general, people would like to attribute their unhappy and unfortunate life events or histories to Palzha which is given by the supernatural being. According to analysis of interviews and open-ended responses concerning on Plazha, Palzha indicated 'luck', 'uncontrollable situation', or 'fate' given by the supernatural being. In study 2, we conducted an analysis of the relationship between locus of control belief and Palzha attribution. More having external control belief, more tending to attributing the rugged life events or histories, and unexpected fortunate events to Palzha. Consequently, Palzha as mode of self-view on everyday events or life-events indicated it is likely to be another dimension of attribution on negative as well as positive life events in Korean culture.

• Management & Information Systems Review
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• v.36 no.2
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• pp.223-237
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• 2017

This study focus on the effect of switching barrier on negative performance. To suggest the negative effect of switching barrier, we reviewed the researches on service-failure and attribution theory. The model which we present in the research study includes the antecedents and consequences of negative emotions(regret, resentment) that caused by switching barriers. The former factors consist of internal attribution and external attribution. The latter factors consist of acceptance, complain, negative word-of-mouth. Survey research is employed to test these hypotheses. Previous researches, such as service marketing, psychology, have been referenced to measure constructs. We collected data involving various service area, and used 189 respondents to analyze these data with LISREL structural modeling. The hypothesized relationships were statistically significant. Internal attribution had positive effect on regret and external attribution had positive effects on resentment. And then regret had significant effects on acceptance and complain behaviour. Also resentment strongly effects on complain behaviour and negative word-of-mouth. We concluded with managerial implications, including the potential to deeper understanding switching barrier.

• Korean Journal of Culture and Social Issue
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• v.21 no.2
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• pp.177-203
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• 2015

The aims of this study were 1) to compare irrational gambling beliefs of gamblers and non-gamblers, 2) to investigate the role of cognitive error on winning probability thinking error, and 3) to examine the relationship between attributional bias and gambling behavior. A total of 248 subjects were recruited for this study. All subjects were classified into non-gamblers, social gamblers and pathological gamblers, and administered self-report questionnaires to measure irrational gambling beliefs, the probability inference error, the attriburional style, and the attributional bias. A pathological gambler group scored highest on irrational gambling beliefs, especially the overestimation of self-ability factor, and a social gambler group and a non-gambler group follow. All three groups scored higher on the magnification of gambling skills than the mean (4.0) of the scale. Pathological gamblers and social gamblers scored higher on the probability thinking error than non-gamblers. Pathological gamblers displayed higher external attribution, lower internal attribution in their daily life events and higher internal attribution in failure situation than social gamblers and non-gamblers. The results indicate that cognitive errors would be a factor that differentiates pathological gamblers from social gamblers and non-gamblers. In predicting gambling behaviors, overestimation of self-ability of irrational gambling beliefs, internal attribution in failure situation, external attribution in daily live event, and probability thinking error were identified as significant factors. It is concluded that a public education about common cognitive bias featured in gamblers might be important in prevention of pathological gambling behaviors.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.1279-1279
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• 2017

본 연구는 기업의 기술 유출 및 특허 침해라는 정보 보안 문제 발생 시, 브랜드 기업의 시장 지위에 따라 가해 및 피해 기업에 대한 소비자 반응이 달라질 수 있다는 점에서 착안하였다. 같은 예로 대한민국 국가대표 축구팀이 약팀과의 경기에서 졌을 때, 일부는 경기력을 비난하지만, 일부는 선수 부상, 날씨, 시차 적응 등 상황이 불리했음에도 잘 싸웠다고 평가하는 경우가 있다. 이처럼 어떤 부정적 결과 대해 사람들은 각자 다른 평가를 한다는 맥락에서 기술 유출과 특허 침해와 같은 정보 보안 문제가 발생한 기업에 대해 소비자 인식과 태도는 다르게 나타날 수 있다. 이와 같이 소비자 관점에서 기대와 실제가 불일치한 지각과정을 설명하는 심리적 메카니즘에는 동화-대조 효과가 있다. 본 연구는 기술 유출 및 특허 침해에서 일어나는 소비자 동화-대조 효과를 심리학의 귀인 이론을 통해 설명하고, 이 때 사람들의 귀인 방향이 브랜드 명성이 높을 때와 낮을 때, 기술 유출 경로가 내부자일 때와 내부자가 아닐 때에 나타나는 소비자 반응을 확인하고자 한다. 또한, 이로써 나타나는 소비자 반응을 귀인 이론의 방향성과 메커니즘을 통해 설명하려 한다. 동화-대조 효과에서 나타나는 귀인의 방향성과 소비자 반응 관계를 분석한다면, 추후 기업의 R&D와 기술 개발 전략, 지적 재산권 침해 이후 사태에 대한 대응과 수습에 가이드를 제공할 수 있을 것이라 기대한다.

• Archives of design research
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• v.15 no.1
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• pp.369-388
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• 2002

21th century that is repealing change is making the world that can enjoy human spiritual character and freedom wholeheartedly. Therefore, meet hereupon arid design may have to bring conversion to position of beginning that can be software at position that is hardware look raw and result look who is wrapping last result arts provide cause. Therefore, user supposes that do difficult form in that recognize things form, and that difference about attribution reaction may do differ and contradictory attribution reaction while specially 40s and 50s recognize product form laying stress on external form embodiment of product form meaning by guess and this research compares and investigates attribution process for human's attribution reaction instinct and attribution reaction type through scientific, theoretical considerations about form and things theoretically and defined cause reasoning in design. And designed product that things are recognized whether felt thing in product form is what hearing example relation sex between analysis and form of meaning induction by attribution leading person about subjective estimation reaction through literature arrange, and analyze and defined if cause some effect to designed product because drawing urea about attribution reaction through an experiment. And presented model about design access method and forward pratical use possibility and hereafter subject together with conclusion.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.84-97
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• 2019

This paper analyzed the effect of attribution of career success on the occupational adaptation of college graduates, with the Korean Education Employment Panel (KEEP) data. The analysis results are as follows: First, there was a significant difference in self-efficacy and occupational adaptation according to attribution. Workplace satisfaction was the highest when attributing of effort for career success, and effort attribution also was the most influential in job satisfaction and self-efficacy. On the other hand, workplace satisfaction, job satisfaction, and self-efficacy level were the lowest in fortune attribution, indicating that fortune attribution has a negative effect on the on the occupational adaptation. Second, as in the mediating effect of the relationship between attribution of career success and occupational adaptation by Sobel-test, it was found that there was a mediating effect of self-efficacy. The results of this study shows that the more new employees perceive their career success to depend on their own efforts, the more they believe they can successfully accomplish their duties, and can adapt with more effort and patience in the face of stress. These results imply that it is possible to increase occupational adaptation by providing intrinsic and extrinsic rewards for new employees to have an effort attribution to career success.