• Title/Summary/Keyword: 상호작용성

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Influential Factors on the Interactivity in the Interactive Space II ; Focus on Interface Factors' Attributes for Supporting Behavioral Participation (상호작용 공간의 상호작용성 영향요인 II ; 인터페이스 요인의 참여행태 지원 속성 분석을 중심으로)

  • Lee, Jeong-Min
    • The Journal of the Korea Contents Association
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    • v.10 no.5
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    • pp.185-201
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    • 2010
  • Interactive space became one of the major design paradigms. For elevating the interactive effect in this, we need user-centered design methodology which uses the influential factors on the interactivity. As the second paper of three-linked studies for the interactivity in the interactive space, this research analyzed the interface factors' specific attributes for supporting behavioral participation. 'Interface' is one of three main factors on the interactivity(Intersubject/Interface/Interaction). Its role in the interactive space is to induce or support user's participations which bring the interactive changes into the designs. Qualitative case analysis was the main method and 30 cases were investigated. 'Individual analysis-Transitional description-Generalization' were the progressive steps for case analysis. As final results, 17 attributes for supporting behavioral participation were analyzed.

A Study on Structural Relationship Among Perceived Interactivity and User Related Variables in Health Information Websites (건강정보 웹사이트에서 지각된 상호작용성과 이용자 변수간의 구조적 관계 연구)

  • Nam, Jaewoo;Park, Taeyoun
    • Journal of the Korean Society for information Management
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    • v.31 no.4
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    • pp.103-131
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    • 2014
  • This study analyzed the effect of perceived interactivity in health information websites on users. First, this study analyzed the effect of users' individual characteristics on the perceived interactivity. As a result, hypochondriasis had a negative relationship with perceived interactivity, and health literacy had a positive relationship with it. On the other hand, although the perceived interactivity had a positive effect on users' attitudes toward health information websites and expected outcomes, it did not have an effect on continuous usage intention. However, their attitudes and perceived outcomes had a positive influence on continuous usage intention and at the same time mediated the perceived interactivity. Eventually, the perceived interactivity had an effect on continuous usage intention of health information websites by the medium of other positively related variables.

Comparative Study on the Expertise, Convenience, and Interaction of Medical Treatment Systems Applied by Geriatric Hospital (요양병원 진료시스템에 따른 진료전문성, 편의성, 상호작용성의 역할 비교연구)

  • Yoon, Sung-Wook;Ryu, Jeong-Geon;Kim, Su-Bae
    • Journal of Distribution Research
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    • v.11 no.3
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    • pp.1-22
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    • 2006
  • Medical treatment for the aged has become an increasingly important concern as the aged population continues to grow. However, little research has been done on the issue. This study examines the roles of the expertise, convenience, and interaction of medical treatment systems applied by geriatric hospital. Medical treatment systems include oriental medicine, western medicine and integrated(oriental and western) medicine practices. The empirical results of the study are as follows. First, the relative impacts of the expertise, convenience and interaction on customer satisfaction are different depending upon the medical treatment systems. Second, convenience and interaction are shown to be more important factors in western medicine, while interaction is the case in oriental medicine. As for the integrated medicine practices, expertise is considered more important. Thus, it is necessary for the western medicine to make more efforts on interaction and convenience, while it is critical to enhance medical personnels' service quality in the oriental medicine. In the integrated medical treatment, actual and effective cooperation should be achieved to secure expertise. Third, the data demonstrate that customer satisfaction has a positive influence on relationship quality which, in turn, impacts on repurchase intention. Finally, relationship quality has a negative influence on intention to switch in the western medicine, whereas the impact of relationship quality is not significant in the oriental and integrated medicine practices.

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Interaction Effects of Crisis Responsibility and SNS Interactivity on Acceptances of Crisis Response Strategies in the case of CEO in Crisis (CEO 위기책임성과 SNS 상호작용성이 위기 대응 전략 인식에 미치는 영향)

  • Liu, Le;Choi, Youjin
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.59-72
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    • 2020
  • Previous crisis management research has mainly focused on business organizations' responsibility for crises, and yet research on CEOs in crisis still lacks. This research examined the influences of crisis responsibility and response strategies on attitudes toward a CEO, attitudes toward a corporate, and purchase intentions in the case of CEOs in crisis. In addition, this study explored how a CEO's SNS interactivity during normal times moderates the influences of crisis responsibility and response strategies. A 2(responsibility: high vs. low)X2(strategy: defensive vs. apology)X2(interactivity: high vs. low) experimental design was conducted with 200 Chinese students in Seoul. According to the analysis results from effects of response strategies by CEO's crisis responsibility levels, regardless of the crisis responsibility levels, the apology strategy was more effective than the defensive strategy in terms of CEO attitudes, corporate attitudes, and purchasing intentions. The analysis results about the moderating role of SNS interactivity during normal times show that under the CEO's high responsibility condition, keeping high SNS interactivity during normal times and using the apology after crisis brought out most favorable responses. Under the CEO's low responsibility condition, regardless of the SNS interactivity levels, the apology strategy brought out more favorable responses than the defensive strategy.

The Diffusion of Rumor Via Twitter : The Diffusion Trend and the User Interactivity in the Korea-U.S. FTA Case (트위터를 통한 루머의 확산 과정 연구: 한미 FTA 관련 루머의 자극성에 따른 의견 확산 추이와 이용자의 상호작용성을 중심으로)

  • Hong, Ju-Hyun;Yun, Hae-Jin
    • Korean journal of communication and information
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    • v.66
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    • pp.59-86
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    • 2014
  • This study explored how rumor is diffused via Twitter and how the characteristics of rumor affect the interactivity among users in the Korea-U.S. FTA case. A key word search located three issues as major ones related to the Korea-U.S. FTA: appendectomy myth, collapse of health insurance, and increases in medicine prices. The arousal of rumor has two dimensions: fact and expression. The fact arousal was the highest in the issue of 'appendectomy myth', and the expression arousal the highest in 'increases in medicine prices'. The rumor diffusion took the 'explosive wave' in the issue of appendectomy myth, the 'latent wave' in the issue of increase in medicine prices, and the 'repetitive wave' in the issue of collapse of health insurance. Correlation analyses revealed a high correlation between the arousal intensity of rumor and the user interactivity in the issue of collapse of health insurance. The study showed that Twitter took a role of diffusing negative messages about the Korea-U.S. FTA. Results implies that government officials and journalists pay attention to Twitter for sensing the public opinion when building policies and managing crises.

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Power of SNS Authenticity on Company Reputation (기업명성과 SNS 진정성의 영향력 연구)

  • Jo, Jung-Yul
    • Journal of Digital Convergence
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    • v.13 no.2
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    • pp.73-81
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    • 2015
  • SNS is in the process of fast evolution as well. This study is about influence of authenticity and interactivity among Facebook Fan Page users. Authenticity is something people form in the process of expressing and sharing information thru SNS Facebook Fan Page. Interactivity is a level of participation of users in the process of expressing and sharing information thru SNS Facebook Fan Page. The focus of this paper is to see the power of authenticity and interactivity of SNS Facebook Fan Page users in a time of crisis. Authenticity is proven as a valuable asset for corporations for it showed a sturdy characteristic even when something terrible happened. When a crisis attacked, high authenticity user group was not willing to change their evaluation on a company reputation and image as much as low authenticity user group. Interestingly enough, the meaning interactivity level was strikingly different from what we expected. The more their level of interactivity, was the more they were likely to change their evaluation on a company in a time of crisis. A serious discussion is necessary for this contraty results.

The Influence of Social Media's Environmental Characteristics on Users' Active Participation and the Types of Message Diffusion: Government's Communication Messages and Public Responses during the MERS Outbreak (소셜 미디어의 매체 환경적 특성이 이용자의 능동적 참여 및 메시지 확산 유형에 미치는 영향 : 메르스 사태에 대한 정부 대응 및 국민들의 반응을 중심으로)

  • Hong, Juhyun;Lee, Mina
    • Journal of Internet Computing and Services
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    • v.18 no.1
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    • pp.89-103
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    • 2017
  • This paper analyzed the influence of government-owned social media's environmental characteristics on the level of users' active participation and types of message diffusion during government's crisis. The social media environment was categorized based on human interactivity and media interactivity. Users' active participation was measured based on amount of like/dislike and number of comments. User's comments were categorized through network analysis. This study found that the level of user's active participation was high on the information-provider participation type and the relationship-oriented participation type. The level of user's active participation was low on the information-provider type and the limited platform. The analysis of message diffusion type showed that a restrictive rational opinion type was found for the limited platform and diffusive or restrictive emotional opinion types were found for other types of social media environment. This study found that during MERS crisis, the government did not provide messages suitable for the social media environment, and the media environment influenced users' participation and comments. The government should provide user friendly social media environment by increasing interaction with users and should make efforts to communicate with users in crisis situation.

가상현실 안전교육 체험관의 현실감 평가

  • 박재희
    • Proceedings of the Korean Institute of Industrial Safety Conference
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    • pp.260-263
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    • 2003
  • 가상현실(VR; Virtual Reality)시스템은 매우 다양한 분야에 응용되고 있다. 이미 건축, 오락, 교육훈련 등의 분야에 많은 응용사례를 가지고 있다. 산업안전 분야에서도 가상현실을 이용한 안전교육에 대한 가능성이 제기된 바 있다(박재희와 양동주, 2000) 이러한 가상현실 시스템은 기존의 교육 매체인 도해, 모형, 비디오 등에 비해 현실감(presence)이 높고 상호작용성(interactivity)으로 인해 교육효과를 높을 수 있다.(중략)

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Effects of perceived interactivity on purchase intention of mobile fashion shopping malls (지각된 상호작용성이 모바일 패션 쇼핑몰 구매의도에 미치는 영향)

  • Kim, Minjung;Shin, Suyun
    • The Research Journal of the Costume Culture
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    • v.21 no.6
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    • pp.891-906
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    • 2013
  • In this study, we identified the factors of perceived interactivity and verified the path model of effects of these factors on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. To develop the conceptual model, we consulted the related precedent studies and searched various kinds of literatures. To verify the conceptual model, we conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows. Control, responsiveness and two-way communication, and contextual offer were identified as the factors of perceived interactivity. Perceived interactivity and perceived ease of use had positive effect on perceived usefulness. Perceived usefulness affected attitude toward purchase, and attitude toward purchase influenced positively on purchase intention. Perceived usefulness affected purchase intention directly as well as indirectly through attitude toward purchase. Based on the results, we proposed the marketing strategies for mobile fashion shopping businesses.

Developing Digital Contents Using Multimedia Technology (멀티미디어 기술을 활용한 디지털 컨텐츠 개발)

  • Cho, Sae-Hong
    • Journal of Digital Contents Society
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    • v.1 no.1
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    • pp.103-110
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    • 2000
  • The emergence of the new technologies, which are represented by multimedia and the internet, brings the tremendous change in respect of process, record, delivery, and transmission of the knowledge and information. The new digital contents made by these technologies help to improve the acquisition efficiency of the knowledge and information by directly and simultaneously stimulating humans' different senses. This paper concentrates on how the accumulated computer technologies such as multimedia and the Internet can be used to make the effective digital contents. This paper suggests four development method for the digital contents and gives the implemented example for each development method.

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