• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.540-551
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• 2017

While the way broadcasting contents are made has changed drastically, some conflicts appear to remain unchanged. And they are about allegedly unfair practices. The whole arguments may even be deemed natural to a certain degree, considering the characteristics of the overall creative industry. But it needs to be highlighted the conflicts are being aggravated both in drama and non-drama production industries for different reasons. The drama side of the issue comes from how the project-based organizations are organized, and will be resolved if broadcasting companies do not send over their directors. On the other hand, the non-drama side's issues are about the complaints that outsourcing production companies have about the production cost. In general, due largely to the genre's relatively weak power to generate revenue, the producers do not get the upper hand when it comes to the negotiations over financial matters.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.149-155
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• 2015

This research tried to project hidden and overall side of market economy system of capitalism through desire and fetishism of consumer society. The objective of this research lies in examining desire code of capitalism society through hidden side of consumer society and the reason why modern people are crazy about products, the meaning of product re-creation in tempting modern consumer society, life where all desire is satisfied by products. As a result, we intended to demonstrate that post-industrial society is the one triggered by desire and that society desired in post-industrial society is the very cultural, social study realized to enable modern people to survive in modern society through Martin Parr's pictures.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.213-224
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• 2022

This study aims to propose the directions of design strategies and product development by analyzing the style types and design features of sneakers using the knitted upper which has been rapidly increasing due to merits in a variety of aspects including goods, production and marketing aspects. To this end, this study analyzed total 924 style types which had been gaining popularity in online markets and brand products drawing attention in the sneaker market with the knitted upper and their design features. In accordance with the analysis results, uniqueness was identified as the first merit. The unique hybrid style and design of sneakers with the knitted upper have been established without complying with the conventional materials and production techniques. The next merit was multimodality. The sneakers with the knitted upper create multiple images highlighting each feature of colors and materials by mixing those elements in various ways. The third merit was experimentality. The sneakers with the knitted upper have been attempted decisive change of designs by combining more engineering approach and new materials and techniques than existing sneakers. In these days when the sneaker market has been gradually expanded, the analysis results of this study reflecting the industrial trends will provide the fundamental data for a variety of research activities related to shoes and for the direction of brand planning in the relevant industries.

• Journal of Digital Contents Society
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• v.15 no.4
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• pp.559-568
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• 2014

Previous polarity classification using sentiment analysis utilizes a sentence rule by product reviews based rating points. It is difficult to be applied to blogs which have not rating of product reviews and is possible to fabricate product reviews by comment part-timers and managers who use web site so it is not easy to understand a product and store reviews which are reliability. Considering to these problems, if we analyze blogs which have personal and frank opinions and classify polarity, it is possible to understand rightly opinions for the product, store. This paper suggests that we extract high frequency vocabularies in blogs by several domains and choose topic words. Then we apply a technique of sentiment analysis and classify polarity about contents of blogs. To evaluate performances of sentiment analysis, we utilize the measurement index that use Precision, Recall, F-Score in an information retrieval field. In a result of evaluation, using suggested sentiment analysis is the better performances to classify polarity than previous techniques of using the sentence rule based product reviews.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.381-391
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• 2020

The purpose of this study is to investigate the relationship between meal kit product selection attributes, purchasing behavior, and satisfaction. The sampling of the study was conducted for 1 month for customers who have experience in using meal kit products recently launched by a restaurant company, and 287 copies of the questionnaire were used for analysis. For the hypothesis verification, regression analysis was performed using SPSS 20.0 package. As a result of analysis, first, the meal kit product selection attributes and purchase behavior of Hypothesis 1 have a significant effect on diversity (β = .026) and quality (β = .927). Hypothesis 2, meal kit product selection attributes and satisfaction have a significant effect on convenience (β = .503) and price (β = .121). Third, in the purchasing behavior of Hypothesis 3, the purchasing behavior (β = .561) has a significant effect on satisfaction. Lastly, this study is expected to provide basic data for researchers performing meal kit product related research, and to provide a rationale for suggesting direction for product development in a food service company and using marketing strategies.

• Journal of Digital Contents Society
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• v.10 no.2
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• pp.333-340
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• 2009

In the era of Web 2.0, the digital contents are becoming major cultural subjects and the scope and added value of digital content technology industry keep increasing. In order to prevent thoughtless expansion of consumption oriented contents to the multimedia motion picture generation and promote the contents industry in educational, industrial or cultural aspect, educational contents should be specialized as strategic products with increased educational and entertaining meaning. As a result, this study analyzed characteristics of users regarding how educational game contents are distributed to consumers by both male and female group. Then, it extracted development factors for expansion of educational games and presented direction to educational game contents development by using educational games according to changes in users in order to secure mobile flat form contents for effective learning.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1004-1009
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• 2009

Cultural products are created by hand in the overall consumption and high labor costs of a long time, and have the limitations of mass production. A large percentage of handicraft is wax-carving. This technique is difficult to express the small, detailed parts. This part of this to minimize the introduction of CNC system has to work with wax carving. this to CNC system has to work with wax carving minimize the introduction. Increase the accuracy of small and detailed parts. And various design and mass production will be efficient. In so doing, to enable the circulation of cultural products to have prepared.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.467-485
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• 2015

The market share of private brand(PB) is growing at a rapid pace. Based on the previous studies, consumers pay more attention to the extrinsic cues when they buy the PB products. This paper proposes an integrated model to examine how the retailer credibility which is one of the important extrinsic cues affects perceived quality variation, value consciousness, attitude to PB, and PB product purchase intention. Also, familiarity with PB is regarded as a moderating variable that can interact with retailer credibility. An analysis of 199 useable questionnaires found that retailer credibility has a significant impact on the attitude to PB, directly and indirectly. Further, the moderating effect of familiarity with PB was significant. For this, we interpret that when consumers are more familiar with the private brand, they tend to have few bias toward the quality of PB. These findings provide several effective strategies for the development of PB, such that retailers must improve consumer's familiarity with PB via various promotions like free samples or testing events. Academic and practical implications of the study findings and future research directions are also discussed.

• Journal of Internet Computing and Services
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• v.24 no.6
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• pp.49-55
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• 2023

In this study, models for predicting the popularity of mukbang content on YouTube were proposed, and factors influencing the popularity of mukbang content were identified through post-analysis. To accomplish this, information on 22,223 pieces of content was collected from top mukbang channels in terms of subscribers using APIs and Pretty Scale. Machine learning algorithms such as Random Forest, XGBoost, and LGBM were used to build models for predicting views and likes. The results of SHAP analysis showed that subscriber count had the most significant impact on view prediction models, while the attractiveness of a creator emerged as the most important variable in the likes prediction model. This confirmed that the precursor factors for content views and likes reactions differ. This study holds academic significance in analyzing a large amount of online content and conducting empirical analysis. It also has practical significance as it informs mukbang creators about viewer content consumption trends and provides guidance for producing high-quality, marketable content.

• Journal of Digital Contents Society
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• v.13 no.3
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• pp.385-392
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• 2012

The definition of the product market in a supplier's point of view can cause various problems in the market activities of companies because specific situations are excluded and the consideration for discontinuity is lacking by identifying segmented markets with processes, raw materials, the similarity of product functions and so forth. Furthermore, as this definition is static and general, it is difficult to express and predict the dynamic market changes. Meanwhile, customer-oriented market segment can be obtained by grouping substitutable products and related customers in the situation pursuing specific benefits. This definition of the product market enables us to find threats and opportunities emerging in markets and promotes effective performance assessments and resource allocation. The purpose of this paper is suggesting a framework to select data mining techniques proper for the customer data characteristics to identify customer oriented product market.