• Title/Summary/Keyword: 상품률

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An Intelligent Recommendation System by Integrating the Attributes of Product and Customer in the Movie Reviews (영화 리뷰의 상품 속성과 고객 속성을 통합한 지능형 추천시스템)

  • Hong, Taeho;Hong, Junwoo;Kim, Eunmi;Kim, Minsu
    • Journal of Intelligence and Information Systems
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    • v.28 no.2
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    • pp.1-18
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    • 2022
  • As digital technology converges into the e-commerce market across industries, online transactions have activated, and the use of online has increased. With the recent spread of infectious diseases such as COVID-19, this market flow is accelerating, and various product information can be provided to customers online. Providing a variety of information provides customers with various opportunities but causes difficulties in decision-making. The recommendation system can help customers to make a decision more effectively. However, the previous research on recommendation systems is limited to only quantitative data and does not reflect detailed factors of products and customers. In this study, we propose an intelligent recommendation system that quantifies the attributes of products and customers by applying text mining techniques to qualitative data based on online reviews and integrates the existing objective indicators of total star rating, sentiment, and emotion. The proposed integrated recommendation model showed superior performance to the overall rating-oriented recommendation model. It expects the new business value to be created through the recommendation result reflecting detailed factors of products and customers.

최적의 입지유형에 위치한 점포의 5년 이상 생존에 미치는 영향 -편의점 사례 중심-

  • Gwon, Yong-Seok;Gwon, Myeong-Jung
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.26-26
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    • 2017
  • 이 연구의 목적은 실제 창업하여 5년 이상 생존한 편의점이 최적의 입지유형에 위치한 것이 크다는 영향을 증명하는데 있다. 이 목적을 달성하기 위하여 서울 주요 지역의 5년 이상 생존 점포 사례를 본인과 지인의 사례 점포, A 메이저 프랜차이즈 편의점 직원이 제공한 자료를 토대로 연구 결과를 분석하고 실제 창업 생존률을 높이는데 도움을 주고자 한다. 실증분석결과, 첫째로 입지요인은 편의점 성과에 영향을 미치는 것으로 나타났다. 둘째, 최적의 입지유형에 위치한 점포는 5년 이상 생존하는데 영향을 주는 것으로 나타났다. 최적의 입지유형에 위치한 편의점 창업은 5년 이상 생존하는데 상당한 영향을 미치므로 입지유형에 대한 인식과 실전 적용은 필요한 것으로 나타났다. 전체 창업시장으로 보면 편의점과 같이 상품의 동질성이 높은 업종이나 위치에 중점을 둔 창업인 경우 까지 확대하여 창업가의 실패를 줄이고 장기적 생존률을 높일 수 있는 연구가 확대 되어야 할 것이다.

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우리나라 기계공업의 측정관계투자에 대한 기여도 평가

  • Kim, Dong-Jin;Kim, Jin-Ho
    • Journal of the Korean Society for Precision Engineering
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    • v.6 no.1
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    • pp.7-12
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    • 1989
  • 우리 경제의 GNP는 1953년의 13억불에서 1987년도에는1000억불을 넘어 무려 국민 1인당 GNP가 35년동안 54배의 증가와 경제성장률이 1962-1987년간 년평균 8.5%의 성장률을 나타내고 있음은 주지의 사실이다. 이러한 고도성장의 배경에는 한국산업의 품질향상에 높은 투자와 정밀정확도의 기술적 향상을 위한 측정기관 투자가 한 몫을 한 것으로 평가할 수 있다. 즉 한국 산업이 세계속에 한국상품을 수출 하여 어려운 품질경쟁에서 이길 수 있 었다는 것은 엽계의 정밀측정기관 투자가 크게 증가하였고 그에 따른 효과로서 불량률의 감 소와 더불어 품질도 많이 향상된 것으로 생각할 수 있다. '87정밀계량측정 실태조사 결과에 의하면 우리나라 제조업체 1,938개 업체의 총매출액 대비 측정관련 투자비용은 1985년에 0.568%에서 1986년에는 0.729%로 나타났다.

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The Effect on the Value of the Life Insurance company by Using Derivatives (파생상품사용이 생명보험회사의 기업가치에 미치는 영향)

  • Roh, Myeong-Ho;Kim, Dong-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.7
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    • pp.2982-2990
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    • 2011
  • The puporse of this research is to analyze the impacts of derivatives to firm value. The sample of this research consists of 20 domestic life insurance companies and the duration of the research is the year between 2002 and 2009. And multi-regression analysis by cross-sectional analysis approach is used for the entire sample in this study. The result of the research indicates the impact of derivatives use on the value of the firm, which was the original focus of this study, is insignificant. And firm value increases as the leverage, rate of return on a loan, the ratio of product for annuity and the ratio of expense decrease.

Design of Search System Based on Lucene for Minimum Price Products (루씬 기반의 최저가 상품 검색 시스템 설계)

  • Kim, A-Yong;Jeong, Dae-Jin;Gye, Min-Suk;Kim, Chang-Su;Jung, Hoe-kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.603-605
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    • 2014
  • Has been switched to the online shopping market in stores of the consumer is from increased utilization and smart devices, the internet popularization. That is why has been converting the user's consumption patterns and consumer culture. Open markets is provides of making a wide variety of events and lowest price policies, safe transactions etc, for attract the consumers of expand distribution channels of the web and via mobile. In this paper, a designs of provides a search system for minimum price product information to the user of Information collect and analyze on sale from open market.

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Extracting Korean Comparative Sentences by Machine Learning Techniques (기계학습 기법을 이용한 한국어 비교 문장 추출)

  • Yang, Seon;Ko, Youngjoong
    • Annual Conference on Human and Language Technology
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    • 2008.10a
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    • pp.183-188
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    • 2008
  • 본 연구에서는 문서 안에 있는 문장들 중 비교 문장을 추출해낸다. 비교 문장이란 두 개 이상의 객체, 혹은 한 객체의 시간차, 공간차 등에 따른 변화를 비교하는 내용을 포함하는 문장을 말한다. 비교 문장을 구별해내는 작업은 많은 분야에서 응용될 수 있는데, 특히 객체(사람, 상품 등)에 대한 평가 면에서 매우 직접적이고 확실한 자료로 활용될 수 있다. 비교문장 추출을 위해 본 연구에서는 비교어휘를 이용한 추출 및 MEM(Maximum Entropy Model)을 적용하였으며, 뉴스기사(news article), 상품에 대한 고객리뷰(customer review) 등의 문서를 대상으로 실험하여 재현율 88.40%, 정확률 88.68%의 결과를 산출하였다.

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지방 중소형 백화점의 경쟁력 강화요인 분석

  • O, Gyeong-Seop
    • Journal of Global Scholars of Marketing Science
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    • v.4
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    • pp.153-172
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    • 1999
  • 지방의 중소형 백화점은 외국자본의 할인점과 대기업에서 운영하는 대형백화점의 진출로 사면초가의 위기를 맞고 있다. 따라서 이러한 어려운 여건하에서 어떻게 하면 살아남을 수 있는 방안이 있는지를 찾는데 가장 큰 목적이 있다. 따라서 이를 위하여 지방의 중소형 백화점의 문제점의 도출을 하고, 경쟁력 강화요인을 분석한 결과를 요약하면 다음과 같다. 먼저, 문제점을 도출하면, 유통업체 내부적인 관점으로는 불필요한 경비지출 증가의 문제, 마진률 저하 및 상품구성의 문제, 인력의 종속성과 양성제도 미흡, 가격정책 결정의 한계, 마케팅 능력 미약과 이미지 저하, 업태의 불명확화 등이 있고, 기업외적인 관점으로는 자금조달의 한계, 정부의 정책지원의 미약, 거래관행의 구조적인 문제, 전문유통인력 양성정책의 미흡 등을 들 수 있다. 두 번째로 경쟁력 강화요인을 보면, 유통업체 내부적인 관점으로는 업태의 포지셔닝 재정립, 대입형태의 전환, 자사(PB)상품 개발 촉진, 우수한 전문인력의 확보, 서비스 경쟁력 제고 등이 있고, 기업 외적인 관점으로는 구조개선이 필요, 조직화 협업화 협동화, 지방 산업 육성, 자금과 교육지원 등을 들 수 있다.

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Development of a Planting Density-Growth-Harvest Chart for Common Ice Plant Hydroponically Grown in Closed-type Plant Production System (식물 생산 시스템에서 수경재배한 Common Ice Plant의 재식밀도-생육-수확 도표 개발)

  • Cha, Mi-Kyung;Park, Kyoung Sub;Cho, Young-Yeol
    • Journal of Bio-Environment Control
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    • v.25 no.2
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    • pp.106-110
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    • 2016
  • In this study, a planting density-growth-harvest (PGH) chart was developed to easily read the growth and harvest factors such as crop growth rate, relative growth rate, shoot fresh weight, shoot dry weight, harvesting time, marketable rate, and marketable yield of common ice plant (Mesembryanthemum crystallinum L.). The plants were grown in a nutrient film technique (NFT) system in a closed-type plant factory using fluorescent lamps with three-band radiation under a light intensity of $140{\mu}mol{\cdot}m^{-2}{\cdot}s^{-1}$ and a photoperiod of 12 h. Growth and yield were analyzed under four planting densities ($15{\times}10cm$, $15{\times}15cm$, $15{\times}20cm$, and $15{\times}25cm$). Shoot fresh and dry weights per plant increased at a higher planting density until reached an upper limit and yield per area was also same tendency. Crop growth rate, relative growth rate and lost time were described using quadratic equation. A linear relationship between shoot dry weight and fresh weights was observed. PGH chart was constructed based on the growth data and making equations. For instance, with within row spacing (= 20 cm) and fresh weight per plant at harvest (= 100 g), we can estimate all the growth and harvest factors of common ice plant. The planting density, crop growth rate, relative growth rate, lost time, shoot dry weight per plant, harvesting time, and yield were $33plants/m^2$, $20g{\cdot}m^{-2}{\cdot}d^{-1}$, $0.27g{\cdot}g^{-1}{\cdot}d^{-1}$, 22 days, 2.5 g/plant, 26 days after transplanting, and $3.2kg{\cdot}m^{-2}$, respectively. With this chart, we could easily obtain the growth factors such as planting density, crop growth rate, relative growth rate, lost time and the harvest factors such as shoot fresh and dry weights, harvesting time, marketable rate, and marketable yield with at least two parameters, for instance, planting distance and one of harvest factors of plant. PGH charts will be useful tools to estimate the growth and yield of crops and to practical design of a closed-type plant production system.

The Impact of Retailer‘s In-store Tactics on Store Performance in case of Variety Enhancer and Fill-ins Categories (다양성 추구용과 구색용 카테고리에 대한 소매입체의 점포 내 전술 실행이 점포성과에 미치는 영향)

  • Chun, Dal-Young;Kwon, Ju-Hyoung
    • Journal of Distribution Research
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    • v.10 no.4
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    • pp.1-22
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    • 2005
  • The major objectives of this study are twofold. The first is to discover which in-store tactics influence store performance when a retailer implements category management in variety enhancer and fill-ins categories. The second is to analyze how and why specific in-store tactics achieve better or worse performance than other in-store tactics across categories. The data were collected using scanner data and direct observations in 'A' discount store which is one of the representative discount stores in Korea. The in-store tactics were measured by product assortment, temporary price discount, price and non-price promotion, and shelving. The store performance was measured by sales and gross margin return on inventory investmant(GMROI). Empirical results analyzed by multiple regression were as follows: In variety enhancer category, the significant factors affecting sales were product assortment, temporary price discount, price promotion, and shelving. Non-price promotion also influenced GMROI positively but product assortment impacted on GMROI negatively. In fill-ins category, the significant factors affecting sales and GMROI were product assortment and shelving. However, the other factors such as temporary price discount, price promotion, and non-price promotion had no significant influence on both sales and GMROI. This paper presents a number of theoretical and managerial implications of the empirical results and concludes by addressing limitations and future research directions.

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An empirical study on telemarketing efficiency at life insurance (생명보험사 텔레마케팅 효율성 제고에 관한연구)

  • Koh, Bong-Sung;Lee, Seok-Won;Heo, Jeong
    • Journal of the Korean Data and Information Science Society
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    • v.20 no.4
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    • pp.673-684
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    • 2009
  • Lower Prices are offered through sales by telemarketing. This is to serve our customers by the fastest and most appropriate referral product that is most important to attract insurance. Therefore, Considering the time the customer's preferred products and preferred customer for screening and targeting, depending on what is the difference between the premiums. This study of the logistic regression model using datamining techniques, the life insurance companies in outbound telemarketing to support sales of the effect you want to validate. To join existing life insurance companies for the customer response and sales strategy based on the L segment and by age group, family-love insurance, accident insurance, and cancer insurance were in progress for the modeling. Set model based on the progress of the campaign to existing customers marketing methods and how to extract and run the model results has proven the superiority of the model. In addition, over time, depending on the aging model is set to a decline in operating profit to maximize the profits th update the model which was derived.

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