• The Journal of the Korea Contents Association
• /
• v.11 no.6
• /
• pp.76-89
• /
• 2011

The first purpose of this paper is to design brand logo sign analysis frame, 'SCoL'(Analysis frame of signification and communication for the brand logo). It has semiotic view and communication function. And the second is to prove propriety of the suggested frame by application to social media brand logos. The SCoL frame is based on 4 features of logo sigh to have analytic consistency. Also, it covers whole semiological process with index, icon, symbol as signification understanding and reach communication step with Jakobson's theory. As the results, the findings are follow; The SCoL frame can be useful to get comprehensive semiotic understandings and communication functions about logo signs. The social media brands build their own meaning area with logo signs and they depend on different communication function.

• The Research Journal of the Costume Culture
• /
• v.11 no.1
• /
• pp.135-152
• /
• 2003

The purpose of this study is to analyze the symbolic meaning which is immanent in the children´s clothing advertisement text. For the purpose of this research, this study used the semiotic method which are in parallel. Namely, rearranged the R. Barthes´theory and S. Chapman's analysing frame in order to decode meaning which is immanent in the advertisement text, and 1 coded children's clothing advertisement according to the market fractionation cause (age. sex and brand image), and analysed the paradigmatic meaning and socio-cultural meaning- As a result, to carry on the effective children's clothing advertisements. the discriminate paradigmatic system which corresponds with the concept of company brand and the quality of the target consumer should be selected, and the purchaser volition considering desire of target consumer's self image and brand image should be made. Futhermore it should be the social-cultural product reflecting a phenomenon in the social-cultural actual condition. Therefore we must understand the social-cultural meaning in the children's clothing advertisement and then have to establish an advertisement strategy.

• Journal for History of Mathematics
• /
• v.19 no.3
• /
• pp.57-70
• /
• 2006

In this paper, we study the meaning and symbols of the number three and the structure of dividing into three parts in the religions, views of the world and the nature. Also we investigate the meaning of the number three, and the structure of dividing into three in the Samsung myth. According to legend, the 'Three Names' (Samsung-Yang, Ko and Pu) which are three demi-gods emerged from Samsung-hyeol(called Moheung-hyeol), and became the progenitors of the Jeju people who founded the Kingdom of Tamna.

• Cartoon and Animation Studies
• /
• s.5
• /
• pp.525-530
• /
• 2001

영상의 시작은 시나리오의 내용을 가장 밀도 있게 담아내기 위해 피사체를 카메라를 통해 특정 부분을 찾고 선택하는 일에서부터 이루어진다. 이러한 의미에서 영상의 최소단위인 프레임에 대한 이해와 연구는 매우 중요하다. 따라서 본 작품연구에서는 사각의 틀에 고립된 피사체와 고립 전 피사체의 본래 의미를 살펴봄으로써 프레임 공간의 관계성을 이해하고 밀도 있는 애니메이션의 화면 구성을 연출하기 위한 단초를 마련해 보고자하였다. 이러한 맥락에서 스토리가 있는 입체방식의 클레이툰 형식으로 작품을 제작하여 의도적으로 선택된 틀 속의 인물과 틀 밖의 대상(인물과 자연)에 대한 가치이 동일성을 제시하고자 하였다. 또한 작가 자신의 다양한 역할에서 요구되어지는 이중적 사고의 명암을 상징적인 사각틀(삶의 공간)을 통해 내면적인 포용과 갈등의 관계로 표현하였다. 그러나 이때의 포용과 갈등은 삶의 전체공간에서 용해되어 새로운 가치를 이끌어 내는 원천이 되고 이는 곧 일상 속의 다양한 행태(틀)가 삶이라는 전체의 공간과 동등한 가치를 갖고 있음을 진지하게 생각하는 계기가 되었다.

• Cartoon and Animation Studies
• /
• s.44
• /
• pp.163-181
• /
• 2016

The 3D animation is the trend of more and more as the years go by. 2016 works "red soil" of the works through the analysis of the new changes, and also in the interest of those factors, which play an important role, how to performance in the appropriate way of expression. according to the focus of work in the process of modeling design of meaning and symbol and character, action and expression of the meaning of understanding and appreciation of the works, the meaning of double the fun.

• Communications of Mathematical Education
• /
• v.18 no.1 s.18
• /
• pp.45-60
• /
• 2004

수학텍스트의 한 부분인 식은 일상 언어, 시각적 표현, 상징 등의 여러 기호와 함께 학생들에게 다양한 수학을 경험을 제공한다. 그러나 이러한 수학텍스트의 다양성은 수학시험 채점시 4+3인가, 4+3=7인가 혹은 부분점수를 줄 것인가의 이슈로서 변질되어 등장한다. 따라서 본 연구에서는 초등학교에서 다루는 식의 의미, 초등학교 아동에게 지도되는 식의 형태, 초등학교 1학년 아동의 식에 대한 이해, 초등학교 교사들의 식에 대한 이해 형태를 서울시 소재 한 초등학교의 1학년 담임교사 9명과 1학년 1 개 학급에 속한 아동과의 면담 및 설문 조사를 통하여 알아보았다. 아울러 제언에서는 수학텍스트의 한 부분인 식의 실제 교육현장에서 어떻게 반영되고 있는가에 대한 탐색을 통하여 식의 의미를 올바르게 전하기 위한 지도 방법, 교사 인식에 대한 방향을 제시하였다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.8
• /
• pp.1100-1111
• /
• 2004

The purpose of this study is to investigate the hair in aspects of gender and cultural/political ideology, and to confirm the meanings of hair style in modem fashion. There are three zones of social significance such as head hair, facial hair, and body hair, and each of theses zones has both gender and ideological significance. In aspects of gender, opposite sexes have opposite hair norms. And, in sociocultural standpoint, hair is a political symbol of the main protest movements in culture. The contemporary hair styles in fashion design mean that the ＇paying＇ with gender identity, the reflection of changing sexuality, the non-politicism, the fragmentation of style, and the naturalness.

• Proceedings of the KSR Conference
• /
• 2011.05a
• /
• pp.1059-1068
• /
• 2011

This study is aimed to systematically grasp the visual and informative needs of sign system and secure the formativeness sample for standardization model. This study, therefore, will help building the requirements to create design value and secure objectiveness for realization of practical use of the communication design plan, and means transference of the external and internal information system of railroad vehicles for practical use into the standardization model. The pictorial sign based information delivery is a communication process and way gained through vision and perception, so that grasping the formative structure connoted in message is not less than understanding the characteristics of the essence. In this study, I defined the symbolic expressions inherent in TTX sign system to be perceptional action and value norms as general signatures and signifiers.

• The Research Journal of the Costume Culture
• /
• v.20 no.5
• /
• pp.709-724
• /
• 2012

This study examined the characteristics of costumes worn at Halloween parties, a form of cultural entertainment commonly seen in the U.S. The Halloween party culture involves children and adolescents wearing costumes, decorating their bodies, and mimicking famous characters. Furthermore, the types and motifs of Halloween costumes have become a means of expressing individuality. This study conducted empirical research on how such motifs were reflected in modern Halloween party-wear in order to provide basic data regarding the development and design of Halloween costumes and the formation of the related entertainment culture. This study researched the shape of costumes and the type of traditional motif presented in these costumes, as well as analyzed the symbolic meaning of each motif. The research process was as follows. First, this study investigated the origin and evolution of Halloween by researching precedent studies, books, and internet data. Second, this study extracted the types of traditional Halloween motifs by analyzing the characteristics and symbols of Halloween costumes commonly presented in such materials. After collecting 547 Halloween-related images from U.S. and Korean Internet websites, this study sorted and analyzed images that could represent traditional Halloween motifs. According to the results, representative traditional Halloween motifs included black cats, white rabbits, tridents, scarecrows, skull and bones, ghosts, witches, vampires, bats, werewolves, and jack-o-lanterns(pumpkins, etc.). The sentiments for such traditional Halloween motifs changed according to era and race. The symbolic meaning would continuously change - from positive to negative and vice versa - to reflect various socio-cultural phenomena. The results of this study are expected to be used as basic data for developing Halloween costume designs and the related entertainment culture.

• The Journal of the Korea Contents Association
• /
• v.9 no.7
• /
• pp.171-183
• /
• 2009

The spiritual world of the ancient times has precious values which forms the origin of human thought. This study aims to reevaluate ancient people's particular views on man in their spiritual world reflected through gods' ornaments by studying the human race's fundamental spiritual world gradually disappearing due to science development from Egyptian gods' ornaments expressed symbolically in Ancient mythical components. Although evidently ornaments in Egypt served for decoration, the basic purpose was exorcism as amulets, a shamanistic purpose to be protected from mystical and hostile powers by carrying them on the vulnerable spots of the body. As this aspect indicates, the human race tried to solve their self-insoluble transcendental issues through the help of supernatural power, pursuing to lead their lives there within. As a result, Egyptian ornaments; First, the deity raised their value by deifying human-beings. Second, the nobility enhanced their dignity by having goddesses wear the same skirts as theirs. Thirds, all deities maintained their class society by wearing fpassiums, bracelets, and anklets. Fourth, the resurrection was symbolized through gods and goddesses in charge of the afterlife.