• Title/Summary/Keyword: 상권정보

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Analyzing Patterns of Sales and Floating Population Using Markov Chain (마르코브 체인을 적용한 유동인구의 매출 및 이동 패턴 분석)

  • Kim, Bong Gyun;Lee, Wonsang;Lee, Bong Gyou
    • Journal of Internet Computing and Services
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    • v.21 no.1
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    • pp.71-78
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    • 2020
  • Recently, as the issue of gentrification emerges, it becomes important to understand the dynamics of local commercial district, which plays the important role for facilitating the local economy and building the community in a city. This paper attempts to provide the framework for systemically analyzing and understanding the local commercial district. Then, this paper empirically analyzes the patterns of sales and flow of floating population by focusing on two representative local commercial districts in Seoul. In addition, the floating population data from telecommunication bases is further modeled with Markov chain for systemically understanding the local commercial districts. Finally, the transition patterns and consumption amounts of floating population are comprehensively analyzed for providing the implications on the evolutions of local commercial districts in a city. We expect that findings of our study could contribute to the economic growth of local commercial district, which could lead to the continuous development of city economy.

A Study on Policy Suggestions of Commercial District Revitalization through the Interaction between Local Commercial Districts and Customer Component : The Way of Revitalizing Commercial Districts in Cheonan City (지역상권과 고객구성의 상호작용을 통한 상권활성화에 관한 정책제안 - 천안상권 활성화 방안을 중심으로 -)

  • Kim, Hyun-Gyo;Kim, Cheol-Ho;Lee, Dong-Il
    • The Korean Journal of Franchise Management
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    • v.3 no.1
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    • pp.73-91
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    • 2012
  • This study is in the purpose for the revitalization of traditional market as comparing to the relevancy between the central characteristics of a floating population going around for buying something or eating food and lots of small-sized businesses comprising of the commercial districts. The several traditional markets such as Cheonan station, Dujeong-dong, Sinbu-dong in Cheon-An city has been investigated repeatedly almost every two or three years by the Small Enterprise development Agency(SEDA) since 2001. By analyzing the raw data of those commercial districts made by SEDA, we can calculate the number of firms andthe ratio of business type of each commercial districts. In this research, the type of each business is classified into four groups such as restaurant, service, retail and the rest. Moreover, the central character of the floating population is derived from the raw data, which means the customer information about sex, age structure or the most populous time zones. From these characteristics, one commercial districts has his own specific features distinguishing from the others. The most important differences of past researches are firstly the dynamic viewpoint rather than a static one. Secondly it suggests that the relation between the central characteristics of districts and the floating population would exist. Lastly, it suggests that the interaction between both of them have a significant effect on the growth or decline of the districts and the rates of business type, other adjacent commercial districts as well. Eventually, this study provides several meaningful points for the revitalization of commercial districts to government or stakeholder such as management organization, business owners and new starter etc.

A Study on the Trade Area Analysis Model based on GIS - A Case of Huff probability model - (GIS 기반의 상권분석 모형 연구 - Huff 확률모형을 중심으로 -)

  • Son, Young-Gi;An, Sang-Hyun;Shin, Young-Chul
    • Journal of the Korean Association of Geographic Information Studies
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    • v.10 no.2
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    • pp.164-171
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    • 2007
  • This research used GIS spatial analysis model and Huff probability model and achieved trade area analysis of area center. we constructed basic maps that were surveyed according to types of business, number of households etc. using a land registration map of LMIS(Land Management Information System) in Bokdae-dong, Cheongju-si. Kernel density function and NNI(Nearest Neighbor Index) was used to estimate store distribution center area in neighborhood life zones. The center point of area and scale were estimated by means of the center area. Huff probability model was used in abstracting trade areas according to estimated center areas, those was drew map. Therefore, this study describes method that can apply in Huff probability model through kernel density function and NNI of GIS spatial analysis techniques. A trade area was abstracted more exactly by taking advantage of this method, which will can aid merchant for the foundation of small sized enterprises.

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Case Study on Big Data Analysis Based Store Evaluation for The Startup of Small Traders and Enterprisers (빅데이터 활용 소상공인 창업지원 점포 분석 사례 연구)

  • Kim, Chin-Chol;Yang, Hyun-chul
    • Proceedings of the Korea Information Processing Society Conference
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    • 2015.10a
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    • pp.1244-1247
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    • 2015
  • 본 논문에서는 소상공인의 창업 성공을 지원하는 점포 평가 분석 사례를 소개하여 기업의 빅데이터 도입 및 활용을 촉진하고자 한다. 본 사례에서는 카드사 거래 정보, 가맹점 정보, 부동산 가격 정보, 부동산 통계 정보, 감정평가 정보, 조사업무관련 정보 및 인허가 개폐업 정보를 활용해 36만개의 GIS 블록과 GEO 컨텐츠를 생산하여 빅데이터 분석을 실시하였다. 체계적인 분석을 위해 상권 평가 지수, 업종 평가 지수, 입지 평가 지수, 임대료 추정, 매출 추정, 적정면적 추정 등의 상권, 업종, 입지에 대한 지표를 개발하였다. 이를 통해 상가와 상권에 대한 분석 자료를 제공하여 과밀창업의 예방과 신중한 창업의 유도를 통해 창업실패로 유발 될 수 있는 경제적 비용의 감소 효과를 이룰 것으로 판단된다.

A Study on Market Analysis of Seoul's Commercial Districts by Food Service Sector Using Sales per Store (점포당 매출액을 활용한 서울 소재 외식업종별 상권 분석에 관한 연구)

  • Sora Jang;Jaeho Hwang;Sooyon Seo;Moohong Min
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.11a
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    • pp.398-401
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    • 2023
  • 본 연구는 서울소재 외식업종의 6년간 점포당 매출액 데이터를 이용해 시계열 군집분석을 수행, 업종 및 지역별 상권을 세분화하고 '성장 상권'부터 '쇠퇴 상권'에 이르기까지 재정의한다. 이를 통해 예비 창업자와 소상공인이 업종과 지역을 선정하는 지표들을 분석하고 연구하였다.

A Analysis on the Spatial Features of the Neighborhood Trade Area using Positive Spatial Autocorrelation Method (공간자기상관기법을 이용한 근린상권의 공간특성분석)

  • Jung, Dae-Young;Son, Young-Gi
    • Journal of Korean Society for Geospatial Information Science
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    • v.17 no.1
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    • pp.141-147
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    • 2009
  • A analysis on the spatial features is required for exploratory spatial data analysis of information about space location(population ecological factor, social ecological factor) to manage the store factors, the service industry, etc. Therefore, the purpose of this study is to provide correlation analysis method between the types of service trade using dependence between spatial objects on the geographical space and statistical correlation and to analyze the spatial features through the deduction of correlation analysis between the types of the neighborhood trade area.

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Research on the Application Methods of Big Data within SME Financing: Big data from Trading-area (소상공인의 자금공급 확대를 위한 빅데이터 활용 방안연구)

  • Lee, Ju Hee;Dong, Hak Lim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.3
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    • pp.125-140
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    • 2018
  • According to statistics, it is shown that domestic SMEs rely on bank loans for the majority of fund procurement. From financial information shortage (Thin file) that does not provide information necessary for credit evaluation from banks such as financial statements. In order to overcome these problems, recently, in alternative finance such as P2P, using differentiated information such as demographics, trading information and the like utilizing Fintech instead of existing financial information, small funds A new credit evaluation method has been expanding to provide SMEs with small amounts of money. In this paradigm of environmental change, in this research, credit evaluation which can expand fund supply to SMEs by utilizing big data based on trade area information such as sales fluctuation, location conditions etc. In this research, we try to find such a solution. By analyzing empirically the big data generated in the trade area, we verify the effectiveness as a credit evaluation factor and try to derive the main parameters necessary for the business performance evaluation of the founder of SMEs. In this research, for 17,116 material businesses in Seoul City that operate the service industry from 2009 to February 2018, we collect trade area information generated for each business location from Big Data specialized company NICE Zini Data Co., Ltd.. We collected and analyzed the data on the locations and commercial areas of the facilities that were difficult to obtain from SMEs and analyzed the data that affected the Corporate financial Distress. It is possible to refer to the variable of the existing unused big data and to confirm the possibility of utilizing it for efficient financial support for SMEs, This is to ensure that commercial lenders, even in general commercial banks, are made to be more prominent in one sector of the financing of SMEs. In this research, it is not the traditional financial information about raising fund of SMEs who have basically the problem of information asymmetry, but a trade area analysis variable is derived, and this variable is evaluated by credit evaluation There is differentiation of research in that it verified through analysis of big data from Trading-area whether or not there is an effect on.

Algorithm for the Analysis of business district using Pedestrian-Detection (보행자검출을 통한 상권 분석 알고리즘)

  • Lee, Seung-Ik
    • Journal of Software Assessment and Valuation
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    • v.17 no.2
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    • pp.83-89
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    • 2021
  • In this paper, we propose an algorithm that provide services to consumers who want to conduct business by scientifically and systematically analyzing the number of pedestrians in a specific area over a specific period of time. In this paper, we proposed the algorithm to analyze the commercial area using the pedestrian-detect algorithm in the particular region using YOLO, one of the deep learning techniques. And with one image per minute in the images, the number of pedestrians is identified and this information is used for the analysis of business district on interesting area and time, systematically and objectively.

A Study on the Development of a Value-Added Real Estate Information System with a Focus on Marketing Analysis Using Credit Card Data (부가가치화된 부동산 종합정보시스템 개발에 대한 연구 - 신용카드 매출정보를 활용한 상권분석시스템을 중심으로 -)

  • Kim, Sang-Beom;Park, Hwa-Jin
    • Journal of Digital Contents Society
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    • v.7 no.4
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    • pp.227-234
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    • 2006
  • While most of the real estate information provided on the web is simply based on the information of the properties like addresses, locations, prices etc, this paper suggests methodologies for the development of a total information system of real estate which can provide, in an one-stop mode, value-added real estate information contents. The total information system of real estate designed in this paper includes a geological information system using a GIS, a property information system using photos and videos, a systemized legal consulting system, a web call center where customers can communicate with real estate experties on the web and lastly marketing analyses system using credit card data.

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The Analysis of Commercial Power Using ICT (ICT 활용을 통한 상권분석)

  • Kim, Do-Goan;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.175-177
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    • 2015
  • One of the basic things in the process of startup business may be the clear analysis and understandings on commercial sites. In this point, this study is to analysis the system of commercial power analysis provided in Small Business Portal and to suggest additional specific needs and the function of decision making support which users can easily use and understand. been used for various purposes such as advertisement and marketing in various businesses.

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