• 제목/요약/키워드: 사회적 활동

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A Study on the Performance of CSR Activities Participation: Focusing on Korean Firms in China (CSR활동 참여성과 연구: 중국시장의 한국기업을 대상으로)

  • Jiang, Jing;Lee, Hyoung-Taek
    • Korea Trade Review
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    • 제42권2호
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    • pp.369-390
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    • 2017
  • The view of social responsibility activities from the pioneer studies found that most research is mainly limited to the corporate social responsibility activities. The related studies on the individual level are very few. Therefore, it is very necessary to make a clearer and more systematic empirical research for the global companies whose employees are directly involved in the companies' social responsibility activities. In order to find the relationship between variables, we collected data from chinese employee of Korean firms which located in China. The result of empirical test is as follows; First, the social responsibility activities of the individual level have a significant positive effect on the employees' job satisfaction and organization inputs. In other words, social responsibility activities could improve the employee's job satisfaction and organization inputs. Second, innovative organizational culture of South Korean companies has a significant positive effect on the individual level social responsibility activities. Third, transformational leadership of the CEO in South Korean have no effect on personal level social responsibility activities. Fourth, the CEO'S ethical values have great positive effect on personal level of social responsibility activities. Through the analysis we can see, in the process of global corporate implicating social responsibility activities, the CEO'S ethical values are more important than the transformational leadership of the CEO. Finally, in the relationship between the employees' personal ethical values and personal social responsibility activities, the employees' personal ethical values in South Korean companies have great positive effect on the personal level social responsibility activities.

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An Empirical Analysis on the Complementary Relationships Between Localization Strategy and CSR of MNCs in Chinese Market (다국적기업의 중국시장 현지화 전략과 사회적 책임 활동의 보완적 관계에 대한 연구)

  • Yoo, Jaewook
    • Management & Information Systems Review
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    • 제34권1호
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    • pp.35-49
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    • 2015
  • Recently, researchers and practitioners are emphasizing the importance of integrated-strategic perspective between market and non-market strategies. In this perspective, this study was designed to examine the relationships between cultural distance and the degree of localization strategy and also the moderating effects between them. Using CSR data together with the localization index data (from 2010 to 2012) of multinational companies competing in Chinese market, the three hypotheses proposed in the study were examined. The results of multiple regression analyses show that cultural distance is positively related to the degree of localization strategy of multinational companies. The corporate social responsibility is also positively related to the degree of localization strategy of multinational companies. However, there is negative moderating effect of corporate social responsibility on the relationship between cultual distance and the degree of localization strategy. The findings of this study representing the complementary effects between localization strategy and corporate social responsibility imply that the effect of market competitive strategy can be complemented by non-market strategy. Thus, firms should plan their non-market strategies in the perspective of integrated strategic perspective with market strategy to compete with competitors and increase performance more efficiently.

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A Study on the Subjective Perception Patterns of Social Workers to Corporate Philanthropy in Social Work Field (사회복지분야의 기업 사회공헌활동에 대한 사회복지사의 주관적 인식유형 연구)

  • Park, Kyung-Su
    • Korean Journal of Social Welfare
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    • 제61권4호
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    • pp.109-136
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    • 2009
  • This study started with concerns for corporate philanthropy that is emerging as an alternative for resource development of social work field in Korea. However, corporate philanthropy is not operating as an accomplished conception yet, but as a type of the practical discourse. Therefore corporate philanthropy is interpreted a multiplicity of meanings is used ambiguously in social work practice field. This is because theoretical reviews on the conceptual thinking of corporate philanthropy are scant and is in need of empirical inquires into conceptual perception of social workers who uses this concept as a stakeholder to corporate philanthropy. After analyzing the data using Q methodology, the result shows that social workers' major perception patterns on corporate philanthropy perspective consists of three patterns; Win-Win Partnership, Social-obligation, Strategic Materialism. These patterns are classified by the dimension of 'classical view', 'socio-economic view', 'modern view' and 'philanthrophic view'. This result will attribute to develop theories, social work practice program and social worker' training program related corporate philanthropy. And to give facilities for lucid communication among practice and theory in social work field as it materializes the explicit conception of corporate philanthropy that is understood ambiguously in Korea.

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Exploring Factors Affecting Active Video Gaming and General Physical Activity

  • Choi, Ji Hye
    • Journal of Korea Game Society
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    • 제22권1호
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    • pp.99-108
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    • 2022
  • Despite the widespread use of digital games as a means of promoting physical activity, little is known about the factors that affect active video gaming. Based on the ecological model of health behavior, this study examined how personal, environmental, and social factors would influence active video gaming and general physical activity. The results showed that while all three factors significantly influence general physical activity, social factor is the only factor that affects active video gaming. The finding highlights the importance of social factors in predicting the use of active video games.

A study on the impact of corporate social responsibility on organizational trust and Labor-Management Relations (기업의 사회적 책임 활동이 조직신뢰 및 노사관계에 미치는 영향에 관한 연구)

  • Shin, Dong-Ju;You, Yen-Yoo
    • Journal of Digital Convergence
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    • 제9권5호
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    • pp.123-140
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    • 2011
  • The purposes of this study are to verify if social responsibility activities of domestic companies and organizations who are widening the area of corporate social responsibility activities make a significant effect on the Labor-Management Relations of the company statistically and suggest political and strategic tasks the company must assume if the corporate social responsibility activities are to make positive and negative effects on organizational trust and Labor-Management Relations by members of the company. The results of the study can be summarized as follows. First, companies make a positive effect partially on the standard of employees' confidence for the organization through the corporate social responsibility activities. Second, corporate social responsibility activities have an effect partially on the Labor-Management Relations which are one of the variables influencing an organization's results. Third, the improvement of employees' organizational trust had a significant effect on Labor-Management Relations. Therefore, the results of this study verified the direct and indirect effects between organizational trust and Labor-Management Relations which are important factors of companies' social responsibility and organizational results which were not treated in the precedent studies.

Field Police Activity Focused on Community Policig (지역사회 경찰활동 관점에서 본 현장 경찰활동)

  • Kim, Hyun-Dong;Lee, Moon-Soo;Jo, Hyun-Bin
    • The Journal of the Korea Contents Association
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    • 제13권6호
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    • pp.177-186
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    • 2013
  • Recently, with the sudden changes in the security environment, expectations towards the police and fear towards safety are increasing. Thus, the local community police operation, which creates a mutually cooperative relationship between the police and local residents, is coming to the fore as the paradigm of the nationwide police operation. The police operation in Korea has also gone through change, and as part of the local community police operation, Korea has implemented a community police system since 2003. Recently, the system has been going through change in that the operations are centralizing around not only prevention of crime including the safe city program, protection of multicultural families, response to foreign crime, protection of the socially disadvantaged but also life security of the citizens. Along these lines, this study seeks to examine conditions of the three elements of local community police operation - Strategic Oriented Policing (SOP), Neighborhood Oriented Policing (NOP), Problem Oriented Policing (POP) - and policy suggestions accordingly.

The Changes of Social Distance, Disability Awareness, and Activity Satisfaction of Occupational Therapy Students through the Parachute Play (낙하산 놀이에 따른 작업치료과 학생들의 성인 지적장애인에 대한 사회적 거리감, 장애인식, 활동 만족도의 변화)

  • Kim, Su-Hyeon;Son, Sung-Min
    • Journal of Korea Entertainment Industry Association
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    • 제14권3호
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    • pp.393-402
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    • 2020
  • The purpose is to provide the basic information about the changes of the social distance, disability awareness, and activity satisfaction of the occupational therapy students through the parachute play. The subjects were 10 students in the third grade of the occupational therapy. They participated in the parachute play for 4 weeks. Their social distance, disability awareness and activity satisfaction were evaluated. The results showed the changes that the social distance was decreased, disability awareness and the activity satisfaction was increased after the play. Thus, to form the positive social distance and disability awareness and increase the activity satisfaction, the parachute play should be provided for the occupational therapy students.

The Influence of Food-Service's Social Responsibility Activities to Corporate Image, Long-Term Orientation, Positive Word of Mouth (외식기업의 사회적 책임활동이 기업이미지, 장기지향성, 긍정적 구전에 미치는 영향)

  • Jeon, Chang-Seok;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • 제15권7호
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    • pp.555-566
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    • 2015
  • Socially responsible activities done by the food-service companies increase corporate their competitiveness and can be used as a marketing strategy for the preparation for their future corporate image through positive word of consumer mouth. Food-service companies will lose competitiveness if they overlook socially responsible activities, which risks their long term sustainability. For one month, June 1 to June 30, 2014, after explaining the purpose and validity to staff and customers, the researcher asked them to complete a questionnaire via Self-administered Questionnaire Survey Method and gathered it.532 questionnaires out of 540 were returned and, excluding 22 insincerely replied questionnaires, 510 questionnaires were used for empirical analysis of the research material. he summary analysis for the research hypotheses are as follows :First, socially responsible activities(economic, charity and environmnetal responsibility) had a positive(+) effect on corporate image. Second, socially responsible activities had a positive(+) effect on long-term orientation. Third, socially responsible activities had a positive (+) effect on word of mouth. This study is worthwhile because it empirically confirms that food-service companies carry out socially responsible activities. his study confirms that socially responsible activities and business operations that fulfill this responsibility can be used as a marketing strategy, which reveals consumers' value of social responsibility.

A Study on the Reading Promotion Activities to Expand Social Roles of Public Libraries (공공도서관의 사회적 역할 확대를 위한 독서진흥활동에 대한 연구)

  • Lee, Yong-Hun
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • 제17권1호
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    • pp.99-113
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    • 2006
  • As society has more interest in reading activities, it has become possible to secure social value of libraries through the promotion of reading. In this regard, the study aimed to analyze social tasks that the libraries face and suggest concrete methods through bibliographical examination. Currently, various regions of the nation have an increasing interest in libraries, particularly, children's libraries. The public libraries can expand their social roles by meeting these social requests. As a variety of activities by the public libraries to promote reading have helped people recognize the importance of libraries, more aggressive reading promotion activities are considered to help expand the roles of the public libraries and secure social base. Accordingly, the libraries need to take the initiative in implementing various measures by establishing a committee to adjust various reading promotion activities in the government and the public and private sectors, coming up with legal base, pursuing development of voluntary reading promotion programs, establishing an information network for reading and books, publishing book reviews, leading campaign for reading and reading promotion activities, supporting reading at home and expanding award system with regard to the promotion of reading.

Relationship between Leisure Satisfaction and Wellness according to Ground, Water, and Air Leisure Sports-based Tourism Activities (지상, 수상, 항공레저스포츠 관광활동을 통한 여가만족과 웰니스(Wellness)의 인과관계 분석)

  • Shin, Areum;Hwang, Sunhwan
    • Proceedings of the Korea Contents Association Conference
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    • 한국콘텐츠학회 2012년도 춘계 종합학술대회 논문집
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    • pp.149-150
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    • 2012
  • 레저스포츠 중심의 관광활동이 새로운 여가트렌드로 떠오름에 따라 스포츠 및 관광산업 활성화를 위하여 지상, 수상, 항공레저스포츠 관광활동 참여자의 여가만족이 웰니스에 미치는 영향을 규명하였다. 지상, 수상, 항공 레저스포츠 관광활동 참여자의 여가만족(교육적 만족, 사회적 만족, 긴장이완, 신체적 만족, 심미적만족)은 지상, 수상, 항공레저스포츠 관광활동에 참여하는 집단 간에 유의한 차이를 나타내었으며, 지상, 수상, 항공 레저스포츠 관광활동 참여자의 웰니스(신체적 웰니스, 사회적 웰니스, 정신적 웰니스, 지적 웰니스, 정서적 웰니스)는 지상, 수상, 항공레저스포츠 관광활동에 참여하는 집단 간에 유의한 차이를 나타내었다. 지상, 수상, 항공 레저스포츠 관광활동 참여자의 여가만족은 웰니스에 유의한 긍정적 영향을 미치는 것으로 나타났다.

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