• 한국노년학
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• v.29 no.4
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• pp.1645-1663
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• 2009

The purpose of the study is to analyze the mediating effects of self-image on the relationship between experience of discrimination and self-esteem among the elderly in Korea. Furthermore, it is to explore whether these effects are moderated by social and economic activity participation. Data were collected from a cross-sectional survey of 543 community-dwelling Korean older adults (age≥65) drawn from community and senior centers in the mid-size city in Korea. The statistical analysis was performed by a structural equation modeling using LISREL statistical program. The results are fourfold. First, experiences of discrimination exerted the negative effects on physical, dispositional, and competent self-images of the elderly. Second, dispositional and competent self-image brought down by discriminative experiences lowered the levels of self-esteem. Third, social activity participation moderated the negative effects of discrimination experiences on physical and dispositional self-images. It also moderated the effects of dispositional self-image on self-esteem. Fourth, economic activity participation did not show moderating effects on the relationship between experience of discrimination and self-images. Meanwhile, it moderated the effect of competent self-image on self-esteem. These results demonstrate that to improve self-esteem of the elderly population, social welfare policies should make effort to reduce discrimination toward the elderly. Furthermore, social welfare organizations should also try to implement diverse community based programs geared for enhancing social and economic activities for elderly. Limitations and directions for future research are also discussed.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.41-54
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• 2019

Today, companies are supporting filed of culture and art forms as part of its social contribution activities to cultural support. Also, improvement of commercial interests and profit structure for enhancing the image of support taking shape at the same time, such as a strategic approach. Culture of companies in building confidence and enhance its operational activity is the image of the positive effect that charitable point of view social contribution projects and strategic point of view of culture support activity. Therefore, corporate culture in the study formed in supporting a variety of factors recognized the importance, culture support for business activity is the image of the factors which are behavior, social responsibility actions, corporate contributions to analyze the impact. Then the company's corporate image formed by supporting a culture and see if any influence on customer loyalty to carry out an empirical study. The conclusions of this study are as follows: first of all, corporate culture support activity is affecting contributions to corporate social responsibility actions and behavior of the corporate image, and image formed to consumers has shown to have a positive impact on customer loyalty. Second, corporate image formed by supporting a culture wac shown to have a positive impact on customer loyalty.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.5
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• pp.175-185
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• 2019

Despite the rapid growth and importance of social enterprises in recent years, most social enterprises have many limitations such as small business size, financial dependence on government, lack of professional management personnel and knowledge, and low consumer awareness. Therefore, empirical research in the field of marketing is needed for economic independence of social enterprises. This study is based on the following: First, the identity of the social enterprise and the self-image of the consumer, second, the functional correspondence between the consumer's expectation and actual performance of the social enterprise's product, and third, the social value of the social enterprise product, the purpose of this study was to examine the effects of consumer value consistency on customer satisfaction and loyalty to social enterprises. Finally, this study aimed to suggest the moderating role of social enterprise clubs in this process to give implications for the long-term marketing of social enterprises. The results of this study are as follows. First, self-image consistency, functional correspondence, and value correspondence all have positive effects on the satisfaction of social enterprise and its products and form a loyalty. Secondly, whether or not the social enterprise club belonged to them is a moderating variable that raises sensitivity in the effects of self image consistency and functional consistency on customer satisfaction and customer satisfaction on loyalty. It was found to be.

• Journal of the Korean Society for Library and Information Science
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• v.36 no.3
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• pp.25-47
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• 2002

This study is an attempt to explore the professional image of librarianship through librarians' subjectivity using Q-methodology based on intraindividual difference in significance. The study identified four types of the professional image of librarianship and discussed their relationship; the ambivalent, the prideful, the advanced, and the critical. Each types are unique, not inter-exclusive characteristics reflected the context of the present. Also, all types have a positive image toward the librarianship.

• Journal of the Korean Geographical Society
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• v.50 no.5
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• pp.557-569
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• 2015

This study aims to illustrate the national images of United Kingdom, France, and Germany based on the descriptions in the Korean middle school Social Studies textbooks in comparative perspective. In order to identify and compare the national images of the three countries, the author uses a framework for analysis consisting cognitive, normative, and relational factors. The main findings are as follows. First, the most frequently shown topics and issues are democratic institutions in the case of United Kingdom, respect for human rights in the case of France, and sustainable environment in the case of Germany. Second, for all the three countries, the most frequent factor among the three is cognitive one, followed by normative and then relational factors. Third, United Kingdom is described as a country of social unrest and conflict as well as a democratic country with long history and tradition. Fourth, France is described as a country of respect/abuse of human rights, potential for high tech industry, and largest agricultural state in Europe. Fifth, Germany is described more as a country of a leading country for global environmental protection than as a country with electronic and information technology.

• Science of Emotion and Sensibility
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• v.1 no.1
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• pp.161-169
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• 1998

제품의 “감성이미지”란 제품의 기능과 함께 제품의 전달하는 감각적 요소 그리고 사용자가 제품을 통해 표현하고자 하는 개념적 표상을 통합하는 이미지이다. 감성이미지의 국제 비교 연구는 사용자가 특정 제품에 대해 가지고 있는 이미지를 구가나 문화의 맥락 속에서 해석하고, 이들 이미지를 상호 비교 평가하고자 한다. 생활문하 속에서 사용자들이 제품에 대해 가지는 감성이미지를 계량적으로 규명하고 비교 평가하며, 이 정보를 기초로 각국의 문화와 정서에 적합한 제품 디자인의 모형을 제시하는데 본 연구의 목적이 있다. 구체적인 연구활동으로 다음과 같은 방법이 제시되었다. 먼저, 각 문화 집단을 특징 지울 수 있는 표상개념으로 “언어 이미지” 스케일을 구성하였다. 이 언어 이미지에 대응하는 디자인 요소로 색채를 활용하여, 언어 개념과 색채 요소에 상응하는 자동차 제품의 감성 이미지가 각 문화 집단에 따라 상이하게 나타날 수 있는지를 비교하고자 하였다. 본 연구에서 나타난 각 문화 집단들이 특정 제품에 대해 적용하는 감성 이미지는 언어와 색체 요소로 구체화 될 뿐 아니라, 이들 집단이 형성한 사회적 표상(social representation)의 개념으로 비교될 수 있는 것을 보이고자 하였다.

• Cartoon and Animation Studies
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• s.47
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• pp.125-148
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• 2017

This paper analyzes Korean aesthetic characteristics of Korean independent animation, which is closely related to artistic and social characteristics, by searching Korean independent animation image for the winner of "Indie AniFest", the only independent animation film festival in Korea. And social communication methods. There are three ways in which Korean Independence Animation shows the way of speaking through award-winning works. The first is a method of expressing feelings, impulses, and desires in a formative way, and a direct and sensuous image as in sign language or sound. In the second method of speaking differently with images, in the third method, It makes the voice of the fringe through the real world of the story sound as a story of reality. Animation is a medium that 'originalizes and communicates meaning' as an image, and has implemented and constructed a new way of speaking, which is different from existing social voices. Nevertheless, it is not easy to find a research that approaches animation from the viewpoint of social and political speech through images. Therefore, this paper is necessary for the balanced development of animation. In addition, this study can contribute to re - examining Korean independent animation from an academic point of view and to discover and evaluate fair value from a wider perspective.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.268-283
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• 2020

The purpose of this study was to examine the effect of exposure to body image in media and bullet screen on weight loss intention by specifically focusing on Bilibili, a video sharing website of China. For the study, a 3 (Social viewing: no bullet screen vs. complimentary bullet screen vs. critical bullet screen) x 2 (Body image in media: ideal vs. realistic) between-subjects factorial design was conducted. A total of 310 Chinese women in their 20s were recruited to participate in an experimental survey. The main results showed that viewing the ideal body image with the complimentary bullet screen and realistic body image with the critical bullet screen strengthened the participants' intention on weight loss. Finally, the interaction effect of social viewing and the types of bullet screen were examined. The higher weight-loss intention was revealed when social viewing was conducted with the complimentary bullet screen of the ideal image. The results of this study can enhance the understanding of the bullet screen as a type of social viewing and its effect on user behavior intention.

• Korean Journal of Social Welfare
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• v.59 no.1
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• pp.171-197
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• 2007

This study attempts to explore and describe the public's image on social welfare professionals in the comparison with other helping professionals. Using a sample (n=1,156) collected from high school students, college students, and citizens, this study comparatively examines the public's image on five helping professionals such as social welfare professionals, psychiatrists, clinical psychologists, nurses, and pastoral counselors. In measuring the public's image, this study uses a semantic differential scale that is composed of 16 pairs of adjective words. In overall, among five helping professionals, social welfare professionals is the most positively recognized; thus, its total score is the highest. By using correspondence analysis, social welfare professionals belong to the second quadrant that includes "practical" and "comfortable". As have discussed in the previous research, however, the analysis reveals that social welfare professionals' expertise is not highly evaluated. On the other hand, ANOVA shows that unlike statistically significant differences between social welfare professionals and other helping professionals, there is no statistically significant difference between social welfare professionals and clinical psychologists. Finally, MANOVA shows that except for gender social demographic variables do not make any differences in the public's image on social welfare professionals. In conclusion, this study discusses diverse directions and measures to strengthen social welfare professionals' competencies including expertise and promote the public's image social welfare professionals.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.61-65
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• 2021

세계적으로 창업 생태계가 구축되면서 기술창업 분야가 두각을 보이고 있다. 기술창업은 기술력을 통한 지속력뿐 아니라 혁신적으로 변화를 진행시키므로 기술에 대한 투자 동향을 날이갈수록 높아지고 있다. 하지만 기술이 발전하면서 함께 주목되고 있는 분야가 사회적 가치를 가지고 있는 소셜벤처이다. 특히 UN에서 발표한 지속가능한 발전목표(SDGs)의 경우 필수적으로 사업 비즈니스 모델적으로 채택된 분야를 갖고 있어야하며 비재무적성과를 판단하는 기준인 ESG 또한 필수적인 사회적 가치 요소로 떠오르고 있다. 이러한 흐름 속에서 기술 역량을 내세웠을 때와 사회적 가치를 내세웠을 때 투자자들은 어떤 역량과 특성을 더 선호하며 투자 유무가 결정되는지를 분석해보고자 한다. 결국 기술 역량 또는 사회적 가치 둘중 하나를 내세운다는 것은 기업의 이미지를 나타내는것과 같은 의미이다. 이에 기술역량과 사회적 가치가 기업이미지를 유능 또는 따뜻함 중 어떻게 나타나는지 알아보고 투자 유무에 미치는 영향을 보고자 한다. 본 연구에서는 기술창업 기업 기술 범위를 인공지능(AI), 빅데이터, 사물인터넷(IoT), 바이오(Bio)로 총 4개로 분류하였다. 기술 창업의 기술범위를 독립변수로 설정하였으며 기술창업에서 기술역량 또는 사회적 특성을 내세웠을 때 기업이미지가 유능하게 보여지는지 따뜻하게 보여지는지를 알아보고자 한다. 기업이미지가 유능함 또는 따뜻함으로 비춰졌을 때 벤처투자에서 투자 유무가 결정되는지를 검증하고자 한다. 검증 방법에서는 벤처투자자가 아닌 창업교육을 이수하는 대학생들을 대상으로 모의투자를 통해 연구를 진행하고자 한다.