• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.301-313
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• 2022

This study aims to investigate the causal relationship between variables of UTAUT2 model and the acceptance intention by Netflix and Wavve intention to adopt and acceptance intent by plan package. The results indicate that (1)First, the intention of Netflix adoption was influenced by performance expectancy, effort expectancy, hedonic motivation, price value, and habit; (2) the intention of wave adoption was influenced by performance expectancy, social influence, price value, and habit. (3)in the acceptance intention of Netflix's acceptance intent by plan package, price value and habit, performance expectancy and habit influenced on the acceptance intent of premium plan, and did not affect the standard plan; (4) in the acceptance intention of the basic plan by the Wavve plan, the price value had a negative effect on the acceptance intention of the basic plan, and the habit had a positive effect.The social impact on the acceptance intention of the standard rate plan, the price value and habit of the acceptance intention of the premium rate plan were affected.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.1417-1433
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• 2017

지속가능발전은 인류가 추구해야할 공통의 목적이며 가치로서 사회적 지속가능성, 경제적 지속 가능성, 환경적 지속가능성의 개념이 내포되어 있다. 본 연구에서는 우리나라의 전력공급 부문에서 특히 사회적 지속가능성의 가치를 구현하기 위해서는 에너지 사용에 대한 형평성과 에너지를 생산하는 발전기술에 대한 사회적 수용성, 그리고 지속적으로 고용을 창출할 수 있는 발전기술들로 발전원을 구성되는 것이 필요하다고 보았다. 이를 위해 본 연구는 사회적 지속가능성을 '에너지복지', '기술의 수용성', '고용 창출'등 3가지 핵심 속성으로 나누고 속성 당 2개의 세부 속성 지표를 구성하여 총 6개의 속성지표 측면에서 발전기술별로 비교 분석하였다. 분석 결과, 사회적 지속가능성 종합점수는 원자력 > 풍력 > LNG > 석탄 > 태양광 순으로 나타나 원자력이 사회지속성 측면에서 가장 우수한 발전기술인 반면에 태양광은 가장 열위에 있는 것으로 평가되었다. 또한 속성별로 살펴보면, '에너지사용의 복지성'은 원자력과 석탄화력이, '에너지사용의 접근성'은 LNG와 석탄이, '기술의 안전성'은 원자력과 풍력이, '기술의 신뢰성'은 발전기술간 큰 차이가 없으며, '고용 규모'는 태양광과 원자력이, '고용의 질'은 풍력과 원자력이 우수한 것으로 나타나 원자력이 대부분의 속성에서 우위에 있거나 경쟁력이 있는 것으로 나타났다.

• Journal of Industrial Convergence
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• v.21 no.6
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• pp.53-60
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• 2023

The purpose of this study is to identify the subjective health status, COVID-19 risk perception, antibody knowledge, social influence, intention of acceptance of the COVID-19 antibody test for general adults and the factors affecting the acceptance of the COVID-19 antibody test. The subjects of the study were 147 adults, and the collected data were analyzed using the SPSS 27.0 program using the frequency, percentage, average and standard deviation, independent t-test, ANOVA, pearson's correlation coefficients, and multiple regression analysis. The results, the acceptance of the COVID-19 antibody test has a significant static correlation with the social influence, the COVID-19 risk perception, and the negative correlation with the subjective health. The factor affecting the acceptance of the COVID-19 antibody test of the general adult was a social influence, and their explanatory power was 50.2%. As a result of this study, COVID-19 antibody tests may be used by preparing effective measures to prevent the spread of the COVID-19 infection.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.950-956
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• 2008

본 연구의 목적은 현재 급속히 확산되고 있는 온라인 뱅킹의 수용에 영향을 미치는 요인을 분석하기 위한 것으로, 기존 연구를 바탕으로 서비스 품질과 비용이라는 온라인 뱅킹 서비스 관점, 이용자의 태도의 관점(유용성, 용이성, 사용자 특성), 그리고 사회적 영향의 관점을 변인으로 추출하였다. 한편 성숙기에 접어든 인터넷 뱅킹 서비스와 도입기에 있는 모바일 뱅킹 서비스를 비교하기 위해 온라인 뱅킹 서비스 유형이라는 조절변수를 사용하였다. 연구 결과에 따르면, 유용성과 용이성, 개인사용자 특성, 사회적 영향, 서비스 품질, 비용의 모든 요인 이 온라인 뱅킹 서비스의 수용에 유의한 영향을 미치는 것으로 나타났다. 그러나 사회적 영향과 비용 은 인터넷 뱅킹과 모바일 뱅킹 서비스간에 영향 정도가 다른 것으로 나타났다.

• Information Systems Review
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• v.7 no.2
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• pp.61-84
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• 2005

Previous studies indicate that information and communication technology (ICT) adoption is affected by innovation influence such as usefulness, ease of use and self-efficacy. Most of these studies, how-ever, bypassed imitation influence such as subjective norms, word-of-mouth, and advertising, specifically, interactive innovation having critical mass in technology acceptance research. Thus, this study focuses to investigate imitation influence in individual adoption of mobile communication technology. The purpose of this study is to empirically examine the causal relationships between initial acceptance and the intention to use in terms of a holistic approach. The results of this study show that there is an imitation influence including word-of-mouth and subjective norms, from the prior adopters to potential adopters, and mass advertising through TV or news-paper commercials in the ICT diffusion process. In addition, this imitation influence also stimulates innovation influence such as perceived usefulness. Finally, this study provides a set of guidelines to mobile communication equipment manufacturers and ICT vendors in developing effective strategies for technology diffusion.

• Journal of The Korean Association of Information Education
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• v.18 no.4
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• pp.509-520
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• 2014

This study investigated the structural relationships among factors on intention to use mobile learning and suggests practical strategies to enhance learners' behavior intention in secondary school. In this study, we hypothesized that mobile computing self-efficacy, personal innovativeness, and social influence had positive effects on perceived usefulness and perceived ease of use, which ultimately had positive effects on intention to use mobile learning. In order to examine structural relationship among variables, we surveyed 289 high school students in spring semester of 2014. After collecting data, we examined causal relationship among variables using Structural Equation Modeling. The results of this study are as follows: First, mobile computing self-efficacy and personal innovativeness significantly affected perceived ease of use. Second, mobile computing self-efficacy, social influence, and perceived ease of use significantly affected perceived usefulness. Lastly, perceived usefulness and perceived ease of use significantly affected intention to use mobile learning of high school students.

• Korean journal of communication and information
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• v.46
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• pp.37-74
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• 2009

This research is an attempt to investigate cultural identity at the international level. Asia is one of the weakest communities in the world due to discrepancies in terms of political, economic, social and cultural aspects. Additionally, Asia has never been independent in communication flows since imperialist history until the Korean wave emerged at the turn of this century. The Korean wave reflects complex power embedded in postcolonial world in addition to cultural commonality among Asian audiences. I have conducted audience researches on Korean drama fandom in Japan and China. I adopt Lacanian psychoanalysis in order to interpret identity issues of Asian media audiences. Particularly, Deleuze and Guattari's theories are useful to scrutinize group identity of Asian community. Additionally, I refer to theories of nationalism.

• Information Systems Review
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• v.21 no.3
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• pp.27-47
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• 2019

The purpose of this study is to propose a conceptual model for the tourism application of the block chain consensus construct and to test the intention of technology acceptance of potential consumers. First, we have tried to investigate the security, reliability, functionality was derived. Secondary, structural validation of the proposed model confirmed the factors influencing the acceptance of block chain technology in terms of consumers. Based on this, we apply the Unified Theory of Acceptance and Use of Technology to evaluate. Individual innovation and block-chain technology have a strong causal relationship with the proposed block chain acceptance intentions based on the Hybrid Block Chain Consensus system, which shows strong innovation and strong cognitive status. In addition, the factors directly affecting the acceptance of block-chain are the benefits expected from the block chain, the technical infrastructure required to use the service, the perceived benefits available. The influence of the surrounding environment on the adoption of technology and ease of use on new technology did not affect the acceptance intention significantly.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.75-83
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• 2012

The aim of this study is to test the behavioral acceptance of adopting smart-media for special education teachers on the points of personal innovativeness and social influence with structural equation modeling(SEM). The corelation of factors such as personal innovativeness, social influence, performance expectancy and behavioral intention are significant. The results of SEM analysis show that the direct impact of social influence on performance expectancy and behavioral intention is significant. The indirect impact of social influence toward behavioral intention through performance expectancy is also significant. However, the personal innovativeness is not statistically significant factor affecting performance expectancy and behavioral intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.421-429
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• 2019

This study seeks to discuss the effects of social support, acceptance of disability, and the sense of economic stability on the part of parents of children with developmental disabilities who are receiving treatment and training at a child development center has on family function. A survey was given to 252 parents of children who were using the child development center in S city. In the relationship between social support and family function, the mediating effects of the disability acceptance and the social support, the disability acceptance and the family function were used to verify the adjustment effect of the economic stability. The results of this study are as follows. First, as a result of checking the moderating effect of economic stabilization, social support, family function, disability acceptance and family function did not show any effect on economic stability. Second, as a result of verifying whether the relationship between social support and family function is mediated by disability acceptance, disability acceptance partially mediated the relationship between social support and family function. This study is significant in that it provided basic data for the development of a program to help children with developmental disabilities function properly.