• Journal of Korea Technology Innovation Society
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• v.21 no.2
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• pp.715-737
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• 2018

The introduction of autonomous vehicles will bring about not only changes in existing automotive ecosystem but also widespread changes in our lives, society, economy, and culture. Social acceptance is one of important influencing factors for the commercialization of autonomous vehicles. The purpose of this study analyzes influencing factors in the acceptance of autonomous vehicles in terms of consumers. Autonomous vehicles in this study were defined as PAV (Partial Autonomous Vehicles) and FAV (Full Autonomous Vehicles) by drivers' intervention or not. The survey was conducted over 20 years old including not only drivers but also non-drivers. The results showed that the factors affecting acceptance of PAV and FAV were different. Factors directly related to drivers influenced PAV acceptance while external environmental factors influenced FAV acceptance. This study is proved that is should need different strategies between PAV and FAV for increasing those acceptance

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.1-12
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• 2007

In this study, the use of wrapping cloth was studied by examining documents and drawings from the past that reflect the life of people of the time with a focus on "minbo" (a wrapping cloth used by civilians) and "gungbo" (a wrapping cloth used by the ruling class). Unlike the bag culture of industrialized society, wrapping cloth has diversity, dynamic and receptiveness to changes as well as coexistence of 2 and 3-dimension. Environment-friendliness of recyclability of the cloth used for making wrapping cloth is not found in any other traditional transportation device cultures of the world. Such polysemous elements converge into a various functions with the development of technology and raw material and allow a package design from a new perspective. This study analyzes the above factors from a package design perspective to suggest an innovative modern package design that has fusional, diverse features.