• Title, Summary, Keyword: 사회공헌활동

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A Study on Corporate Cultural-Art Supporting and Consumer Response Based on Creating Shared Value (공유가치 창출(CSV)을 통한 기업의 문화예술 지원과 수용자들의 반응에 대한 연구)

  • Kwon, Eun Jung;Ahn, Won Hyun;Kim, Cheeyong
    • Journal of Korea Multimedia Society
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    • v.16 no.3
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    • pp.388-398
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    • 2013
  • The purpose of this study is to examine that the effects of social philanthropy initiatives the firm's image of corporate social responsibility. The present study analyzed the structural relationship between three motivations of social philanthropy and evaluation of firm, using structural equation modeling as the method of analysis of the data which were collected from surveying 310 random individuals at galleries and performance halls across the nation. The current study found that the focus on customer value positively influenced the firm image, while motivation for enterprise value had a negative effects on the firm image. This study conducted the test of the structural model invariance across the groups. This study also found that the correlation of motivation for customer to the firm image was much stronger in CSV group than its counterpart. In contrast, the correlation of focus on firm enterprise value to the firm image was much stronger in CSR group than CSV.

나눔으로 고객과 하나되는 KIHA - 사랑 가득한 나눔상자로 어려운 이웃에게 온기 전해요, 2019 대한산업보건협회 '나눔상자 만들기'

  • Seok, Su-Yeong
    • 월간산업보건
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    • pp.56-59
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    • 2019
  • 희망은 아주 작은 것에서 비롯된다. 추위에 떨고 있을 때 누군가가 건넨 따뜻한 캔 커피 하나, 무거운 짐을 함께 들어주는 고마운 손길에서 희망과 의욕이 피어나기도 한다. 희망과 온기의 힘을 누구보다 잘 아는 대한산업보건협회(이하 협회)가 지난 6월 10일 어려운 이웃에게 사랑을 전하는 사회공헌활동을 펼쳤다. 그 현장 속을 찾아가 보았다.

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나눔으로 고객과 하나되는 KIHA - 노·사가 함께 하는 기부형 핑크런

  • Seo, Gap-Sun
    • 월간산업보건
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    • pp.40-43
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    • 2018
  • 대한산업보건협회는 유방 건강에 대한 정보와 유방암에 대한 인식을 높이기 위해 마련된 핑크런 마라톤대회에 올해부터 동참하고 있다. 임직원들은 노사가 함께하는 사회공헌활동으로 기부문화의 정착을 위해 자발적으로 참여하고 있으며, 암진단을 받은 직원들이 치료에만 전념할 수 있도록 복지에도 앞장서 큰 의미를 더하고 있다.

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The Development of Korean Geography and Its Contribution to Society:1945-2005 (한국지리학의 발전과 사회적 공헌)

  • Lee Ki-Suk
    • Journal of the Korean Geographical Society
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    • v.40 no.6
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    • pp.799-808
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    • 2005
  • In order to celebrate the sixtieth anniversary of the Korean Geographical Society, this paper briefly reviews the development of Korean Geography and its contribution to society. There is no doubt that Korean Geography has become a major subject as a professional Held of study and developed diverse sub-fields. At the same time, individual scholars have positively engaged in advising government on policy making issues, and a trend has developed whereby many scholars tend to find work in major research institutions rather than in universities. These scholars are also contributing to society through professional publications and by their involvement in national/international geographical manors. For the next generation, it is imperative that geographers in Korea meet the national demands of the subject as a professional field and continue to promote the practical necessity of geography together with its identity within the academic circles.

Study on the Effect of CSV(Creating Shared Value) Authenticity on Employee's Job Satisfaction Mediated by the Perception of Legitimacy (CSV(공유가치창출)의 진정성이 정당성 지각을 통해 종업원 직무만족도에 미치는 영향에 관한 연구)

  • Hwang, kumju;Lee, Ilhan;Jang, Doohwan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.121-132
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    • 2015
  • This study by the authenticity of the CSV in social contribution activities and not giving a positive effect on job satisfaction of employees, as adjusted by the identification variables in the organization that were neglected during the research for the CSV its positive impact on job satisfaction the purpose is to verify whether this study has been carried out by a survey of employees of some medium-sized enterprises and large corporations to small businesses and worker being served on them, social contributions derived for the research activities of public interest and corporate profit activities classified and divided whether the legitimacy of the employees for social contribution activities that are embedded in its base in the perception of moral legitimacy and practical perceived legitimacy of these four variables were presented, and how these variables presented a positive effect on employee job satisfaction, control Job organizational changes saw equate to verify that controls are effective. As a result, first, the authenticity of the CSV is giving a positive effect on the activity of public interest've found that giving a positive effect on the perception of employees and the moral legitimacy, and job satisfaction of employees has showed that it does not affect, whichIt could not be verified because of the moderating effect between job satisfaction and perceived moral legitimacy. Second, CSVDML authenticity showed that a positive effect on the perception of practical legitimacy by giving employees a positive impact on corporate profit activity, which results significantly affected the job satisfaction of employees. And moderator of the organization identified has been proven that there is a moderating effect between job satisfaction and perceived practical justification. In order to improve employee job satisfaction by the public activities through this research, public service activities can be seen that the need for settlement of corporate culture that can impress an astute awareness of the strategic objectives of companies seeking employees.

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A Study on the Effects of CSR and Celebrity Model of Luxury Online Shopping Malls in China: Focusing on Elaboration Likelihood Model (중국 명품 온라인쇼핑몰의 유명인 모델과 CSR의 영향에 관한 연구: 정교화가능성모델(ELM)을 중심으로)

  • Fu, Xuechen;Bang, Jounghae;Kim, Min Sun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.1
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    • pp.627-632
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    • 2021
  • Luxury products are sold in various online shopping malls in China. Companies utilize celebrities as their advertising models or disclose their CSR information to lower perceived risk. This study scrutinized the effects of CSR information and celebrity models on the relationship between perceived risk and the intention to use online shopping malls. According to the elaboration likelihood model, when consumers perceive high risk, they use the central route to process information and form attitudes. Celebrity models and CSR information as secondary clues may not have a significant effect. To test the hypotheses, a 2 (risk H/L)×2 (CSR)×2 (model) factorial design was employed. Study results found in a low perceived risk situation, CSR information or a celebrity model endorsing their products significantly increased the intention to use the shopping mall (model w/ 3.407 vs. w/o 2.88; CSR w/ 3.29 vs. w/o 2.779). However, in a perceived high-risk situation, their effects were not significant. Therefore, it is noteworthy that celebrity models and CSR information are effective in increasing the intention to use online shopping malls only when consumers use peripheral routes in a perceived low-risk situation.

업계탐방 - 세계적인 기업으로 으뚝 대우조선해양

  • O, Jeong-Gyu
    • 방재와보험
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    • pp.70-71
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    • 2007
  • 세계2위의 규모를 자랑하며, 임진왜란 첫 승전지인 거제도 옥포만에 자리 잡고 있는 대우조선해양을 방문하였다. 130만평의 대지 위에 세계 최대 크기인 900톤 골리앗 크레인과 정규축구장 9개 넓이의 100만톤급 도크 등 초대형 최신 설비를 갖추고 2만 6천 여명의 직원들이 분주히 움직이는 이곳은 작은 도시를 연상시킨다. 기업의 사회적 역할을 다하기 위해 사회공헌활동을 매우 중시하는 대우조선해양은 거제시 재정수입의 30%를 담당하고 있다.

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Social Responsibility Activities and Financial Performance of the Financial Industry (금융업의 사회적 책임활동과 재무성과)

  • Xia, Xuehao;Bae, Soo Hyun
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.3
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    • pp.71-78
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    • 2019
  • The importance of social responsibility such as ethical management and social contribution activities is emphasized for the sustainable growth of companies. Although there is a great deal of research on corporate social responsibility due to the increase in social interest and expectation, most of them have been limited to research on general manufacturing industry. The purpose of this study is to analyze the effect of social responsibility activities on financial performance. In addition, we want to analyze the difference in the financial performance of companies with excellent social responsibility activities announced by the Institute of Economic Justice and others. The analysis period is from 2011 to 2016, and we analyze using the robust regression methodology which is relatively effective in solving the autocorrelation and this dispersion problem. First, it is proved that the higher the KEJI index, the more positive effect on financial performance. In addition, we found that there is a significant difference in the financial performance of companies with excellent social responsibility activities and those with other social responsibility activities. These results will have important implications for establishing a firm's financial strategy and will serve as useful information for the financial industry that is striving for sustainable management.

A study on the impact of corporate social responsibility on organizational trust and Labor-Management Relations (기업의 사회적 책임 활동이 조직신뢰 및 노사관계에 미치는 영향에 관한 연구)

  • Shin, Dong-Ju;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.123-140
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    • 2011
  • The purposes of this study are to verify if social responsibility activities of domestic companies and organizations who are widening the area of corporate social responsibility activities make a significant effect on the Labor-Management Relations of the company statistically and suggest political and strategic tasks the company must assume if the corporate social responsibility activities are to make positive and negative effects on organizational trust and Labor-Management Relations by members of the company. The results of the study can be summarized as follows. First, companies make a positive effect partially on the standard of employees' confidence for the organization through the corporate social responsibility activities. Second, corporate social responsibility activities have an effect partially on the Labor-Management Relations which are one of the variables influencing an organization's results. Third, the improvement of employees' organizational trust had a significant effect on Labor-Management Relations. Therefore, the results of this study verified the direct and indirect effects between organizational trust and Labor-Management Relations which are important factors of companies' social responsibility and organizational results which were not treated in the precedent studies.

소통+섬기는 마음: 우리 사업장 탐방 - 우리나라 최초의 철강회사 현대제철

  • Choe, Yong-Gyun
    • 건강소식
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    • v.34 no.8
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    • pp.40-41
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    • 2010
  • 우리나라최초의 철강회사는? 바로 현대제철이다. 1953년 대한중공업공사로 출발한 현대제철은 1978년 현대그룹의 일원으로 편입되었고, 2000년에는 강원산업과 삼미특수강을 인수 합병 2004년에는 한보철강을 인수하면서 인천공장과 포항공장, 당진공장 체제라는 오늘의 위용을 갖추게 되었다. 우리나라 최초의 철강사를 넘어 세계 최고의 철강사라는 새로운 역사를 써나갈 현대제철의 시발점이자 중추적 역할을 담당하고 있는 인천공장은 다양한 사회공헌활동을 펼치며, 기업이미지를 드높이고 있다.

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