• Title, Summary, Keyword: 사회공헌활동

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Governance Types of Corporate Philanthropic Forestry Activities (기업의 산림 관련 사회공헌 활동 참여 유형)

  • Chung, Jee Yong;Youn, Yeo-Chang;Cho, Dong-Sung
    • Journal of Korean Society of Forest Science
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    • v.100 no.4
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    • pp.722-732
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    • 2011
  • Firms initiate philanthropic activities to improve social welfare that is beyond the scope of their responsibility towards society. Forestry activities, among other philanthropic areas, simultaneously improve corporate environment and social performance and provide the opportunity to cooperate for a large number of employees. Firms can effectively contribute to forest conservation with their financial and human resources. To encourage participation of more firms, we need to understand how and why firms engage in such activities. This study aims to explore different types of philanthropic forestry activities that these firms undertake. Corporate philanthropic activities can be categorized as donation, in-house project, or collaboration according to the governance type. We analyzed Yuhan-Kimberly's forestry campaign to investigate how and why the firm engaged in each type. We also propose some practical implications for firms, government, and non-profit organizations to invigorate firm's participation in philanthropic forestry activities.

A study on the Social Contribution Activities of Social Enterprises which can bring out Customer's Empathic Response -Focusing on Familiarity and Authenticity- (소비자의 공감반응을 끌어낼 수 있는 사회적기업의 사회공헌 활동에 관한연구 - 친숙성과 진정성을 중심으로 -)

  • Yun, Dae-Hong;Eum, Seong-Won
    • Management & Information Systems Review
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    • v.33 no.5
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    • pp.131-153
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    • 2014
  • This study has analyzed on affecting factors of the customer's empathy toward the corporate philanthropic activities in terms of corporates and their products. From the corporate perspective, we have checked how the activities affect the perception of the customer familiarity and authenticity. Study shows that the fairness of the social contribution activities have an impact on both the familiarity and the authenticity (hypothesis 1, hypothesis 2). Social contributions reciprocity has been shown to influence familiarity (hypothesis 3) and it was not statistically significant to the authenticity (hypothesis 4). Looking at the relationship between the familiarity and authenticity from the product side, charm and familiarity (hypothesis 5), uniqueness and authenticity (hypothesis 8) showed that the impact on the definition. On the other hand charm and authenticity (hypothesis 6), uniqueness and familiarity (hypothesis 7) appeared to be not statistically significant. Finally, the relationship between familiarity, authenticity and empathy is as follows. First, the familiarity was found that it is affecting the authenticity (hypothesis 9) and for the consumer sympathetic (hypothesis 10) appeared to be not statistically significant. And the authenticity was found having a defined effect on the consumer sympathetic (hypothesis 11). It is really far more important to suggest an integrated approach to continue a sustainable and stable relationship by increasing consumer purchasing and empathy for the products and services of social enterprises. This study provides practical implications for marketing strategies of social enterprises, which can draw the consumer sympathy through the social contribution activities of social enterprise.

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The Influence of Company's Culture & Arts Sponsorship Activities on Purchase Intention of the Consumer (기업의 문화예술후원 활동이 수요자의 구매의도에 미치는 영향)

  • An, Sung Nam;An, Jong Suk
    • Journal of the Korea Industrial Information Systems Research
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    • v.22 no.5
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    • pp.101-111
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    • 2017
  • This Research is to Find how the CSR Activities for the Growth of Stable and Sustainable Family Business do Influence the Improvement of Company's Brand Image and Service Purchase Intention. It is Aimed for Finding how the Image of Company Pursuing the Diverse CSR Activities is Recognized by General Consumers and the Correlation between the Improvement of Company's Image and the Product & Service Purchase Intention. 323 Exemplars were Distributed to the University Students in Seoul Metropolitan and Chungcheong Area, and 314 Finally were Used for the Analysis. It was Investigated the Demographical Factors, the Important Fields among Company's CSR Activities, the Reason for Company's CSR Activities, the Preferred Companies among Sponsoring Companies. It was Analyzed Three Items of Company Image such as Product/Service, Potential Competence, Relation to Public Benefit and the Regression Model was Investigated how these Three Items do Influence the Purchase Intention. The Research Results Show 'the Improvement of Social Awareness for Company' and 'Negative Awareness Change for Company' as the Reason for CSR. Consumers have the Preference to the Companies Actively Sponsoring Culture & Arts, and this Generally Affects the Business Results, and thus, it is Considered that the Companies have to Contribute the Local Society with the Sprit of Corporate Citizenship in Accordance with the Consumers needs, and Actively to Extend the Culture & Arts Sponsorship.

A Study on the Effects of Corporate Philanthropic Activities on the intention to pay Price Premium and Continued Purchase Intention (기업의 사회공헌활동이 프리미엄가격 지불의도와 지속적 구매의도에 미치는 영향)

  • Kim, Hyun-Gyu;Jung, Seon-Mi
    • Management & Information Systems Review
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    • v.37 no.4
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    • pp.75-92
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    • 2018
  • The Purpose of this study was to verify that the corporate social contribution activity(eco-friendly product production, donation activity, volunteer activity, fair trade had a positive influence on the corporate credibility, the intention of price premium and the persistent purchase intention. And also this study examined the differences of corporate credibility and price premium according to consumer's gender. To accomplish the purpose of this paper, I performed literature review which relates to corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention, and also performed empirical research. I produced questionnaire which investigates the relation between the factors which influence corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention. SPSS 21.0 and Lisrel 8.7 were used to analyze the collected data and to identify the influence relationships. The findings of this paper are as follows: First, the corporate social contribution activity(eco-friendly product production, fair trade) did significant effect on the corporate credibility and the price premium. Second, the intention to pay premium price had affected the intention of persistent purchasing but corporate credibility had affected the intention of persistent purchasing through the intention to pay premium price. Third, the difference in preception of men and woman about the corporate social contribution activity. Among the corporate social contribution activity, women's perception of the relationship between volunteer activity and fair trade on corporate reliability was higher than that of men. Fourth, among the corporate social contribution activity, women's perception of the relationship between volunteer activity and donation activity on the intention of price premium was higher than that of men.

A Study on Corporate Social Responsibility of the private sector for disaster management (재난안전분야에 대한 민간기업의 사회공헌 연구)

  • Yoo, Soonduck
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.4
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    • pp.171-179
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    • 2016
  • The purpose of this study is to research the importance of public-private partnerships in disaster management. This study was evaluated by experts specializing in the improvement of public-private partnerships for disaster management. The following items are needed to encourage corporate social contribution activities in the disaster security industry. The researchers first propose a solution by means of ensuring cooperation between government and business networks. Second, we propose for those entities to discover new means to support private companies' participation in social contribution activities. The researchers' third solution is to be utilized to secure funding for induction and to support public-private partnerships to participate in the social contribution activities of private companies. Our fourth solution is promoting a sustainable plan for raising public awareness of corporate social contribution. Finally, the social contribution of the participating companies enhance brand recognition and as well as incentives. This study may contribute to the current operating system to support relevant policies and measures to encourage the participation of enterprises in the field of disaster security. Future research will be to study (such as through questionnaires) ways to participate in disaster management companies in accordance with environmental changes.

보안팀 탐방-넥슨 보안팀

  • Korea Information Security Agency
    • 정보보호뉴스
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    • pp.21-23
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    • 2008
  • 기업의 사회공헌에 대한 사회 구성원들의 요구가 있다. 기업의 규모가 크면 클수록 사회 공공의 이익을 위한 더 많은 공익적 활동이 있게 마련이고, 실제로 적지 않은 기업이 봉사 활동이나 기부 등을 통해 사회공헌을 실천하고 있다. 당위성이 우선 시 되는 정보보호도 마찬가지. 지난 몇 년간 대형 웹 서비스 기업을 중심으로 정보보호에 대한 사회적 책임을 강조하는 목소리가 커지고 있다. 온라인 게임 서비스를 제공하는 넥슨도 이런 사회적 책임을 요구받는 기업 중 하나다.

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따뜻한 에너지(4) - Hyundai Oilbank '사랑가득! 희망에너지'

  • Yu, Jun-Sang
    • Korea Petroleum Association Journal
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    • pp.66-69
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    • 2010
  • 국내 최초의 민간 정유회사로서 시작한 현대오일뱅크는 '사랑가득! 희망에너지'라는 사회공헌슬로건을 걸로 가양한 활동을 펼치고 있다. 에너지기업으로서 우리 사회에 대한 사랑을 표현한 '사랑가득! 희망에너지'는 아동과 청소년에게 희망을 주는 미래희망+, 소외 계층과 함께 더불어 사는 이웃희망+, 푸른 자연을 지키고 사랑하는 자연희망+의 3가지 희망 정신을 담고 있다. 현대오일뱅크의 사회공헌활동은 파트너 십을 전제로 지역사회와의 신뢰감을 형성하고, 기업의 전 자원을 동원해 최대한의 효과를 달성하는 데 초점을 맞추고 잇다. 이를 위해 사업의 특성과 연계된 전략적인 프로그램과 기업, 지역사회, 임직원 모두에게 이익이 되는 프로그램을 구성하여 운영하고 있다.

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A study of advertisement effect according to the context, news type, and advertisement type of social contribution activity article (사회공헌활동 기사 맥락과 뉴스형태 및 광고종류에 따른 광고효과)

  • Kim, Eun Hee;Yu, Seung Yeob
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.253-262
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    • 2012
  • This study tries to find the differences in attitude towards advertisement and corporate image according to the context of article in web contents, banner advertisement exposure and news type. The findings of this study are as follows. First, interaction effect between the context of Internet article on social contribution activity and attitude towards advertisement was confirmed. When the context of Internet article was negative, the news type that provides a photo with the article was more effective for the attitude towards advertisement. It is estimated that when a photo is provided with an Internet article for social contribution activity, the level of crowdedness increases and accordingly the negative context of the Internet article is cancelled out. Second, interaction effect between news type and advertisement type of social contribution activity article and attitude towards advertisement was confirmed. In the news type that provides a photo with an Internet article, corporate advertisement was more effective for attitude towards advertisement than product advertisement. Third, interaction effect between the news type of social contribution activity and corporate image according to advertisement type was confirmed. In the news type that provides a photo with an Internet article, product advertisement was more effective for corporate image than corporate advertisement.

A consumer awareness of the difference study on the corporate social responsibility activities : Focusing on Authenticity (기업의 사회 공헌 활동 인식에 대한 소비자 인식 차이 연구 : 진정성을 중심으로)

  • Lee, Jong-Ho;Yun, Dae-Hong;Kang, Yeol-Woo;Kim, Ji-Hyun
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.59-81
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    • 2013
  • Nowadays, social responsibility activities's influence on company's production activity is expanding and corporate social responsibility as sustainability is mandatory. Unlike the past that few companies did social responsibility activity, it is hard to find differences in present that lots of companies are doing social responsibility activity. This research divides social group and corporate group according to the consumer's recognition about company's social responsibility activity and affect-relation of consumer's recognition is confirmed based on the level of authenticity when company does social responsibility activity. As a result, this research states that company's social responsibility activity will make conclusive responsibility on increasing consumer's trust on the company by letting consumers recognize that company's social responsibility activity whiling achieving its seeking goal is not for company's profit, but is sincere action toward social, which means it is the responsibility activity including authenticity.

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The Effects of Participation Motivation of Corporate Social Responsibility Using Social Media on Organization-Public Relationship and Brand Loyalty (소셜 미디어를 통한 기업 사회공헌활동의 참여동기가 조직-공중관계성과 브랜드 충성도에 미치는 영향)

  • Yi, Junsub
    • Journal of the Korea Industrial Information Systems Research
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    • v.22 no.1
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    • pp.139-159
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    • 2017
  • This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.