• Journal of Digital Convergence
• /
• v.9 no.5
• /
• pp.253-263
• /
• 2011

In this study of the domestic high school and middle school students to use the online education-website to measure the quality of service between SERVPERF model and the KS-SQI model fits which were analyzed further. Analysis using AMOS 7, SERVPERF for measuring quality of service reliability, responsiveness, assurance, empathy and tangibility, was a measurement model. KS-SQI for primary needs fulfillment, unexpected benefit were performance dimensions, reliability, individual empathy, positive assistance, accessibility and media tangibility, consist of process dimension was measured. In comparison of two models, the KS-SQI model on a path analysis showed better in terms of model fit indexes.

• Proceedings of the Korean Association for Survey Research Conference
• /
• 2002.11a
• /
• pp.225-240
• /
• 2002

본 연구의 목적은 인터넷 자료의 신뢰성을 검토한 후 브랜드가치를 평가하는 새로운 접근 방법으로 브랜드파워 지수를 개발함으로써 인터넷으로부터 수집된 자료의 활용 방안을 검토해 보는 것이다. 브랜드파워 지수의 개발에 필요한 자료로 인터넷 사이트의 브랜드주가 자료와 인터넷조사 자료를 이용하였다. 브랜드주가 자료와 실증시의 주가 자료와의 상관관계를 검토하여 자료의 신뢰성을 확인하고 인터넷조사의 결과를 결합하여 상대적 개념의 브랜드파워 지수를 산출하여 브랜드 가치를 평가해 보았다.

• Proceedings of the CALSEC Conference
• /
• 2001.02a
• /
• pp.313-327
• /
• 2001

인터넷은 기본적으로 네트웍의 통신에 기반을 두고 있기 때문에 통신을 위해서는 자체적으로 정해진 규약이 필요한데, 이 규약으로 인해 웹 사용자의 움직임이 모두 기록되어 남게 된다. 이는 인터넷이라는 네트웍이 작동하기 위한 기본적인 과정으로 어쩔 수 없는 것이다. 그러나 방문객이 어떠한 경로를 통해 해당 사이트에 도달했는지, 어떤 링크를 통해 들어 왔는지, 어떤 언어를 사용하고 있는지, 그리고 특정 사용자가 어떤 웹사이트에 회원으로 가입하여 그 사이트를 자주 찾았다면 그 웹사이트에서는 로그분석을 통해 이미 그 회원이 어디에 관심이 있는지를 파악할 수 있게 된다. (중략)

• Journal of Digital Convergence
• /
• v.10 no.2
• /
• pp.255-267
• /
• 2012

High Internet usage and the public's keen interest on health have influenced the health care system, and a potential value of the online health information and medical consultation market is immense. This study reveals results from data collected from Seoul residents in the age group of 20s in 2011. Out of 499 respondents, 75.2% answered that they used online health information; however, only 7.2% answered that they have used online medical consultation services. Findings on the purposes of using online medical consultation included treatments of symptoms(33.6%) and self-disciplines of one's health(19.5%). Mostly used Websites for health information search included search engines and blogs, but respondents preferred to use government sites and hospital sites in the future. When choosing a medical consultation, respondents preferred a certain website for different reasons including creditability of the consultant(23.7%), creditability of the organization(23.7%), rapid responses(21.2%), and more. Overall, although health information search via web is being highly utilized among people in their 20s, utilization of online medical consulting is not. Thus, promotion efforts to increase awareness and utilization of online medical consulting based on the site selection criteria, type of personal information disclosure, and other preferences are essential. Also, creating websites meeting these criteria is important.

• Proceedings of the Korea Association of Information Systems Conference
• /
• 2004.11a
• /
• pp.465-475
• /
• 2004

인터넷과 정보기술의 발전은 디지털 자료에 대한 저장방식에 변화를 가져왔으며 이것은 인터넷 웹 저장공간 임대서비스라는 새로운 비즈니스 유형을 창출시켰다. 사이버 저장 공간 및 자료를 상호 공유 할 수 있는 점과 고가의 저장 매체를 소유할 필요가 없다는 장점으로 웹 저장공간 임대서비스 서비스의 수요가 급증하고 있으며, 이러한 서비스에 대한 체계적인 연구가 필요한 시점이다. 본 연구에서는 인터넷 웹 저장공간 임대서비스가 사용자에게 정보 저장 공간을 대여해주는 서비스라는 개념하에, 사용자 만족을 이끌 수 있는 웹 저장공간 임대서비스 특성에 대해 실증연구를 수행하였다. 연구의 결과는 사용자의 만족에 영향을 미치는 웹 저장공간 임대서비스의 서비스 품질은 유형성과 신뢰성, 대응성 요인으로 나타났다. 따라서 웹 저장공간 임대서비스를 제공하는 기업은 서비스에 대한 시각적인 디자인과 사이트의 기술수준을 높이고, 사이트 구조에 대해 사용자 측면에서 편리하게 이용할 수 있도록 구성하여야 할 필요가 있다. 또한 사용자가 신뢰할 수 있도록 개인 정보 및 공유 자료의 보안성 및 보유정보의 체계화에 비중을 두어야 한다. 마지막으로 사용자들의 요구사항에 즉각 대응할 수 있도록 정보전달 채널을 강화할 필요가 있음을 지적하였다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.9
• /
• pp.1472-1482
• /
• 2009

This study identifies how website attributes impact consumer loyalty to websites. For this purpose, the study tested covariance of a structural model which set relationships among independent variables (trust and site stickiness), meditated variables (relationship commitment), and dependent variables (website loyalty). The data were collected from a sample of 239 female college internet student shoppers. The covariance structural model and research hypothesis are analyzed using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is significantly accepted. Second, trust and stickiness have a positive influence on the relationship commitment. Third, trust, stickiness, and relationship commitment have a positive impact on website loyalty. Forth, even if stickiness has no positive influence on website loyalty, it has a significant effect on website loyalty through the relationship commitment.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2007.11a
• /
• pp.1258-1261
• /
• 2007

온라인 피싱과 같은 경제적 목적의 정보 수집 행위들이 급격히 증가하고 있는 가운데, 위험 사이트 정보를 관리하는 블랙리스트 기반의 대응과 신뢰할 수 있는 사이트를 기반으로 하는 화이트 리스트 접근 방법이 활용되고 있다. 그러나 블랙리스트 기반 방법은 피싱 사이트의 유효시간을 볼 때 비현실적이며, 화이트 리스트 접근 방법은 인증된 사이트 내에 존재하는 악성 웹 페이지나 악성 사이트로 유도되는 피싱 메일에는 대응하기 어렵다. 이 논문에서는 화이트 리스트 접근 방법을 보완하기 위해 사용자 웹 페이지의 위험도를 정량화 할 수 있는 웹 페이지 위험도 산정 기법을 제안한다.

• Journal of Digital Convergence
• /
• v.13 no.12
• /
• pp.75-87
• /
• 2015

The current study examines whether consumers' perceived usefulness of and trust in the integrated mobile payments services positively influence consumer loyalty to the payments system as well as to the online shopping websites where they have used the payments system. Moreover, the study investigates the effects of individual characteristics and brand awareness of the provider of mobile payments on perceived usefulness and trust. Online survey was administered to consumers ranging in age from 20s to 40s. Data analysis reveals that as consumers' perceived usefulness of and trust in the mobile payments system positively influence consumer loyalty to mobile payments and shopping mall websites. The results of the study suggests that e-commerce's user interface design, particularly the transaction system, should receive greater attention as a basic web element of e-commerce building rather than a set of plug-ins or so.

• The Journal of Korean Association of Computer Education
• /
• v.6 no.1
• /
• pp.41-54
• /
• 2003

Educational web sites are proliferating at an astonishing rate, however many of those web sites are of poor or unknown quality. Educators are in need of instruments to assist in evaluating educational web sites for authenticity, applicability, authorship, bias, and usability, etc. The ability to critically evaluate educational content form numerous web sites is an important skill in this information age. In this paper, indicators of educational web site quality have been identified from literature review and our own research, and classified within 8 categories. To test the relative contribution of each indicator to the satisfaction level from using educational web sites, a questionnaire survey was administered. Subjects were asked to visit the educational web site of his or her choice and rate the quality level of each indicator. 255 completed questionnaires were turned in for analysis. Cronbach's Alpha test and factor analysis were applied to test the reliability and validity of the data. Stepwise regression analysis was applied to test the relationship between the satisfaction level and 14 independent factors. Implications from the statistical analysis as well as the guidelines for evaluating educational web sites were provided.

• Journal of Service Research and Studies
• /
• v.1 no.1
• /
• pp.49-60
• /
• 2011

Recently, with the growing of social network sites, people's choice is also getting more and more. So the notion of loyalty has become an important construct within the Social Network framework because of member is easy switching on the social networking sites. Despite the increasing importance of social network sites loyalty question, there's very little research in this area. In electronic commerce, the website loyalty development process is based on both website satisfaction and website trust toward the net-enabled business. But how to target the members with high or low loyalty in the social network sites is still a question. In this paper we propose one improved RFM model to evaluate the member loyalty to find the potential members for improving the service quality of the social network site. In addition, an empirical case study is performed to demonstrate how this procedure works. Moreover, further applications of this research are provided for improved social network sites experiences and how to use the model to practice.