• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.22-30
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• 2011

In the IT convergence environment changed with not only the quality but also the material abundance, it is the most crucial factor for the strategy of personalized recommendation services to investigate the context information. In this paper, we proposed the recommendation using the service ontology based context awareness modeling. The proposed method establishes a data acquisition model based on the OSGi framework and develops a context information model based on ontology in order to perform the device environment between different kinds of systems. In addition, the context information will be extracted and classified for implementing the recommendation system used for the context information model. This study develops the ontology based context awareness model using the context information and applies it to the recommendation of the collaborative filtering. The context awareness model reflects the information that selects services according to the context using the Naive Bayes classifier and provides it to users. To evaluate the performance of the proposed method, we conducted sample T-tests so as to verify usefulness. This evaluation found that the difference of satisfaction by service was statistically meaningful, and showed high satisfaction.

• Journal of the Korea Society of Computer and Information
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• v.19 no.2
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• pp.193-200
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• 2014

Due to the advent of ubiquitous computing environment, it is becoming a part of our common life style. And tremendous information is cumulated rapidly. In these trends, it is becoming a very important technology to find out exact information in a large data to present users. Collaborative filtering is the method based on other users' preferences, can not only reflect exact attributes of user but also still has the problem of sparsity and scalability, though it has been practically used to improve these defects. In this paper, we propose clustering method by user's features based on SOM for predicting purchase pattern in u-Commerce. it is necessary for us to make the cluster with similarity by user's features to be able to reflect attributes of the customer information in order to find the items with same propensity in the cluster rapidly. The proposed makes the task of clustering to apply the variable of featured vector for the user's information and RFM factors based on purchase history data. To verify improved performance of proposing system, we make experiments with dataset collected in a cosmetic internet shopping mall.