• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.387-390
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• 2021

최근 전자 상거래 시장이 급격한 성장을 이루면서 고객들의 급변하는 니즈를 파악하는 것이 기업들의 수익에 직결되는 요소로 인식되고 있다. 이에 기업들은 고객들의 니즈를 신속하고 정확하게 파악하기 위해, 기축적된 고객 관련 각종 데이터를 활용하려는 시도를 강화하고 있다. 기존 시도들은 주로 구매 행동 예측에 중점을 두었으나 고객 행동의 전후 과정을 해석하는데 있어 어려움이 존재했다. 본 연구에서는 고객이 구매한 상품을 확정 또는 환불하는 행동을 취할 때 해당 행동이 발생하는데 있어 어떤 요소들이 작용하였는지를 파악하고, 어떤 고객이 환불할 지를 예측하는 예측 모형을 새롭게 제시한다. 예측 모형 구현에는 트리 기반 앙상블 방법을 사용해 예측력을 높인 XGBoost 기법을 적용하였으며, 고객 의도에 영향을 미치는 요소들을 파악하기 위하여 대표적인 설명가능한 인공지능(XAI) 기법 중 하나인 SHAP 기법을 적용하였다. 이를 통해 특정 고객 행동에 대한 각 요인들의 전반적인 영향 뿐만 아니라, 각 개별 고객에 대해서도 어떤 요소가 환불결정에 영향을 미쳤는지 파악할 수 있었다. 이를 통해 기업은 고객 개개인의 의사 결정에 영향을 미치는 요소를 파악하여 개인화 마케팅에 사용할 수 있을 것으로 기대된다.

• Review of KIISC
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• v.16 no.2
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• pp.26-29
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• 2006

정보의 시각화 연구는 결국 비즈니스와 연결되어 있다. 수많은 정보들로부터 비즈니스를 지켜내기 위한 거시적 관점의 시각화 요구를 충족하기 위한 노력이 필요하다. 기업의 다양하고 방대한 양의 위협정보들을 경영자의 의사결정과 행동에 옮길수 있도록 지원하는 수단으로서의 시각화 요구사항들을 살펴보고자 한다.

• Journal of Fashion Business
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• v.15 no.5
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• pp.28-42
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• 2011

The purpose of this study was to classify cosmetics shopping propensity and analyze the relationship between cosmetics shopping propensity typology, cosmetics behavior, and purchasing behavior of female cosmetics consumers. Questionnaires were administered to 455 famale consumers living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, $X^2$-test, ANOVA, and Duncan-test. The findings are as follows. Cosmetics shopping propensity typologies of female consumers were classified into four groups such as economic, band loyalty, passive, and impulse display shopping. In the relationship of the cosmetics shopping propensity was related to the sub-variables of cosmetics behavior. Cosmetics shopping propensity groups showed different all the sub-variables of cosmetics behavior factors. Cosmetics shopping propensity groups showed connected with the sub-variables of cosmetics purchasing behavior factors.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.41-54
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• 2019

Today, companies are supporting filed of culture and art forms as part of its social contribution activities to cultural support. Also, improvement of commercial interests and profit structure for enhancing the image of support taking shape at the same time, such as a strategic approach. Culture of companies in building confidence and enhance its operational activity is the image of the positive effect that charitable point of view social contribution projects and strategic point of view of culture support activity. Therefore, corporate culture in the study formed in supporting a variety of factors recognized the importance, culture support for business activity is the image of the factors which are behavior, social responsibility actions, corporate contributions to analyze the impact. Then the company's corporate image formed by supporting a culture and see if any influence on customer loyalty to carry out an empirical study. The conclusions of this study are as follows: first of all, corporate culture support activity is affecting contributions to corporate social responsibility actions and behavior of the corporate image, and image formed to consumers has shown to have a positive impact on customer loyalty. Second, corporate image formed by supporting a culture wac shown to have a positive impact on customer loyalty.

• Journal of Fashion Business
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• v.16 no.4
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• pp.123-136
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• 2012

The purpose of this study was to analyze body image of women and investigate the relationships of apparel management behavior and weight(figure) control behavior. To achieve the purposes, a questionnaire was conducted to 329 females from October 5 to October 25, 2011. The final data were analyzed with spss 17.0 program. The results were as follows. First, It was found that body image were classified 4 factors of care for appearance, concern about weight, effort of appearance improvement. and appearance attractiveness. Second, there were significant differences of body image by demographic characteristics. Third, there were significant differences of BMI, apparel management behavior and weight(figure) control behavior by demographic characteristics. Forth, there were significant differences of body image, apparel management behavior and weight(figure) control behavior by BMI. Fifth, there were partial significant relations of body image, BMI, appearance management behavior and weight(figure) control behavior. Thus, it was found that body image is related to appearance management behavior and weight(figure) control behavior.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.351-354
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• 2016

The competition of Go between AlphaGo and Lee Sedol attracted global interest leading AlphaGo to victory. The core function of AlphaGo is deep-learning system, studying by computer itself. Afterwards, the utilization of deep-learning system using artificial intelligence is said to be verified. Recently, the government passed the loT Act and developing its business model to promote loT. This study is on analyzing IoT business environment using deep-learning AI and constructing specialized business models.

• Journal of Convergence for Information Technology
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• v.11 no.10
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• pp.302-313
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• 2021

As the domestic consulting industry matured, consultants were required to have insight into customer's business and consulting business. Gaining these insights requires deep understanding of the business domains and high degree of competencies. This study empirically analyzed the data collected through the survey in order to apply the ICMCI competence model to domestic consultants. As a result of the study, it was found that business competency and technical competency had a positive effect on project performance, but values & behavior competency were not statistically significant. On the other hand, it was found that only technical competency, values & behavior competency had a positive effect on social-relational competency. Through this study, it was confirmed that a deep understanding and perception of the consulting business is necessary to grow into a professional consultant, but there is a limit to generalizing the research results because the characteristics of the population cannot be sufficiently reflected with a small sample.

• Knowledge Management Research
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• v.24 no.1
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• pp.223-243
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• 2023

RPA is implemented through management policy and enforced in mandatory environments to enhance performance and efficiency in various fields. However, the success of RPA implementation depends on the level of active engagement from organization members, even in a mandatory setting. This study identifies perceived ease of use, usefulness, accountability, perceived risk, and self-efficacy as variables that influence conative use behavior, which consists of reflective secondary factors such as immersion, reinvention, and learning. Data was collected from 207 office workers in various industries who have experience with RPA to test the proposed research model. The structural equation was verified using SPSS 20.0 and SmartPLS 4.0, and the analysis showed that all the proposed variables had a significant impact on conative use behavior. Our research findings provide theoretical and practical implications in knowledge management, enabling companies that implement RPA to recognize and address factors that encourage their members to actively use RPA.

• Journal of Fashion Business
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• v.16 no.5
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• pp.192-206
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• 2012

This study aimed to examine the effects of demographic variables, stress, appearance management behavior, and family environment on self-esteem with the subjects of high school students with serious stress and great interest in appearance among the adolescences. This research was conducted during June, 2012, and the research method employed was the questionnaire. The questionnaire consisted of the contents about self-esteem, stress, appearance management behavior, and demographical variables. Regarding the adolescents' stress, generally, influential variables include relationship with parents and friends, school records, or school life satisfaction. And the adolescences' self-esteem was the crucial variable to indicated socio-psychological adaptation. And it was related with stress or appearance management behavior.

• Journal of Fashion Business
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• v.7 no.4
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• pp.17-25
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• 2003

This study was to investigate the undergraduates' values of cosmetic surgery, which is the prevalent social phenomenon in our society, by examining the relations between their cosmetic surgery behavior and appearance concern, body cathexis, and self-esteem. There was weak positive relations between the degree of appearance concern and cosmetic surgery behavior. There were no significant relations between body cathexis and cosmetic surgery behavior and between self-esteem and cosmetic surgery behavior. It was found that cosmetic surgery behavior was obviously different by gender. There were differences in cosmetic surgery behavior according to grades, too.