• 제목/요약/키워드: 비즈니스 유형

검색결과 357건 처리시간 0.031초

중국내 다국적기업 R&D랩의 진출동기에 따른 유형선택에 관한 연구 (An Empirical Study on the Entry Mode Selection Originated from the Entry Motivation of MNCs' R&D Labs in China)

  • 조대우;김성
    • 국제지역연구
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    • 제14권3호
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    • pp.290-311
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    • 2010
  • 본 논문은 다국적기업 R&D랩들의 중국내 비즈니스활동이 활성화됨에 따라, 다국적기업이 중국에 어떤 진출동기로 어떤 유형의 R&D랩을 설립하는지에 대한 분석을 진행하고자하였다. 다국적기업 R&D랩의 중국진출동기를 중국의 시장이나 고객을 확보하기 위한 시장요인, 중국의 훌륭한 인적자원을 활용하기 위한 인적자원요인, 중국내 경쟁에서 경쟁우위를 차지하기 위한 경쟁우위요인과 정치적 환경요인 4가지로 분류하고, R&D랩 유형을 글로벌 기술센타, 현지 시장지원 랩, 현지 기술지원 랩 등 3가지 유형으로 분류하여 진출동기별 선택 가능한 R&D랩 유형을 규명하였다. 그 결과, 시장요인을 지향하거나 경쟁우위를 지향하는 다국적기업들은 현지 시장지원 랩을, 중국의 자원요인을 지향하는 다국적기업들은 글로벌 기술센터를 많이 설립하는 것으로 나타났다. 또한 중국의 감세, 면세 등 정책적 이점을 지향하여 R&D랩을 진출하는 다국적기업들은 현지 기술지원 랩을 선택하는 경우가 많았다.

미디어 콘텐츠의 장르 간 영역 이동에 관한 연구 : 드라마와 영화, 뮤지컬을 중심으로 (Transfer of Media Contents between Different Genres : focused on Dramas, Films, and Musicals)

  • 이문행
    • 한국콘텐츠학회논문지
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    • 제9권10호
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    • pp.148-158
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    • 2009
  • 최근 들어 미디어 콘텐츠의 영역 이동이 그 어느 때 보다 활발하게 진행되고 있다. 각각의 미디어들은 그것이 TV든, 영화든, 뮤지컬이든, 애니메이션이든 상품의 형태는 다르지만, 킬러 스토리를 차용하여 개별 미디어의 특성에 맞게 포장하고 있다는 점에서 콘텐츠 비즈니스의 새로운 국면을 열고 있다고 해도 과언이 아니다. 이 연구에서는 이러한 추세에 부응하기 위해 동종 장르 또는 이종 장르간의 리메이크 제작 양상을 살펴보고자 하였다. 분석 대상 장르는 드라마와 영화, 뮤지컬이며, 네이버 검색 엔진과 각 방송사, 영화진흥위원회, 인터파크 홈페이지에서 추출된 자료를 토대로 최종 61편의 리메이크 작품을 선정하였다. 연구 방법으로는 빈도 분석과 교차 분석을 실시하였으며, 연도별, 장르 유형별, 거래 유형별 빈도 차이를 살펴보고자 하였다. 분석 결과, 2006년 이후 리메이크 제작이 급증하고 있는 것으로 나타났으며, 장르로는 드라마와 영화가 원천 장르로 제공되고 있었고, 동종 장르간의 리메이크 제작이 가장 많다는 것을 알 수 있다. 특히, 영화 장르는 다양한 리메이크 제작의 소스가 되고 있으며, 최근 증가하고 있는 리메이크 뮤지컬의 주요 원천인 것으로 나타났다.

소비자 독특성 욕구에 따른 알파누메릭 브랜드 네임 및 패션제품 유형의 선호도 연구 (A study on the consumer preference according to consumer's need for uniqueness, ALPHA-NUMERIC brand name and types of fashion goods)

  • 정혜원;황선진
    • 패션비즈니스
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    • 제16권5호
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    • pp.114-129
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    • 2012
  • The purpose of this study is to analyze the effects of consumer's need for uniqueness, whether or not using ALPHA-NUMERIC Brand Name and types of fashion goods upon the consumer's attitude. The experimental design of this study is three-ways complex factors design of 2 (Consumer's Need for Uniqueness : High vs Law) ${\times}$ 2 (Whether or not to use ALPHA-NUMERIC Brand Name : Used brand vs Non-used brand) ${\times}$ 2 (Types of fashion goods: Rational fashion goods vs Emotional fashion goods) The conclusions are as follows. 1. The interaction effect upon a favorite level according to consumer's need for uniqueness, whether or not using ALPHA-NUMERIC brand name and types of fashion goods upon the consumer's attitude is proven significant. For the group where customer's need for uniqueness is low, when ALPHA-NUMERIC brand name is not used, the favorableness of rational fashion good, a parka is lower than that of emotional fashion good, one-piece dress. However, there is no significant difference in favorableness by types of fashion goods when ALPHA-NUMERIC brand name is used. At the group with high need for uniqueness, while there is no significant difference in favorableness when ALPHA-NUMERIC brand name is not used, the favorableness of parka is higher than that of one-piece dress when ALPHA-NUMERIC brand name is used. 2. The interaction effects upon purchase intention according to consumer's need for uniqueness, whether or not using ALPHA-NUMERIC brand name and types of fashion goods are proven significant. For the group where customer's need for uniqueness is low, there is no significant different in the favorableness whether or not ALPHA-NUMERIC brand name is used. On the other hand, the group with high need for uniqueness, if ALPHA-NUMERIC brand name is used, the intention to purchase parka is higher than the intention to purchase one-piece dress.

자연미술 유형에 따른 바디페인팅 연구 (A Study on Body Painting according to Nature Art Types)

  • 박정신
    • 패션비즈니스
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    • 제18권4호
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    • pp.66-79
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    • 2014
  • Unlike other body arts, body painting illuminates the value of art using eco-friendly formative activity and natural environment and highlights the need of eco-friendly activity. However, although body painting has focused on forming right relationship between human beings and nature, there are few researches which are linked with nature art. Therefore, the purpose of this study is to argue the need to study body painting as nature art in connection with natural environment and analyze body painting according to nature art types. The study methods included both theoretical review and empirical review. The theoretical review examined the concept and characteristics of nature art through previous researches and literature and the empirical review looked into the types and works of nature art and applied them to body painting works. The results were as follows. First, an installation type was possible by arranging and attaching certain materials to the body. Second, a physical type was possible by representing body itself as the part of nature. Third, a symbolic type was possible by making body appearance as a some symbol based on artist's idea. Fourth, a sound type was possible by stimulating auditory hallucination using the nature of objects and sensing a sound. Fifth, an ecological type was possible by conveying the message of living things in nature to the body. Sixth, an interior type was possible by inducing indoor installation of works. Seventh, a poetic type was possible by making one feel a poetic inspiration expressed in nature using the mystery of the sea and a simple sequential pattern of floral leaves. Eighth, a drawing type was possible by adding artist's intentional hand with a pictorical technique. Ninth, a indigenous type was possible by reproducing South American indian's primitive style. The review of this study suggests that body painting works have been expressed in experimental and temporary arrangement like nature art in nature and can be applied according to nine types of nature art.

BI기술을 적용한 약물부작용감시시스템 개발 (Development of Adverse Drug Event Surveillance System using BI Technology)

  • 이영호;강운구;박래웅
    • 한국콘텐츠학회논문지
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    • 제9권2호
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    • pp.106-114
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    • 2009
  • 본 연구에서는 국내 약물부작용감시시스템 연구의 활성화 및 상용화를 목표로 약물부작용 시스템 사례를 분석하고 비즈니스인텔리전스(BI) 기술을 적용하여 약물부작용감시시스템의 기술구조를 제시한다. 최근에는 전자적과정(electronic review)과 수동적 리뷰과정(manual review process)을 병행하는 방법으로 약물부작용을 탐지하는 추세이며, 본 연구에서는 BI 기술중 ETL(Extract, Transform, Loading)을 적용하여 CDW(Clinical DataWarehouse)구축하였다. 부작용 판별 결과 처방의사 701명, 대상 환자는 남자 1,528명, 여자 1,531명으로 기간 내 환자는 총 3059명 이었으며 이중에서 약물부작용으로 의심되는 사례는 전체 318,222건 중에서 약 0.6%에 해당하는 2,085건으로 확인되었다. 이를 신호별로 분류하면 단순유형의 T.Bilirubin> 3mg/dL(부작용 유형-LabR0005)가 전체 2085건에서 548건으로 가장 높았다.

핵심 컴포넌트 방법론 기반의 XBRL 문서 표준화 및 재활용 방안 연구 (Research on the Standardization and Reuse of XBRL Documents Based on the Core Component Methodology)

  • 김형도;박찬권
    • 한국전자거래학회지
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    • 제11권4호
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    • pp.67-86
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    • 2006
  • 기업의 투명성과 사회적 책임이 강조되면서, 비즈니스 보고(Business Reporting)에 특화된 XML 언어인 XBRL(extensible Business Reporting Language)의 활용도가 크게 증가하고 있다. XBRL은 기업보고 문서의 구성요소들(개념들과 이들의 구조체들)을 XSD (XML Schema Definition)로 정의한다는 점에서 기업간 전자문서 표준화와 기본적으로 동일하다. 그러나, 개념들의 유형이 특정하게 한정되어 있고, 이들 개념들을 연결하고 부가 정보를 제공하기 위한 다양한 관계 유형을 정의한다는 점에서 근본적인 차이가 있다. XBRL응용이 활성화되면서 국가적인 수준에서의 표준화와 함께 체계적으로 구성요소들을 재활용해야 할 필요성이 증대되고 있으나, 이러한 근본적 차이로 인해서 표준화와 재활용에 어려움을 겪고 있다. 이 논문에서는 UN/CEFACT의 핵심 컴포넌트 방법론을 적용하여 XBRL문서의 표준화 및 재활용이 가능하도록 하기 위하여, 문제점을 분석하고 대안을 제시한다.

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성향조절초점과 광고메시지유형의 적합성이 미용제품평가에 미치는 영향 (The Influence of the Suitability of the Chronic Regulatory Focus and the Advertising Message Type on the Evaluation of the Beauty Product)

  • 고성현;황선진
    • 패션비즈니스
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    • 제15권2호
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    • pp.1-11
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    • 2011
  • The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

재능유형, 외모효능인식이 의복소비가치에 미치는 영향 (The effects of Talent Types and Appearance Affect Perception on Clothing Consumption Values)

  • 구인숙
    • 패션비즈니스
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    • 제16권4호
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    • pp.166-185
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    • 2012
  • This study aims to examine the effects of talent types and appearance affect perception on the clothing consumption values in 367 adults(female and male). The present study is the first to consider both talent types and the appearance affect perception on the clothing consumption values correlates to appearance management behaviour. As a results, the talent type of 367 respondents was mean=3.324. The highest talent of 367 respondents was interpersonal talent, the lowest talent was logical-mathematical talent among 8 talent types. The effects of 8 talent types on 5 clothing consumption values were significant on the regression analysis, specifically the results showed that the effects of linguistic, musical, interpersonal and intrapersonal talents among 8 talent factors on the clothing consumption value were significant. Regression results showed that if the practical and the inner-directed appearance affect perception factors among 3 appearance affect perception factors increase by one standard deviation, the social, political, aesthetic, and emotional clothing consumption values increase by each standardized efficient ${\beta}$. The effects of 8 demographic factors on 5 clothing consumption values were significant on the regression analysis, specially, occupation, monthly clothing allowance, income, and sex variables were significant, the results revealed that if the occupation factor(specialist and administrator) increases by one standard deviation, the social, political, aesthetic, and emotional clothing consumption values increase by each standardized efficient ${\beta}$. Finally, this study suggests that the 3 independent variables(talent types, appearance affect perception factors, and demographic factors) were predictors related to clothing consumption values. The higher the score, it was concluded that the independent variables were more active in clothing consumption behaviour.

신체적 유형에 따른 바디페인팅 연구 (A Study on Body Painting according to Physical Types)

  • 박정신
    • 패션비즈니스
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    • 제19권5호
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    • pp.175-187
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    • 2015
  • Body painting according to physical types is a method to express the body as it exists in nature or as an active element of nature. There is a need to research physical formation that applies the trend of contemporary naturalism to the types of nature art by emphasizing the artistic value of body painting with natural environmental overtones. Importantly, body painting according to physical types attempts an intact reproduction of natural objects and the reflection of the beauty of natural objects in body painting. Thus, the purpose of this study was to analyze body painting according to physical types based on the types of nature art. The methodology of the study included theoretical and empirical review. Theoretical review examined the characteristics of physical formation in nature art and relevant nature art works and body painting of physical types through previous research and literature. The empirical review applied analyses to works extracted from web sites of body painting. The study included physical type cases extracted from body painting works from 2005 to 2015 in foreign web sites(www.ilovebodyart.com and www.angel cakebodyart.com). Body painting works were based on the characteristics of physical types. As a result, the body painting of physical types based on nature art is as follows. First, organic continuity with nature art through the artists'thoughts and beliefs. Second, the specificity of place that respects the natural phenomenon itself. Third, the creative diversity of formative shapes for the body. Fourth, the social implications of body painting with human empathy. Fifth, immediacy to embody the artistic will of the artist. Finally, the application of physical types according to affinity with nature, as well as an independent artistic entity.

중국 남성의 슬랙스 패턴설계를 위한 연령층별 하반신 체간부 비교 분석 - 절강성 영파 지역을 중심으로 - (A Comparative Analysis of the Lower Body Trunk for Men's Slacks Pattern Design according to by Age-groups - Focused on Ningbo City, Zhejiang Province -)

  • 서추연;이소영;심부자
    • 패션비즈니스
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    • 제13권4호
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    • pp.124-136
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    • 2009
  • This study was focused on classifying lower-body trunk and revealing the lower-body characteristics of the Chinese males in their 20s through 40s for their slacks pattern design. Compared with the 20s, the subjects in their 30s and 40s had small vertical and big horizontal sizes and showed a somatotype difference through a horizontal change. According to the size of absolute values, the lower body of Chinese men was "tall and normal trunk"(43.9%). Based on the shape of index values, Type 3(40.3%) was representative with average hip-surface length, waist-hip width difference and long upper hip. While Type 3 was seen a lot in the 20s(51.8%), 30s and 40s were each represented by Type 2(47.1%) with the smallest waist-hip width difference, average upper hip, and long hip-surface length and Type 1(45.9%) with small waist-hip width difference, average upper hip, and short hip-surface length. As this study is confined to Ningbo City of Zhejiang Province and has a small number of subjects, the generalization of the findings should be more serious. Further research will be centered on the development of slacks patterns in consideration of the body type changes.