• Title/Summary/Keyword: 비즈니스모델 평가

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Business Valuation of Portal Service (포탈서비스 비즈니스 가치평가에 관한 연구)

  • 김영우;정봉주
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.10a
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    • pp.130-133
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    • 2000
  • Traffic이 집중되어 광고시장의 대부분을 장악하고 있다는 포탈서비스의 매력 때문에 많은 기업이 포탈 서비스 시장에 뛰어들고 있으나 투자자나 기업의 가치 향상을 위한 포탈 서비스기업의 가치에 대한 평가는 전무한 실정이다. 따라서 본 연구에서는 포탈 서비스의 특징과 영역을 정의하고 주요 성공요인을 도출함으로서 포탈 서비스 기업의 가치를 평가하는 기준, 그리고 기존의 재무 지표, 산업/시장의 성장 등 기존의 기업 평가 지표를 도출된 가치 평가 기준을 통하여 미래의 기업 가치까지 평가함으로서 포탈 서비스 기업의 가치를 평가할 수 있는 모델을 제시하였다.

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A Simulation Model for the Creation of RFID Business Events (RFID 비즈니스 이벤트의 생성을 위한 시뮬레이션 모델)

  • Ryu, Wooseok
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.11
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    • pp.2609-2614
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    • 2013
  • Adoption of RFID has become widespread including logistics, drug supply-chain, and healthcare. To adopt RFID, we need to evaluate performance and feasibility of RFID S/W such as EPC Information Service (EPCIS), which demands a variety of test datasets of RFID business events. This paper proposes a novel method for creating RFID business events dataset by means of the simulation of RFID infrastructure. Proposed model provides a flexible representation capability since this is based on well-known petri-net. In addition, it can also be useful when determining adoption of RFID as it supports simulation of RFID environment.

ERD Representation using Auto-Generated Form and SQL (자동 생성 폼과 SQL을 이용한 ERD 표현)

  • Ra, Young-Gook
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.61-75
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    • 2009
  • Generally, the development of the database application includes the requirement analysis phase of creating ERD (Entity Relationship Diagram) and process models, coding, and testing. From the above phases, the analysis phase is not most formalized. It is usually hard task because (1) customers don't know the details of the desired system; (2) developers can't with ease understand the business logic of the customers; (3) the outcomes of the analysis, which are ERD and process models, are not easy to understand to the customers. This paper propose that the executional forms, which are better to understand the systems, should be presented to the customers instead of the ERD. These forms should accept the data input so that customers can review the various aspects of the outcome models. The developers should be able to instantly implement the business logic and also should be able to visually demonstrate the logic in order to get the details of it. For this goal, the customer supplied business logic should be able to be implemented by the references between forms, actions, constraints from the perspective of the data flow. The customers try to execute the forms implementing the business logic and review their supplied logic find new necessary business logic of their own. Iterating these processes for the requirement analysis would result in the success of the analysis which is sufficiently detailed without conflicts.

A study on resource-constrained composite web service design

  • Min, Yeong-Bin;Kim, Dong-Soo;Kang, Suk-Ho
    • 한국IT서비스학회:학술대회논문집
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    • 2008.05a
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    • pp.546-551
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    • 2008
  • 기업들 간의 경쟁이 치열해짐에 따라 기업들은 최종 제품뿐만 아니라 최종 제품을 생산하는 프로세스에 대한 효율에 관심을 갖기 시작하였다. 또한 기업들은 자사의 핵심 역량을 중심으로 기업 구조를 재편하고, 핵심 역량 이외의 부분은 아웃소싱을 맡기고 있다. 이러한 상황에서 기업은 다양한 파트너들과 비즈니스 프로세스를 공유하고, 결합 관계에 따라 유연하게 구성할 수 있어야 한다. 기업의 비즈니스 프로세스에 대한 중요성을 일찍 깨닫고 많은 기업들이 프로세스 혁신 작업을 수행하였다. 몇몇 기업은 주목할만한 큰 성공을 거두었음에도 불구하고 기대했던 성과를 거두지 못한 체 많은 비용만 소모한 기업도 존재한다. 이와 같은 일들은 비즈니스 프로세스 디자인을 위한 방법에 대한 개선이 필요함을 시사한다. 하지만 대부분의 방법은 프로세스 디자인을 시각화하고, 평가하는데 중점을 둔 분석 도구의 기능에 편중되어 있으며, 여전히 프로세스의 실제 디자인을 지원하는 형식적인 모델링에 대한 연구는 여전히 부족한 실정이다. 따라서 본 논문에서는 비즈니스 프로세스의 모델링의 응용 분야로 기업 어플리케이션 통합으로 각광받고 있는 웹 서비스를 선택, 웹 서비스로 이루어진 프로세스의 최적화된 디자인을 지원하는 수리 모델을 제시하고자 한다.

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Evaluation of Conversion Action Data Mechanisms in Cost- Per-Action Advertising (Cost-Per-Action 광고 방법을 이용한 Conversion Action Data 메커니즘의 평가)

  • Li, Tian;Lee, Kyoung-Jun
    • Information Systems Review
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    • v.10 no.2
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    • pp.123-135
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    • 2008
  • The online advertising industry's business model undertakes the change from CPM (cost-per-mille)-based to CPC(cost-per-click)-based. However, due to the problem of 'Click Fraud', CPA (cost-per-action) has been regarded as a new step. For CPA, publishers need to get information after a user clicks an advertisement. Therefore, in CPA, the key is to get Conversion Action Data (CAD). This paper introduces two existing mechanisms for getting CAD, compare their characteristics, and analyze their limitations. Then the two new mechanisms are introduced and their requirements and feasibility are analyzed. Lastly, we compare the existing two and the new two mechanisms, and point out each mechanism's business possibility, value and Application Area. This paper will help publishers choose the most appropriate mechanism on the basis of their situation.

Convergence of Information Technology and Corporate Strategy (정보기술과 기업전략의 융합에 관한 연구)

  • Kim, Lark Sang
    • Journal of the Korea Convergence Society
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    • v.6 no.6
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    • pp.17-26
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    • 2015
  • Firms that have adopted internet technology have been confused by distorted market signals. It is natural to look at marketplace outcomes for guidance, when confronted with a new business phenomenon. However, market signals can be unreliable in the early states of any important new information technology. New technologies trigger rampant experimentation, and the experimentation is often unsustainable. As a result, market behavior is distorted and must be interpreted cautiously. In Chapter 1, we review a concept of business model and roles of strategies in a business model. In Chapter 2, we discuss a strategic auditing method for analyzing market/channel positioning, product/service positioning, value chain/value network positioning and external environmental factors. In chapter 3, we introduces major frameworks for understanding factors forming strategies. The strategic grid model categorizes four quadrants depending on the level of impacts of information technology on operation and strategy. The strategic alignment model presents a new method of assessing an alignment of information technology and business throughout all elements of a business model. In this research, we review the concept of a business model. This research introduces factors that shape strategies and new frameworks for understanding these factors. The research objective of this manuscript is to present a guidance for firms how to use information technology for attaining sustainable competitive advantages.

A Study of Accelerator Investment Determinants Based on Business Model Innovation Framework (비즈니스 모델 혁신 프레임워크 기반의 액셀러레이터 투자결정요인 연구)

  • Jung, Mun-Su;Kim, Eun-Hee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.2
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    • pp.65-80
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    • 2022
  • Despite the uncertainty and risky factors of startups, the special and critical role of accelerators in carrying out professional nurturing and investment for them is becoming increasingly significant in the startup social-system. However, academic research on investment determinants that have a profound impact on the survival of accelerators is lacking, and there are only a few empirical studies on the classification and importance of factors, and they do not enjoy the benefits of theoretical studies. This study proposes a business model innovation framework based on the business model innovation theory that reflects the nature and properties of startups that are investment targets of accelerators and derives 12 investment decision factors. The framework defines that the target, direction, and performable force of startup innovation are a business model, strategy, and dynamic capability. Besides, the framework analyzes the investment decision factors of the existing accelerators based on the business model innovation framework to verify the suitability and sufficiency of the composition. As a result of the analysis, first, most of the items were faithfully composed from a static point of view of business model innovation, but it was found that the factors related to the core activities to evaluate the activity and customer relationship were insufficient. Second, from the strategic point of view, the necessity of developing factors that can encompass the definition and content of core resources, which are internal strategic factors, was raised. Third, from the dynamic point of view, it was found that many of the investment determinants of accelerators were concentrated on the lower level of dynamic competencies. This can be judged as a result of reflecting the characteristics of a startup that needs to develop a solution with few resources and a small number of team members. In addition, the roles and interrelationships between each factor are not clear, thus it was found as a limiting point for startups to view and evaluate the direction and process in which startups dynamically innovate their business models. This study is considerably differentiated in that it provides a business model innovation framework and offers a theoretical basis for investment determinants by deriving the investment determinants of accelerators based on the framework and design the foundation for subsequent research. The business model innovation framework presented in this study has great implications in that it contributes to the achievement of startups, accelerators, and startup support organizations.

Building Specialized Language Model for National R&D through Knowledge Transfer Based on Further Pre-training (추가 사전학습 기반 지식 전이를 통한 국가 R&D 전문 언어모델 구축)

  • Yu, Eunji;Seo, Sumin;Kim, Namgyu
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.91-106
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    • 2021
  • With the recent rapid development of deep learning technology, the demand for analyzing huge text documents in the national R&D field from various perspectives is rapidly increasing. In particular, interest in the application of a BERT(Bidirectional Encoder Representations from Transformers) language model that has pre-trained a large corpus is growing. However, the terminology used frequently in highly specialized fields such as national R&D are often not sufficiently learned in basic BERT. This is pointed out as a limitation of understanding documents in specialized fields through BERT. Therefore, this study proposes a method to build an R&D KoBERT language model that transfers national R&D field knowledge to basic BERT using further pre-training. In addition, in order to evaluate the performance of the proposed model, we performed classification analysis on about 116,000 R&D reports in the health care and information and communication fields. Experimental results showed that our proposed model showed higher performance in terms of accuracy compared to the pure KoBERT model.

Website Security Evaluation for Electronic Commerce (전자상거래를 위한 웹사이트 보안 평가에 관한 연구)

  • Kim, Hyeon-U;Lee, Geun-Su;Kim, Se-Heon
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.340-347
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    • 2005
  • 최근 몇 년 동안 전자상거래는 새로운 비즈니스 환경으로 인식되어 급속하게 성장하고 있다. 온라인 상거래가 활성화 되면서 전자상거래를 위한 웹사이트도 많이 생겨나고 있지만, 사기, 개인 및 신용정보 노출, 개인의 사회적 신뢰도 저하 등 전자상거래 보안에 관련된 문제들이 전자상거래 시장의 활성화를 위협하고 있다. 따라서 본 논문에서는 웹 기반의 전자상거래 발전에 있어 보안 문제의 해결이 가장 중요함을 인식하고 전자상거래 웹사이트에 대한 보안 평가 모델을 제시하고자 한다. 이를 위해 전자상거래 보안과 관련한 다수의 보안 평가 항목을 선정하고, AHP(Analytic Hierarchy Process)를 사용하여 영역별 가중치를 산정한 모델을 설계한다. 본 논문에서 제시한 보안 평가 모델은 안전한 전자상거래 웹사이트 설계, 구축 및 운영에 필요한 보안 가이드라인으로 활용될 수 있다.

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A Study on How to Build a Disaster Recovery System that can Minimize Recovery Time Objective(RTO) and Recovery Point Objective(RPO) to Ensure Business Continuity (비즈니스 연속성 보장을 위한 복구 시간 목표(RTO) 및 복구 지점 목표(RPO)를 최소화할 수 있는 재해복구시스템 구축 방안 연구)

  • Kang, Hyun-Sun
    • Journal of Software Assessment and Valuation
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    • v.17 no.2
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    • pp.91-99
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    • 2021
  • In the current business environment where dependence on IT has increased rapidly, the risk from disasters or cyber-attacks is also increasing. Business continuity, the ability to continue to provide service in the event of a business disruption caused by a disaster, is essential. In other words, you need to have a plan in place to keep your core business functions uninterrupted with rapid recovery within a predetermined Recovery Time Objective (RTO) and Recovery Point Objective (RPO) time frame. In this paper, we propose a disaster recovery system construction method that can minimize RTO and RPO to ensure business continuity. The system configuration adopts Tier 7 disaster recovery model, synchronous storage replication, hot disaster recovery site, and operation management automation solution. This ensures continuity of core business with virtually no data loss and minimal RTO and RPO.