• Information Systems Review
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• v.13 no.1
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• pp.13-32
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• 2011

As the ubiquitous technology has been widespread, the u-service development in the private sector is increasing these days. Especially, consisting of various life spaces, a mixed-use complex started actively utilizing the ubiquitous technology in order to provide users with differentiated services. In this paper, a new development methodology of the u-service for a mixed-use complex is proposed. Because the ultimate purpose of the u-service in a mixed-use complex is to guarantee profitability, the u-service must accelerate commercial activities among various users in the complex. The u-service development methodology of a mixed-use complex proposed in this paper firstly defines various perspectives for the u-service and identifies specific u-service elements in cross points of the perspectives. Then with those u-service elements, the methodology generates a u-service pool. Finally, after evaluation process, target u-serviced to develop are selected. Having designed the u-service development methodology, we expect the methodology to contribute the successful implementation of u-service model for a mixed-use complex.

• Journal of Intelligence and Information Systems
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• v.29 no.3
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• pp.125-144
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• 2023

Recently, the use of Large Language Models (LLMs) such as ChatGPT has been increasing in various fields such as interactive commerce and mobile financial services. However, LMMs, which are mainly created by learning existing documents, can also learn various human biases inherent in documents. Nevertheless, there have been few comparative studies on the aspects of bias and discrimination in LLMs. The purpose of this study is to examine the existence and extent of nine types of discrimination (Age, Disability status, Gender identity, Nationality, Physical appearance, Race ethnicity, Religion, Socio-economic status, Sexual orientation) in LLMs and suggest ways to improve them. For this purpose, we utilized BBQ (Bias Benchmark for QA), a tool for identifying discrimination, to compare three large-scale language models including ChatGPT, GPT-3, and Bing Chat. As a result of the evaluation, a large number of discriminatory responses were observed in the mega-language models, and the patterns differed depending on the mega-language model. In particular, problems were exposed in elder discrimination and disability discrimination, which are not traditional AI ethics issues such as sexism, racism, and economic inequality, and a new perspective on AI ethics was found. Based on the results of the comparison, this paper describes how to improve and develop large-scale language models in the future.

• Asia Marketing Journal
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• v.6 no.3
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• pp.59-81
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• 2004

Store loyalty is increasingly being recognized as a path to long-term business profitability. Customer contact employees deliver a service firm's promises and create an important image for the firm. A major purpose of this study is to investigate the effects of customer service and product value on store loyalty. In order to test research hypotheses, data were collected through surveys administered to 300 apparel store customers. Two hundred thirty nine usable data were used for the analysis. The findings of this research are as follows: First, a employee's voluntary service(EVS) has a positive impact on interpersonal r elationship, which then affects switching barrier and store loyalty. Second, a employee's regular service(ERS) has an influence on store satisfaction, which in turn affect store loyalty. Third, product value is shown to be a significant antecedent to store satisfaction, which have a direct effect on store loyalty. The study concludes with implications, contributions, and limitations of the research and the empirical findings of this research should be beneficial to marketing practitioners and retailing businessmen in developing effective marketing strategies.

• Journal of KIISE:Software and Applications
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• v.35 no.8
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• pp.512-521
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• 2008

Web-based information services should be evaluated for accessibility and usability with various types of Internet Web-browsing devices, interacting with web information servers. A reliable ubiquitous Web information server, accessible and usable with a variety of Web-browsing devices (e.g. a full-browsing mobile phone), should be a unified center for personalized ubiquitous Web information services as well as for business models based on personalized advertisements. We studied an estimation of the accessibility and usability in Web interaction for personalized ubiquitous Web information services, as metrics for real-time estimation. We show empirical results based on implementation and experiments in Korea, Japan and China, using a test-bed Web site ('ktrip.net') and single-character Korean domain names (e.g. 김.net, 이.net, 박.net, 최.net, ㄱ.net, ㄴ.net ... ㅎ.net, ㅏ.net, ... ㅔ.net, ㄱ.com, ㄴ.com ... ㅎ.com).

• IE interfaces
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• v.17 no.1
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• pp.33-45
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• 2004

In the web environment for general information seeking and business-to-customer and business-to-business electronic commerce, users are customers. Understanding their expectations and how they feel about the web sites they use is becoming a very serious concern. While the success of a company or an organization is dependent on many factors, its web site plays a central role. This paper described the use of WebQual2.0 to evaluate the various web sites of B2B and B2C. WebQual2.0 has been extended and refined to encompass an interaction-quality literature. Furthermore, this paper described the use of Kano model to evaluate the various web sites which classified by internet business types. The result showed that the inherent characteristics of B2B and B2C web site should be considered in initial site construction. Further, customers in a web domain do not regard all quality factors as equally important and the rankings of important quality factors differ from one web domain to another. This study was focused on the identifying the weights of web quality factors according to the each web site of the internet business types.

• Journal of Korean Society for Quality Management
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• v.40 no.3
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• pp.372-380
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• 2012

Purpose: The purpose of this research is to develop the methods for evaluating the business value of a company's technical portfolios. In this study, technical portfolios of 10 major manufacturers and e-Biz industries are examined first from a business model perspective. Subsequently, we suggest future direction of R&D for the pharmaceutical industry by deducing the leading industries sharing similar traits with the pharmaceutical industry. Methods: In order to evaluate and analyze the patents of the major leading industries based on the constituents of a business model, the target patents were selected through the following procedure. Results: First, In this study, using the data obtained from the patent analysis, the differences in the technology portfolios of specific business entities based on the constituents of their business models. Second, deduced business rules of particular business entities through classification analysis and role-model of pharmaceutical industry Conclusion: If enterprise discovers technological change and characters of other enterprise or technology, enterprise could judge a direction of technology which will be developed in the near term and a plan which utilized existing technology to increase enterprise's profits.

• Convergence Security Journal
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• v.15 no.5
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• pp.77-86
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• 2015

The organization shall minimize business risks associated with customer information leaks. Enhance information security activities through voluntary pre-check and must find a way to detect the personal information leakage caused by carelessness and neglect accident. Recently, many companies have introduced an information leakage prevention solution. However, there is a possibility of internal data leakage by the internal user who has permission to access the data. By this thread it is necessary to have the environment to analyze the habit and activity of the internal user. In this study, we use the SFI analytical technique that applies RFM model to evaluate the insider activity levels were carried out case studies is applied to the actual business.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.1
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• pp.21-32
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• 2019

The flow of the $4^{th}$ Industrial Revolution calls for the innovation of the traditional business models of the manufacturers. Servitization is a corporate strategy to respond to changes in the business environment. These days, the value that the market demands can be created on the basis of the product-service integration. Thus the manufacturers must pursue the fundamental innovation of the current strategy and business models. It is necessary to create common values with customers through providing product-service integrated offerings beyond the development, production, and delivery. The purpose of this study is to develop the evaluation indicators for selecting suppliers when the manufacturer who offers the value of product-service integration needs to obtain the resources from outside. The case company in this study is the manufacture firm conducting the retail IoT business as a new business. The Delphi method is used to develop the evaluation indicators for selecting suppliers. This study suggests the academic implications providing the perspective of Servitizaiton by using Delphi method, and the practical implications applying the creating value method of Servitization by collecting the opinions from both value providers and value consumers in the process of developing the evaluation indicators.

• The Journal of Bigdata
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• v.6 no.2
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• pp.1-15
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• 2021

The unprecedented pandemic of infectious diseases called COVID-19 has dampened human and material movement, and changes in the global economic structure have caused various economic and industrial problems such as worsening employment along with the domestic and international economic recession. In this crisis situation, the government announced the "New Deal" as a new card to enhance economic vitality following the "emergency disaster support fund." This means that the first business of the Digital New Deal, the beginning and core of the New Deal, begins digital transformation from collecting data, which is the "rice" of digital transformation to the data dam. Until now, not only the government but also local governments have established and operated platforms for collecting and sharing public data by establishing various data portals. It is evaluated that it lacks utilization for commercialization as not only the government but also local governments focus only on building the platform without considering the business model when building the initial public data platforms. In particular, in the case of regions, there is a lack of public data to be used for data business, so it is necessary to utilize data from public institutions in the region. In this study, various data collection, data quality improvement, and data utilization improvement were suggested as measures to solve these problems.

• Journal of Information Management
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• v.38 no.3
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• pp.183-209
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• 2007

The representative example of the business model on internet environment, the business of the Naver, Empas and Google which provides information retrieval service is the internet portal. The portal sites provide information retrieval service which provides users information what they want to find, that is a huge social contribution. The portal site which provides a search service leads much problems. Consequently, the regulation against information retrieval is asserted powerfully in spite of the public interest. Namely, the regulation regarding the search business owner is tried. Finally, portal business owner puts the social responsibility as OSP. But, there is a doubt that portal business owner who has much problem which occurred on the portal site indirectly has responsibility directly. That is duty on portal site owner the censorship on the contents transferred. So, this thesis researches on the social critical opinion relating with a information retrieval from the legal side against the problem of the Internet.