• Journal of Internet Computing and Services
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• v.20 no.5
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• pp.87-94
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• 2019

In this paper, the method of analyzing the unformatted data of consumers accumulated on social networks in the era of the Fourth Industrial Revolution by utilizing data from the service design and social psychology aspects was proposed. First, the fandom phenomenon, which shows subjective and collective behavior in a space on a social network rather than physical space, was defined from a data service perspective. The fandom model has been transformed into a collective level of customer Persona that has been analyzed at a personal level in traditional service design, and social network analysis that analyzes consumers' big data has been presented as an efficient way to pattern and visually analyze it. Consumer data collected through social leasing were pre-processed by column based on correlation, stability, missing, and ID-ness. Based on the above data, the company's brand strategy was divided into active and passive interventions and the effect of this strategic attitude on the growth direction of the consumer's fandom community was analyzed. To this end, the fandom model of consumers was proposed by dividing it into four strategies that the brand strategy had: stand-alone, decentralized, integrated and centralized, and the fandom shape of consumers was proposed as a growth model analysis technique that analyzes changes over time.

• Journal of Intelligence and Information Systems
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• v.26 no.3
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• pp.1-36
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• 2020

This study is to reveal the acceptance factors of the Market Sentiment Index (MSI) created by reflecting the investor sentiment extracted by processing unstructured big data. The research model was established by exploring exogenous variables based on the rational behavior theory and applying the Technology Acceptance Model (TAM). The acceptance of MSI provided to investors in the stock market was found to be influenced by the exogenous variables presented in this study. The results of causal analysis are as follows. First, self-efficacy, investment opportunities, Innovativeness, and perceived cost significantly affect perceived ease of use. Second, Diversity of services and perceived benefits have a statistically significant impact on perceived usefulness. Third, Perceived ease of use and perceived usefulness have a statistically significant effect on attitude to use. Fourth, Attitude to use statistically significantly influences the intention to use, and the investment opportunities as an independent variable affects the intention to use. Fifth, the intention to use statistically significantly affects the final dependent variable, the intention to use continuously. The mediating effect between the independent and dependent variables of the research model is as follows. First, The indirect effect on the causal route from diversity of services to continuous use intention was 0.1491, which was statistically significant at the significance level of 1%. Second, The indirect effect on the causal route from perceived benefit to continuous use intention was 0.1281, which was statistically significant at the significance level of 1%. The results of the multi-group analysis are as follows. First, for groups with and without stock investment experience, multi-group analysis was not possible because the measurement uniformity between the two groups was not secured. Second, the analysis result of the difference in the effect of independent variables of male and female groups on the intention to use continuously, where measurement uniformity was secured between the two groups, In the causal route from usage attitude to usage intention, women are higher than men. And in the causal route from use intention to continuous use intention, males were very high and showed statistically significant difference at significance level 5%.

• Journal of Intelligence and Information Systems
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• v.20 no.1
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• pp.133-148
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• 2014

Recently, with the advent of various information channels, the number of has continued to grow. The main cause of this phenomenon can be found in the significant increase of unstructured data, as the use of smart devices enables users to create data in the form of text, audio, images, and video. In various types of unstructured data, the user's opinion and a variety of information is clearly expressed in text data such as news, reports, papers, and various articles. Thus, active attempts have been made to create new value by analyzing these texts. The representative techniques used in text analysis are text mining and opinion mining. These share certain important characteristics; for example, they not only use text documents as input data, but also use many natural language processing techniques such as filtering and parsing. Therefore, opinion mining is usually recognized as a sub-concept of text mining, or, in many cases, the two terms are used interchangeably in the literature. Suppose that the purpose of a certain classification analysis is to predict a positive or negative opinion contained in some documents. If we focus on the classification process, the analysis can be regarded as a traditional text mining case. However, if we observe that the target of the analysis is a positive or negative opinion, the analysis can be regarded as a typical example of opinion mining. In other words, two methods (i.e., text mining and opinion mining) are available for opinion classification. Thus, in order to distinguish between the two, a precise definition of each method is needed. In this paper, we found that it is very difficult to distinguish between the two methods clearly with respect to the purpose of analysis and the type of results. We conclude that the most definitive criterion to distinguish text mining from opinion mining is whether an analysis utilizes any kind of sentiment lexicon. We first established two prediction models, one based on opinion mining and the other on text mining. Next, we compared the main processes used by the two prediction models. Finally, we compared their prediction accuracy. We then analyzed 2,000 movie reviews. The results revealed that the prediction model based on opinion mining showed higher average prediction accuracy compared to the text mining model. Moreover, in the lift chart generated by the opinion mining based model, the prediction accuracy for the documents with strong certainty was higher than that for the documents with weak certainty. Most of all, opinion mining has a meaningful advantage in that it can reduce learning time dramatically, because a sentiment lexicon generated once can be reused in a similar application domain. Additionally, the classification results can be clearly explained by using a sentiment lexicon. This study has two limitations. First, the results of the experiments cannot be generalized, mainly because the experiment is limited to a small number of movie reviews. Additionally, various parameters in the parsing and filtering steps of the text mining may have affected the accuracy of the prediction models. However, this research contributes a performance and comparison of text mining analysis and opinion mining analysis for opinion classification. In future research, a more precise evaluation of the two methods should be made through intensive experiments.

• Informatization Policy
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• v.23 no.3
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• pp.26-42
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• 2016

Recently, with the rapid growth of the O2O market, Fintech combining the finance and ICT technology is drawing attention as innovation to lead "O2O of finance", along with Fintech-based payment, authentication, security technology and related services. For new technology industries such as Fintech, technical sources, related systems and regulations are important but previous studies on Fintech lack in-depth research about systems and technological trends of the domestic Fintech industry. Therefore, this study aims to analyze domestic Fintech trends and find the insights for the direction of technology and systems of the future domestic Fintech industry by comparing Kakao Pay and Samsung Pay, the two domestic representative mobile payment services. By conducting a complete enumeration survey about the tweets mentioning Fintech until June 2016, this study visualized topics extraction, sensitivity analysis and keyword analyses. According to the analysis results, it was found that various topics have been created in the technologies and systems between 2014 and 2016 and different keywords and reactions were extracted between topics of Samsung Pay based on "devices" such as Galaxy and Kakao Pay based on "service" such as KakaoTalk. This study contributes to analyzing the unstructured data of social media by period by using social media mining and quantifying the expectations and reactions of consumers to services through the sentiment analysis. It is expected to be the foundation of Fintech industry development by presenting a strategic direction to Fintech related practitioners.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.309-311
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• 2014

Despite increasing demands for big data application based on the analysis of scattered unstructured data, few relevant studies have been reported. Accordingly, the present study suggests a technique enabling a sentence-based semantic analysis by extracting objects from collected web information and automatically analyzing the relationships between such objects with collective intelligence and language processing technology. To be specific, collected information is stored in DBMS in a structured form, and then morpheme and feature information is analyzed. Obtained morphemes are classified into objects of interest, marginal objects and objects of non-interest. Then, with an inter-object attribute recognition technique, the relationships between objects are analyzed in terms of the degree, scope and nature of such relationships. As a result, the analysis of relevance between the information was based on certain keywords and used an inter-object relationship extraction technique that can determine positivity and negativity. Also, the present study suggested a method to design a system fit for real-time large-capacity processing and applicable to high value-added services.

• Journal of the Korea Society of Computer and Information
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• v.26 no.4
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• pp.105-112
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• 2021

In the era of big data, interest in data is exploding. In particular, the development of the Internet and social media has led to the creation of new data, enabling the realization of the era of big data and artificial intelligence and opening a new chapter in convergence technology. Also, in the past, there are many demands for analysis of data that could not be handled by programs. In this paper, an analysis model was designed and verified for classification of unstructured data, which is often required in the era of big data. Data crawled DBPia's thesis summary, main words, and sub-keyword, and created a database using KoNLP's data dictionary, and tokenized words through morpheme analysis. In addition, nouns were extracted using KAIST's 9 part-of-speech classification system, TF-IDF values were generated, and an analysis dataset was created by combining training data and Y values. Finally, The adequacy of classification was measured by applying three analysis algorithms(random forest, SVM, decision tree) to the generated analysis dataset. The classification model technique proposed in this paper can be usefully used in various fields such as civil complaint classification analysis and text-related analysis in addition to thesis classification.

• Knowledge Management Research
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• v.25 no.2
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• pp.177-191
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• 2024

This study aims to analyze policy changes over time by conducting a textual analysis of the basic plan for activating convergence research and development. By examining the basic plan for convergence research development, this study looks into changes in convergence research policies and suggests future directions, thereby exploring strategic approaches that can contribute to the advancement of science and technology and societal development in our country. In particular, it sought to understand the policy changes proposed by the basic plan by identifying the relevance and trends of topics over time. Various analytical methods such as TF-IDF analysis, topic modeling (LDA), and network (CONCOR) analysis were used to identify the key topics of each period and grasp the trends in policy changes. The analysis revealed clustering of topics by period and changes in topics, providing directions for the convergence research ecosystem and addressing pressing issues. The results of this study are expected to provide important insights to various stakeholders such as governments, businesses, academia, and research institutions, offering new insights into the changes in policies proposed by previous basic plans from a macroscopic perspective.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.28-37
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• 2020

This study was conducted to propose measures to improve crisis response to environmental issues by analyzing the news big data on the 'tap water larvae' situation and identifying related major keywords and topics. To accomplish this, 1,975 cases of 'tap water larvae' reported between July 13 to August 31, 2020 were divided into three periods and analyzed using topical modeling techniques. The analysis output 15 topics for each period. According to the result, the 'tap water larvae' incident, as reported in the media, is divided into the occurrence, diffusion, and rectification stages. The government's response and civilian risk consciousness and reaction could also be seen. Based on the result, the following measures to respond to environment risk is proposed. First, it is necessary to explore the various intertwined context with the 'tap water larvae' incident at its core and develop responsiveness to environmental problems through education which forms integrated views. Second, a role to monitor the environment must be implemented and civilian-participated environmental information must be shared through the application of internet communities. Third, the cultivation and deployment of environmental communicators who provide and communicate fast and accurate environment information is required. This study, as the first in Korea to use the topic modeling analysis method based on big data related to 'tap water larvae', has academic significance in that it has empirically and systematically analyzed environmental issues which appear as unstructured data. It also political significance as it suggests ways to improve environmental education and communication.

• Informatization Policy
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• v.23 no.4
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• pp.76-94
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• 2016

Recently in Korea, the importance of information security awareness has been receiving a growing attention. Attacks such as social engineering and ransomware are hard to be prevented because it cannot be solved by information security technology. Also, the profitability of information security industry has been decreasing for years. Therefore, many companies try to find a new growth-engine and an entry to the foreign market. The main purpose of this paper is to draw out some information security issues and to analyze them. Finally, this study identifies issues and suggests how to improve the situation in Korea. For this, topic modeling analysis has been used to find information security issues of each country. Moreover, the score of sentiment analysis has been used to compare them. The study is exploring and explaining what critical issues are and how to improve the situation based on the identified issues of the Korean information security industry. Also, this study is also demonstrating how text mining can be applied to the context of information security awareness. From a pragmatic perspective, the study has the implications for information security enterprises. This study is expected to provide a new and realistic method for analyzing domestic and foreign issues using the analysis of real data of the Twitter API.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.4
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• pp.67-78
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• 2016

Recently many countries around the world are actively promoting smart city projects to address various urban problems such as traffic congestion, housing shortage, and energy scarcity. Due to development of the Internet of Things (IoT), the development of a smart city with sustainability, convenience, and environment-friendliness was enabled through the effective control and reuse of urban resources. The purpose of this study is to analyze the technical trends of IoT and present a development plan for smart city which is one of the applications of the IoT. To this end, the news articles of the Electronic Times between 2013 and 2015were analyzed using the text mining technique and smart city development cases of other countries were investigated. The analysis results revealed the close relationships of big data, cloud, platforms, and sensors with smart city. For the successful development of a smart city, first, all the interested parties in the city must work together to create new values throughout the entire process of value chain. Second, they must utilize big data and disclose public data more actively than they are doing now. This study has made academic contribution in that it has presented a big data analysis method and stimulated follow-up studies. For the practical contribution, the results of this study provided useful data for the policy making of local governments and administrative agencies for smart city development. This study may have limitations in the incorporation of the total trends because only the news articles of the Electronic Times were selected to analyze the technical trends of the IoT.