• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.173-178
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• 2023

스타트업이 초기 시장진출의 진입장벽을 극복하고, 신제품의 시장 진출 이후에 경쟁력을 잃어 실패하고 마는 데스밸리(DeathValley)를 극복해내기 위해서는 시장 진입 및 시장에서의 지속가능한 성장을 위한 다양한 마케팅 역량이 중요하다고 할 수 있으며, 스타트업이 실패하는 주된 원인에 대한 조사 결과 시장이 원하지 않는 제품을 개발하는 것이 주된 이유로 조사됨에 따라 고객의 요구에 부합하도록 상품을 만다는 것에 대한 중요성이 더욱 대두되고 있다. 다만 상대적으로 대기업이나 중소기업에 비해 자본력과 지속성에 약점을 갖고 있는 스타트업에 있어서는 마케팅에 어려움을 겪고 있고 있다. 본 연구는 이러한 문제를 해결하기 위해 스타트업 제품선택속성이 제품 선호도에 어떠한 영향을 주고 구매의도 및 구전의도까지 연결이 되는지를 확인하여 스타트업이 제품 개발 시 소비자의 수요에 부합한 제품을 개발하고, 효과적인 마케팅 전략을 도출할 수 있도록 기초자료를 제시하는데 목적을 두었다. 본 연구의 주요 내용은 첫째, 선행연구를 통해 제품 구입 시 영향을 미치는 선택 속성을 가격, 디자인, 편의성, 기능으로 구성하여 각각의 제품 선택 속성이 제품 선호도에 미치는 영향에 대한 연구를 진행했으며, 둘째, 선호도가 구매의도에 미치는 영향과 선호도가 구전의도에 미치는 영향에 대한 연구를 진행했다. 본 연구결과를 통해 제품 선택 속성과 제품 선호도, 구매의도 및 구매의도 간의 연관성을 파악할 수 있으며, 이에 따라 제품 선호도, 구매의도 및 구전의도에 영향을 미치는 제품 선택 속성에 대한 중요성을 제시할 수 있다. 아울러, 본 연구결과는 스타트업이 소비자의 구매행동을 이해 및 예측한 제품을 개발하고 이를 반영한 마케팅 전략을 수립함에 있어 적용할 수 있는 기초자료를 제공하고, 이를 통해 문제 해결 실행 대안을 제시하는 것에 그 의미가 있다.

• Korean Journal of Cognitive Science
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• v.33 no.3
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• pp.135-154
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• 2022

The purpose of this study was to confirm that the property generalization to social categories with low coherence is stronger when stress due to COVID-19 is perceived as high, compared to when stress is perceived as low. To this end, this study selected categories with high coherence(nun, soldier, flight attendant) and categories with low coherence(wedding planner, interpreter, florist), and recruited 336 participants to perform a category-based inductive generalization task(inferring how many properties repeatedly observed by some category members would appear across all category members), and measured their perceived COVID-19 stress. As a result, this study showed that when the cohesion of social categories is high, the effect of property generalization is stronger than when it is low, and the effect of property generalization is stronger in those who perceive stress due to Corona 19 higher than those who perceive it as low. In addition, this study confirmed that people who perceive COVID-19 stress strongly tend to generalize strongly to properties that are repeatedly observed in the low coherence category. This study is important in that it shows that there is a cognitive mechanism that is at the root of the phenomenon that stereotypes and prejudices deepen and discriminatory behaviors increase after the outbreak of COVID-19, such as COVID-19 stress and the resulting increase in attribute generalization tendency.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.11a
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• pp.109-111
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• 2022

일반적인 포인트 클라우드(Point Clouds)는 3 차원 공간상의 포인트가 한 개의 색상 정보만을 포함하고 있는 반면에 플렌옵틱 포인트 클라우드(Plenoptic Point Clouds)는 사실감을 향상시키기 위해 한 개의 포인트가 여러 시점에서 촬영된 색상 정보들을 모두 포함하고 있는 새로운 방식의 볼륨 메트릭 데이터 표현 방식이다. 하지만, 일반적인 포인트 클라우드에 비해 더 많은 색상 정보를 필요로 하기 때문에 효율적인 압축이 필수적이다. 따라서, 본 논문에서는 비디오 기반 포인트 클라우드 압축 표준 기술인 V-PCC 를 기반으로 플렌옵틱 포인트 클라우드의 색상 속성간 중복성 제거를 통해 효율적으로 색상 정보를 압축할 수 있는 방법을 제안한다. 실험 결과 제안 방법은 다중 플렌옵틱 색상 속성 정보를 독립적으로 부호화 경우에 비해 상당한 성능 향상이 있음을 보여준다.

• Journal of KIISE
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• v.43 no.5
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• pp.590-595
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• 2016

In this study, we propose an efficient method for monitoring continuous top-k queries. In contrast to the conventional top-k queries, the presented top-k query considers both spatial and non-spatial attributes. We proposed a novel main-memory based grid access method, called Bit-Vector Grid Index (BVGI). The proposed method quickly identifies whether the moving objects are included in some of the grid cell by encoding a non-spatial attribute value of the moving object to bit-vector. Experimental simulations demonstrate that the proposed method is several times faster than the previous method and uses considerably less memory.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.1
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• pp.35-44
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• 2017

In this paper, we attempt to investigate the moderating effect of brand power on the effect of in-flight service quality on customer satisfaction and recommendation in the aviation industry. The results were as follows. First, in the case of high brand power FSC(full service carriers), the cost-to-benefit ratio as well as all other flight service properties influence to customer satisfaction. However, in the case of low brand power FSC, the cost-to-benefit ratio showed a greater impact of customer satisfaction compared to other in-flight services. Second, as in the case of customer satisfaction, while the cost-to-benefit ratio more influence to customer recommendation than other in-flight services in low brand power FSC, the cost-to-benefit ratio as well as all other flight service properties influence to customer recommendation together in high brand power FSC. Therefore, low brand power FSC required tit-for-tat strategy against to LCC(low cost carriers) by pursuing disruptive innovation for price. And high brand power FSC required sustaining innovation strategy through improving flight services.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11a
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• pp.478-480
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• 2005

센서 네트워크는 다수의 센서 노드들이 센싱된 데이터를 보고하는 형태의 네트워크로 기존 데이터 중심(Data-centric) 통신 모델은 오버헤드와 응답 속도의 저하와 관련된 문제점을 노출하고 있으며, 이를 해결하기 위한 방안으로 속성 기반 네이밍(Attribute-based naming)이 새로운 라우팅 구조로 주목받고 있다. 본 연구에서는 가상 대응체 (Virtual Counterpart) 개념을 센서 네트워크에 적용하여 속성 기반 네이밍을 싱크 노드내의 가상 센서 노드에서 처리해주는 구조를 제안하였다. 기존의 다른 속성 기반 네이밍 연구들과 달리 리얼센서에 대응되는 가상 센서 노드를 싱크 노드에서 운용하고, 리얼 센서의 데이터를 주기적으로 업데이트한 후, 속성 기반 쿼리를 가상 센서 노드가 리얼 센서를 대행하여 처리하는 구조를 설계하였다. 이런 구조를 취함으로써 효율적인 응답 처리와 하부 네트워크에 비종속적인 속성 기반 네이밍이 가능하며, 쿼리의 확장성과 센서들의 결합을 통한 부가적인 기능을 제공할 수 있게 된다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.5
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• pp.69-74
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• 2015

In this paper the patterns of information system is reduced so that control rules can guarantee fast response of queries in database. Generally an information system includes many kinds of necessary and unnecessary attribute. In particular, inconsistent information system is less likely to acquire the accuracy of response. Hence we are interested in the simple and understandable rules that can represent useful patterns by means of rough entropy and Bayesian posterior probability. We propose an algorithm which can reduce control rules to a minimum without inadequate patterns such that the implication between condition attributes and decision attributes is measured through the framework of rough entropy. Subsequently the validation of the proposed algorithm is showed through test information system of new employees appointment.

• Korean Journal of Construction Engineering and Management
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• v.12 no.1
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• pp.53-61
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• 2011

For construction projects, the importance of early cost estimates is highly recognized by the project team and sponsoring organization because early cost estimates are frequently a foundation of business decisions as well as a basis for identifying any changes as the project progresses from design to construction. However, it is difficult to accurately estimate construction cost in the early stage of a project due to various uncertainties in construction. To deal with these uncertainties, cost estimates should be made several times over the course of the project. In particular, early cost estimates are essential process for successful project management. For accurate construction cost estimates, it is necessary to compare cost estimates with actual costs based on historical project data. In this context, case-based reasoning (CBR), which is the process of solving new problems based on the solutions of similar past problems, can be considered as an effective method for cost estimating. To obtain this, it is also required to define the attribute similarities and the attribute weights. However, no existing method is capable of determining attribute weights of qualitative variables. Consequently, it has been a well-known barrier of accurate early cost estimates. Using Genetic Algorithms (GA), this research suggests the method of determining the attribute weight of qualitative variables. Based on building project case studies, the proposed methodology was validated.

• Journal of the Korean Society of Food Science and Nutrition
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• v.42 no.8
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• pp.1236-1241
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• 2013

This study was conduct in order to provide information on formula optimization, salinity, and water content for commercialization of traditional buckwheat Soksungjang. To do this, we determined quality characteristics such as total microbial flora counts, amino-type nitrogen content, total polyphenol content, antioxidant activity, and performed a sensory evaluation. The moisture contents showed a gradual decrease during the fermentation period. There was no significant difference in all samples. During 70 days of fermentation, the pH showed a similar trend starting at a pH of 6, and dropping sharply to 5.5, except Experiment C (15% buckwheat powder in the meju, 10% NaCl, and 130% water in the total Soksungjang). On the other hand, total acidity increased regularly, however, its ranges were various points in all samples. The microbial population was reduced by 1~3 log cycle in all samples during the fermentation period. The content of amino-type nitrogen showed a gradual increase during fermentation, ranging from 160 to 213 mg% after 70 days. No remarkable difference in total polyphenol content and antioxidant activity was observed in all samples. In sensory evaluation, Soksungjang with 30% (control) and 15% (Experiment C) buckwheat showed a significantly higher overall score.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.133-142
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• 2006

The objective of this study is to analyze domestic air passengers' preferences for selecting domestic airline company. By the analytic hierarchy process(AHP) method, we tried to measure the weight of the qualitative factors objectively and scientifically. The overall results indicate that domestic air passengers place more weight on airport service factor than other service factors for selecting domestic airline. Also, reservation/ticketing and in-flight service factors are equivalent to airport service factor. These priorities are differently shown followed by passengers' income. Therefore, airline companies need to formulate the differentiated strategy and customer-oriented marketing plan based on identified customer needs.