• Title/Summary/Keyword: 비대면서비스사용성

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Effects of Perceived Interactions of Digital Transformed Services on Intention to Accept Technology (디지털로 전환된 서비스의 지각된 상호작용이 기술수용의도에 미치는 영향)

  • Lee, Dong-Yub;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.287-300
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    • 2021
  • The purpose of this study is to verify the influence relationship of digitally converted services on consumers' intention to use since traditional services are being converted to digital services due to technological development and increase in non-face-to-face services. The study consisted of a program development procedure and a program effectiveness verification procedure, and bootstrapping was performed to verify the mediating effect adjusted along with multiple regression analysis. The subjects of this study were 323 university (graduate) students and the general public residing in Korea. Results. First, it was found that the three perceived interaction factors (perceived communication, perceived control, and perceived reactivity) of digital transformed services had a positive effect on perceived usefulness and perceived ease of use, respectively. Second, the relationship of influence of technology acceptance intention was verified. Third, it was confirmed that the effect of the three perceived interaction factors of digital transformed services on intention to use was mediated by perceived usefulness and perceived ease of use. Fourth, the mediating effect mediated by digital disparity was confirmed. As a result, it was confirmed that the three perceived interaction factors of the digitally converted service are important factors in the intention to use the digitally converted service. This suggests that efforts are needed to minimize the digital divide.

Multi-Dimensional Emotion Recognition Model of Counseling Chatbot (상담 챗봇의 다차원 감정 인식 모델)

  • Lim, Myung Jin;Yi, Moung Ho;Shin, Ju Hyun
    • Smart Media Journal
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    • v.10 no.4
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    • pp.21-27
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    • 2021
  • Recently, the importance of counseling is increasing due to the Corona Blue caused by COVID-19. Also, with the increase of non-face-to-face services, researches on chatbots that have changed the counseling media are being actively conducted. In non-face-to-face counseling through chatbot, it is most important to accurately understand the client's emotions. However, since there is a limit to recognizing emotions only in sentences written by the client, it is necessary to recognize the dimensional emotions embedded in the sentences for more accurate emotion recognition. Therefore, in this paper, the vector and sentence VAD (Valence, Arousal, Dominance) generated by learning the Word2Vec model after correcting the original data according to the characteristics of the data are learned using a deep learning algorithm to learn the multi-dimensional We propose an emotion recognition model. As a result of comparing three deep learning models as a method to verify the usefulness of the proposed model, R-squared showed the best performance with 0.8484 when the attention model is used.

A study on User Experience for Home Appliances Experience Service Design (가전제품 체험 서비스 디자인을 위한 사용자 경험 연구)

  • Shim, Soo-Yeon;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.439-445
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    • 2020
  • This is a user experience study of factors that should be considered in designing home appliances experience service. Untact services are emerging, but the development of home appliances sector is in early stage. Based on the six factors of Stephen P. Anderson's Creating Pleasurable Interface Model, this study conducted surveys, 1:1 in-depth interviews, and participation observations to measure and analyze user experience. In this study, I compared 4060s and 2030s's user experience in that the untact services raise the digital alienation among middle-senior-aged. As a result, there were significant differences between the two, including the opposite satisfaction in terms of reliable, usable and pleasurable factors. I hope that this study will be of strategic help in designing future home appliance experience services.

Automated Answer Recommendation System Using Convolutional Neural Networks For Efficient Customer Service Based on Text (텍스트 기반 상담시스템의 효율성 제고를 위한 합성곱신경망을 이용한 자동답변추천 시스템)

  • Na, Hunyeob;Seo, Sanghyun;Yun, Jisang;Jung, Changhoon;Jeon, Yongjin;Kim, Juntae
    • Annual Conference on Human and Language Technology
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    • 2017.10a
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    • pp.272-275
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    • 2017
  • 대면 서비스보다 비대면 서비스를 선호하는 소비자들의 증가로 인해 기업의 고객 응대의 형태도 변해가고 있다. 기존의 전화 상담보다는 인터넷에 글을 쓰는 형식으로 문의를 하는 고객이 증가하고 있으며, 관련 기업에서는 이와 같은 변화에 효율적으로 대처하기 위해, 텍스트 기반의 상담시스템에 대한 다양한 연구 및 투자를 하고 있다. 특히, 입력된 질의에 대해서 자동 답변하는 챗봇(ChatBot)이 주목받고 있으나, 낮은 답변 정확도로 인해 실제 응용에는 어려움을 겪고 있다. 이에 본 논문에서는 상담원이 중심이 되는 텍스트 기반의 상담시스템에서 상담원이 보다 쉽게 답변을 수행할 수 있도록 자동으로 답변을 추천해주는 자동답변추천 시스템을 제안한다. 실험에서는 기존 질의응답 시스템 구축에 주로 사용되는 문장유사도 알고리즘과 더불어 합성곱신경망을 이용한 자동답변추천 기법의 답변추천 성능을 비교한다. 실험 결과, 문장유사도 기반의 답변추천 기법보다 본 논문에서 제안한 합성곱신경망(Convolutional Neural Networks) 기반의 답변추천시스템이 더 뛰어난 답변추천 성능을 나타냄을 보였다.

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Automated Answer Recommendation System Using Convolutional Neural Networks For Efficient Customer Service Based on Text (텍스트 기반 상담시스템의 효율성 제고를 위한 합성곱신경망을 이용한 자동답변추천 시스템)

  • Na, Hunyeob;Seo, Sanghyun;Yun, Jisang;Jung, Changhoon;Jeon, Yongjin;Kim, Juntae
    • 한국어정보학회:학술대회논문집
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    • 2017.10a
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    • pp.272-275
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    • 2017
  • 대면 서비스보다 비대면 서비스를 선호하는 소비자들의 증가로 인해 기업의 고객 응대의 형태도 변해가고 있다. 기존의 전화 상담보다는 인터넷에 글을 쓰는 형식으로 문의를 하는 고객이 증가하고 있으며, 관련 기업에서는 이와 같은 변화에 효율적으로 대처하기 위해, 텍스트 기반의 상담시스템에 대한 다양한 연구 및 투자를 하고 있다. 특히, 입력된 질의에 대해서 자동 답변하는 챗봇(ChatBot)이 주목받고 있으나, 낮은 답변 정확도로 인해 실제 응용에는 어려움을 겪고 있다. 이에 본 논문에서는 상담원이 중심이 되는 텍스트 기반의 상담시스템에서 상담원이 보다 쉽게 답변을 수행할 수 있도록 자동으로 답변을 추천해주는 자동답변추천 시스템을 제안한다. 실험에서는 기존 질의응답 시스템 구축에 주로 사용되는 문장유사도 알고리즘과 더불어 합성곱신경망을 이용한 자동답변추천 기법의 답변추천 성능을 비교한다. 실험 결과, 문장유사도 기반의 답변추천 기법보다 본 논문에서 제안한 합성곱신경망(Convolutional Neural Networks) 기반의 답변추천시스템이 더 뛰어난 답변추천 성능을 나타냄을 보였다.

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The Effect of Eye Contact on User Experience in Synchronous Online Communication (실시간 온라인 커뮤니케이션에서 눈 맞춤이 사용자 경험에 미치는 영향)

  • Shin, Hyorim;Lee, Soyeon;Choi, Junho
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.20-31
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    • 2021
  • The spread of non-face-to-face culture due to COVID-19 led to innovation in untact services and the increase of non-face-to-face communication through video conference platforms. However, it is difficult to identify nonverbal expressions in synchronous online communication. Moreover, it is hard to interact with people by making eye contact. Despite the positive effects of eye contact, including such as sharing emotions and helping build intimacy, no research has empirically verified the effectiveness of eye contact in synchronous online communication. Thus, the study verified the effectiveness of eye contact in synchronous online communication. Depending on the context of the communication and whether(or not) there is eye contact, six video treatments were used to measure four dependent variables-Continuance Intention to Use, Performance Expectancy, Interactivity, and Personal Connection. The study shows that the communication with eye contact in all contexts was rated higher than the one without eye contact in all measurement variables. This study will help to provide a better user experience in synchronous online communication by verifying the effectiveness of eye contact in synchronous online communication and proposing the need of technology and the direction of the technological development.

Bike Insurance Fraud Detection Model Using Balanced Randomforest Algorithm (균형 랜덤 포레스트를 이용한 이륜차 보험사기 적발 모형 개발)

  • Kim, Seunghoon;Lee, Soo Il;Kim, Tae ho
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.241-250
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    • 2022
  • Due to the COVID-19 pandemic, with increased 'untact' services and with unstable household economy, the bike insurance fraud is expected to surge. Moreover, the fraud methodology gets complicated. However, the fraud detection model for bike insurance is absent. we deal with the issue of skewed class distribution and reflect the criterion of fraud detection expert. We utilize a balanced random-forest algorithm to develop an efficient bike insurance fraud detection model. As a result, while the predictive performance of balanced random-forest model is superior than it of non-balanced model. There is no significant difference between the variables used by the experts and the confirmatory models. The important variables to detect frauds are turned out to be age and gender of driver, correspondence between insured and driver, the amount of self-repairing claim, and the amount of bodily injury liability.

Effect of E-Service Quality of Fashion Mobile Applications on Flow, User Satisfaction, and Service Loyalty (패션 모바일 애플리케이션의 e-서비스 품질이 몰입 및 사용자 만족과 서비스 충성도에 미치는 영향)

  • Jhee, SeonYoung;Han, Sang-Lin
    • Journal of Service Research and Studies
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    • v.13 no.3
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    • pp.39-56
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    • 2023
  • Due to restrictions on offline activities caused by COVID-19, the use of mobile applications is increasing along with interest in online shopping, which are non-face-to-face commerce. Accordingly, mobile applications and various industries are combined, and the number of cases of using mobile applications in the fashion industry is increasing. In this study, the effect of e-service quality of fashion mobile applications on user's flow, user satisfaction, and service loyalty was examined. To conduct this study, a survey of 274 people who experienced the 'ABLY' fashion mobile application was used for analysis to verify the hypothesis. As a result of the analysis, it was found that informativity and responsiveness among the e-service quality of fashion mobile applications had a positive (+) effect on flow. And it has been confirmed that informativity, reliability, and responsiveness affect user satisfaction. In addition, flow has a positive (+) (+) effect on user satisfaction, and user satisfaction has a positive (+) effect on service loyalty. However, among the e-service quality of fashion mobile applications, reliability did not have a positive (+) effect on flow. And ease of use did not have a positive (+) effect on both flow and user satisfaction. Finally, it was confirmed that flow did not directly affect service loyalty. Through this study, we intend to contribute to the establishment of marketing strategies for fashion mobile application users, who are increasing with the development of mobile technology, and provide practical implications for the post-COVID-19 era.

A Study on Kiosk Satisfaction Level Improvement: Focusing on Kano, Timko, and PCSI Methodology (키오스크 소비자의 만족수준 연구: Kano, Timko, PCSI 방법론을 중심으로)

  • Choi, Jaehoon;Kim, Pansoo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.4
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    • pp.193-204
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    • 2022
  • This study analyzed the degree of influence of measurement and improvement of customer satisfaction level targeting kiosk users. In modern times, due to the development of technology and the improvement of the online environment, the probability that simple labor tasks will disappear after 10 years is close to 90%. Even in domestic research, it is predicted that 'simple labor jobs' will disappear due to the influence of advanced technology with a probability of about 36%. there is. In particular, as the demand for non-face-to-face services increases due to the Corona 19 virus, which is recently spreading globally, the trend of introducing kiosks has accelerated, and the global market will grow to 83.5 billion won in 2021, showing an average annual growth rate of 8.9%. there is. However, due to the unmanned nature of these kiosks, some consumers still have difficulties in using them, and consumers who are not familiar with the use of these technologies have a negative attitude towards service co-producers due to rejection of non-face-to-face services and anxiety about service errors. Lack of understanding leads to role conflicts between sales clerks and consumers, or inequality is being created in terms of service provision and generations accustomed to using technology. In addition, since kiosk is a representative technology-based self-service industry, if the user feels uncomfortable or requires additional labor, the overall service value decreases and the growth of the kiosk industry itself can be suppressed. It is important. Therefore, interviews were conducted on the main points of direct use with actual users centered on display color scheme, text size, device design, device size, internal UI (interface), amount of information, recognition sensor (barcode, NFC, etc.), Display brightness, self-event, and reaction speed items were extracted. Afterwards, using the questionnaire, the Kano model quality attribute classification of each expected evaluation item was carried out, and Timko's customer satisfaction coefficient, which can be calculated with accurate numerical values The PCSI Index analysis was additionally performed to determine the improvement priorities by finally classifying the improvement impact of the kiosk expected evaluation items through research. As a result, the impact of improvement appears in the order of internal UI (interface), text size, recognition sensor (barcode, NFC, etc.), reaction speed, self-event, display brightness, amount of information, device size, device design, and display color scheme. Through this, we intend to contribute to a comprehensive comparison of kiosk-based research in each field and to set the direction for improvement in the venture industry.

기술혁신이 디지털 헬스케어 수용성에 미치는 영향 연구: 확장된 통합기술수용모델 기반 스마트워치 혁신기술 매개효과 중심

  • Jin, Ik-Seong;Lee, So-Yeong
    • 한국벤처창업학회:학술대회논문집
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    • 2022.11a
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    • pp.95-104
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    • 2022
  • 근래 지구온난화에 따른 자연재해의 증가와 장기 코로나19의 전염으로 사회적 비대면 필요성이 증대되면서 온라인을 통한 건강관리 및 의료 진단·처방 등 디지털 헬스케어의 필요성이 증대되고 있다. 디지털 헬스케어로 기존 병원 진료의 온라인 원격 진료/처방이 지속 증가하고 있을 뿐만 아니라 관련 빅데이터를 모아 개인 건강과 질병 상태 정보를 취합하여 건강 관리 및 치료를 하는 디지털 치료제 개발이 급속 진행되고 있으며 관련 벤처 창업도 활발히 진행되고 있다. 이러한 디지털 헬스케어, 디지털 치료제 산업의 활성화는 각 개인의 신체 상태를 상시 측정하고 이 정보를 관련 시스템과 연동 할 수 있는 웨어러블 디바이스, 특히 스마트워치의 보급 증대에 힘입은 바가 크다. 본 연구에서는 스마트워치의 기술혁신이 디지털 헬스케어의 수용성에 어떻게 영향을 미치는지 확장된 통합기술수용모델을 적용하여 분석하고, 혁신 사례로 스마트워치를 활용한 디지털 수면 치료제 벤처 개발 현황을 제시하였다. 본 연구를 통해 확인한 결과는 다음과 같다. 첫째 디지털 헬스케어 스마트워치의 개인혁신성, 효용가치, 사용편의 등 ICT 변인들에 대한 기술발전의 매개 영향은 유의한 것으로 나타났다. 둘째 ICT 변인들과 기술발전 매개변수는 디지털 헬스케에 스마트워치 수용의도에 대부분 정(+)의 영향을 미치는 것으로 확인되었다. 단 기술발전은 개인혁신성에는 크게 매개하지 않는 것으로 나타났다. 이러한 혁신기술의 디지털 헬스케어 스마트워치 수용의도 영향 평가 결과는 스마트워치 각종 서비스 상품기획과 마케팅에 유효하게 참조 할 수 있을 것으로 보이며 추후 세분화 연구를 통하여 더욱 소비자 특화된 제품과 서비스를 창출하는데 기여 할 수 있을 것으로 사료 된다.

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