• Title/Summary/Keyword: 비교문화 연구

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The Effect of Cultural Predictors on Perceived Ethicality of Negotiation Behavior A Comparison of 'Chemyon' and Hofstede's Cultural Dimensions (문화 변수가 협상 윤리에 미치는 영향 '체면'과 홉스테드 변수의 비교)

  • Kim, Yung-Wook;Yang, Jung-Eun
    • Korean journal of communication and information
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    • v.46
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    • pp.212-244
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    • 2009
  • This study examined the effects of cultural factors and demographic factors on the perceived appropriateness and likelihood of using five categories of inappropriate negotiation strategies. Five categories of inappropriate negotiation strategies consist of traditional competitive bargaining, attacking opponent's network, false promises, misrepresentation of information and inappropriate information gathering. Two kinds of cultural variables, Hofstede's cultural dimensions and 'Chemyon' dimensions were used as universal, etic variables versus indigenous, emic variables. Survey result shows age and gender had significant effects only for traditional competitive bargaining, but gender and personal negotiation style did not have any effects for the inappropriate strategies. Hofstede's dimensions as well as Chemyon dimensions had significant effect for perceived inappropriateness and likelihood of using inappropriate strategies. While both Chemyon and Hofstede's dimensions were significant, Chemyon accounted for more variance than Hofstede dimensions in most cases. This suggests Chemyon's vital role in explaining Korean negotiators' perception and attitude towards inappropriate negotiation strategies. Implications of the results and future research are discussed.

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A Comparative Study of the Effect of University Students' Individualism on Entrepreneurial Orientation in Korea and China (한국과 중국 대학생의 개인주의가 기업가적 지향에 미치는 영향 비교 연구)

  • Ahn, Jinwon;Yoo, Daehyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.4
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    • pp.59-69
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    • 2016
  • The goal of this study is to compare entrepreneurial orientation of both countries' students and to compare the effect of individualism on developing entrepreneurial orientation of both countries. In order to achieve this goal, this study will conduct two analysis. Firstly, the comparative study on entrepreneurial orientation of both students will be implemented by conducting F-test and t-test. Secondly, the regression analysis between an independent variable - individualism - and dependent variables - innovativeness, internal locus of control, and entrepreneurial orientation - will be conducted in order to compare the effect of individualism on developing entrepreneurial orientation. Prior to implementation of two analysis, this study has implemented the survey to Korean and Chinese university students to estimate entrepreneurial orientation and a cultural variable to influence entrepreneurial orientation. The question of survey is divided into two parts - individual entrepreneurial orientation including internal locus of control and innovativeness and a cultural variable, individualism. As other precedent comparative studies of Chines and Korean potential entrepreneurship concluded, Chinese students have shown higher entrepreneurial orientation than Korean students. However, on the contrary to prior studies on cultural factors and entrepreneurship, only Chinese students' entrepreneurial orientation is influenced by individualism. Any dependent variables of Korean students were not affected by individualism variable.

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A Cross-Cultural Study on the Interaction of Participants in the Online Community Using Social Network Analysis (사회적 네트워크 분석을 이용한 온라인 커뮤니티의 참가자 상호작용에 대한 비교 문화적 연구)

  • LEE, HYEJUN;LEE, DONG IL;WOO, WONSEOK
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.73-87
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    • 2016
  • The purpose of this study is to investigate the cultural difference between eastern and western culture in the online community in view of Hofstede dimensions of national culture through social network analysis. And this study tries to interpret the cultural dimensions by using social network indexes. The results show every cultural dimension offered conflicting results except uncertainty avoidance. The eastern culture shows individualism, and low power distance compared to western culture in the online community. Moreover the communication speed of eastern culture is faster than western culture. But eastern culture shows high uncertainty avoidance in the online community similar to an offline culture. This results of this study show that because of certain differences between the offline and online culture, the typical framework we use to analyze offline culture should not be applied to analyze online culture. Therefore we believe that the most important contribution of this study should be related with the finding that we need very different approach to be able to correctly understand the prevalent culture in the online community than the one that we use in the offline community.

Body Image I: A Comparison of Ideal Beauty, Body Image, and Appearance Management Behaviors Among Korean and American Women (바디이미지 연구(제1보): 한.미 여성의 이상적 미, 바디이미지와 외모행동에 관한 연구)

  • ;Nancy A. Rudd
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.5
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    • pp.969-980
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    • 2001
  • 이 연구의 목적은 사회.문화적 관점에서 한.미 여성의 이상적인 미, 바디이미지, 그리고 외모행동을 비교조사 하는데 있다. Open-Ended Questions에 의한 연구 결과, 이상적인 미로 미국여성이 \"키크고 마른 신체 매력성\"을 추구한 반면, 한국여성은 \"내적인 미\"와 \"서구적인 신체 매력성\"을 추구하는 것으로 나타났다. 이상적인 미를 추구하기 위해 미국여성은 주로 신체의 하체부분, 한국여성은 얼굴부분을 많이 가꾸고 있는 것으로 나타났다. 외모행동으로는 한국여성은 화장이나 피부관리 등에, 미국여성은 excercise나 다이어트 등을 많이 하고 있었다. 사회.문화적 이상적인 미에 비교해 볼 때 두 집단 모두 자신의 외모에 대해 만족하지 못하는 편으로 나타났다. 또한 두 나라 집단의 여성들은 각 나라마다 사회.문화적 이상적인 미가 각각 존재해야 함에도 불구하고 현재에는 이상적 미의 기준이 문화에 관계없이 동일한 편이라고 응답을 하였다. 본 연구에서는 사회.문화적 집단주의와 개인주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.

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Teaching Tolerance in School Education

  • Sasse, Werner
    • Cross-Cultural Studies
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    • v.20
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    • pp.203-210
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    • 2010
  • Tolerance education must be based on the fact that tolerance like democracy cannot be achieved once and for all. Students must learn to constantly watch political and cultural processes for negative developments. Tolerance for others' values and behaviour can be learnt by studying previous historiographical views. The basic attitude to be learnt is repect for other cultures - within one's own culture as well as foreign cultures.

Comparison between South Korean and Taiwanese college culture: Focusing on the Hierarchical Sexist Influence of Military Culture (한국과 대만의 대학문화 비교 : 위계와 성차별, 폭력의 군대적 징후를 중심으로)

  • Kwon, Insook;Nah, Yoonkyeong;Moon, Hyona
    • Women's Studies Review
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    • v.27 no.1
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    • pp.145-183
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    • 2010
  • This study has compared South Korea with Taiwan, a society which has an almost non-hierarchical college culture in spite of its social and historical similarities to Korea, including the recruit system. By the means of quantitative and qualitative comparative studies and analysis, it has tried to clarify the reasons behind the hierarchical and sexist military culture of Korean universities. According to the comparative studies, Taiwan's college culture is less hierarchical than that of South Korea, and support for the necessity of hierarchy is weaker. Hierarchy had a greater influence on the payment of meals, appellations and society admissions in South Korea. Elements of military culture such as violence or group discipline were usually only present in South Korean college culture. Male-centered drinking and prostitution culture was also found to be stronger in South Korea. The historical and social reason for these differences is that Taiwan has a weaker basis for nationalism and militarism, both essential factors in the founding of hierarchical and collective culture. The most direct reason for the lack of hierarchy in Taiwanese college culture is the period of recruitment. In South Korea, young men usually apply for military service during the first or second year or college, and return to school as second or third-year studies. In Taiwan, however, men are usually recruited after having graduated from college. Students who have served in the army have proved to have a significant influence on violence, hierarchy and drinking culture in Korea's college culture. South Korea's college culture has two main problems. The first is that South Korean college students are not able to be critical towards the harms of South Korea's oppressively hierarchical collective culture, and therefore do not develop the strength to fight against it. This is all the more problematic because they are the future components of South Korea's main institutions. The second is that it roots male-centeredness even further into the South Korean mentality.

A Comparative Study on Structure of Animation Narrative -in the view of cultural semiology- (애니메이션 서사구조 비교연구 -문화기호학의 관점에서-)

  • Kwon Kyung-Min
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.144-148
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    • 2005
  • As the digital environment expended, concern about importance of narrative and its value has been increased. But detailed study regarding narrative analysis leaves much to be desired. Most studies on animation narrative structure are focused on Japanese and Disney animation of America, shot films in particular. Plus these have not been done by the comparative method but separately by product. This study aims at clarifying the peculiar narrative characteristics between Chinese and American animation through the comparative analysis about s, which are produced in the respective countries, China on behalf of High-context culture and America as the Low-context culture.

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