• Title/Summary/Keyword: 브랜드 역사

Search Result 87, Processing Time 0.025 seconds

Local Festival and Culture Contents (지역축제와 문화콘텐츠)

  • Kim, Kyung Sook
    • Journal of the Korea Convergence Society
    • /
    • v.8 no.7
    • /
    • pp.183-189
    • /
    • 2017
  • This research aims to inquire about local festival culture contents of France which are considered a successful case of cultural contents industry and will make a diagnosis regarding the applicability and concomitant problems in our country. It reviews French local festival and culture contents, represented by Bordeaux wine Festival. This research analyses the structure of storytelling and the emotional factors as communication and experience tool of historical and cultural resources in terms of cultural semiotics. The findings are as follows: First, it is about a strategy linked with historical and cultural resources as a package touristic product made of the tradition, history, cultural heritage, arts and winery experience. Second, it is about a storytelling strategy. The status of Bordeaux wine holds a splendid story originated in long historical background and benefits of nature. Third, it is about a strategy oriented to communication and experience. Fourth, it is about a strategy inducing fun and fantasy. A festival is a form of a play, and the play is the culture itself. The revitalization of local festivals which allow the increment of one's most personal happiness index is estimated to have the most crucial values and significance. Finally, the cases of European local festivals are considered to be worth benchmarking in many different domains in the sense that they create new contents by making interesting stories adapted from the past history.

A Study on the Contents to Vitalize the Space for Making Traditional Gwangheemun A Tourism Resource (문화유산 광희문(光熙門)의 관광자원화를 위한 공간 활성화 콘텐츠 연구)

  • Kim, Ji Eun;Park, Eun Soo
    • Korea Science and Art Forum
    • /
    • v.23
    • /
    • pp.95-109
    • /
    • 2016
  • The background and objective of this study are as follows. Gwangheemun, one of the 4 small gates of Seoul Castle is a space to represent ordinary people and it is a valuable cultural heritage that shows the process of technical transition of fortification technology during Chosun Dynasty. It is a place that we can expect to play a role as a field where history and culture mix and communicate together. But currently, the environment and facilities around Gwangheemun have fallen behind and become old, so they need to be reorganized as their local feature is not shown distinctly. We need to vitalize the new traditional space that shows local feature. This study has drawn out the method, contents and the result of study like as follows. This study aims to establish an identity based on the historical and cultural backgrounds and suggest the contents to vitalize the space of Gwangheemun as a traditional cultural heritage. By this, this study aims to create a historical and cultural space where people can enjoy, eat and look around. Therefore, based on the historical and cultural feature, it gives an identity as moonlight street, and it has developed and suggested 5 contents to vitalize space: Gwangheemun maintenance, plan, castle restoration plan, village inside the castle, village outside the castle and fashion art street. Contents to vitalize space has a meaning as a specific developmen method of urban restoration, and we can expect to be used as a direction to develop the area to enhance the cultural quality of life of both inhabitants and visitors by forming the brand identity of surrounding area with traditional cultural heritage.

Trends of fashion journalism - An analysis under fashion article in magazines of korea - (우리나라 잡지의 패션기사를 통해 패션저널리즘의 동향)

  • 김영숙
    • Archives of design research
    • /
    • no.16
    • /
    • pp.161-170
    • /
    • 1996
  • In an attempt to teace trands in fashion journalism based on the examination of recent fashion magazines in korea, this study has dealt with the followings: the number of articles on fashion, image of fashion, characteristics of articles, change in "coordinate" and titles, and length of time of publication. The results of this study follow: 1. Among the general magazines for ladies whose titles have been changed, those dedicated to the "Ms class" have increased the pages on fashion and coverage of casual brand: those for housewives have shown no change in contents despite the change in titles, 2. The length of time of publication does not affect the change in the number of articles on fashion. General magazines for ladies have shown the greater "coordinate" in articles on fashion. 3. In terms of the contents of articles on fashion, those devoted to fashion and clothing are specialized and innovation-oriented, whereas general magaines stress the provision of more practical information. 4. The emergence of the X-generation and the newer generation has resulted in positioning of clothing crand, making them chief tarhet readers.ing them chief tarhet readers.

  • PDF

A Study on the Storytelling and its Application : Focusing on the Panmunjom and the surrounding DMZ (판문점 및 주변 DMZ 지역의 스토리텔링과 활용방안에 관한 연구)

  • Lee, Dongmi
    • 지역과문화
    • /
    • v.6 no.4
    • /
    • pp.23-45
    • /
    • 2019
  • The main research is on how to find source stories and develop and utilize content that will properly show the value of Panmunjom and the surrounding DMZ on the Korean Peninsula, which are receiving worldwide attention. Three methods were used as research for the high-end branding of Panmunjom and the surrounding DMZ. The first is the interest of prospective visitors through the travel cycle, using Joseph Campbell's "The Hero's Journey." The second was to incorporate Roland Bart's "third meaning" into the subjective travel and emotional stimulation, which is the trend of modern travel. The third introduced Kevin Lynch's theory and tried to place five elements of the path, edge, district, node and landmark in the core location of Panmunjom. Through the study, the excavation of contents in Panmunjom and the surrounding DMZ needs to be collected to a third meaning using a direct interview method that listens to the stories of related figures as well as organizing historical events. The priority should be given to those over the age of 80 and interviews should be conducted at least three times and over three generations. The process of building it into an archive, selecting a story, and then going through a culture collage and networking and branding takes place in five stages. This can create a virtuous circle of content processing, content utilization, job creation in the region and revitalizing the local economy through discovery of source stories and storytelling. Content development should be able to touch sensibility while saving time, history, place, originality and sincerity. Taking the center between tourism and travel, development and damage concerns, a careful but long-term plan and large-scale discovery of source stories should be made, and a consensus should be formed on the need for proper storytelling.

A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" - (철도역사 편의점 매출에 영향을 미치는 입지요인에 관한 연구 : 스토리웨이(Storyway)를 중심으로)

  • Kim, Yong Rae;Baek, Sung Joon
    • Korea Real Estate Review
    • /
    • v.28 no.1
    • /
    • pp.7-21
    • /
    • 2018
  • This study was conducted to determine the location determinants that influence the sales of the "Storyway" convenience stores built at the country's railway stations. The preceding studies were about the convenience stores located in the residence-business areas or along the roadsides. This study, on the other hand, focused on the characteristics of the stations, based on a theory that is different from the existing theories. The targets of this study were the 301 "Storyway" convenience stores doing business in the 198 railway stations in the country, and the dummy parameter and hedonic-price model function were used for multiple regression analysis. For the study results, it was found that the number of people using the railway and the size of the store have a positive effect on the sales whereas the other brand competitors have a negative effect thereon. Second, the subway stations holding 89% of the total passengers in the country have unexpectedly no positive influence on the sales. Third, depending on the transfer, it was found that no transfer station had smaller sales than the transfer stations. Finally, as for the location of the stores in the station, the stores located on the platforms or passageways have a smaller turnover rate than the stores in the welcoming spaces and squares. This research result shows that when starting a convenience store business, the number of people using the railway, the size of the store, the transfer possibility, and the location of the store inside the station have to be considered under the circumstance of recession on the part of the convenience stores due to excessive competition.

A Study on the Activation Factor and Characteristics of Street Design - Focusing on the Famous Streets in Tokyo, Japan - (가로 환경디자인의 활성화 요인 및 특성에 관한 연구 - 일본 도쿄시의 주요 가로를 중심으로 -)

  • 정수진
    • Archives of design research
    • /
    • v.17 no.2
    • /
    • pp.323-334
    • /
    • 2004
  • This study is concerned about activation factor and characteristic of street design through survey that in Tokyo, Japan. The factor is largely distinguished form physical and non physical factors, these are institution programs, circulation of goods, space programs as culture and history, and they are form of city, structures, street, open spaces, trees, street furnitures. The investigation about sites that Shinjuku, Shibuya, Harajuku, Ueno, and Ikebukuro, is resulted in dose-by public transportation, concerned with historic relationship, and increased in special experience of life. It is caused from controlling the law and rules, and making the sufficient infrastructures, and protecting a policy, and specializing with brand effect and place-marketing. The Street furniture emphasize to making street design. This conclusion is that involving physical and non physical factors, activate street design in making places.

  • PDF

A Study on Coastal Settlement Activation Plan using Regional Assets Focusing on Waterfront Area Assets around Yeongdodaegyo Bridge - (지역자산을 활용한 연안정주지 활성화방안에 관한 연구 -영도대교 주변 수변지역 자산을 중심으로-)

  • Park, Soung-Eun;Kwon, Do-Heon;Lee, Seok-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.6
    • /
    • pp.4284-4290
    • /
    • 2015
  • Recently, due to a decline in traditional industrial function and recession of the real estate business, urban coastal settlement areas have been promoted in a regeneration way using historical cultural values rather than overall development approach. This study investigated the regional assets of water-front area around Yeongdodaegyo Bridge in Yeongdo-gu, Busan and classified them into physical social economic assets and then, presented the integrated regeneration approach that can increase the place value of this area. First, physical regeneration proposed a regional revitalization plan by considering place and cultural characteristics and second, social regeneration by considering the regional brand through storytelling and third, economic regeneration by considering historical cultural characteristics. Regional assets-based culture experience can be provided by building cultural tourism infrastructure through this and local economy and local community activation can be expected by providing urban vitality base of coastal settlement areas.

A Study on Developmental Alternatives of Regional Cultural Contents : The case of Chongju Jikji Festival (지역 문화 콘텐츠의 발전 방안 - 청주직지축제를 중심으로 -)

  • Jung, Cho-See;Whang, Shin-Hye
    • Journal of Digital Contents Society
    • /
    • v.8 no.3
    • /
    • pp.315-321
    • /
    • 2007
  • The Jik-ji has been proved as the oldest historical property in the world. And Now we are trying to make Jik-Ji as the representative cultural brand of Chung-buk. This paper analysed deterministic factors of the total satisfaction and consumption expenditure at the Jik-JI Festival, based on econometric method. We obtained several results. As expected we got positive relation between economic variable like income and satisfaction - expenditure of participants, but we didn't get anticipated results from demographic variables. Or so, men have high degree of satisfaction and expenditure, compared to women. But participants from outside Chung-buk had negative relations to satisfaction and expenditure of the event. Therefore, in order to develop Jik-Ji Festival as world-wide festival, it is necessary to build long term master plan and public organization of Jik-Ji Festival.

  • PDF

발명하는 사람들-제49호

  • Han, Mi-Yeong
    • The Inventors News
    • /
    • no.49
    • /
    • pp.1-16
    • /
    • 2006
  • 미래에디슨의 잔치, '제19회 대한민국 학생발명 전시회'/특허청 홍보대사, 탤런트 이보영 선정/시계 분야, 이제는 디자인과 기능이 승부 결정/시원한 이름의 아이스크림 상표 크게 늘어/지긋지긋한 스팸메일을 막아라/RFID 산업 추진력은 '특허'/건강 마사지기, 특허출원 증가/한미영 한국여성발명협회 회장, 여성 발명가 양성 위한 강의/심사시간 단축으로 특허받기 더욱 쉬워져/발명꿈나무 축제, '국제청소년 발명전'/고객 만족도 향상 위한 열린 특허판례 서비스/특허 연차등록표 편리하게 납부/특산품 명품화 위한 지원책 마련/특허청, 정보보호마크 획득/창원 '여성발명 창의교실' 성황리에 마쳐/특허기술상, 개인 발명가들의 발명품 눈에 띄어/특허청, 삼성전자와 업무협약(MOU)체결/특허수수료, 특허청 홈페이지에서 정정 가능/철도의 소음, 침목 기술로 잡는다/전난 특허기술, 민간 이전에 성공/'누이 좋고 매부좋은' 개정 직무발명제도/여성경제인의 날에 협회 회원 2인, 표창수상/상표명도 슬림화 시대로 가고 있다/'2006년 특허기술사업화 성공사례 발표회' 개최/중소기업청, 참신한 아이디어 적극 지원/역사 속의 발명품/하루 10분 발명교실/특허Q&A/안현정 비단향꽃무 대표/버버리, 체크무늬 지키기에 나섰다/나주배와 캠벨포도로 '고기능성 웰빙식초' 개발/히트 상품속에는 아이디어가 가득/아이디어 착상 및 발명기법/여성발명 주변에서 중심으로/나이토의 린나이 버너/즐거움 주는 '명랑 쾌활 휠체어맨'/미국 법원, 하이닉스 배상금 1/3로 경감/특허청, '지방자치단체 브랜드 지원사업 백서' 발간/DMB 특허료에 국내 기업들 눈뜨고 당한다/군산시, 주정차금지블럭. 차선경계블럭 특허출원/한국여성발명협회 회원사 가이드/

  • PDF

발명하는 사람들-제54호

  • Han, Mi-Yeong
    • The Inventors News
    • /
    • no.54
    • /
    • pp.1-16
    • /
    • 2007
  • 한국여성경제단체연합, 여성경제계 위해 공식 출범/발행인 칼럼/'마드리드 출원제도' 적극 활용 상표 침해 줄여라/일본 특허출원 심사기간 단축된다/기업.연구소 신입사원75%, 특허 관련 지식 전무/'주몽'이계인 씨 산자부 홍보대사 위촉/특허등록세, 신청 다음날 내도 된다/특허청, 6시그마 공공부문 혁신 주도/아듀 2006 한국여성발명협회 결산/자문위원 칼럼/로봇시장에도 브랜드 선점 열풍/농산물도 발명특허 상표 등록 시대/도소매업도 서비스업으로 출원 가능/기름대신 물 사용한 자동차, 항공기 현실화/반도체 배선 기술 특허 출원 상승세/자동차는 모바일 엔터네이너/'적외선 감지기술' 우리 생활속으로/서울반도체.바론테크, 일본 특허분쟁 승소/하나TV, 특허권 침해 피소/삼성전자, 분쟁.경쟁 대응위해 특허조직 통합/신한다이아몬드 일본 MDI 특허분쟁 승소/미니인터뷰/나노기술 응용한 디스플레이 특허출원 급증/미국의 두 배인 '휴면 특허', 대책 마련 시급/특허법원 "사용횟수 적다고 상표취소 못해"/종자번식 유전자 변형식물도 특허출원 가능/변리사 1차 시험 합격자 대폭 축소/역사 속의 발명품/하루 10분 발명교실/특허Q&A/신년인터뷰/화장하는 방법도 특허 받는다/'취업에서 결혼까지' 올인원 시스템 화제/아이디어 착상 및 발명 기법/아줌마의 힘이 발휘될 때까지 발명 또 발명/버뱅크의 식물 품종 개량/미국 청년, 몸짱 선탠용 티셔츠 발명/스위스, 국가경쟁력 1위의 비밀/저지방식,'유방암' 제발 위험 감소/서울대, 세계최초 암캐 복제 성공/국가 R&D 특허조사, 전체 R&D 부처로 확대/전국 초.중생 발명 글짓기.만화현상 공모전/특허청, 공공부문 성과주의 대통령상/한국여성발명협회 회원사 발명품 가이드

  • PDF