• Title/Summary/Keyword: 브랜드패턴

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A Comparison Study of New Hanbok Brand Skirt Pattern for developing of customizing system (커스터마이징 시스템 개발을 위한 신한복 브랜드 치마 패턴 비교)

  • Cha, Su-Joung;An, Myung-Sook;Heo, Seung-Hyun
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.01a
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    • pp.269-270
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    • 2020
  • 본 논문에서는 한류의 영향으로 그 관심이 증가되고 있는 신한복 커스터마이징 시스템 개발을 위해 신한복 치마 패턴개발에 필요한 기초자료를 얻고자 시판 6개 신한복 브랜드의 치마 패턴을 비교분석하였다. 같은 디자인의 free사이즈 치마임에도 불구하고 각기 다른 치수로 제작되는 것으로 나타났다. 치마길이는 17cm, 허리벨트길이는 29cm, 허리벨트폭은 4.5cm, 끈길이는 72.7cm, 치마길이는 17.0cm, 치마폭은 90.5cm의 차이를 나타냈다. 같은 신한복 치마임에도 브랜드에 따라 치수 차이가 큰 것으로 분석되어 치수규격의 정리가 필요할 것으로 사료된다. 한국 성인여성의 신체치수를 분석하여 그에 적합한 신한복 치마 패턴 개발이 이루어져야 함을 알 수 있다.

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A Study on the Comparative Evaluation of wearing Fitness of Women′s Ready-made Jackets Using 3D Scanner (3D Scanner를 이용한 여성용 기성복 재킷의 착의적합성에 관한 비교평가연구)

  • Kim, Haekyung;Eunyoung Suk;Park, Soonjee;Chuyeon Suh;Jiyoung Lim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.10
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    • pp.1707-1718
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    • 2001
  • 본 연구 목적은 3차원 인체 스캐너를 이용하여 여자 기성복 재킷의 여유량을 비교, 분석하는 것으로, 2사이즈 7브랜드의 재킷의 공극량을 계측하여 분석하였다. 첫째, 재킷 단면둘레 분석 결과, B85(품), B8(허리)를 제외하고 브랜드간에 유의한 차이를 나타내지 않아, 전반적으로, 브랜드간 제품치수에는 차이가 없는 것으로 나타났다. 둘째, 인체와 재킷의 단면둘레 분석 결과, 재킷의 배둘레를 제외한 모든 항목에서 유의한 차이가 나타나 피험자, 재킷 모두 사이즈에 따라 유의적인 차이 가 있음을 알 수 있다. 셋째, 기본사이즈 B85에서는 허리를 제외하고는 패턴 F가 가장 여유량이 많은 것으로 나타났으나, B88의 경우, 부위별로 각기 다른 패턴에서 여유량이 가장 많은 것으로 나타나, 각 부분마다 브랜드별로 그레이딩 룰이 다름을 알 수 있다. 넷째, 착의 단면은 인체와 의복간의 여유량 분포를 명백히 보여주며, 어깨, 가슴, 엉덩이처럼 몸에 밀착되는 부위는 다른 부위에 비해 패턴간, 각도별 변이가 적은 것으로 나타났다. 품, 허리, 배에서는 옆보다는 앞, 뒤로, 가슴에서는 앞뒤 좌우의 30$^{\circ}$방향, 엉덩이의 경우, 옆, 뒤보다는 앞쪽에 여유량이 집중되어 있는 것으로 나타났다. 다섯째, 브랜드별 평균공극길이에 대한 분산분석 결과, 전반적으로 패턴 F가 가장 공극량이 많고, 패턴 D가 작은 것으로 나타났다. 여섯째, 사이즈별 평균공극길이에 대한 t-검정 결과, 품과 배 부분에서, B88이 B85보다 공극량이 적은 것으로 나타나, 기준부위인 가슴, 허리, 엉덩이 부분뿐만 아니라 품, 배둘레의 치수에 대응할 수 있도록 그레이딩 룰 값을 산정하여야 함을 알 수 있다.

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Comparison of New Hanbok Jeogory Pattern for Customizing System Development

  • Cha, Su-Joung;Heo, Seung-Yeun;An, Myung-Sook
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.11
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    • pp.167-178
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    • 2020
  • This study attempted to find out the difference in the patterns of jeogori between commercially available Shinhanbok brands by comparing and analyzing the patterns of the changing Shinhanbok jeogori in consideration of material characteristics, fit, and fastening. After purchasing and disassembling 6 products, analysis was conducted with the disassembly pattern. As a result of analyzing the shape of the jeogori, the 1st, 3rd and 6th brands showed no darts. In the case of the 5th brand, the three-dimensional effect of the human body was expressed with a princess line. As a result of the appearance evaluation, the 5 brands were evaluated as the highest in most items except for the space of the front width and the group wrinkles of back sleeve armhole, and the appearance was analyzed to be the best. As a result of evaluating the clothing pressure, it was analyzed that the chest circumference of the first brand was smaller than that of the other brands, and the shoulder width and shoulder length were also shorter, and pulling occurred even after wearing. As the demand for new hanbok increases, it is believed that it is necessary to establish a size system for ready-made clothes.

A Comparison Study of New Hanbok Brand Skirt Pattern for Developing of Customizing System

  • Cha, Su-Joung;An, Myung-Sook;Heo, Seung-Yeun;Ra, Joung-Hei;Jeon, Woong-Ryul
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.6
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    • pp.183-191
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    • 2020
  • In this study, in order to obtain basic data on the development of a new hanbok skirt pattern for developing a customizing system, a new hanbok brand skirt pattern was compared and analyzed. After analyzing the patterns of six new hanbok brands, virtual simulation was performed to evaluate the appearance, clothing pressure, and airgap. As a result of analyzing the waist skirt patterns of commercial new hanbok brands A, B, C, D, E, and F, it was found that they were produced in different dimensions despite the free size skirt of the same design. The pattern of new hanbok waist skirt was composed of a flat pattern like the traditional hanbok. As a result of appearance evaluation, it was evaluated that there were significant differences between the patterns of the six brands in all the evaluation items on the front, side, and back. In the appearance evaluation, it was evaluated that the waist skirt of the B brand was excellent. As a result of examining the color distribution and airgap, it was evaluated that the airgap was large in most parts due to the characteristics of the waist skirt worn around the waist, and the garment pressure was low. In this paper, we propose a basic data for standardizing dimensions and patterns according to activation New Hanbok. It is thought that a unified pattern development based on the B brand pattern should be made.

A study of the pattern and the effect analysis of the characters on TV ads for the brand awareness (브랜드인지도 제고를 위한 TV광고의 캐릭터 사용패턴 및 효과분석)

  • Cho, Kyu-Chang
    • Archives of design research
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    • v.17 no.4
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    • pp.259-268
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    • 2004
  • Today is so-called brand war age. Brand equity has been a critical factor to evaluate the business value according to changes of competitive situation and consumer's choices under the 21 century market situation. Brand advertisement with character on TV commercial has long been common and effective ways for many years as useful methods of brand differentiation in the consumer mind. In this thesis, character's roles and possibilities are researched to enhance a brand awareness in marketing, and also the interrelation between the patterns of character and the involvement on TV commercials over several categories are analyzed through the grid model of FCB that is a advertising agency in U.S.A. The attitude of Character usage and technique are also examined by analyzing the materials and the expressive methods of characters in each category.

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A Study on the Style of Textile Pattern Design Comparing Italian Fashion Brand and Its Extension Brand -Focus on Italian Fashion Brand - (기존 및 확장브랜드의 텍스타일 패턴디자인 개발유형 비교 연구 - 이태리 패션브랜드를 중심으로 -)

  • 이은옥
    • The Research Journal of the Costume Culture
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    • v.10 no.2
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    • pp.146-159
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    • 2002
  • This study examines the textile pattern design of Italian fashion brands and their brand extensions by comparing their images. Five Italian fashion brands are chosen and the textile pattern design of their brand extensions, which were presented during the eight collection. Then their design style is compared with the design style of their main brands. The five main brands and their brand extensions are as fellows: Anna Molinari-Blumarine, Dolce & Gabbana-D&G, Girogio Armani-Emporio Armani, Gian Franco Ferre'-GFF, and Prada-MiuMiu. Their color, motive type, motive layout, motive expression, and pattern drawing technique are examined and compared. Results suggest that most brand extensions generally use color, motive type motive layout. and motive expression similar to their main brands. In particular, their pattern drawing technique is a painting style white their main brands use a graphic style. This result suggests that to create and develop new brand extensions, Italian fashion (main brand) firms in general employ color, motive type, motive layout, and motive expression technique similar to main brands, but different drawing technique to differentiate from their main brands. The results of this study suggest that textile pattern design plays an important role in developing new brand extensions and thus should be considered as a crucial part of the product.

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A Study on Tire Pattern Design for Female Drivers′ Market (여성운전자시장을 위한 타이어패턴디자인연구 - 금호타이어의 ECSTA브랜드 디자인개발사례를 중심으로-)

  • 황영성;손장완;이진렬
    • Archives of design research
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    • v.17 no.3
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    • pp.273-282
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    • 2004
  • This research emphasizes the role of design in tire pattern development by pointing out the problem causing by failure of brand identity establishment under the tire market circumstances, where has been focused more on companies' engineering sides in the past. The study is reorganized by the results of company-university project of Kumhotire Co. & Chosun University and design development is targeted for female drivers as new niche market whose size are rapidly increasing year by year, In the project, design concept is developed by analysis of consumer needs then, design development is performed in both sides of pattern and engineering simultaneously for realizing selected design concept. Generated ideas are screened by discussion with design team members of Kumhotire Co. and eventually, two design items are developed. The study results are expected to contribute to the motivation of more design development investment with engineering so that companies are able to establish effective brand identity in the more severely competing tire market in the future.

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How do advertisements spread on social networks? (광고 캠페인의 소셜 네트워크 확산 구조에 대한 연구)

  • Kim, Yuna;Han, Sangpil
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.161-167
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    • 2018
  • The purpose of this study is to investigate how the advertising campaign is spreading in social networks, and how the advertising model plays an important role in advertisement diffusion. In order to grasp the diffusion patterns of advertising, a text mining and social network analysis were conducted using the beer brand 'Kloud' as a collection keyword. After analyzing the social data for two months since the on-air of 'Good Body' advertisement, which was the first ad that "Sulhyun" appeared in. After the launch of the ad, Kloud has been mainly associated with keywords such as 'yavis & trendy style', 'beer brand', 'beer matching food', 'luxury beer drinking place', 'leisure trend', and 'SNS activity', etc. In addition, "Sul Hyun" also showed that an advertising model contributes to the spread of advertisement on social media in terms of image transition as well as brand's name and unique selling point.

The Relation of Model Structure on the Brand, Quality Perception and Credit Card Selection by Credit Card User Based on Life Style (신용카드 사용자의 생활양식에 따른 브랜드 지각, 품질 지각, 카드 선택의 관계구조)

  • Kim, Lark-Sang
    • Proceedings of the KAIS Fall Conference
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    • 2008.11a
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    • pp.125-130
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    • 2008
  • 개인들의 생활양식이 변화함에 따라 소비성향도 크게 변화하고 있다. 개인이 지니고 있는 독특한 생활양식은 소비생활에 많은 차이를 보이고 있다. 최근 들어 개인의 소비 패턴은 신용 카드 사용에 따른 많은 변화를 보이고 있다. 특히 개인의 생활양식 또는 카드 브랜드의 지각과 품질에 대한 지각 차이가 카드 선택의 많은 차이를 보이고 있다. 따라서 신용 카드 회사에서는 카드 사용자들의 특성을 분석하고자 많은 연구를 시도하고 있다. 그렇지만 개인의 생활양식과 카드에 대한 브랜드, 품질 지각 및 카드 선택의 관계 구조를 명확하게 연구한 사례는 부족하다. 따라서 본 연구에서는 이러한 각 요인 간의 관계구조를 분석하여 차별화된 서비스를 제공할 수 있는 기초를 제공하고자 하였다.

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인쇄, 똑똑해진 소비자와 소통 시작하자! - 시작 쉽지만 성공 위해선 꾸준한 관심 필요

  • Im, Nam-Suk
    • 프린팅코리아
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    • v.14 no.3
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    • pp.56-61
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    • 2014
  • 스마트폰의 등장 이후, 사람들의 미디어 이용 패턴는 급격히 변했다. 유비쿼터스 가속화로 언제, 어디서든 미디어를 사용할 수 있게 됐기 때문이다. 홈페이지, 블로그를 비롯해 페이스북과 트위터 등 소셜미디어의 등장으로 소비자는 단순히 정보를 습득하는 'Push형 이용'에서, 자신의 의사를 표현하는 '참여형 이용'으로 변하고 있다. 이런 변화 속에서 브랜드들은 소셜미디어를 통해 소비자들과 적극적인 관계 맺기에 나서고 있다. '이것은 좋은 브랜드 또는 제품입니다'라고 단순하게 말하는 데 그치는 것이 아닌, '좋은 브랜드 또는 제품'임을 직접적으로 보여주며 소비자와 관계자를 맺는 시대가 도래한 것이다. 인쇄도 마찬가지다. 이제는 인쇄도 B2B가 아닌 B2C 즉 소비자와 직접 대면하는 업종으로 변하고 있다. 소비자들과의 소통 여부가 인쇄산업 활성화에도 반드시 필요한 요소가 되고 있다.

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