• Title/Summary/Keyword: 뷰티 전문가

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Make-up Contents Recommendation Scheme Based on Personal Color Analysis (퍼스널 컬러 분석에 기반한 메이크업 콘텐츠 추천 기법)

  • Park, Jisoo;Rew, Jehyeok;Rho, Seungmin;Hwang, Eenjun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2016.10a
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    • pp.712-715
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    • 2016
  • 최근, 뷰티 산업 활성화와 더불어 소셜 미디어 확산으로 인해 아름다워지고자 하는 인간의 욕구가 과거보다 증대되어, 자신에게 어울리는 메이크업과 패션을 찾고자 하는 경향이 강해지고 있다. 이에 따라 자신을 돋보이게 하는 퍼스널 컬러가 주목받으면서 전문가에게 자신의 퍼스널 컬러를 진단받는 사람이 늘어나고 있다. 하지만 이러한 진단은 전문가의 주관적인 판단으로 결정되므로 정확한 진단을 받기 어려우며 진단에 따른 시간적, 비용적 소모가 발생하는 문제점이 있다. 본 연구에서는 이러한 문제점을 해결하기 위해, 온라인상에서 영상처리를 통해 효과적인 퍼스널 컬러 분석과 메이크업 추천이 가능한 시스템을 제안한다. 다양한 영상처리 방법을 통하여 사용자의 신체 영역을 추출하고, 색상 데이터 값을 이용하여 퍼스널 컬러를 분석하였으며 그에 따라 적절한 메이크업 콘텐츠를 추천하는 기법을 제안하였다. 마지막으로, 다양한 사용자로부터 만족도 실험을 통해 제안한 기법이 효과적임을 나타내었다.

The Effects of Black Consumer Behavior Perception on Emotional Exhaustion and ago resiliency of Hair Service Professionals (헤어서비스전문가의 블랙컨슈머 행동지각이 정서적 소진 및 자아탄력성에 미치는 영향)

  • Ma, Eun-Jung;Ko, Kyoung-Sook
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.4
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    • pp.974-985
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    • 2021
  • The purpose of this study was to determine the effects of black consumers' perception of behavior on Emotional exhaust and ago resiliency among hair service experts. The 318 questionnaires for hair and beauty experts in Seoul, Gyeonggi Province and Jeollanam-do were used as the final analysis data and were analyzed using the SPSS 26.0 statistics program. Analysis method to analyze frequency factor analysis, reliability analysis, Correlation analysis, Multiple regression analysis was performed. First, black consumers' perception of behavior showed a positive correlation with emotional exhaust, and black consumers' perception of behavior showed a negative correlation with ago resiliency. the emotional exhaust and ago resiliency showed a negative correlation with each other. Second, it was confirmed that excessive among the black consumer factors affects has an effect on emotional exhaust. Third, it was confirmed that excessive and Habitual among the black consumer factors affects on ago resiliency. Fourth, it was confirmed that emotional exhaust has an effect on ago resiliency.

Orientation of Makeup Education in Consideration of Characteristics of Makeup Sector (메이크업 분야별 특성을 반영한 교육 방향성 연구)

  • Oh, Seo-Hyun
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.341-350
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    • 2021
  • This study focused on the orientation of makeup education, considering the characteristics of the makeup sector. For this, the academic categories and properties of makeup in the theoretical areas of makeup education were analyzed. The practical fields of makeup techniques were divided into five different areas, and their characteristics and core competencies were analyzed. Then, the study results were verified through an in-depth interview. The results found the following: The academic categories of makeup are correlated with various fields such as art, technique, design, public health, science, medicine, and humanities. Analysis on the five different fields was mostly matched in practices. However, core competencies revealed a big difference in stage performances and fashion shows. Overall, basic beauty makeup, basic stage makeup, and basic media makeup techniques were found in terms of the core competencies. In particular, there was a high demand for hairstyling skills.

An Importance Analysis on the NCS-Based Skin Care Qualification L3 Level of Education in Life Care (라이프케어의 피부미용 NCS기반 자격 L3수준의 교육 중요도 연구)

  • Park, Chae-Young;Park, Jeong-Yeon
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.5
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    • pp.263-271
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    • 2019
  • The recent phenomenon of job "Miss Match", which is inconsistent with knowledge in the demand of educational training institutes and industries, has spread to an increase in private education costs for reeducation and employment of new hires, resulting in weak individual job competency and poor employment capability, as well as economic and material waste at the national level. To compensate for these problems, the National Competency Standards(NCS), which are available immediately in practice and look for a standard point of national job competency with the aim of fostering human resources sought by industries, were developed, and even the NCS-based qualification system was launched in line with the stream of times. This study is intended to look into the importance and priority of competency units and competency unit elements at the NCS-based qualification L3 level in the skin care field for an overall check of the NCS-based qualification level at a time when educational institutes are organizing and operating the school curriculums according to the NCS and NCS-based qualification level. And it is attempted to provide basic data for the development of curriculum in fostering professional human resources required by industries. To analyze the needs for competency units and competency unit elements at the L3 level, a survey using AHP method was carried out to a group of field experts and a group of education experts. In addition, the SPSS(Statistical Package for Social Science) ver. 21.0 and Expert Choice 2000, an AHP-only solution was used to do statistical processing through the processes of data coding and data cleaning. The findings showed that there was a partial difference of opinion between a group of field experts and a group of education experts. This indicates that the inconsistencies between educational training institutes and industrial sites should be resolved at this time of change with the aim of fostering field customized human resources with professional skills. Consequently, the solution is to combine jobs at industrial sites and standardized educations of educational institutes with human resources required at industrial sites.

Job Esteem and Satisfaction of Estheticians (미용사의 직업존중감과 만족도)

  • Park, Eun-Jung;Kwon, Hey-Jin
    • Journal of Industrial Convergence
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    • v.16 no.3
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    • pp.17-22
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    • 2018
  • As recent domestic cosmetics market has grown rapidly, many people have become interested in skin care. Therefore, this study aims at examining the job satisfaction of experts currently working in beauty industry by conducting a survey on the job esteem and satisfaction of estheticians who are the major professional group in skin care related occupations. The survey was carried out targeting at 289 current estheticians in Seoul and Gyeonggi Province, and as a result, most of the respondents showed a high level of job esteem (M=3.81). However, there was a significant difference in 'fair treatment' by male and female, and 'relative superiority' by educational background (p<.o1). The job satisfaction showed a high satisfaction as M=3.34 and there were significant differences in working hours, positions and salaries. As the level of self-esteem and job esteem became higher, job satisfaction on occupational consciousness increased. Therefore, it is judged that improving social awareness that evaluates job values and having positive values for one's job will help improve the job performance by enhancing the job satisfaction of estheticians.

Development of Beauty Experience Pattern Map Based on Consumer Emotions: Focusing on Cosmetics (소비자 감성 기반 뷰티 경험 패턴 맵 개발: 화장품을 중심으로)

  • Seo, Bong-Goon;Kim, Keon-Woo;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.179-196
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    • 2019
  • Recently, the "Smart Consumer" has been emerging. He or she is increasingly inclined to search for and purchase products by taking into account personal judgment or expert reviews rather than by relying on information delivered through manufacturers' advertising. This is especially true when purchasing cosmetics. Because cosmetics act directly on the skin, consumers respond seriously to dangerous chemical elements they contain or to skin problems they may cause. Above all, cosmetics should fit well with the purchaser's skin type. In addition, changes in global cosmetics consumer trends make it necessary to study this field. The desire to find one's own individualized cosmetics is being revealed to consumers around the world and is known as "Finding the Holy Grail." Many consumers show a deep interest in customized cosmetics with the cultural boom known as "K-Beauty" (an aspect of "Han-Ryu"), the growth of personal grooming, and the emergence of "self-culture" that includes "self-beauty" and "self-interior." These trends have led to the explosive popularity of cosmetics made in Korea in the Chinese and Southeast Asian markets. In order to meet the customized cosmetics needs of consumers, cosmetics manufacturers and related companies are responding by concentrating on delivering premium services through the convergence of ICT(Information, Communication and Technology). Despite the evolution of companies' responses regarding market trends toward customized cosmetics, there is no "Intelligent Data Platform" that deals holistically with consumers' skin condition experience and thus attaches emotions to products and services. To find the Holy Grail of customized cosmetics, it is important to acquire and analyze consumer data on what they want in order to address their experiences and emotions. The emotions consumers are addressing when purchasing cosmetics varies by their age, sex, skin type, and specific skin issues and influences what price is considered reasonable. Therefore, it is necessary to classify emotions regarding cosmetics by individual consumer. Because of its importance, consumer emotion analysis has been used for both services and products. Given the trends identified above, we judge that consumer emotion analysis can be used in our study. Therefore, we collected and indexed data on consumers' emotions regarding their cosmetics experiences focusing on consumers' language. We crawled the cosmetics emotion data from SNS (blog and Twitter) according to sales ranking ($1^{st}$ to $99^{th}$), focusing on the ample/serum category. A total of 357 emotional adjectives were collected, and we combined and abstracted similar or duplicate emotional adjectives. We conducted a "Consumer Sentiment Journey" workshop to build a "Consumer Sentiment Dictionary," and this resulted in a total of 76 emotional adjectives regarding cosmetics consumer experience. Using these 76 emotional adjectives, we performed clustering with the Self-Organizing Map (SOM) method. As a result of the analysis, we derived eight final clusters of cosmetics consumer sentiments. Using the vector values of each node for each cluster, the characteristics of each cluster were derived based on the top ten most frequently appearing consumer sentiments. Different characteristics were found in consumer sentiments in each cluster. We also developed a cosmetics experience pattern map. The study results confirmed that recommendation and classification systems that consider consumer emotions and sentiments are needed because each consumer differs in what he or she pursues and prefers. Furthermore, this study reaffirms that the application of emotion and sentiment analysis can be extended to various fields other than cosmetics, and it implies that consumer insights can be derived using these methods. They can be used not only to build a specialized sentiment dictionary using scientific processes and "Design Thinking Methodology," but we also expect that these methods can help us to understand consumers' psychological reactions and cognitive behaviors. If this study is further developed, we believe that it will be able to provide solutions based on consumer experience, and therefore that it can be developed as an aspect of marketing intelligence.

Effect of Hair and Beauty Professionals' Self-Management on Job Performance and Intention to Continue Their Duties: Mediated Verification of Self-Efficacy (헤어미용전문가의 자기관리가 직무성과 및 미용지속의도에 미치는 영향: 자기효능감의 매개검증)

  • Jeong-Hwa Cho
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.5
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    • pp.1149-1162
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    • 2023
  • The purpose of this study is to study the mediating verification of self-efficacy in the effect of self-management of hair beauty experts on job performance and beauty continuity intention. The subjects of the study were surveyed and used for analysis of 256 beauty experts working as hair beauty experts in Seoul and Gyeonggi Province. The SPSS 28.0 and AMOS 28.0 statistical package programs were used for the analysis method, and descriptive statistics of mean, standard deviation, kurtosis, skewness, confirmatory factor analysis and reliability analysis, correlation, and mediating effect analysis were analyzed using bootstrapping techniques. The results of the study showed that the self-management of hair beauty experts had a significant positive (+) effect on self-efficacy, job performance, and intention to continue beauty. The self-efficacy of hair beauty experts had a significant (+) effect on job performance and beauty continuity intention. It was confirmed that there was a mediating effect of self-efficacy in the relationship between self-management and job performance of hair beauty experts. The statistical significance level is p<.It was analyzed by setting it at the level of 05.