• Title/Summary/Keyword: 뷰티 전문가

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Analysis on Constructs Concept of Beauty service experts' Self Management (뷰티 서비스전문가의 자기관리 구성개념 분석)

  • Kim, Hyun-Jung;Myung, Kwang-Joo
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.2
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    • pp.423-433
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    • 2021
  • The purpose of this study was to establish the concept of self-management in beauty service experts through two integrated research methods of open-ended questionnaires and focus group interview. For data collection, an open-ended questionnaire was conducted for 151 beauty service experts located in Seoul·Gyeonggi-do, and a focus group interview was conducted with 8 experts in beauty experts to collect data. Accordingly, the results derived through a series of research procedures are as follows. First, as a result of the inductive content analysis of the open questionnaire, the self-management of beauty service experts was derived into four types of intellectual management: health management, interpersonal management, appearance management, and technology management. Second, in the results of the focus group interview, the inductive content analysis was more validly supported, and the beauty service field-centered interview cases were dealt with in-depth, resulting in two additional attributes of contactless management and knowledge management. The results of this study can be used as basic data for establishing strategies for life as a successful professional of beauty service workers and developing self-management measurement tools for beauty service experts.

Effects of Beauty Experts' Self-Management on Self-Efficacy and Business Performance (뷰티 전문가의 자기관리가 자기효능감 및 경영성과에 미치는 영향)

  • Lee, Jae-Eun;Choi, Joung-Seuk;Sung, Young-Whan;Lee, Jung-Hee;Kim, Su-Young;Choi, Myo-Sun;Lee, Young-Jo;Kim, Hyun-Jung;Jung, Ki-Bbeum
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.2
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    • pp.551-566
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    • 2021
  • The purpose of this research is to positively analyze the self-efficacy and the impact of self-management on business performance, and to help improve self-efficacy and business performance through self-management of beauty professionals. The analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis, and as a result, there was a positive (+) correlation between self-management, self-regulation, and challenge. There was a statistically significant positive (+) effect on business performance, environmental performance, customer performance, and market performance, and self-efficacy had a statistically significant positive (+) effect on job performance, environmental performance, customer performance, and market performance. Was found to appear. Therefore, I hope that it will be an opportunity to contribute to self-efficacy and management performance through qualitative improvement in self-management.

뷰티아카데미 교육생들의 관계효익이 뷰티아카데미의 브랜드이미지와 신뢰에 미치는 영향

  • Han, Su-Jin;Lee, Il-Han
    • 한국벤처창업학회:학술대회논문집
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    • 2019.11a
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    • pp.81-85
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    • 2019
  • 뷰티산업은 2000년대 초반 이후 소득수준의 향상과 개성 표현, 웰빙 등 새로운 라이프 스타일에 부합하여 급속한 성장을 이루어 왔다. 뷰티산업은 헤어미용, 피부미용, 네일아트, 메이크업 등 서비스업과 관련된 미용기기, 용품 등 제조업을 포괄한다. K팝의 영향으로 이미용, 피부미용, 네일, 메이크업 등 K뷰티 서비스에 대한 해외 소비자들의 수요 역시 꾸준히 증가하고 있다. 이에 대응하여 뷰티 서비스 전문가를 양성하기 위한 전문 교육기관 역시 꾸준히 증가하고 있으나 교육생들의 뷰티아카데미 선택 기준에 대한 연구는 부족한 편이다. 따라서 본 연구에서는 뷰티아카데미 수강생들이 느끼는 관계효익을 심리적 효익, 사회적 효익, 경제적 효익, 고객화 효익으로 구분하여 측정하고 이러한 관계효익이 뷰티아카데미에 대한 교육생들의 브랜드 이미지와 신뢰도 형성에 어떠한 영향을 미치는지 각각 분석한 다음 뷰티 아카데미 교육생들의 추천의도에 미치는 영향을 분석하고자 한다. 이와 같은 연구를 통해 뷰터 아카데미 운영에 필요한 시사점을 도출하여 제시하고자 한다.

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Analyzing instructors' intention to accept digital revolution technology-related education in beauty care (뷰티케어분야에 있어서 디지털 혁명 기술 관련 교육에 대한 교수자의 수용 의도 분석)

  • Mi-Yun Yoon
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.3
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    • pp.412-424
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    • 2023
  • The purpose of this study is to analyze how independent variables such as instructors' willingness to innovate, subjective norms, and self-efficacy affect technology acceptance intention through parameters such as ease of use and usefulness, and in what ways, and to suggest ways to revitalize new technology-related education in the beauty field. The results of the analysis of beauty major instructors' intention to adopt digital new technologies showed that innovation intention, subjective norms, and self-efficacy toward new technologies have a defining influence on the parameters of ease and usefulness. These results can be interpreted as a strong recognition of the need to apply new technologies in the beauty field and the need to improve the curriculum for this purpose, but the instructors' own fear of applying new technologies makes it difficult to apply new curriculum in reality. Therefore, the development of teaching materials related to digital technology education that can be easily understood by beauty instructors should be prioritized, and the development and use of related education programs should be expanded. In addition, we are confident that close collaboration with digital new technology and IT-related departments to understand the education of beauty majors and mutual research to develop education programs will help to develop digital new technology education programs tailored to the beauty field.

The Effects of Emotional Dissonance and Service Sabotage on Skin Experts Who Have Experienced Inappropriate Customer Behavior (피부전문가들이 경험한 고객 불량행동이 감정부조화 및 서비스 사보타주에 미치는 영향)

  • Sung, Young-Whan;Lee, Young-Jo
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.6
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    • pp.1493-1501
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    • 2021
  • The purpose of this study is to investigate the effect of emotional dissonance and service sabotage on skin experts who have experienced inappropriate customer behavior. To achieve the purpose of the study. 383 skin experts in Seoul and Gyeonggi-do were selected as the subjects of the study. As for the analysis method, frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed, and the following research results were derived through such research procedures. Inappropriate customer behavior showed a positive (+) correlation with emotional dissonance, and emotional suppression of emotional dissonance affects service sabotage.

Study of Integrated Brand Communication in Clean Beauty Cosmetics (클린뷰티 화장품에 나타난 통합 브랜드 커뮤니케이션 연구)

  • Lee, Young-Hwa
    • Journal of the Korea Convergence Society
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    • v.12 no.4
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    • pp.161-169
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    • 2021
  • 'Clean beauty' attracts attention with an increasing interest in cosmetics without harmful ingredients as people wear masks in the age of COVID-19. Thus, this study selected and analyzed clean beauty cosmetic brands circulated in Korea on/offline in 2020. This study extracted 36 clean beauty brands and selected 20 suitable brands through an experts' analysis. For an analysis of clean beauty cosmetic brand communication, components: naming, logo, color, package, and website were drawn to conduct a survey. Preferred were the words they come up with when they think of nature or health for naming; wordmarks in a simple form for logo; greenish or yellowish for color; the simple form aligned center on the container body for package; and the images of plants, animals, and humans for website. To sum up the components, utilizing natural, clean, and light images harmoniously, acted as a factor for preferring the clean beauty cosmetic brands.

Impact of Service Quality of Cosmetic Road Shop Male Sales Staff on Purchase Intention (화장품 로드샵 남성 판매종사원의 서비스품질이 구매의사에 미치는 영향)

  • Won, Kyoung-hee;Jung, Yeon-ja
    • Journal of Convergence for Information Technology
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    • v.9 no.5
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    • pp.243-251
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    • 2019
  • Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.

A study on the development of curriculum for nurturing beauty service talents in the post-corona era (focusing on skin care) (포스트 코로나 시대의 뷰티서비스 인재 양성을 위한 교육과정 개발 연구 (피부미용을 중심으로))

  • Son, Hyo-Jeong
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.6
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    • pp.1433-1444
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    • 2021
  • This study was conducted for the purpose of developing a curriculum to educate the practical skills required in the industry by convergence with the 4th industry in the beauty field, which has been accelerated since the Corona era. As a result of an exploratory investigation of several literatures and collecting expert opinions, it was analyzed that the field of beauty industry will expand to a personalized service providing industry that combines medical, bio, ICT, and artificial intelligence technologies, rather than providing a single item or service. Based on the analysis contents, the curriculum was composed and subjects were derived by adding digital application skills to have in addition to the basic job skills required in the traditional beauty industry. The post-Corona era will bring changes in various industries based on the Fourth industrial revolution, and in response to these changes, universities should always pay attention to changes in the industry to develop talent for the development and sustainability of the beauty industry.

Development and application of problem based learning (PBL) classes to nurture field experts in skin care (피부미용 현장 실무 전문가를 양성하기 위한 문제중심학습(PBL)수업 개발 및 적용)

  • Ji-Sun Moon
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.1
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    • pp.168-178
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    • 2023
  • This study aims to develop and apply problem Based learning classes through skin beauty basics and practical classes to foster experts close to the beauty care field. Students are presented with a problem to solve in practice in the field of skin care, and in order to solve the problem, intellectuals try to come up with a solution to solve the problem jointly. Conduct skin beauty learning classes that apply problem-based learning to students, and analyze the effects after taking the classes. As a result of this study, by presenting actual problems in the field, scientists were able to actually do what experts do, and it was possible to come up with various solutions to a given problem in the future, and to share parts to expect problem-solving abilities. These results suggest that problem-solving and the problem-centered learning process for problem-solving have a positive effect on improving his problem-solving ability.

Recommended System for Cosmetics Using Inception v3 module (Inception v3를 이용한 화장품 추천 시스템)

  • Jang, YoungHoon;Raza, Syed Muhammad;Kim, MoonSeong;Choo, HyunSeung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2020.05a
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    • pp.372-374
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    • 2020
  • 최근 화장품이나 뷰티산업의 성장이 가속화되고 있다. 이에 따라 시장에 다양한 뷰티제품들이 출시되고 있지만 그로 인해 오히려 본인에게 적합한 제품이 무엇인지 알지 못하는 경우가 많다. 온라인을 통해 구매하는 경우 구매후기 및 광고에 의지해야 하며 전문가의 조언을 구하기 위해서는 오프라인 상점을 방문할 수밖에 없다. 그러나 오프라인 상점을 방문한 경우에도 자신에게 적합한 화장품을 추천받는 것 또한 다분하지 않다. 본 논문에서는 이러한 문제점을 해결하고자 온라인 환경에서 소비자에게 맞는 상품의 광고 및 정보를 받을 수 있는 화장품 추천 서비스를 제안한다. 또한 제안서비스는 AI기능을 적용하여 기존의 방식보다 소비자 친화적인 서바스를 제공하는 것을 목표로 한다.