• Journal of Digital Convergence
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• v.18 no.12
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• pp.81-86
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• 2020

This study aimed to speculate on Youtube for national certification education in makeup in the Untact period derived from the pandemic phenomenon such as the COVID 19. For the purpose, this study surveyed perception on Youtube on national certification education, characteristics of the programs, selection standards, continuance and recommendation intention and supplementations. The results are: The perception on Youtube was very positive(75.5%); Among characteristics, the mean value of informativeness was 3.54, that of play speed control as an advantage was 4.07 and that of feedback limit as a disadvantage was 3.64. In respect to selection standards, 44.5% of the subjects selected a program based on professionalism; 82.0% had continuance intention and 82.6% had recommendation intention. As for the needs of supplementation, the mean value of sanitation education was 4.20, that of updated regulations was 4.13 and that of feedback was 4.0. Therefore, it is suggested that if an interactive education system is supplemented in exact information and feedback, Youtube makeup certification programs will be further facilitated as useful education materials for makeup development.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.239-240
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• 2021

본 논문에서는 나날이 발전하는 뉴미디어 시장에서 가장 대중적으로 사용되는 유튜브와 이에 업로드되는 콘텐츠들이 개인의 행동 의도에 어떠한 영향을 미쳤으며, 그 영향이 사회적 위험요인으로 어떻게 드러나는지에 대하여 분석한다. 셀레늄과 뷰티풀솝으로 유튜브 콘텐츠 정보를 가져오고, 트위터 에이피아이를 활용해 트위터에서 개인이 작성한 문장들을 받아 엔엘티케이의 배이더로 문장의 감정을 부정, 중립, 긍정으로 분류하여 연구를 진행하였다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.1
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• pp.415-442
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• 2021

This study analyzed YouTube beauty videos that focus on makeup for teens, based on the assumption that the main viewers of the videos are teens. Through looking at the interaction between beauty information providers and receivers, communication among information receivers, and the way people participate in comment thread, the study examined how teens engage in social media. Many teens who posted comments on YouTube beauty videos praised and envied the beauty of beauty gurus, and tried to connect with them. The comment thread shows that teens answered to each other's questions on makeup tips, shared thoughts and experiences on issues around teen wearing makeup, which helped them build a sense of community, and broaden their views on the way of life. Also observed was power dynamics among youth, such as lecturing or verbal abuse against children and pre-teens by older teens.

• Fashion & Textile Research Journal
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• v.25 no.3
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• pp.366-378
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• 2023

Recently, the use of one-person broadcast content for special makeup videos has gained momentum. This study aims to analyze the factors preferred by various age groups as the total number of clicks increase on special makeup videos. It also aims to provide beauty creators with useful data to help them create videos that generate more clicks based on the derived elements. We analyzed previous studies and divided the subjective indicators into place & accessories, editing, model (Y/N), contents and field, and characteristics of the creators. We analyzed top 5 videos from among 257 videos uploaded before July 1, 2020. The subjective indicators were analyzed through a questionnaire survey attempted by 60 respondents in their 10-30s from Jeollanam-do and Gwangju between July 20 to August 31, 2020. The questions majorly focused on intimacy, attractiveness, professionalism, informativity, and playfulness. We analyzed the collected data using SPSS 21.0, and obtained the following results: Informativity, professionalism, attractiveness, and playfulness were considered to be more influential by those aged 10 to 30 years. In particular, factors like visual elements, linguistic characteristics, experts, background music and sound effects, celebrities, product information, and knowhow were most preferred. In fact, it was easy to make videos using these elements. The above results confirmed the utility of such data for beauty-creators-to-be in creating videos that generate more clicks.

• The Journal of Information Systems
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• v.28 no.3
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• pp.25-38
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• 2019

Purpose This study aims to empirically analyze which factors affect image and preference of YouTube beauty channels. Some practical and academic implications are presented through empirical research. Design/methodology/approach For this purpose, the six affecting factors were suggested on the basis of previous studies. We proposed image quality, user attitude, empirical value, economics, and awareness as independent variables and channel image and channel preference as dependent variables in order to investigate the causal relationships among the research variables. We surveyed 311 users who had experience in using YouTube Beauty channel and analyzed the data by using a statistical package. Findings This study showed that the channel image has a partial mediating effect between the affecting variables and the channel preference. The results provided some insights and information to increase the number of subscribers and site views. Several suggestions were carefully made.

• The Research Journal of the Costume Culture
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• v.28 no.3
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• pp.389-407
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• 2020

With YouTube's overwhelming share of the market, research on analyzing the types of content on YouTube is essential. An analysis of major global fashion YouTubers that the types of video content could be largely classified into three main categories: Fashion, beauty and daily life. The fashion category was subdivided into styling and fashion product review content type. The beauty category was subdivided into tutorials, beauty product reviews, and beauty tip content types. The daily life category was subdivided into daily sharing, consultation, and Q & A content types. Video content within fashion YouTuber channels is accompanied by expertise in fashion and beauty. At the same time, videos on daily life are uploaded, and through interactive communication with viewers, YouTubers form an intimate bond with subscribers. Content emphasizing entertainment, not just information delivery that introduces fashion products, is attracting growing interest among subscribers. This study analyzed the content of the increasingly popular fashion YouTuber channels and determined its important characteristics. The study makes a significant contribution to academic research by laying a foundation for future studies of YouTube content in the fashion field. Since differences in country of birth and race among YouTubers may influence content production, follow-up research will be conducted on the types and characteristics of domestic fashion YouTubers.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.16-24
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• 2020

The study empirically explored factors influencing How storytelling factors in social networking services, SNS, affect consumer response on the uses and gratification theory. conducted an analysis of 120 university students attending universities in the Seoul metropolitan area using an experiment. The results of this study are as follows: first, The storytelling factors, relevance and veracity have a positive effect on clarity. second, it has been shown that only veracity has a positive effect on parai-social interaction with media figures with emotional attachment. third, para-social interactions have been shown to influence content attitudes and orality sequentially. This study deals with the effect of SNS storytelling on the consumer's part, providing practical implications for enhancing content attitudes and word-of-mouth, by increasing para-social interactions with consumers while identifying the components that should enhance the way SNS is delivered in terms of storytelling.