• Title/Summary/Keyword: 뷰티디바이스

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Influence of Value Consciousness on Purchase Behavior and Repurchase Intention for Personal Beauty Devices among Women in Self-Beauty Care (셀프 뷰티족 여성의 가치의식이 개인용 뷰티디바이스의 구매행동 및 재구매의도에 미치는 영향)

  • Baek, Hyun Jin;Lee, Jae-Nam
    • Journal of the Korean Applied Science and Technology
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    • v.37 no.4
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    • pp.958-968
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    • 2020
  • This study attempted to investigate the value consciousness of purchasing behavior and purchasing intentions of personal beauty devices for women undergoing self-behavioral therapy. To this end, a survey was conducted, and a total of 342 copies of data were analyzed. As a result, In terms of the value consciousness, purchase behavior, and repurchase intention of the individual's personal beauty device, the value consciousness was the most materialistic, and the purchase behavior was the most economical. The overall repurchase intention was M=3.73 and SD=0.80. In correlations among value consciousness, purchase behavior and repurchase intention, positive correlations were confirmed (p<0.01). In terms of the influence of value consciousness on purchase behavior (aesthetics, conformity, effectiveness), 'aesthetic-pursuit factor' was the largest. In the effects of value consciousness on the economic aspect of purchase behavior, 'materialistic factor' was the highest. Lastly, in the influence of value consciousness on reliability, 'self-esteem factor' revealed the greatest effect. Furthermore, self-esteem factors had the biggest influence on repurchase intention. The above results confirmed that value consciousness of women in self-beauty care have a positive influence on their purchase behavior and repurchase intention for personal beauty devices. It is anticipated that they would be available as important marketing data in beauty device market.

Attitudes Towards Homecare Beauty Devices in Women in Correlation to Narcissism (여성의 자기애에 따른 홈케어 뷰티디바이스 이용 태도)

  • Kang, Shin-Ok;Kim, Moon-Ju
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.212-224
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    • 2022
  • This study aims to provide data on attitudes towards the use of Homecare beauty devices in correlation to narcissism of women between ages 30-59. Through statistical analysis of 563 survey questions, data displayed that respondents' age, level of education, marital status, economic status, and career status showed a strong correlation with implicit narcissism, while explicit narcissism only showed a correlation with age and career status. The most popular skincare location was shown to be 'self-provided at home', and the most popular item purchased being 'galvanic devices'. Secondly, attitudes towards the use of homecare beauty devices in correlation towards implicit narcissistic respondents were only to the consideration of its use, while explicit narcissists displayed a strong correlation between the purchase of a product and the recommendation of others. While this is the first study on attitudes towards homecare beauty devices in relation to a personality-based trait like narcissism and it displayed meaningful results, a more in-depth study in the future dealing with a larger region and respondent groups of a wider age and gender group should be undertaken.

A Study on the Skin Diagnostics and Management Solution for the Smart Devices Based on the Beauty Tech and the Smart Packaging Business Platform Model (뷰티테크기반 스마트디바이스용 피부진단·관리 솔루션 및 스마트패키징 비즈니스플랫폼모델 연구)

  • Kim, Byung-Wan
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2018.07a
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    • pp.499-500
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    • 2018
  • 뷰티테크시장에서 출시하는 제품 중 영상처리기술을 반영한 다양한 뷰티디바이스가 증가하는 추세이다. 특히 스마트패키징의 경우 주목할 만한 이슈로 뷰티디바이스와 연계된 사용성 및 편리성을 갖춘 애플리케이션 개발이 중요해지고 있으며 사용자가 맞춤형 피부진단 관리 방법에 대한 뷰티정보, 분석리포트, 피부케어샵, 화장품 등을 추천받을 수 있는 뷰티솔루션이 설계되어야 한다. 본 연구는 뷰티케어시장의 전문서비스 영역과 경계를 대중화하여 사용자가 맞춤형 피부진단 관리를 할 수 있는 애플리케이션 설계에 주안점을 둔다. 이를 위해 피부진단 관리 데이터 수집방법의 변수를 정의하고 사용자에게 제안, 모니터링, 뷰티 홈케어 정보, 전문서비스와의 연계방안 등 맞춤형솔루션을 제공할 수 있는 비즈니스플랫폼모델을 제안하고자 한다.

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SNS상의 온라인 구전정보의 특성이 가정용 안면피부미용기기 구매의도에 미치는 영향

  • Kim, Do-Hui;Hwang, Bo-Yun
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.46-46
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    • 2017
  • 최근 경기 침체에 불구하고 피부관리에 아낌없이 투자하는 소비자들이 늘어나면서 가정용 안면피부미용기기 (뷰티디바이스) 열기가 거세다. 시간과 장소에 제약이 없이 가성비가 뛰어난 가정용 안면피부미용기기 시장은 지난해 약 1000억으로 전년 대비 약 25%의 성장을 보이고 있으며 당분간 이 열기는 지속될 것이다. 본 연구는 이런 가정용 안면피부미용기기 시장이 이제 막 주목받고 있는 분야임에도 불구하고 연구된 바가 거의 없다. 라서 본 연구는 기업의 중요한 마케팅수단인 SNS의 구전 정보의 특성이 가정용 안면피부미용기기 (뷰티디바이스) 구매의도에 어떠한 영향을 미치는가를 분석하고 구매의도에 중요한 역할하는 소비자의 태도가 어떤 매개역할을 하지는 분석하여 성장해가고 있는 가정용 안면피부미용기기(뷰티디바이스) 창업기업의 마케팅 전략에 기여할 것으로 판단된다. 연구모형에 있어서 SNS의 구전정보의 특성으로는 구전정보의 방향성, 구전정보의 수량, 구전정보의 내용 품질, 구전정보의 유형 들로 독립변수를 설정하였고, 종속변수인 구매의도사이에 매개변수로서 소비자태도를 선정하였다. 서울지역 여성 소비자들 중에서 가정용 안면 피부 미용기기를 사용해 본 경험이 있는 조건부 불특정 다수를 대상으로 150개의 표본을 추출하였다. 분석 방법은 확인적 요인분석과 크론바하 알파 계수로 변수의 타당성, 신뢰성 분석을 하고 경로분석을 통하여 변수간 가설 검정을 분석중에 있다.

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A Study on the Development of Customized Home Care Beauty Device (맞춤형 홈 케어 뷰티 디바이스 개발에 관한 연구)

  • Kim, Tae-Won;Kim, Hyun-Woong;Lee, Chun-Hee;Min, Hye-Jin;Kim, Da-Du;Kim, Dong-Hun;Park, Sang-Yong
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.23-34
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    • 2022
  • Due to the regular usage of face masks during the COVID-19 pandemic, many people developed skin issues. As a result, interest in skin care which can be performed independently at home has increased. The purpose of this study is to design a customized home beauty care device to respond to these market trends. In order to do so, the double diamond model was applied in the design thinking process, and the design development process proceeded in the order of discovery, definition, development, and delivery. This study is meaningful in that it focused on the user-centered design development approach by fusing design thinking processes rather than styling-oriented design processes, and suggested new possibilities for design development using information based on the data measured.

The Influence of Skin surface temperature on Transdermal Absorption of Active Substances and Changes in Skin Condition (피부표면온도가 유효물질 경피 흡수 및 피부 상태변화에 미치는 영향)

  • Kwon, Hye-Jin;Han, Sa-Ra;Jung, Na-Seul
    • Journal of the Korean Applied Science and Technology
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    • v.36 no.1
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    • pp.299-304
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    • 2019
  • This study was conducted to investigate the effects of skin surface temperature on transdermal absorption of active substances and changes in skin condition. A transdermal absorption test was conducted using an emulsion containing 10% heat-resistant niacinamide, and the same emulsion was used in a clinical trial to test the thermal effects. As a result, absorption was found to be 2 times greater at 10 minutes and 3 times greater at 15 minutes after application at $42^{\circ}C$ than that of compared to normal skin temperature. During the clinical evaluation on skin, no clinical subjects showed any specific adverse reactions, while moisture and oiliness showed statistically significant effects at higher temperatures. Based on these results, it was confirmed that thermal warmer improves the absorption of active substances and had a positive effect on skin condition. It is deemed that this study will provide a preliminary data to support the development of various beauty devices using heat.

A Case Study on Design Classes using Blended Learning -Focused on Team Project and Smart Device App-based Learning- (혼합학습(Blended Learning)을 적용한 디자인 수업 실증사례 연구 -팀 프로젝트와 스마트디바이스 앱 기반 학습을 중심으로-)

  • Kim, Jin Hee;Kim, Hye Kyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.2
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    • pp.271-284
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    • 2021
  • This study presents the educational utility of blended learning by analyzing the effectiveness of learning after class by blending team project learning and smart device app-based learning methods. Qualitative analysis and survey analysis were conducted and the results were as follows. First, team project activities based on task resolution were conducted freely through detailed activities such as sharing roles, planning meetings, and coordinating opinions. Team activities were carried out with respect and consideration, team member bonding, and a sense of responsibility. Second, the smart device app is recognized as a medium for work and communication, and fast feedback has been made, making it highly impactful on classroom activities. Third, in terms of learning satisfaction, most learners showed an interest in the course and were satisfied with the project results. The smart device app was used as a learning and communication medium for personal and team activities and was analyzed as a blended method applicable to classes that conduct practical activities as an efficient tool to further activate project activities.

Improvement of the skin condition according to the face mapping (안면 구획화에 따른 부위별 피부개선 효과)

  • Kwon, Hye-Jin
    • Journal of the Korean Applied Science and Technology
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    • v.36 no.4
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    • pp.1219-1223
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    • 2019
  • The skin condition varies by the parts of the face. This study intended to visualize the facial skin based on the characteristics including moisture, sebum, dryness, amount of dead skin cells, and roughness by sectionalizing the facial skin into 9 areas. A total of 98 female in their 20~35s were selected, and the characteristics of skin by area were selected and listed in the order, and the area they felt each characteristic most strongly was analyzed with a weight and the result was visualized. The result showed that the area where they felt dryness the most was around the lips and eyes, and the area where the largest amount of dead skin cells and rough skin existed was the chin. There was a significant increase in moisture content (p <.05), and 90.5% of satisfaction with dryness was satisfied. The result of this study will be used as a basic data for the development of a cosmetic mask pack or a functional cosmetic product for each part.