• Title/Summary/Keyword: 부대서비스 시설

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Patronage Orientations of Service Facilities and Clothing Purchase Behaviors: A Typology of Department Store Customer Segments (백화점 소비자의 서비스시설 이용성향과 의복구매행동: 시장세분화를 위한 유형 별 분석)

  • 신수임;박경애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.4
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    • pp.571-582
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    • 2000
  • The purposes of this study were to segment department store customers based on patronage orientations of service facilities in a department store and to develop a profile of each segment using store visit behaviors, clothing purchase behaviors and demographics. A total of 453 responses collected from an on-site questionnaire survey to female department store customers was analyzed. Cluster analysis on patronage orientations of department store service facilities identified four groups including: Active patrons(27.3%); Comparison patrons(27.6%); Convenience seekers(27.3%); and Minimum patrons(17.8%). ANOVA and $\chi$$^2$ analyses revealed significant differences among the four groups on store visit behaviors(the extent of store visits and the extent of service facility visits), clothing purchase behaviors(6 store choice criteria and the extent of clothing purchase), and 5 demographic characteristics. The study developed a profile of each segment and provided marketing implications.

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A Study on the Relationship Between Physical Evidence and Performance of Commercial Sport Centers (상업용 스포츠센터의 물리적 증거와 성과에 관한 연구)

  • Won, Gu-Hyun
    • Korean Business Review
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    • v.16
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    • pp.61-76
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    • 2003
  • In proportion as increasing priority of sports service industries, the necessity and importance of service marketing has raising. Because of such point, this study investigates on the relationship of physical evidence and performance in using commercial sport centers. A study model and several hypotheses were developed regarding the relationships. To test the model and the hypotheses empirically, we distributed 350 copies of survey and collected 283 copies. 278 copies appear valid for our empirical study, except 5 copies that are considered inappropriate for our purpose. The results and implications are as follows. First, Service physical evidence had a positive effects on overall perceived quality and satisfaction. second, Results indicate that overall perceived quality and satisfaction playa significant role in the relationship between physical evidence and customer loyalty.

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Effect of theater service quality on performance satisfaction : focusing on customer experience value mediation effect (공연장 서비스 품질이 공연 만족도에 미치는 영향 : 고객 경험가치 매개효과를 중심으로)

  • Kim, Beom-seok
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.181-195
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    • 2018
  • The purpose of this study is to investigate the effect of service quality of a theater on the customer experience value and performance satisfaction and to test causality between variables. For this purpose, Study model was created from the previous studies and performed a survey with the customer who visited Performance Theater. In this study, employee kindness, facility excellence, convenience, and facilities were set as independent variables, and performance satisfaction was selected as a dependent variable. The cultural value and economic value of customer experience were examined as Moderating variables between two variables. Based on the results of this study, It was found that employee's kindness, facility excellence, and convenience have a significant effect on performance satisfaction in performing arts facilities. convenience, there was perfect mediated effect of customer experience between service quality of a theater and performance satisfaction centered on cultural value and economic value. The employee's kindness variable was examined as a perfect mediation of cultural value, and economic value as a sectoral mediation. The excellence variables of the facilities appeared as partial mediations in cultural values and as complete mediations in economic values. In the case of the auxiliary facilities, the significance test failed. According to the results of the research, it was confirmed that convenience service for customers is the most important variable. This result suggests that the service quality of a theater should be basically maintained in terms of the kindness of the facility and staff, and that the customer is more satisfied with the performance than the audience convenience service provided from the Theater. The venue suggests that customer service and reception, purchase of tickets, refund method, and staff training should be thoroughly done so that audiences can make the Theater.

The Effects of Convention Center Selection Attributes on Participant's Satisfaction and Moderating Effects of City Image and Attractiveness: Focusing on Shanghai Convention Center (컨벤션센터 선택속성이 참가자만족에 미치는 영향과 도시이미지·매력성의 조절효과: 상하이 컨벤션센터를 중심으로)

  • Oh, Jae Sin
    • International Area Studies Review
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    • v.16 no.1
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    • pp.353-378
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    • 2012
  • The main purpose of this paper is to analyze the influence of selection attributes of convention center on participant's satisfaction. Specially, this study is focusing on the moderating effects of city image and city attractiveness. In the dimensions of convention center selection attributes, many factors affect participant satisfaction can be assumed that. They are categorized as seven factors; main facilities, subsidiary facilities, operations management, human services, board and lodging, accessibility, and peripheral conditions. The data was collected from 260 foreigners who visited the Shanghai convention center in China. 237 respondents were analyzed via intercept survey based on self-administered questionaries. The results of this study supported the proposed conceptual framework overall. The findings indicate that first, main facilities, subsidiary facilities, human services, accessibility, and peripheral conditions affected positively participant's satisfaction. Second, the high level city image and city attractiveness have moderating effect between some selection attributes of convention center and participant's satisfaction.

Using Smart Phone and RFID Technology for making Ubiquitous Thema Park (스마트폰과 RFID를 이용한 u-테마파크 모델의 설계 및 구현)

  • Shin, Jae-myung;Kim, Doo-hyung;Ahn, Hongbum;Park, Sang-won;Hong, Jin-pyo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.11a
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    • pp.1478-1481
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    • 2010
  • 기존의 테마파크에 RFID를 이용하면 보다 편리하게 출입관리를 할 수 있고, 카드 한 장으로 테마파크 내에서 결제부터 부대시설과 서비스까지 이용할 수 있다. 이러한 모델은 이미 서브원 곤지암리조트 스키장과 캐리비언베이 워터파크 등 에서 도입하여 사용하고 있다[1][2]. 그러나 RFID를 이용한 유비쿼터스 모델들의 공통적인 단점은 RFID 카드 사용에 대한 피드백을 받을 수 없다는 것이다. 다시 말해서 RFID 카드에 대한 정보를 사용자는 모르기 때문에 자신이 RFID 카드로 무엇을 얼마나 결제했는지, 어떠한 서비스를 사용했는지 다시 확인할 수 없다는 문제점이 있다. 본 논문에서는 이러한 기존의 시스템에 스마트폰을 이용하여 사용자와 테마파크를 유기적으로 연결시켜줌으로써, 스마트폰을 통해 자신의 결제정보, 서비스 이용내역 등을 실시간으로 확인 가능할 수 있는 u-테마파크 모델을 제시한다. u-테마파크 모델을 이용하면 스마트폰을 통해 부대시설(놀이공원의 놀이기구, 스키장의 리프트 등)의 대기시간을 실시간으로 확인할 수 있고, RFID 카드를 소지한 일행의 위치를 찾을 수 있으며, 테마파크의 모든 이용객들과 정보를 교환할 수 있는 SNS(Social Network Service)등의 새로운 서비스를 제공할 수 있다. 테마파크 측에서는 실시간으로 취합되는 고객정보를 이용하여 이용률이 떨어지는 고객들의 특징을 파악해 해당 고객들에게 맞는 서비스를 제공하고 맞춤 마케팅을 하는 등의 체계적인 관리를 할 수 있어 다양한 마케팅과 새로운 서비스 제공이 가능하다는 이점이 있다.

Service Quality Recognition and Satisfaction of Art Museum Visitors: The Case of Gwangju Museum of Art (미술관 관람객의 서비스품질 인식과 만족도 분석 : 광주시립미술관을 중심으로)

  • Byun, Gil-Hyun;Lee, Hae-Jin;Kang, Shin-Kyum
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.137-159
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    • 2014
  • The items currently used in museum service evaluations fail to offer satisfactory suggestions that could aid in the improvement of museum services. This study aims to identify and develop items that take into consideration the unique nature of art museum services. This study also identifies factors that determine visitor satisfaction and decisions to revisit with the end of offering methods to improve art museum service. The research conducted was based on an on-site survey of visitors of the Gwangju Art Museum. 223 questionnaires were collected, 211 of which were used in the data analysis. Factor analysis was applied to identify service factors to be considered at art museums. Regression analysis was then applied to estimate the influence of each factor in visitor satisfaction and revisit intention. This study first identifies five service quality factors of art museums: display method, employers, content, facilities, and supplemental programs. Results of the regression analysis showed that content is the most important factor in raising customer satisfaction and revisit intention. Supplemental programs were also significant in raising young and family customer satisfaction. The results also showed that various supplemental services such as education and experiential programs were necessary. Service facilities were also statistically significant factors in customer satisfaction and revisit intention. This study contributes in identifying five factors that could better measure art museum service quality. It also suggests a method to improve museum service quality based on the results of empirical investigations. This information could be of great help to art museum operators and other researchers.

The Factor Analyses of Service Quality Components in University Libraries (대학도서관 서비스 질의 구성요인 분석)

  • Paik, Hang-Ki;Lee, Eun-Chul
    • Journal of the Korean Society for Library and Information Science
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    • v.34 no.4
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    • pp.5-26
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    • 2000
  • The purpose of this study was to measure performance of university libraries, especially investigating the components of service quality and their relationship to the customer satisfaction. The result of the study was summarized as follows: First, the factors on satisfaction of library service revealed 12 factors such as access of information, quality of employees, suitable collections, issues related to civil petitions, equipments and facilities, timeliness, operating hours, use of information technology, library user education, reference service, public relation and individual service. Second, the factors of library service on customer satisfaction showed the following primary factors: suitable collections, issues related to civil petitions, access of information, equipments and facilities, timeliness, public relation, reference service, operating hours, and individual service. Third, the components of library service on customwe satisfaction showed the following primary components: availability, the number of books and journals, facilities of air conditioning, public relation, usefulness of retrieval system, waiting time for Internet use, operating hour, speed of repairs, receipt of civil petitions, use of non-book materials.

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The Integrated Management System for Networking in Power Plants (발전소 통신실 통합 관리 시스템 구현)

  • Kim, Seog-Chan;Shin, Seung-Cheol;Yoo, Weon-Hee
    • 한국IT서비스학회:학술대회논문집
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    • 2003.05a
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    • pp.242-246
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    • 2003
  • 본 논문은 지역 발전소의 통신실에 설치된 시스템 장비와 부대 시설을 원격으로 관리할 수 있는 통합 솔루션의 구축 방법을 제시한다. 최근에 각종 건물과 시설의 통신 시스템 장비들을 하나로 묶는 통합 관리 시스템은 원활한 유지 보수와 안정적인 운용을 위해서 필수적이 되고 있다. 본 논문에서 제시한 시스템은 지역 발전소의 통신실에 구축되어 있는 유닉스 서버, 라우터, 스위칭 허브 등의 장비를 원격 감시하여 필요한 정보를 추출하고 이를 본사 통신실의 네트워크 관리 시스템으로 자동 전송한다. 본사 통신실의 네트워크 관리 시스템은 이러한 정보를 실시간으로 수집하여 데이터베이스 서버에 기록하고 기록된 정보를 각종 형태로 가공하여 관리자에게 제공한다. 본 논문은 또한 이러한 통합 관리 시스템의 실제 적용 사례를 보여준다.

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The Impact of Natural Parks' Servicescapes on Perceived Value, Satisfaction, and Behavior Intention - Focus on Palgong Provincial Park - (자연공원의 서비스스케이프가 탐방객의 지각된 가치, 만족, 행동의도에 미치는 영향 - 팔공산도립공원을 중심으로 -)

  • Kim, Bomi;Lee, Juhee
    • The Journal of the Korean Institute of Forest Recreation
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    • v.22 no.4
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    • pp.83-94
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    • 2018
  • The present study applies the servicescape concept in the domain of Natural Parks to examine the impact of a natural park's servicescape on visitors' perceived value, overall satisfaction, and behavior intention. The study's findings suggest that the components of Natural Parks' servicescape can be evaluated based on three factors; including facilities, convenience, and comfort, accessibility to the park, and facilities inside the park, such as parking lots, bathrooms, and resting areas, in addition to other facilities. The results also revealed that if visitors had a favorable impression of the park facilities, they would have a favorable impression on the value of the intangible experiences, and general satisfaction and behavior intentions would be positive. Particularly, visitors perceive time in the course of a visit to be valuable, which in turn influences the comfort servicescape factor, which suggests the importance of continuous effort from Natural Park management to ensure a clean and pleasant environment. The present study is the first time the concept of servicescape has been applied in the domain of Natural Parks. Follow-up studies are required to improve the reliability and generalization of the research results.

양성자가속기연구센터의 강입자 이용시설 현황

  • Jo, Yong-Seop
    • Proceedings of the Korean Vacuum Society Conference
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    • 2014.02a
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    • pp.91-91
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    • 2014
  • 2002년 21세기 프론티어 연구개발사업으로 착수한 양성자기반공학기술개발사업이 2012년말 완료되었다. 이 사업을 통하여 이온원, RFQ, DTL, 초전도 가속관, 빔라인, 고주파 시스템, 제어 시스템 등 양성자 및 이온 가속기의 핵심 요소기술을 개발하고 100 MeV 선형 양성자가속기 및 이온가속기를 제작하여 경주에건설한 양성자속기연구센터에 설치하고 사업을 마무리하였다. 2013년 상반기에 냉각시스템 등 부대시설의 시운전, 양성자가속기와 20 MeV 및 100 MeV 빔라인 각 1기를 포함한 모든 시설의 시운전을 마무리하고, 한국원자력안전기술원의 방사선안전시설검사를 거쳐 7월부터 운영을 착수하였다. 양성자가속기는 2013년말 까지 총 2,290 시간을 가동하여 937건의 이용자 빔 서비스를 제공하였다. 기체, 금속, 대전류 이온을 공급할 수 있는 이온가속기 3대는 기업체의 공정 및 제품개발을 위한 이용을 중심으로 622건의 이용자 빔 서비스를 제공하였다. 2014년도는 양성자가속기는 연간 2,500 시간 가동, 빔 서비스 1,100건을 목표로 하고 있으며, 현재 20 MeV 및 100 MeV 각 1기인 뿐인 빔라인 증설을 준비하고자 한다. 이온가속기는 상반기에만 이용자 빔 서비스를 제공하고 2014년 11월 완공될 빔이용연구동으로 이전 설치하여 보다 양질의 이온빔을 공급할 수 있도록 장치를 보완 할예정이다. 더불어 2015년에는 3 MeV 헬륨빔과 1 MeV 기체 이온빔을 제공할 수 있는 장치도 추가로 설치할 예정이다. 빔이용연구동 및 이온가속기 업그레드가 완료되면 보다 다양한 양질의 이온빔을공급하여, 특히 중소기업의 제품 개발에 도움을 줄 수 있도록노력할 예정이다. 양성자가속기연구센터는 장기 비전인 펄스형 중성자원의 구축을 실현하고자 노력을 지속할 것이다. 미국의 SNS 및 일본의 J-PARC 파쇄 중성자원은우수한 연구 성과를 생산하기 시작하였고 우리나라도 이에 대한 수요가 생겨나도 있다. 충분한 수요가 형성되면 이미 확보한 부지와 초전도 가속기 기술을 활용하여 단시간 내에 펄스형 중성자원 구축이 가능할 것이다. 펄스형 중성자원이 구축되면 양성자가속기연구센터는 당초 목표한 양성자, 중성자 및 다양한 종의 이온을 한 사이트에서 제공하여, 입자빔을 이용한 다양한 연구개발에서 상당한 시너지 효과를 낼 수 있을 것으로 기대한다.

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