• Korean journal of communication and information
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• v.66
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• pp.133-158
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• 2014

This research followed the major South Korean newspapers, Chosun, JoongAng, HanKyoreh and KyungHyang newspapers to study their relationship with advertisement - on how they use advertisement to what degree and which views they take, also looking into the quantity of advertisement. The results of analysis is as thus: first, the more advertised companies tended to have more news reports about them overall. Also, advertised companies were usually shown in positive light rather than a negative one. The most notable constructive commonality found in the positively advertised companies were that they were not usually introduced upfront through the title of the news article (or within the body of the article) but rather mentioned within the media frame. The reasons for this pattern in advertising is to make bias towards JoongAng which is obvious for pro companies, especially for the Chosun which is known for being neutral in most company matters even for the HanKyoreh, KyungHyang known for their usual negative attitude towards private companies.

• Korean journal of communication and information
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• v.39
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• pp.40-68
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• 2007

Despite many efforts to improve water and publicize Arisu, ordinary citizens' distrust in water is still intense. This study aims to analyze how newspapers, television and internet media in Korea covered water-related news, focusing on the type of articles, themes, news sources, and news values. As a result, the mostly mentioned theme in the media was the discussion about suitability of water as a drinking water, followed by impurified water, governmental policy on water, coverage on the water pipe, and result of examination of water quality. Also among newspapers, broadcasting, and the internet, the internet medium showed the most negative tone in covering water. Stories written by journalists with expertise were less than 1% whereas stories by ordinary journalists were mostly found. In conclusion, to cover public issues like water desirably, it is necessary to bring up journalists with expertise in environmental issues, to diversify news sources, and to do investigative reporting rather than reporting appealing to audience's amusement.