• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.454-467
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• 2018

The purpose of this study is to analyze the level of consumers' right and responsibilities consciousness, and to analyze the difference of decision - making behaviors according to type of consumers' rights and responsibility consciousness level. The data collection subjects were those who had made the decision to purchase insurance directly within the last three years. A total of 1,225 data were used for the final analysis in this study. As a result, the consumer's sense of responsibility was lower than that of the rights consciousness, and the consumer group with the responsibility consciousness corresponding to the right consciousness was making more rational and subjective decisions. Based on these results, it is confirmed that consumer education that emphasizes responsibility consciousness corresponding to right consciousness is necessary for desirable and subjective decision making of insurance consumers. This study is meaningful in that it provides basic data for contents development to raise the awareness of rights and responsibilities of insurance consumers who can solve consumer problems.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.67-78
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• 2012

Recently, the interesting of customers in online auto insurance is rapidly increasing. The one of major reasons is economical benefit. offline auto insurance products as a service formed high price. However, online auto insurance relatively formed low price. Thanks to these characteristics of online auto insurance has gained great popularity. Therefore, in purchasing online auto insurance, consumers carefully buy products of auto insurance. In this study, we classified the $2{\times}2$ matrix (online preference group, economic pursuit group, convenience oriented group, and carefulness approach group) in online auto insurance consumers focusing on the perceived benefits and price acceptance. From an economic point of view of consumers around the perceived benefits and price acceptance, we analyzed the relationships among easy of use, usefulness, attitude, and purchase intention in automobile e-shopping mall. The results of this study will provide the useful implications for the planing CRM(customer relationship management) strategy for improving purchase intention of customers to online insurance companies.

• Health Policy and Management
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• v.8 no.1
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• pp.266-282
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• 1998

We model that separation is a rational decision to resolve the inherent uncertainty about quality form the matching process. In health insurance markets, quality of services is revealed to consumers only after enrollment. Discrepancies between the expected and realizeed quality lead utility-maximizing enrollees to disenroll if they find a better alternative. Accordingly, factors that reduce this discrepancy will decrease disenrollment. The firm-level empirical analysis shows that disenrollment is relatively small in markets where the reputation effect works efficiently becuse consumers can predict the expected quality accurately.

• Journal of the Korea Convergence Society
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• v.9 no.5
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• pp.157-169
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• 2018

The purpose of this study is to investigate the effect of voluntary purchasing motives on insurance consumer satisfaction. The purpose of this study is to investigate the direct and indirect effects of insurance consumption satisfaction including psychological needs of consumers that induce voluntary purchase motivation based on psychological self-determinism theory. The research hypotheses and models were verified through structural equation analysis using online surveys of 1,225 insurance consumers. As a result of the study, the satisfaction of insurance consumption is increased when purchasing by voluntary purchase motive, in which consumers perceive the necessity of purchasing themselves. The positive perception of insurance consumption autonomy and insurance consumption environment increases the motivation to purchase voluntarily, Respectively. Through this study, it is suggested that excessive marketing of insurance companies and self-confidence of insurance consumers may hinder insurance consumption satisfaction and education of consumption attitudes of financial consumers to raise awareness of autonomous rights and responsibilities of insurance consumers.

• Asia Marketing Journal
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• v.10 no.3
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• pp.103-125
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• 2008

After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as 'a partner for sharing precious moments of life', intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand's value to be delivered to the customers. Third, they defined the image objective to be communicated to them. Based on these set of objectives, the company designed and implemented an integrated marketing communication(IMC) strategy over several years. The result was a successful transition to the new corporate brand name.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.667-673
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• 2024

This study aims to diagnose the issues arising from the relationship between the out-of-pocket maximum in health insurance and private indemnity health insurance and propose policy tasks for institutional improvement. Through literature research, the study analyzed the damage to consumers caused by the non-payment of refunds exceeding the out-of-pocket maximum and the changing role of indemnity insurance due to the strengthening of health insurance coverage. The results confirmed that unilateral interpretation of insurance clauses and incomplete sales practices infringe upon consumer rights, and that insurance premiums do not decrease despite the reduction in coverage of indemnity insurance. Therefore, the study emphasized the urgency of institutional improvements such as rationalization of product structure, transparency of risk rate calculation, and reinforcement of consumer information provision, as well as the need for social consensus on the rational division of roles between health insurance and private insurance. This study is significant in that it provides policy implications for the developmental reorganization of the healthcare system.

• 방재와보험
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• s.115
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• pp.14-19
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• 2006

PL보험(제조물배상보험-보험업계에서는 생산물배상책임보험이라고 부른다.)은 제조물의 결함으로 인한 피해를 담보하는 보험이다. 이는 전통적인 배상책임보험의 한 종류로 다른 보험에는 없는 독특한 특징을 몇 가지 갖고 있다. 이러한 특징들은 당초 제조물책임법의 제정 취지인 '소비자 보호'라는 측면과도 상당한 연관성이 있다고 하겠다.

• 방재와보험
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• s.63
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• pp.52-54
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• 1994

• 방재와보험
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• s.62
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• pp.48-51
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• 1994

• 방재와보험
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• s.61
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• pp.19-21
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• 1994