• Title/Summary/Keyword: 보상시기

Search Result 76, Processing Time 0.029 seconds

Research on the Difference in the influences upon consumers' Response Recoveries of Reward Method in the dissatisfaction Situation - Focusing on the Moderating Effects of Reward Timing and Reward Intensity - (불만족 상황에서의 보상방식이 소비자의 반응회복에 미치는 영향의 차이에 관한 연구 - 보상시기와 보상강도의 조절효과를 중심으로 -)

  • Kim, Sook-Hee;Kim, Yong-Ho
    • Management & Information Systems Review
    • /
    • v.33 no.2
    • /
    • pp.225-239
    • /
    • 2014
  • An effect of reward program related to promotional activity has the limitation of being concentrated on a short-term performance or of inducing temporary re-purchase. Accordingly, this study verified the influence of reward method upon consumers' response recovery centering on interactive effects of reward timing and reward intensity, in order to expand a research of dissatisfaction situation. As for the objective of this study, first, the aim is to verify the difference in the influence of economic, non-economic, and combined rewards, which are reward methods of dissatisfaction situation, upon consumers' cognitive response recovery and emotional response recovery. Second, the aim is to confirm a moderating role of reward timing and reward intensity in the effect of consumers' response recovery according to reward methods. To design a research, the perfect factor design between subjects in 3X2X2 was used. As a result of major research, first, there was a difference in the influence upon consumers' response recovery depending on reward methods. Second, the influence of reward method upon consumers' response recovery had a difference depending on reward timing. Third, the influence of reward method upon consumers' response recovery had a difference depending on reward intensity. Consumers' response recovery level was confirmed to have the greatest influence in the combined reward. This study has a significance in newly applying the reward timing, in the dissatisfaction situation which is addressed in the general reward program. Through this study, the aim was to support the empirically analytical results of prior researches and to expand its role in several angles.

  • PDF

The Reward Program Effect: A Strategic Framework for Acquiring New Customers (고객 보상프로그램의 효과성에 관한 연구: 신규 고객 유치를 위한 전략적 프레임웤)

  • Lee, Sukekyu;Kim, Kyoungsik
    • Asia Marketing Journal
    • /
    • v.7 no.2
    • /
    • pp.123-139
    • /
    • 2005
  • Until now, There are many studies of reward program effect about retaining current customers. But main goal of this study is acquiring new customer in competitive environment. We also reveal strategic framework for maximizing acquisition of new customer. For increasing customer loyalty of non-use brand, we'd better to give Out My Own reward non-user immediately and for increasing customer loyalty of use brand we'd better to give In My own Brand user accumulatively. Implication of the results for markets and future research are discussed

  • PDF

사회보험(社會保險)의 적정은퇴시기(適正隱退時期) 결정(決定)에 관한 효과분석(效果分析)

  • Yu, Il-Ho
    • KDI Journal of Economic Policy
    • /
    • v.11 no.4
    • /
    • pp.109-125
    • /
    • 1989
  • 사회보험(Social Insurance)은 노령(老齡) 등 미래(未來)에 확실(確實)히 발생(發生)할 사안(事案)뿐 아니라 질병 등 불확실(不確實)한 사안(事案)에 의한 소득(所得)의 상실(喪失)을 보상하기 위한 보험(保險)의 역할을 한다. 대부분의 사회보험연구는 이 불확실성(不確實性)이 배제된 모형의 분석을 하고 있는데 본고(本稿)에서는 그러한 불확실성(不確實性)이 존재(存在)할 때 사회보험이 개인의 은퇴시기 결정에 미치는 영향을 분석하였다. 사회보험은 노동기(勞動期)로부터 은퇴기(隱退期)로의 소득이전(所得移轉)일 뿐 아니라 일을 할 수 있는 상태로부터 질병 등의 불확실한 사안(事案)에 의해 초래된, 일을 할 수 없는 상태로의 소득이전(所得移轉)도 된다. 이 두 번째의 역할 때문에 사회보험은 개인(個人)의 은퇴시기(隱退時期)를 늦추는 효과를 보일 수 있다. 특히 사회적 최선적정은퇴시기(最善適正隱退時期)(first best optimum)는 사회보험이 전혀 없는 경우의 은퇴시기가 보다 늦다. 반면 어느 일정(一定)한 시점(時點) 이후에만 사회보험(社會保險)의 수혜(受惠)가 가능(可能)하다면 이는 오히려 조기은퇴(早期隱退)를 초래(招來)하게 된다는 것을 보였다.

  • PDF

A High Expansion Effects of Atkinson Cycle by adopting Variable Intake Valve Closing Timing with Compensated Intake Air-mass and Effective Compression Ratio. (흡입공기량 및 유호압축비 보상시 흡입밸브닫힘시기 변화에 의한 고팽창효과)

  • Jeong, Yang-Joo;Kim, Yun-Young;Lee, Jong-Tai
    • Proceedings of the KSME Conference
    • /
    • 2004.11a
    • /
    • pp.1698-1703
    • /
    • 2004
  • To understand the high expansion effects by adopting intake closing time in the cases of compensating intake air-mass and effective compression ratio simultaneously, fundamental study was carried out by using RICEM realizing Atkinson cycle. Intake air-mass and effective compression ratio were compensated by increasing supercharged pressure and geometric compression ratio. The results showed that the increasing rates of expansion ratio and expansion-compression ratio were increased by compensating both a intake air-mass and effective compression ratio the same tendencies were obtained with the increases of compression ratio and cut off ratio It was also found that LIVC has more advantages in expansion ratio and effective work than those of EIVC under above conditions.

  • PDF

The Warsaw System: Developing Instruments (바르샤바체제(体制)의 개정문제(改正問題))

  • Shin, Sung-Hwan
    • The Korean Journal of Air & Space Law and Policy
    • /
    • v.5
    • /
    • pp.265-301
    • /
    • 1993
  • 지난 6월 3일 동경에서 있었던, 아시아 항공/우주법 학술대회 제 3분과에서 영국 Bin Cheng교수의 "The Warsaw System: Mess up, Tear up, or Shore up?"이라는 주제의 논문발표가 있었다. Bin Cheng교수는 특히 유럽의 EC Consultant Paper 와 일본항공사들의 1992년의 무한책임보상주의 채택에 대하여, 마치 무한 책임보상주의의 이론이 승리하였으며, 위의 상황들이 그 시작이라고 단정하였는데 이러한 견해는 아직까지 시기상조라고 생각한다. 본 글에서는 동경회의에서의 Bin Cheng교수의 논문중 특히 10항의 결론 부분을 중점으로 반대되는 의견을 제시하고자 한다. 국제항공사법인 와르소체제가 과연 발전하고 있는 것인가? 퇴보하고 있는 것인가? 와르소체제의 반대론자들은 미국의 소송변호사들, 일본항공사들과 일부 순수이론을 고수하는 학자들로써 이들은 와르소체제로부터의 탈퇴와 무한책임보상주의를 고수하고 있다. EC Consultation Paper (각주 122 참조)에서 보듯이, 비록 항공운송시의 손해배상액이 타 운송시의 손해배상액보다 적기는 하지만 이것이 곧 '무한책임보상주의'를 의미하는 것은 아니다. 미국의 판례중 불법행위로 인한 소송 (Nichole Fortman v. Hemeo Inc.)에서 보면, 작은 창자의 대부분을 병원의 과실때문에 잃은 Brooklin의 한 여인에게 500억 정도의 손해배상이 주어진 것을 보면, 과연 완전 보상에 맞는 무한책임이 과연 항공소송에 적용될 수 있는 것인가를 알아야 한다. 무한책임보상주의는 특히 개발도상국의 항공사들에게 보험료가 너무 과중하고, 와르소협약의 근본목적인 국제항공법의 통일성에 반하고 있기 때문에 국제사회 전반에 적용하기에는 비현실적이다. 와르소체제의 통일 성에 대한 거부는 만약 와르소체제에 버금가는 다른 보상체제가 있는 경우에는 다르지만, 현실적으로는 결국 국제적 혼란만을 야기사킬 것이다. 또한 와르소체제 반대자들은 항공운송인과 승객들의 관계를 갈등관계로 보고 있지만, 근본적으로 와프소협약에서의 항공운송인파 승객들의 관제는 공동이악관계로 보아야 한다. 항공운송사업의 목적도 또한 이윤추구인 바, 승객들이 항공운송인에게 과다한 손해배상을 요구하면, 결국 항공운송인은 승객들의 주머니에서 그 댓가를 찾으려고 할 것이다. 절국 양자의 이익을 보는 것은 소송변호사들 뿐이라고 볼 수 있다. 또한 'Unlimited Liability' 에서 'Unlimited' 란 'Full-Compensation' 을 의미하는 것으로, 'Wilful-Misconduct' 의 경우에는, 'Full-Compensation' 의 개념과 다르게, 그 보상액이 Warsaw협약 제 22조 1항에 적용되지 않는 'No-limited' 의 개념으로 해석하여야 한다. 항공소송의 경우에 통상 'Wilful-Misconduct' 의 경우에 손해배상액이 약 $700,000 인 것을 보더라도 'Full-Compensation'의 의미로 해석할 수 없다. 몬트리올 제 3추가의정서에서 'WilfulMisconduct' 의 개념을 삭제하고자 하는 것은, 이에 대비하여 추가보상제도, 임액수의 종액, 영격책임추의 등의 요소들을 전제로 하고 있기 때문이다. 몬트리올 제 3추가의정서가 최근의 발전적인 손해배상제도인가에 대하여, Bin Cheng 교수는 반대를 하고 있지만, 최선의 제도를 찾는 입장에서 몬트리올 추가 의정서는 여러가지로 부족하다. 그러나, 유한책임제도의 개선, 엄격책임주의의 도입, 빠른 소송타결의 제도, 재판관할권의 확대 그리고, SDR 화폐단위의 채택 등은 헤이그 의정서 이후의 보다 나은 제도적 장치를 하고 있다고 해석하여야 할 것이다. 시대의 변화에 따라 점진적으로 발전된 보상제도를 채택하였다면, 오늘날과 같이 시대에 뒤떨어진 보상체제로 혼란을 겪고 있지 않았을 것이다.

  • PDF

A Study on Loyalty Program for Building Customer Loyalty of Fashion Firm (패션업체 고객 충성도 구축을 위한 로열티 프로그램)

  • Ju, Seong-Rae;Yoo, Myung-Iee
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.33 no.2
    • /
    • pp.331-342
    • /
    • 2009
  • The purposes of this study were to provide the apparel companies with a effective marketing strategy by identifying the present condition of loyalty programs and designing the type of reward and the timing of reward, and to investigate the effects of loyalty programs on customers' satisfaction and loyalty. The experimental study was conducted to examine the relationship between loyalty programs and performances. The experiment, which adopted a scenario methodology, was a 2(type of rewards)${\times}$2(timing of rewards) between subjects factorial design. The sample was based on 362 college students. The data analysis was completed on the basis of SPSS 12.0 package, using descriptive analysis, frequency, factor analysis, Cronbach's a, ANOVA, and regression analysis. The following results were found in this research. First the respondent's recognition of reward(benefit, reserve fund, experience) was not relatively high. Second, the interaction effect of type of rewards and timing of rewards on the loyalty programs' satisfaction(p<.01) and customer loyalty(p<.001) was significant, but that on customer satisfaction was not significant. Finally, loyalty programs' satisfaction positively affected customer satisfaction and loyalty. The implications of the research and directions for future researchers were discussed.

The Interaction Index Between Grasses and Weeds in the Grassland Composed with Mainly Perennial Ryegrass (페레니얼 라이그라스 위주 초지에서 목초, 잡초 식생 군락간 상호작용)

  • Lim Keun-Bal;Sung Byung-Ryeol;Lee Hyun-Jun;Ahn Byung-Suk;Seo Sung
    • Journal of The Korean Society of Grassland and Forage Science
    • /
    • v.26 no.2
    • /
    • pp.105-112
    • /
    • 2006
  • This experiment was carried out to investigate the distribution, function of dry matter and competition in the grassland composed with mainly perennial ryegrass. Co-functions between grasses and weeds were evaluated by calculating methods; expected yield (P), agressivity, relative yield total (RYT), compensation index (CI) and morphological index (MI). Each values obtained were influenced by seeding method, grassland management and seasonal changes of co-functional index were identical. Expected yields of spring were lower than those of fall and improved by additional seeding to grassland in early spring time. In the relative yield total (RYT), all were under 1.0 which ranged from 0.17 to 0.41. Compensation index (CI) ranged from -0.3 to -0.6 and all values showed 'under compensation(+, --)' This means that the conditions of 'under compensation' could be improved through weed control by management of grassland in perennial ryegrass grassland. The results indicated that productivity of grassland mainly composed with perennial ryegrass is negatively affected by weeds like shepherd's purse, crabgrass and barnyard grass. As major weeds, shepherd's purse in spring, crabgrass in summer and barnyard grass in summer and fall were negatively functioned to productivity in the grassland composed with mainly perennial ryegrass.

The Diagnosis and Treatment of Anterior Openbite Malocclusion (전치부 개방교합의 진단과 치료)

  • Chang, Young-Il;Moon, Seong-Cheol
    • The korean journal of orthodontics
    • /
    • v.28 no.6 s.71
    • /
    • pp.893-904
    • /
    • 1998
  • There are varieties of severe malocclusions, which can be treated orthodontically, but with a great deal of effort. Anterior openbite, in particular, is one malocclusion thought to be more difficult to treat, and therefore, most of them have to be corrected by means of surgical intervention. To solve these problems, numerous studies pertinent to treatment modalities have been introduced with controversies on the effectiveness of treatment. Suggested treatment modalities for anterior openbite are based directly or indirectly on the neuromuscular and morphological features and on the etiologic and/or the environmental factors. Even though the vertical relationship of the face is increased due to the growth variation, the normal occlusal relationship can be achieved by the adequate dentoalveolar compensatory mechanism, but in the case of inadequate or negative dentoalveolar compensation, openbite is likely to be present. If the skeletal dysplasia is too severe to be solved by orthodontic treatment alone, combined treatment with surgery should be done to restore the function and the esthetics of the orofacial complex. In many cases, however, orthodontic alteration of the dentition pertinent to the given skeletal pattern with the proper diagnosis and treatment planning can bring satisfactory results. The treatment changes with the Multiloop Edgewise Archwire(MEAW) therapy occurred mainly in the dentoalveolar region and showed a considerable similarity to the natural dentoalveolar compensatory mechanism. In other words, the MEAW technique allows orthodontists to produce the natural dentoalveolar compensation orthodontically. Even if an openbite is corrected by the orthodontic dentoalveolar compensation suitable for the skeletal pattern, relapse may still occur by the persisting etiologic factors which originally prohibited the natural dentoalveolar compensation. The etiologic factors should be determined at the time of initial diagnosis and should be controlled during treatment and retention.

  • PDF

A Study on Engine Performance at the Intake Air Compensation by Supercharging in the Low Speed Diesel-Atkinson Cycle (과급에 의한 흡입공기 보상 시 저속 디젤-아트킨슨사이클에서 엔진성능에 대한 연구)

  • Jang, Tae-Ik
    • Journal of Advanced Marine Engineering and Technology
    • /
    • v.35 no.8
    • /
    • pp.1009-1015
    • /
    • 2011
  • In this study, in the high expansion cycle was conduced by variable valve timing system composition to close intake valve late, and in the intake air reduction on the low compression was solved by supercharging pressure. In this wise, by constituting Diesel-Atkinson cycle, this study looked into a possibility of thermal efficiency improvement. As a result, there was improvement in thermal efficiency and output in a whole range of closing timing from ABDC $40^{\circ}$ to ABDC $80^{\circ}$. However, after ABDC $70^{\circ}$ of closing timing, the thermal efficiency increase was getting smaller. As the result of the study, the optimum intake valve closing timing was about ABDC $70^{\circ}$, high loading territory of engine was more effective than low loading territory, and engine operation in middle loading territory was stable. At this time, brake thermal efficiency was 12.5% higher than ordinary engine on average.

A Study on Oral Health, Dental Care and Insurance Awareness in the Community During the COVID-19 Period (COVID-19 시기 지역사회 구강건강과 치과 치료 및 보험 인식에 관한 연구)

  • Son, Eun-Gyo;Park, Il-Soon
    • Journal of Digital Convergence
    • /
    • v.20 no.5
    • /
    • pp.643-651
    • /
    • 2022
  • This study was conducted to examine the oral health, dental treatment and insurance awareness of the community during the COVID-19 period from September 1 to October 29, 2021 for patients who visited a local dental clinic in Gangwon-do. For analysis, SPSS Statistics 24.0 program was used. As a result of the analysis, it was found that oral health status, interest in oral health, and awareness of health insurance expansion affect dental treatment during the COVID-19 period. In addition, those who did not receive oral health education, those with a high school diploma or lower, and those with poor oral health showed positive results for dental treatment during the COVID-19. In conclusion, it is necessary to expand publicity on oral health education, and to list the cost of infection control in health insurance and separate compensation materials. In future research, I think that it is necessary to conduct research through a variety of subjects and study the expansion of insurance in detail.