• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.342-353
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• 2020

The purpose of this study is to identify priority factors for improving service quality of cosmetic stores in drug stores(DRS) and department stores(DES) and to provide basic data for improving service quality of cosmetic stores by analyzing the service quality based on the Kano model and the Potential Customer Satisfaction Improvement (PCSI) Index. As a result, most items of quality factors of cosmetic stores in both stores were evaluated as attractive quality factors. As a result of PCSI Index comparison, the quality factors of 'Reliability', 'Responsiveness', and 'Empathy' items for DRS and 'Empathy' and 'Reliability' items for DES had higher priority for improvement. That is, if these factors are improved, there is a high potential to improve customer satisfaction. Through this study, practical implications were provided by identifying service quality factor classification and priorities for customer satisfaction improvement of DRS and DES. This is expected to contribute to the guidelines for improving customer satisfaction in the future.

• Journal of Distribution Research
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• v.7 no.2
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• pp.89-105
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• 2003

과거 할인점에서의 상품구색은 대체로 가격이 저렴한 제품들로 구성되어 있었지만, 외국계 할인점이 국내에 진출하고 할인점들 간 경쟁이 치열해지면서 할인점은 매장을 고급스럽게 디자인하고 상품가치가 높고 지명도가 높은 제품들로 구색을 갖추고 있다. 이러한 할인점의 새로운 위상정립에 따라 할인점에서의 화장품 매대도 진열과 구색이 변화되고 있는데, 본 연구는 할인점에서의 화장품 매대 및 취급상표의 특징, 그리고 화장품 매대를 쇼핑하는 소비자의 행태에 관한 자료를 수집 및 분석한 후, 그 결과를 종합하여 메이커와 소비자 측면에서 할인점을 통한 화장품 판매현황을 분석하였다. 조사결과 소비자들은 화장품 구매 장소로서 할인점을 기존 화장품 전문점보다 모든 측면에서 우수한 구매 장소로 인식하고 있었고, 백화점에 비해서도 나쁘지 않은 것으로 평가하고 있었다. 또한 메이커들도 할인점의 화장품매장에 대한 지원을 강화하고 있고, 할인점 전용상표를 개발하여 일반 화장품 전문점 및 백화점과 차별화된 유통경로를 구축하기 위하여 노력하고 있음이 확인되었다.

• Journal of Distribution Research
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• v.7 no.2
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• pp.1-19
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• 2003

This study intends to explore the relationship between export motivating factors and export channel-structure. Two proactive motivating factors (market-opportunity development and productivity improvement) and one reactive motivating factor (business-risk hedge) were extracted from the survey data collected from Korean exporting firms. The data show that the two proactive motives enhance the likelihood of using the export channels that allow strong controls over export-marketing activities. This study also finds that these proactive motives tend to increase the amount of relationship investment in an export distribution channel.

• Archives of design research
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• v.18 no.1 s.59
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• pp.253-262
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• 2005

In suddenly changing multimedia periods, department store not only plays the role of local culture centre but also meets keen competition in working out marketing strategies, especially in the field of differentiating Promotion Surroundings Image, in order to cope with the varied consumers' pattern according to customers' pursuing new lifestyle. In particular, cosmetic stores located in the first floor of the department store have high sales rate in spite of its comparative small area, because cosmetic stores have been much essential to women's daily life who are very strong for desiring the Beauty and also in them men's buying trends have been upwards speedily. The color and P.P.(Point of Sale Presentation) of the cosmetic store design are preferred after the quality and the price of the goods, staff's services by this survey of female clients' attitude to buy cosmetics at department store in Seoul. So that cosmetic companies seem to be needed to offer the differentiated color code in each brand and display the goods' P.P.(Point of Sale Presentation) intensively to promote the sales effectively. This thesis aims at suggesting the way how cosmetic firms get and enhance their goods' competitiveness when they develop their visual merchandising strategy by considering each brand's attribute and customers' life style by age, preference factors for buying the goods through showing high qualified sonics in their differentiated displayed stores.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.82-85
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• 2008

A cosmetic shop in a department store is the best place in Korea's cosmetic market flow that shows the total image of each brand. The present day departmental cosmetic shops are centered around global brands and comparative brand power is competing with a small number of local brands. It is a fact that not only regarding the brand power of local brands but also the space design of their shops are different than the global brands. And, influenced by a modern society, culture, economic surrounding, the customers are getting original and individual. Their individualistic life style is demanding a shop environment with new concept. Such a sale environment is not for just product sale and a place where exchange economy of sale occurs. It is requisite for communication where total marketing strategy Is used In an active way. We must acknowledge it as a symbolic place being the ultimate site of customer oriented exchange economy showing the image of both product and the company. The aim of this plan is to set up a sale environment that will enhance the brand awareness and product value. We intended to provide purchase comfort and visual effect to the customer simultaneously with an Increase in customer attention by putting in the appropriate design requisites as per the brand specialty and by the application of a distinguished S.I.P (Store Identity Program) for the shop.