• Title/Summary/Keyword: 배치효과

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The Study of Learning Memory followed with the type of Indirect Advertising Product Placement (간접광고인 제품배치의 유형에 따른 학습기억에 관한 연구 - 명시적 기억과 암묵적 기억을 중심으로 -)

  • Jeong, Jun-Hwa
    • 한국디지털정책학회:학술대회논문집
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    • 2005.06a
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    • pp.89-98
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    • 2005
  • 간접광고의 한형태인 영화나 드라마 속에 제품배치(PPL)는 온셋 배치와 크리에이티브 배치로 분류할 수 있다. 온셋 배치(on-set placement)는 맥락효과 속에 전경(foreground)에 해당되며, 크리에이티브 배치(creative placement)는 배경에 해당되기 때문에 소비자의 정보처리에 의한 기억효과가 다르게 나타난다. 온셋배치의 경우 자극의 현저성으로 인하여 정교화 가능성 모델이론의 설득의 중심경로를 통한 정보처리효과가 나타나기 때문에 명시적 학습을 하게 된다. 반면에 드라마 배경에 해당하는 PPL의 크리에이티브 배치는 정교화의 수단이 낮아서 배경의 여러 단서들과 함께 설득의 주변경로를 통한 정보처리를 할 것이다. 따라서 암묵적 학습을 할 가능성이 높게 나타나게 된다. 이러한 제품배치의 형태에 따른 학습기억의 형태는 조절변수인 관여도에 따라 다르게 나타날 것이다. 제품관여도가 높은 경우에는 크리에이티브 배치를 하여도 명시적 학습을 할 가능성이 많은 반면 제품관여도가 낮은 경우 크리에이티브 배치를 하게 되면, 암묵적 학습효과가 미약하거나 일어나지 않을 가능성이 많다. 그러므로 제품관여도가 낮은 상품의 경우에는 제품배치시 가능한한 크리에이티브 배치피하는 것이 유리 할 것이다.

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Evaluation of Installation and Arrangement Effects of Internal Ring Stiffener for Tubular K-joints with Axially Loaded Braces (지부재에 축하중을 받는 K형 관이음부의 내부 환보강재의 설치 및 배치효과 평가)

  • Cho, Hyun-Man;Ryu, Yeon-Sun;Lim, Dong-Joo
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.24 no.3
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    • pp.267-274
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    • 2011
  • The effect of internal ring stiffeners is numerically evaluated for reinforcement of tubular K-joints. Finite element analyses are performed to compute stress of un-stiffened and ring-stiffened K-joints subjected to axial loading. The influence of loading condition and geometrical parameters of ring stiffener on joint behavior is assessed to determine the installation effect of single and double ring stiffeners. The arrangement effect of ring stiffener are evaluated using quantitative analysis compared single ring with double ring stiffeners. Based on the numerical results, practical size of ring stiffener is proposed for design of tubular K-joints.

Effect of Foliage Plant Pachira aquatica on the Change of Indoor Temperature and Humidity (관엽식물 파키라가 실내 온·습도 변화에 미치는 영향)

  • Son, Ki-Cheol;Kim, Mi-Kyoung;Park, So-Hong;Chang, Myoung-Kap
    • Horticultural Science & Technology
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    • v.16 no.3
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    • pp.377-380
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    • 1998
  • In order to investigate the effects of foliage plants on the changes of indoor thermal- and hygro- environments, experiments were carried out in two rooms with similar physical factors. Changes of indoor environmental parameters according to the existence of plants, their arrangement methods, and the existence of wrapseal for protecting the loss of water from the pot soil were measured during certain periods in winter and summer season, using Pachira aquatica which is widely used as indoor plant and has higher photosynthetic and traspiration rate than other foliage plants. The data suggested that the existence of plants didn't affect directly on the indoor thermal environment, while relative humidity increased about 3~5%, regardless of season, by putting plants which had volume equivalent to 2.4% of room volume. In summer, there was no difference in increasing effect of relative humidity between parallel arrangement with window and spread arrangement in the room, but in winter the former arrangement was more effective than the later.

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Structural Effect on Curtailment of Upper Shear Wall in Frame-Shear Wall Structure (골조-전단벽 구조에서 상부 전단벽 미배치의 구조효과)

  • Kim, Hyong-Kee
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.20 no.5
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    • pp.18-25
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    • 2016
  • This research purposed to study a structural effect on curtailment of upper shear wall in frame-shear wall structures, using MIDAS-Gen. In this study, the analysis variables were the story number of curtailment of upper shear wall, change of column section in every 2 stories and change of shear wall thickness in every 2 stories. In order to analyse a structural effect on curtailment of upper shear wall in frame-shear wall structures, we studied the distribution of shear force and overturning moment according to curtailment of shear wall, the inflection point of shear wall from shear force/overturning moment and the lateral stiffness. The results of study proposed the quantitative influence that the curtailment of upper shear wall in frame-shear wall structures had on the structural performance such as lateral stiffness. Furthermore, it is verified that the results of study can be very helpful in catching the materials on the structure design for a reasonable frame-shear wall system.

The Influence of Display Type of PPL and Program Context on Advertising Attitude : Moderating Role of Previous Intrusiveness Perception (PPL 광고의 배치유형과 프로그램 상황이 광고태도에 미치는 영향: 사전 침입성 지각의 조절효과)

  • Kim, Sung Eun;Jeon, Jung Ok;Park, Hyun Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.297-313
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    • 2014
  • The objectives of this study are to examine the impact of display type and program condition on advertising attitude, and also to analyze the moderating effect of previous intrusiveness perception in such process. The results of empirical analysis are as follows. First, display type had no significant influence on advertising attitude. Second, the interaction effect of display type and program situation on advertising attitude was significant. Third, the interaction effect of display type and previous intrusiveness perception on advertising attitude was not significant. Fourth, the interaction effect of program situation and previous intrusiveness perception on advertising attitude was significant. Fifth, the interaction effect of display type, program situation, and previous intrusiveness perception on advertising attitude was not significant.

A Study on an Arrangement of Passive Sonars by using DPSO Algorithm (DPSO 알고리즘을 적용한 수동탐지소나 배치 연구)

  • Kang, Jong-Gu
    • Journal of the Korea Society for Simulation
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    • v.26 no.1
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    • pp.39-46
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    • 2017
  • An arrangement of passive sonars is considered to be a fixed underwater surveillance system for detecting an anti-submarine consistently. An effectiveness score for optimizing the arrangement of passive sonars is defined in a function of the probability of detection and localization. These two features contain various probabilistic variations including seasons, sea states, depths of water, etc. Due to this reason, the effectiveness scores show probabilistic characteristics from the input of the arrangement of passive sonars. This paper defines the optimization problem having the results of probabilistic characteristics from various parameters of input conditions. Also, we suggest a simulation-based process of deciding the optimized arrangement of passive sonars using DPSO(Discrete binary version of PSO) method.

Effect of the Prestressing Tendon Arrangement in the Wall of Circular Storage Tank (원형탱크 구조물 벽체의 텐던 배치에 대한 고찰)

  • 전세진;정철헌;진병무
    • Journal of the Korea Concrete Institute
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    • v.14 no.5
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    • pp.759-765
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    • 2002
  • Prestressing tendons in the wall of circular storage tank are investigated from the viewpoint of equivalent load method. Special attention is paid to the effectiveness of eccentricities of the hoop and vertical tendons. Local effect at the bent Point of vertical tendon in the wall with varying thickness is examined. Some aspects which are frequently overlooked or misinterpreted in the conventional analyses of vertical tendons are discussed. Numerical examples are presented to emphasize the significance of accurate analysis of the vortical tendon in practice. It is expected that the equivalent load method can be effectively used to simplify the analysis of tendons in the circular wall and to minimize the errors.

An anti-ARM technique using decoy antennas (디코이 안테나를 이용한 레이다의 ARM 방어 기술)

  • Chae, Gyoo-Soo;Lim, Joong-Soo;Kim, Min-Nyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.10
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    • pp.2646-2650
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    • 2009
  • This paper describes an anti-ARM technique using multiple decoy antennas. We investigate the radar and decoy antenna signal received at the ARM receiver to verify the effect of decoy antennas. And we develop a simulation program using Matlab for optimum positions of the decoys and the effect of ARM by distance between decoys. We suggest optimum positions and distance between decoys based on our simulation results.

A Study on FTTH-based Home Gateway Positioning and Cabling Method (FTTH 기반 통합 홈게이트웨이 배치 배선에 관한 연구)

  • Jeong Youn-Kwae;Lee Sang-Jae;Jun Yong-Il;Lee Hyeong-Ho
    • 한국정보통신설비학회:학술대회논문집
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    • 2003.08a
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    • pp.343-345
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    • 2003
  • 본 논문에서는 광가입자 액세스망에서 댁내 세대 단자함까지 광케이블이 포설된 FTTH(Fiber To The Home)환경에서 가정내에 광대역 홈서비스를 효과적으로 제공하기 위한 홈게이트웨이 시스템의 배치 및 댁내 배선에 대하여 기술하였다. 본 논문에서는 홈네트워크 구성요소 및 홈게이트웨이 배치 배선 결정 요소를 분석하고, 통신과 방송이 통합된 다양한 멀티미디어 서비스를 효과적으로 제공하기 위하여 주거 형태, 홈네트워크 기술 및 서비스에 따른 FTTH 기반 통합 홈게이트웨이 시스템의 배치 및 홈네트워킹을 위한 배선 방안을 제시하였다.

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Geometric Constraints Exploration for Timing-Driven Placement (타이밍이 고려된 배치를 위한 기하적인 제약조건 탐색)

  • Lee, Jae-Hoon;Cho, Jun-Dong
    • Proceedings of the Korean Information Science Society Conference
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    • 2007.10c
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    • pp.375-379
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    • 2007
  • 고성능 VLSI 설계 시 배치 후를 포함한 전체적인 설계 과정이 완성되기 전까지는 물리적인 정확한 설계의 특성은 배치 단계에서는 알기 어렵다. 따라서 주어진 성능 (시간적 제약조건)을 만족하는, 즉, timing-driven placement (타이밍이 고려된 배치)는 1.0 미크론 이하의 초미세한 설계에서 중요하게 되었다. 타이밍을 고려한 배치는 초기 레이아웃 디자인 단계에서 타이밍 제약조건에 의해 디자인 반복을 줄인다. 하지만 대부분의 배치 단계의 디자인 모델은 배치단계에서 기하학적인 면을 고려하여 최대허용 지연시간 (Slack 이라고 부름)과 같은 물리적인 디자인 효과를 분석하기 어려운데 이것은 물리적으로 정확한 특성이 이 단계에서 알려지지 않기 때문에 당연한 결과이다. 본 논문에서는 기하적인 요소를 고려한 Slack의 재분배의 이점을 이용하여 허용 지연시간 처리의 혁신적인 방법을 제안한다. 제안된 접근법은 timing-closed 솔루션을 쉽게 찾는데 도움을 주고 이는 디자인을 반복하는 시간을 절약할 수 있게 한다.

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