• Journal of Digital Convergence
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• v.17 no.8
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• pp.393-399
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• 2019

This study is to compare and analyze three leading delivery applications in Korea. As using of mobile Phone increases, the frequency of delivery applications is increasing. Nevertheless, there are still problems in usabilities. So the usability of three Applications were analyzed through an in-depth interview. Factors affecting user experience's satisfaction were identified through a 7-point scale based on Honeycomb, and the results were similar with in-depth interview, indicating what and why users overwhelmingly preferred delivery applications. This study is intended to enhance usability of all applications by analyzing the user experience of delivery applications, deriving the strengths of each vendor, applying them to all applications, and further applying the new technological ideas gained from interviews.

• Information Systems Review
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• v.24 no.3
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• pp.43-68
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• 2022

With the growing demand for online food delivery (OFD) services via Online to Offline (O2O) platforms, it is required for academic researchers to identify the success factors of OFD businesses. In line with this, this research examines the impact of the core service attributes of a restaurant (hygiene, interactivity, trust,and popularity) on business success in the OFD platform context from the perspective of information asymmetry. Furthermore, the moderating effects of hygiene factor between the core service attributes and the success of restaurants are evaluated. We utilize 1,146 restaurants registered on the largest OFD platform in Korea. The results of this study demonstrate that hygiene (certification), trust (franchise), popularity (favorite) factors have positive impacts on the success of OFD businesses. Moreover, we find that franchise restaurants with high response rates to customer reviews and inquiries achieve higher sales when they have hygiene certifications than those without the certification do. The key findings bear significant contributions to prior literature by empirically substantiating the pivotal role of service quality signals in fostering restaurant success on the OFD platforms. In addition, this study provides business implications for restaurants in O2O platform.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.239-250
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• 2018

This study focus on analyzing the factors which influence the customer satisfaction of food delivery application and its degree of the influence on the quality satisfaction both with Korean and Chinese customers. For this purpose, the model of hypothetical structure was established through the mobile internet service quality measurement was called as MOBISQUAL. As a result, the Korean customers was confirmed that the fulfillment and playfulness as the subdimension of outcome quality both have a positive effect on customer satisfaction. And the Chinese customer was confirmed that the playfulness of outcome quality, personalization of contextual interaction, design, ease of use and security of servicescape quality affected customer satisfaction positively.

• The Journal of the Korea Contents Association
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• v.8 no.7
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• pp.174-181
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• 2008

The purpose of the study is to find out how the quality attributes of door-to-door delivery service affects on the on-line shopping mall customers' satisfaction. For the study service quality and customer satisfaction theories were reviewed and the relation between service attributes and satisfaction was proposed. With empirical study the research found that customers' satisfaction of on-line shopping mall would be influenced by door-to-door delivery service quality attributes even though the door-to-door delivery firm is not the direct partner of the contract.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.159-165
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• 2018

In this research, the researcher is seeking how to develop growing O2O food delivery platform service. The food delivery platform is newly creating the profit system which wasn't exist before by adding up IT and new technologies, and young generations who are used to mobile environment have became main consumers. For the methodology of research, internal and external delivery platform cases research is used to suggest the development idea. Food delivery platform market is showing an active development like business expansion by M&A of IT, distribution, manufacturing, circulation and it still has to attract the constant use of consumer through zero commission, discount events. Further research is required for various delivery platform channel and consumer's value of overall experience, above hereafter food delivery platform based on this research.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.160-167
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• 2007

전자상거래에서 핵심적인 연구질문 중의 하나는 서비스품질에 영향을 주는 핵심 driver가 무엇인가를 이해하는 것이다. 이 연구에서는 인터넷 쇼핑몰의 관리기능 변수를 파악하고 그것이 서비스품질의 4개의 각 세부요소에 어떻게 영향을 끼치는가를 조사한다. 본 연구에서는 기존문헌을 토대로 서비스품질의 각 세부요소에 영향을 미치는 7개의 선행변수를 도출하였다:배달(delivery), 제품반품(reverse logistics), 불만처리(claim resolving), 추천(recommendation), 고객맞춤화(customization), 상호작용성(interactivity), 접촉(contact). 실증적 테스트결과 이 선행변수들은 모두 서비스품질의 각 세부요소에 유의한 결과를 나타냈으며 이는 어떻게 서비스품질의 수준이 관리될수 있는지에 대한 이해를 돕는데 도움을 줄 것이다.

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.161-180
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• 2023

This study empirically analyzed the effect of perceived injustice on service recovery measures proposed by online food delivery service (OFDS) companies on consumer disappointment. This study adopted interaction justice, information justice, procedural justice, and distributive justice as sub-variables of justice perception based on the justice theory. In addition, the differences by generation (MZ generation and other generations) were examined in the relationship between negative word-of-mouth behavior and switching intentions due to service recovery failure. An online survey was conducted targeting 250 adult consumers in the U.S for the empirical analysis of this research model. The results of the data analysis demonstrated that negative perceptions about the procedural justice and distributive justice among the service recovery strategies had a positive effect upon the consumer's disappointment. Furthermore, it was confirmed that the consumer's disappointment due to the perceived injustice of the service recovery strategy had a positive effect on the consumer's negative word-of-mouth behavior and switching intentions. The verification results of the moderation effect in the relationship between negative word-of-mouth behavior and switching intention, it was found that the younger the age(MZ generation), the higher the possibility of causing dysfunctional behavior. This study expands the scope of related research by presenting a new perspective on the justice perception in the service recovery process by verifying dysfunctional behavior of consumers caused due to the failure of the service recovery strategy. It is believed that the results of this study will be used as basic data for the establishment of practical strategies for OFDS companies to prevent double defection of their customers.

• Electronics and Telecommunications Trends
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• v.29 no.5
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• pp.114-124
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• 2014

전자상거래의 발전과 개인 중심 사회로 변화함에 따라, 매년 통상우편에 대한 접수 물량은 지속적 감소되고 있고, 비정형 우편물과 소포(택배) 접수 물량이 증가하고 있는 추세이다. 이와 같이 우편서비스 환경변화에 적극적으로 대응하기 위해 각국의 우편물류 사업자들은 우편물 접수 및 배달업무에 정보통신기술과 자동화기술을 활용하여 고객편익 증진과 우편사업의 경영개선을 목적으로 우편용 접수 및 배달 자동화기기 기술을 개발 및 도입하여 운영하고 있다. 본고에서는 우편용 접수 자동화기기와 무인 택배시스템에 대한 국외 기술동향과 최근 무인우체국 구축에 사용된 국내 우편 접수 및 배달 자동화기기 기술개발 현황을 살펴보고 추후 발전방향을 제시하고자 한다.

• Information Systems Review
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• v.20 no.1
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• pp.1-16
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• 2018

The development and generalization of the Internet increased the popularity of food delivery service applications in Korea. The food delivery market based on online-to-offline service is growing rapidly. This study compares the usability of Korean food delivery service application between that of Chinese food delivery service application. This study suggests improvement points for Korean food delivery service applications. To conduct this study, we explore the status of various food delivery service applications and conduct interviews and surveys based on the honeycomb model developed by Peter Morville. This study obtained the following results. First, all restaurants participating in the Korean food delivery service must be able to accept order through the application. Second, the shopping cart function must be able to accept order of all restaurants simultaneously. Third, when users look for menu recommendation, their purchase history and shopping cart functions should appear at the first page of the website. Users should be able to perceive the improved usability of the website using those functions. Fourth, when the search window is fixed on the top of each page, users should be able to find the information they need. Fifth, the application must allow users to find the exact location of the delivery person and the estimated delivery time. Finally, the restaurants'address should be disclosed and fast delivery time should be confirmed to enhance users'trust on the application. This study contributes to academia and industry by suggesting useful insight into food delivery service applications and improving the point of food delivery service application in Korea.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.69-92
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• 2000

최근 전자상거래시장에서의 매출이 급속히 늘고 있고, 이를 이용하는 고객들도 단순한 배달서비스에서 고품질의 물류서비스를 요구하는 경향이 늘고 있다. 이러한 전자상거래환경에 맞는 물류전략을 개발함으로써 전자상거래업체들은 기업의 비용절감과 고객서비스부분을 강화하여야 한다. 따라서, 전자상거래업체들은 물류아웃소싱을 통해 기업의 유연성을 높이고, 효율적인 삼자물류업체들의 선택 및 이들의 집중적인 관리체제을 통하여 고객서비스를 높여야한다. 본 연구에서는 물류아웃소싱 및 삼자물류에 대한 선행연구들을 토대로 물류아웃소싱 의사 결정에 영향을 미치는 영향변수들, 삼자물류선택요인들과 물류아웃소싱강도와의 관계들을 연 구한다. 또한, 물류아웃소싱강도와 사이버 물류성과 그리고, 삼자물류선택요인들과 사이버 물 류성과의 관계를 연구하여 전자상거래업체들의 물류효율성을 높이는데 기여하고자 한다. 또한, 전자상거래업체들이 삼자물류를 선택하거나 평가하는 효율적인 수단과 방법들을 연구하여 전자상거래업체의 적극적인 삼자물류 활용의 필요성을 제시하고자 한다.