• Title/Summary/Keyword: 방문형태

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Study on Museum Visitor Characteristics and Implications for Effective Management Reflecting on Visitor's Feedback (미술관의 방문자 특성과 방문 후 평가에 따른 효율적 경영에의 시사점)

  • Jung, Hyung-Shik;Kim, Young-Shim;Jeong, Kyeo-Woon
    • CRM연구
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    • v.3 no.1
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    • pp.29-47
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    • 2010
  • This study is intended to examine the effect of characteristics of museum visitors and visit type on perceived relative status, aesthetic responses, and perceived visit benefits, which in turn affect visitor satisfaction and personal and social participatory behaviors. Research was held for four weeks. A total of 308 questionnaires were collected out of 315 distributed. However, additional 15 were excluded due to inadequate responses. The findings of the study are as follows: While museum visitor characteristics yielded significant effects on the perceived relative status and perceived visit benefit, it did not have significant effects on aesthetic responses. Additionally, while visit types showed considerable impact on perceived relative status, it did not yield significant effect on aesthetic responses or the perceived visit benefit. Perceived relative status of a museum had positive effects on aesthetic responses, but not on the perceived visit benefit. Furthermore, while perceived relative status did not have significant effect on visitor satisfaction, it did have evident effects on the aesthetic response and the perceived visit benefit. Lastly, greater visitor satisfaction was confirmed to contribute to greater participatory behavior in various prospective programs and events offered by museums. Hence, it would be imperative for museums to gear their attention to encourage internal participatory behaviors such as visitor education, donation and charity events, which would consequently transcend to viewing museums more as a public space shared by the general public.

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A Study on Factors Affecting Purpose of Tour and Shopping Motivation of Korea Visit Chinese Tourists (Focused on Duty Free Shopper) (한국방문 중국인들의 여행형태와 쇼핑행동에 미치는 영향분석)

  • Im, So-Jeong;Jeong, Gwang-Jin
    • 한국항공운항학회:학술대회논문집
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    • 2016.05a
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    • pp.255-258
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    • 2016
  • 본 연구에서는 최근 국내 면세점에서의 중요도가 급성장하고 있는 한국방문 중국인 면세점 구매객들을 대상으로 여행형태와 쇼핑행동에 미치는 영향을 분석하였으며, 다음과 같이 중요한 세 가지 의미있는 구매특성을 분석할 수 있었다. 첫째, 인구통계학적인 측면에서는 한국방문 중국인 관광객 면세점 이용행태에 관한 결과이다. 여행목적에 있어서는 휴양/관광이 72.9%로 절반이상을 차지하였다. 또한 전체 응답자의 약 40%가 3시간 이상의 쇼핑 시간을, 1시간 이상 2시간미만은 30%, 그리고 2시간 이상 3시간미만은 약 24%, 그리고 1시간미만은 전체 응답자의 약 6%가 쇼핑을 즐겼다. 특이한 점은 시간에 따른 쇼핑 지출액이 다르다는 것이다. 둘째, 한국 방문 후 면세점을 이용하는 중국인 관광객에게 상품의 브랜드(Quality of the brand)와 종류(Kinds of brand)에 따라 중국인들의 면세점내 구매의도 활성화가 더욱 진행됨을 확인할 수 있었다. 셋째, 한국을 방문하여 면세점을 이용하는 중국인 관광객들은 면세품 쇼핑 시 매장판매 직원 전문성에 대한 서비스 만족도가 증가할수록 충성도가 이에 비례하여 상승함을 파악할 수 있었다. 이와 같은 분석 결과에도 있듯이 면세점 쇼핑 활성화를 위해 가격 및 제품 경쟁력을 확보하고 고급브랜드를 공격적으로 유치하여 판매직원들의 전문성을 증대시키는 노력이 매우 중요한 마케팅 전략의 핵심인 것으로 나타났다.

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Effects Food Tourism's Activities on Visiting Intention (음식관광의 참여활동이 방문의도에 미치는 영향)

  • Lee, Sang-Mi
    • The Journal of the Korea Contents Association
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    • v.10 no.8
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    • pp.417-425
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    • 2010
  • This paper is 1) to find out food tourism possibility with representative local food in Dan Yang, 2) to suggest some guidelines to draw food tourists with how activities related with food affect on visit intention. The questionnaires are distributed 250 in Kyoung gi provice including Seoul. then used for data analysis 248. The results are as followed; First, 43.5% of the all respondents means for having food tourism, but 18.5% means no experiences, just having interest in food tourism. The types of food tourism showed simply visiting famous restaurant or participate on food festival. That means high possibility for food tourism. Second, tourists are tend to chose it according to recommend food by local residents, personal own taste, local cuisine & ingredients, visiting for traditional market in community, and participate on food festival in tour destination. Third, respondents are trying to chose local cuisine such as mushroom broth, mackjeok gui(Korean style barbeque), mixed rice with various herb, and rice with garlic & geondrei herb. Fourth, three variables which are food culture oriented, knowledge & information of food, health oriented in food tourism had high significant in visit intention.

Visitors Behavioral Characteristics and Attitudes to Park Use and Management Attributes in Kyeyongsan National Park, Korea (계룡산국립공원에서의 이용객 형태와 이용 및 관리속성에 대한 이용객 태도)

  • 유기준;김동필;김용근
    • Korean Journal of Environment and Ecology
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    • v.14 no.4
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    • pp.324-331
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    • 2001
  • 본 연구는 계룡산국립공원을 방문한 이용객들의 전반적이 이용형태, 이용만족도, 그리고 이용 및 관리 관련 속성에 대한 태도를 파악함으로서 효율적인 공원관리방안 수립에 필요한 기초 정보의 제공에 그 목적이 있다. 이를 위해 응답자 직접기입 방식의 설문조사가 계룔산국립공원의 3개지역 (동학사. 갑사, 신원사)를 방문한 316명의 이용객을 대상으로 실시되었다. 응답자의 사회경제적 특성은 타국립공원에서 실시된 조사결과와 유사한 경향을 보였다. 계룡산국립공원은 휴식 목적의 방문비율이 가장 높았으며, 동반자 유형에 있어서 가족동반 비율이 가장 높게 나타났다. 또한 응답자들은 도착지에서의 이용정보의 질과 제공수단에 불만족을 나타냈으며 응답자들이 현지에서 느낀 혼잡의 정도는 심하지 않은 것으로 나타났다. 이와 함께 전반적인 휴양만족도는 비교적 긍정적으로 평가되었다.

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한국방문의 해에 한국을 알리는 책이 없다

  • Bae, Eun-Hui
    • The Korean Publising Journal, Monthly
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    • s.144
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    • pp.6-7
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    • 1994
  • '한국방문의 해'를 기점으로 출간된 여행안내서를 보면, 한국알림지와 가이드 북의 중간형태를 띤 책이 주종을 이룬다. 외래 여행자들에게 숙박업소와 음식점 등 주제를 세분화한 안내서가 필요하지만 출판사에서는 복잡한 제작과정을 이유로 미루고 있다. 아직까지도 잘 만든 여행안내서 한권이 아쉬운 상황이다.

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A Study on the Characteristics of Repeat Foreign Tourists to Korea (한국을 재방문하는 외래 관광객의 특성에 관한 연구)

  • Kim, Su-Jeong
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.507-517
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    • 2018
  • This study is focused on analyzing the characteristics of repeat foreign tourists to Korea and suggest how to increase the repeat ratio. As the result of analysis, there were significant differences in the variables of sex, age, country in the case of demographic characteristics and in the variables of travel types, the number of company, the purpose of visit, accommodations, major visiting places and visiting areas in the case of travel characteristic. And also there were significant differences in the variables of accommodation fees per person and expenses per person in their own country in the case of travel expenses and in the variables of immigration formalities, public transportations, accommodations, foods, shopping, tourist attractions and security in the case of satisfaction. Lastly there were significant differences in the variables of revisit intention within 3 years, recommendation intention, the image of Korea(before trip) and the image of Korea(after trip) in the case of behavior intention after trip and image evaluation. Therefore it should be considered the characteristics of repeat foreign tourists when we make the tourism products to increase the repeat ratio.

Factors influencing Turnover Intention of Customized Home Health Care Nurse (보건소 방문간호사의 이직의도와 관련요인)

  • Park, Jeongsook;Oh, Yunjung
    • Journal of agricultural medicine and community health
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    • v.39 no.2
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    • pp.94-103
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    • 2014
  • Objective: The purpose of this research was to define the factors influencing turnover intention of customized home health care nurses. Methods: Research participants were 237 nurses who worked in the customized home health care of 33 public health centers in Daegu city and Gyeong-Buk Province. The data were collected by self report questionnaires from July, 1 to August, 30, 2011. The data were analyzed by t-test, ANOVA, correlation coefficient, multiple stepwise regression using the SPSS program. Results: The average score for turnover intention was 3.12 (5 score) and job satisfaction was 2.41 (4 score). The scores for sub-categories of job satisfaction were operational factors, 1.99, personnel factors, 2.03, work factors, 2.64 and relationship factors, 3.04. Marital status, religion, visiting nurses career, employment status, work area were the significant factors related to turnover intention in these subjects. There was a significant negative correlation between job satisfaction and turnover intention (r=-0.354, p<0.001). Significant factors were job satisfaction, marital status, employment status (Cum $R^2$=0.198, F=17.179, p<0.001) that explained 19.8% of turnover intention. Conclusions: Customized home health care nurses management policy which includes job satisfaction and general characteristics of visiting nurses should be established to enhance of quality of customized home health care service.

Viewing Path Search and Congestion Control Algorithms For Comfortable Museum Viewing (편안한 박물관 관람을 위한 관람 경로 탐색 및 혼잡제어 알고리즘)

  • Seo, Yoon-Deuk;Ahn, Jin-Ho
    • Journal of Internet Computing and Services
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    • v.11 no.3
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    • pp.131-137
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    • 2010
  • Today, many museums are changing their forms with ubiquitous environment. Unlike traditional museums providing only static text-based information attached to its corresponding artifacts to visitors, those ubiquitous museums provide not only artifacts' text information, but also many different forms of information such as sound or media through personal digital assistance or cell phones. However, these existing ubiquitous museums still provide each visitor only with artifact-centric information in very simple ways. Also this disadvantageous feature causes high gallery congestion problem resulting from providing a uniform path for every visitor. These limitations may be the biggest barrier to providing more various and useful information about artifacts to visitors through considering each visitor's preference. This paper propose a new optimal viewing path search algorithm to provide comfortable museum viewing for each visitor according to its preference. Also, a new congestion control method is developed to protect visitors from being put in some hot spots on their museum viewing, improving its comfort to a maximum.

Quality of Retailer Education Program and its Effect on Loyalty and Business Performance (교육서비스 품질이 지원 사업 충성도와 경영성과에 미치는 영향 : 사업체 형태를 중심으로)

  • Park, Woo Seok;Rhee, Cheul;Lim, Jae Ik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.1
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    • pp.127-136
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    • 2013
  • In 2013, the small retailer organized support service, which commenced in 2009, has been expanding its place in the policy by transforming into a small retailer cooperating support service. This support service supports two main sides. One of them is strengthening the financial aspects of the scale by organizing the small retailers in order to make the distribution efficient. The second is improving the management and enhancing the efficiency through visitation education. This research focuses on studying the effects of the visitation education which is one of the two aspects of small retailers support service. Empirical analysis on the effects of the visitation education's quality on the loyalty of support service and business performance was performed in detail by dividing the structure of the companies into chain form and combined form of small retailers. According to the results of the analysis, the visitation education's quality positively affected the support service's loyalty without any restrictions on the structures of the retailers. However in the business performances, the visitation education's quality only showed positive effects on the combined form of small retailers. Therefore, it is implied that in order to continuously receive support program by increasing the loyalty of the retailers, the quality of the visitation education must be increased and the retailer support service need to be considering the structure of the companies in order to improve small retailer's business performance.

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Balanced Tree Topology in Gnutella (Gnutella 기반의 균형 잡힌 트리형태 토폴로지)

  • Kim, Cheal-Min;Park, Jae-Hyun
    • Proceedings of the Korean Information Science Society Conference
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    • 2006.10d
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    • pp.379-384
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    • 2006
  • 이 논문에서 제안하는 Gnutella기반의 Balanced tree topology는 Unstructured P2P이므로 탐색 질의가 hash key에 제한되지 않고 동적인 네트워크 환경에도 적합하다. 또한 topology형태가 tree이므로 Gnutella의 큰 문제점인 질의 탐색 시 중복된 패킷을 제거하고, tree형태가 balanced tree이므로 일정 홉수 안에 모든 노드를 방문 할 수 있다. Balanced tree topology는 일정 홉 수 안에 모든 노드를 방문하기 때문에 Gnutella기반의 P2P가 가지는 희귀 자료에 대한 검색의 문제점 또한 해결하였다. Gnutella기반의 확장 ping과 확장 local cache를 사용하여 balanced tree topology유지 및 문제 해결에 필요한 추가 비용을 줄였다.

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