• Smart Media Journal
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• v.7 no.3
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• pp.35-42
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• 2018

This study was conducted to propose a marketing solution for overseas online direct purchase market customer's relatively low satisfactory level in services provided, compared to that in domestic market. From the investigation, we have obtained the following results. First, relationships between regret level, regret effort, and repetition intention support that attitudes toward purchasing may be different when the regret is settled. Second, consumer's innovativeness is very important as a leading variable for regret. Third, unlike consumer regret previously known to lead dissatisfaction and negative behavior, regret also can cause repetitive purchasing through different regretting processes.

• Journal of Service Research and Studies
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• v.7 no.4
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• pp.15-38
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• 2017

The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

• Korean Security Journal
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• no.29
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• pp.35-57
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• 2011

While demands on private securities have been increase, expectations on the service quality as compensation for the investment expensive is also rising. However, private security services are in situations of not satisfying various customer's needs owing to insufficient special manpower, capital, and skills in spite of expected high-quality services toward customers. Therefore, this study aims to find out the causality between private security enterprises and relationship characteristics, purchasing behaviors of customers, and then searching for a marketing strategy that can provide best services to the enterprises that are confronting to limitless competitive systems by grasping customer's needs and necessities. For achieving this goal, the study objected to shop employees using private security enterprises after diving Cheonan City of South Chungcheong Province into South, East and East, West, and then collected 236 persons by using the convenience sampling. Regarding to research tools, this study used questionnaire having been recomposed based on previous researches home and abroad, and frequency analysis, reliability analysis, factor analysis, correlation analysis, and regression analysis were carried out data was treated by treatments by using SPSS version 18.0 statistic package for treating the data. Through above research methods and procedures, results could be gotten same as followings. First, correlations between private security enterprise's relationship characteristics and purchasing behaviors showed positive (+) relations, and the latter was increased as much as relationship characteristics were high. Second, as the result of analyzing correlations between private security enterprise's relationship characteristics and purchasing behaviors, reputation, physical features, and communication affected influences to word of mouth activities. Third, reputation and communication affected to repeated purchasing behaviors as the result of analyzing private security's relationship characteristics and repeat purchasing behaviors.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.527-535
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• 2020

The purpose of research is to examine mothers with elementary school children in Chungcheong and the convergence effect of recognition of food labeling standards on purchasing behavior. A two-step cluster analysis was performed for group classification according to the purchase behavior of processed foods and the collection was determined by Schwarz's BIC criteria. Three types were determined: "convenience pursuit," "large mart preference," and "high cost reverse purchase". The proportion of college graduates in 'large mart preference' was higher, the proportion of employment mothers in 'high cost reverse purchase' was higher, and the need for food labeling standards was higher in 'large mart preference'. 'Shelf life' was recognized as the most important item. 'Large market preference' scored higher in 'used materials' and 'food additives', 'nutrition labelling'. In order to improve the purchasing behavior of processed foods, above all else, it is necessary to develop customized educational media that can be easily applied to real life.

• Journal of Global Scholars of Marketing Science
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• v.16 no.1
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• pp.13-26
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• 2006

In this research, we develope a procedure for detecting a random non-stationarity to the individual's purchasing rate in a stationary NED model. On this purpose, we derive the likelihood ratio statistic for a testing null and alternative hypotheses defined as whether there is no significant structural change in a stationary NED model or any. Where the structural change comes from a random non-stationarity(marketing mix activities or seasonality, for example) to the individual's purchasing rate. We also apply the developed method to a panel data for a frequently purchased good. This research could be a solution to include the non-stationarity in a stationary NED model. We also expect that the developed model could give a signal for an early detection of significant changes in marketing environment, and a mean for a measurement of the effects of marketing mix activities.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.4
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• pp.638-656
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• 2022

This study aimed to identify characteristics of Generation MZ's consumer purchase decision journey to develop the new fashion CDJ model. The initial stage was affected by habit, online community, social media, aesthetics, circumstantial need, and proxy. In the search and consideration stage, mobile channels were used actively. In the active search and evaluation stage, online media, experiential data, and personal information were employed. In the purchase stage, zoomers took plenty of time in search and evaluation before spending, contrary to millennials who made their purchases more quickly. In the post-purchase experience stage, zoomers actively displayed follow-up behaviors depending on their satisfaction, such as retaining or deleting the app. While, millennials did not turn away from the store or brand, but followed up on their purchases even when they had an unsatisfactory experience. Based on the characteristics of CDJ, iterative cycle CDJ models were developed. Zoomers CDJ model was presented as a search loop that consists of the search and evaluation process, in which information accumulates, and a purchase loop in which the actual purchase occurs. The iterative cycle CDJ model was presented connected to the loyalty loop as the main section, which is accelerated in millennials' CDJ model.

• Proceedings of the Korea Multimedia Society Conference
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• 2002.11b
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• pp.303-306
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• 2002

정보통신 기술의 비약적인 발전과 인터넷 이용의 증가로 인하여 전자 상거래 (Electronic Commerce), 그 중에서도 인터넷 경매에 대한 일반인의 관심과 참여가 높아지고 있다. 전통적인 경매에서 시공간의 제약으로 인한 문제점들을 인터넷 경매에서는 누구나 쉽게 경매에 참여하여 경쟁할 수 있도록 개선시켰다. 인터넷 경매에서 구매자가 원하는 상품을 구입하기 위해서는 구입물품의 가격정보, 상품정보 등이 필요하며 이러한 정보를 수집하는데는 많은 시간과 반복된 작업이 필요하다. 따라서 이러한 문제점을 해결하기 위해서 본 논문에서는 구매상품에 대한 상품정보와 적정 낙찰가를 제공하여 구매자가 입찰액을 정하는데 있어서 참고자료로서 활용할 수 있으며 부적당한 가격에 상품을 구매하거나 경매가 유찰되는 것을 피할 수 있어서 보다 효율적인 경매를 할 수 있도록 도와준다. 본 논문은 기존의 단순한 가격 정책에서 벗어나 사례베이스를 활용하여 실시간 상품의 특성에 따라 다양하게 적정낙찰가를 제시하는 적정낙찰가 추천 시스템을 설계하였으며, 몇 가지 사례를 구현을 통해 적정낙찰가를 제시하는 과정을 보여준다.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11c
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• pp.2067-2070
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• 2002

인터넷 진자 상거래 기술의 급속한 발달에 따라 최근 온라인 경매에 대한 많은 관심과 개발이 이루어지고 있다. 인터넷 상에서 사용자는 원하는 물품을 경매로 구입하기 위해서 여러 경매 사이트를 옮겨다니며 경매 물품정보를 모니터링 함으로써 시간의 낭비와 반복적인 수작업으로 인한 비효율성이 발생한다. 또, 구매자가 구매물품에 대한 가격 정보가 부족한 경우 입찰액을 결정하기가 쉽지 않으며 낙찰가 또한 예상하기 어렵다. 본 논문에서는 이러한 문제점을 해결하기 위해서 3단계 카테고리 방식을 이용한 적정 낙찰가를 제시해 줌으로써 구매자가 입찰가격을 정하는데 있어 참고자료로써 도움이 될 수 있으며 부적당한 가격에 상품을 구매하거나 경매가 유찰되는 것을 피할 수 있어서 보다 효율적인 경매를 할 수 있도록 도와준다. 본 시스템은 카테고리별로 나누어진 상품에 따라 다양한 가격결정방식을 사용하여 적정 낙찰가를 산출하는 경매 에이전트를 설계하고, 또한 몇 가지 사례를 통해 상품의 특성에 따른 적정 낙찰가를 제시한다.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.187-198
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• 2021

This study aims to understand the current status of the use of IoT-based products and services from the perspective of consumers and analyze the role and consumption value of each service-generated from the products and services. Their features and generated consumption value have been identified The decision-making process was divided into based on three stages (pre-purchase, purchase, and post-purchase) stages, and IoT services were classified in stages. In the pre-purchase stage, the IoT service provides information and alternatives, and is used for interaction and automatic payment systems in the purchasing stage. In the post-purchase stage, repetitive purchases are encouraged and after-sale services are provided. Throughout the decision-making process, smart retai application and servicel provides epistemic and functional value. In addition, it provides conditional and social value in the pre-purchase stage, and conditional value in the post-purchase stage. This study aims to provideprovides marketers and retailers an insight advice for the enhanced satisfaction of consumersimproving the satisfaction of consumers and the development of smart retail by examining the consumer-centered consumption value.

• 프린팅코리아
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• s.44
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• pp.92-95
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• 2006

옥외광고는 불특정 다수를 상대로한 반복되고 빈번한 노출이 가장 큰 특징이자 장점으로 꼽힌다. 그중에서 이동용 차량 광고에 속하는 지하철 광고는 수십가지의 매체가 한 역사안에 어우러져 있어 '광고 백화점'이라 이를 만하다. 최근에는 스크린도어, 에스컬레이터 핸드레일 등 신종 광고기법들까지 속속 등장, 시장에 가세하면서 소비자들의 구매 욕구를 강하게 불러일으키고 있다.