• Title/Summary/Keyword: 미 상품

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Financial Products Recommendation System Using Customer Behavior Information (고객의 투자상품 선호도를 활용한 금융상품 추천시스템 개발)

  • Hyojoong Kim;SeongBeom Kim;Hee-Woong Kim
    • Information Systems Review
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    • v.25 no.1
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    • pp.111-128
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    • 2023
  • With the development of artificial intelligence technology, interest in data-based product preference estimation and personalized recommender systems is increasing. However, if the recommendation is not suitable, there is a risk that it may reduce the purchase intention of the customer and even extend to a huge financial loss due to the characteristics of the financial product. Therefore, developing a recommender system that comprehensively reflects customer characteristics and product preferences is very important for business performance creation and response to compliance issues. In the case of financial products, product preference is clearly divided according to individual investment propensity and risk aversion, so it is necessary to provide customized recommendation service by utilizing accumulated customer data. In addition to using these customer behavioral characteristics and transaction history data, we intend to solve the cold-start problem of the recommender system, including customer demographic information, asset information, and stock holding information. Therefore, this study found that the model proposed deep learning-based collaborative filtering by deriving customer latent preferences through characteristic information such as customer investment propensity, transaction history, and financial product information based on customer transaction log records was the best. Based on the customer's financial investment mechanism, this study is meaningful in developing a service that recommends a high-priority group by establishing a recommendation model that derives expected preferences for untraded financial products through financial product transaction data.

FTA News

  • Korea Chicken Council
    • Monthly Korean Chicken
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    • s.136
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    • pp.62-64
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    • 2006
  • 지난 9월 6일부터 9일까지 미국 시애틀에서 한 · 미 자유무역협정(FTA) 제3차 협상이 개최됐다. 농림부는 농업 및 SPS(위생 및 검역)분과 협상을 총괄하고, 이 외에도 원산지, 상품, 서비스 분과등 농업 관련 사안이 논의되는 분과의 협상에도 참석했다. 제4차 협상은 10월 말 우리나라에서 개최되며, 구체적인 일정과 장소는 추후 결정될 예정이다.

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아시아.환태평양지역 미 항공장비 수출 급증

  • Yun, Seok-Jun
    • Defense and Technology
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    • no.11 s.141
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    • pp.40-43
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    • 1990
  • 미국의 항공우주산업은 전세계 시장에서 1989년에 약 16조원의 무역수지를 기록하였는데, 이는 1988년의 약 13조원보다 24%나 증가한 것이다. 이러한 반면에 미국 항공우주분야의 수입은 1989년에 약 7조2천억원으로 결정을 이루었는데, 이는 1988년의 약6조6천억원에서 겨우 10% 증가한 것이다. 군수용 항공우중 상품의 경우 1989년 수입은 1988년에 비해 거의 2배로 증가하였다

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2013년 인쇄무역 결산 - PART3 환변동보험

  • 대한인쇄문화협회
    • 프린팅코리아
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    • v.13 no.2
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    • pp.66-67
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    • 2014
  • 원화강세가 인쇄물 수출에도 영향을 미치고 있다. 환율하락으로 수출물가가 하락하고 있는데, 이는 6년 사이 최저 수준을 기록했다. 특히 환율이 급등과 급락을 오가는 사이 환율에 대한 대비가 거의 없는 중소 인쇄사의 경우 그 피해를 고스란히 입고 있다. 환율 변동에 따른 피해를 줄이기 위해 한국무역보험공사에서는 환변동보험을 통해 중소기업의 환율변동의 불확실성에 대한 위험을 대비할 수 있는 상품을 제공하고 있다.

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A Cross-Cultural Study of the Product Opinion Leaders' Communication Activity on Facebook (페이스북에서 상품의견지도자의 커뮤니케이션 활동에 대한 비교문화연구)

  • Cho, Seung Ho;Cho, Sang-Hoon
    • Journal of Digital Convergence
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    • v.12 no.8
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    • pp.67-76
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    • 2014
  • In this study, we investigated opinion leaders' communication activities on Facebook and analyzed the differences of communication patterns on Facebook between Korean and US college students. As a primary source of information, we conducted an online survey to collect data from students currently enrolled at two different universities in US. Additionally, we utilized online survey data previously collected from Korean students. According to our analysis, we found that US male students had more active opinion leadership than Korean male students. Also, opinion leadership of Korean students' was significantly associated with both active and passive communication patterns on Facebook whereas opinion leadership of US students' was significantly associated with passive communication patterns.

The Effect of Firm's Market Power on Job Creation in Korea (사업체의 시장지배력이 일자리 창출에 미치는 효과)

  • Kwon, Hye Ja;Cho, Woo Hyun
    • Journal of Labour Economics
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    • v.29 no.1
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    • pp.99-127
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    • 2006
  • This paper examines the effect of the market power of firms in the product market on job creation, job destruction and net job growth. It uses the reconstructed establishment data in the Korean Annual Mining and Manufacturing Survey between 1982 and 2002. This paper shows that job creation has continuously declined since the late 1980s and the decline is common for both market-dominant and competitive firms. The effect of market dominance on job creation is negative, controlling the firm-characteristics variables such as firm size and firm age.

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The Study of Ideal Body Images based on the Product Types in Fashion Magazine Advertisement (패션잡지 광고상품의 유형에 따른 이상적인 신체미에 대한 연구)

  • Kwon, Gi-Young;Helvenston Sally I.
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.12 s.159
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    • pp.1672-1682
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    • 2006
  • Attitudes about the ideal body are influenced by media, including fashion magazine advertisements. The purpose of our study was to analyze the ideal body image for males and females in contemporary society. We analyzed the contemporary ideal gender image through the examination of physical characteristics(body type, age), and fashion styles(hair, make up, supplements, clothing styles, body exposure) in fashion advertisements published in Gentlemen's Quarterly(GQ) and Vogue issued during 2002. The results indicate some blurring in masculinity and femininity resulting in gender neutralization and naturalness pursuing natural appearances. But, some previous beauty norms related to masculinity and femininity remained.

Effects of Online Product Reviews Attributes and Site Familiarity on Consumers' Loyalty in Online Product Searching Site (온라인 상품검색사이트의 이용후기 특성과 친숙성이 충성도에 미치는 영향)

  • Lee, Kook-Yong
    • The Journal of Society for e-Business Studies
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    • v.15 no.1
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    • pp.17-37
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    • 2010
  • Currently, online searching sites offer a variety of services such as just sorting by price, manufacturer, sorting by release date for sale as well as the product reviews to help and enjoy online shopping provided consumers with more shopping information. The purpose of this study is to examine the effects of online product reviews attributes (informativeness and usefulness) and familiarity on consumers' loyalty in online product searching site via trust and satisfaction. To identify these relationships, the secondary data or past studies were collected and theoretically arranged. I made the theoretical proposed model to explain the relationships between the constructs, identify the operational definitions and 8 Hypotheses were established, there was executed the survey of 175 customers. As the result of test that make the relations of used variables clear, i can get the conclusion; site familiarity and informativeness, Usefulness of online reviews have the positive effect empirically on trust building and loyalty. From the empirical test, i suggest the strategic advices in online product searching site. To increase the consumers' loyalty, it would be developed that a variety of methods and ways to raise the site familiarity and informativeness, usefulness in online product reviews. It is necessary for sticking the consumers to raise the positive trust building and satisfaction. The results of this study would help companies operating the online product searching site.

An Analysis of Comparative Advantage and Intra-Industry Trade in Korean Export Industry in Respect to Korea-U.S. FTA (한·미 FTA 발효 전후 수출산업의 대미국 비교우위 및 산업내무역 분석)

  • Shim, Jae-hee
    • International Commerce and Information Review
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    • v.19 no.4
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    • pp.175-197
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    • 2017
  • As a revision negotiation on the KORUS FTA has become a national pending issue, this study aims to analyze changes in the trade structure of Korean export industry before and after the KORUS FTA. For the analysis, this study used Market Comparative Advantage(MCA) and Intra-industry Trade(IIT) indexes. Results of the analysis are as follows: First, in analyzing the competitive and complementary relationships of export products using the MCA index, it was discovered that Korea has formed an export-oriented complementary relationship with the United States. Second, the results of analysing IIT showed that Korea has made a low-quality vertical IIT with the U.S. in some items while it has usually made a weak IIT with the U.S.. Based on the results above, this study proposes a few policy suggestions in the following areas: Improvement of competitiveness in trade-deficit service sector, achievement of the balance of profit and loss in goods and service sectors through the revision negotiation of the KORUS FTA, enhancement of competitiveness in competitive and comparative disadvantage items, reinforcement of ability to respond to consumption patterns in U.S. market, etc. in export-dominant items, and pursuit of horizontal-vertical division of labor in comparative advantage items and horizontal division of labor in comparative disadvantage items.

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The Effects of the Levels of Perception about the PB Apples in the Major Supermarkets on the Purchase Intention (대형마트 PB상품의 브랜드 이미지, 품질수준, 지각된 가치가 브랜드 신뢰와 구매의도에 미치는 영향 -PB사과 상품을 중심으로-)

  • Kim, Deok-Hyeon;Ha, Ji-Young;Lee, Seung Hyun;Park, Jeong Woon
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.1
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    • pp.83-115
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    • 2014
  • The current study aimed to explore the levels of consumers' perception for the PB apples which mainly sold in the large retailers, and then suggest the efficient marketing strategies for activating sales of the PB apples among the farm produce. The findings of the study revealed that the levels of the consumers' perception of value for the PB apples were influential on the brand credibility. In addition, the levels of the quality, perception of value, and brand credibility significantly affected the purchase intention. The image of the brand, however, did not show the effects on the brand credibility and purchase intention. Based on the study, in order to activate the brand for the local farm produce, the analysis results could suggest the four alternatives. Firstly, it is needed for the NB apples to be standardized and improved in terms of the qualities. Secondly, the more efficient ways to facilitate the purchases for the NB apples should be reconsidered in the emotional package. Thirdly, the levels of customers' perceptions for NB apples need to increase by providing them with convenient ways of purchases. Lastly, connecting consumers' groups with producers' groups could eventually enhance the brand credibility.